norvicson advertising credentials

Today, a brand custodian's needs do not end

with advertising in the media. But the success

and failure depends on how the brand performs

at the end consumer / bazaar level.

NORVICSON…WE ARE NOT JUST AN AD AGENCY

In order to Reach out To a

DIVERSE AUDIENCE…

ADVERTISING ALONE IS

AN INADEQUATE VEHICLE

NORVICSON

MASSMEDIA

EXHIBITIONS

IN SHOP/VISUALMECHANDISING

BRANDENHANCEMENTS

PRIDEPOINTS

LOYALTYPROGRAMMES

INTERNALEXTERNAL

COMMUNICATION

OUR USP

A Brand and Marketing

Communications Practice…

who is in pace with

CHANGE.

What Do You Mean?

Please Illustrate

Norvicson understands today's needs of a Brand across 360 degrees. Meaning not only ATL but in-depth BTL across India at the grass roots bazaar levels.

Norvicson was associated with Castrol for over 40 years, working almost as an in-house agency, developing communication across the media spectrum at the ATL & BTL levels. The agency created award winning communication for the entire Castrol brand portfolio from 2-wheeler oils and 4- wheeler oil DEOs to tractor oils, brake oils, coolants & greases as well as corporate campaigns including those for the launch of the high-tech Silvassa plant, the 50 years commemoration, motorsports, posters, merchandising, shop design, POS, calendars, year planners & product packaging design and many more.

CASE NO 1CASTROL - INDIA

The communication was two-pronged

PRESS National mainline dailies widely used for the premium segment of

2-wheeler, 4-wheeler & diesel engine oils

Rural press for other segments like tractor oils, coolants etc

RADIO Used extensively all-India (Vividh Bharati & Primary channels) to enhance mass awareness of its entire range of its range of products Norvicson was the highest spender on All-India radio (30% more the Hindustan Lever at the time) and the pioneers who developed a Castrol Top 10 Programme [Castrol Ek Sey Dus' which ran continuously every Sunday evening for three years on the primary channel, eliciting lakhs of responses. Winners who guessed the previous weeks top song received a Castrol t-shirt & cap. The agency was solely responsible for media buying across media in tandem with the brand management team.

TWO WHEELER - OILS

MOTOR SPORT MAGAZINE AD

FOUR WHEELER - OILS

FOUR WHEELER

- OILS

DIESEL ENGINE OILS - CRB PLUS

TRACTOR ENGINE OILS

JEEP ENGINE OILS

TAXI OIL

PRODUCT

RANGE

AD

CORPORATE AD – 4 WHEELER

CORPORATE AD

CORPORATE AD – INDEPENDENCE DAY

BRAKE FLUID ADS

COOLANTS

GREASES

WALL PAINTINGS

MARINE ADS

INDUSTRIAL AD - LAUNCH CAMPAIGN

INDUSTRIAL ADS

POSTERS

YEAR PLANERS

Umaima Khorakiwala, from the illustrious Khorakiwala family, had a childhood dream of creating a Pret fashion label and brought it to fruition with the self-styled brand Umaima. Norvicson was entrusted with conceptualising and developing the brand identity, labels, packaging, tags, price catalogues, etc.along with the communication for the launch. Sayali Bhagat, an upcoming model and Miss India runner-up, was chosen to be the face of the brand in the communication. An exclusive coffee table book kick-started the campaign supported by brand peripherals like posters and other in-house shop promotional material,

Norvicson was also entrusted with evolving the pricing pricing strategy and handling the retailer meets with top retailers in Mumbai like as part of the initial roll out plan. This also included making presentations to brand merchandisers in Mumbai to promote Umaima.

CASE NO 2UMAIMA

Stationery

Coffee Table Book

Planning and buying an all India print campaign which

gave results by making the brand a strong no.2 next

to Bagpiper after a 7 year hiatus.

Above all the plan resulted in an overall savings of

32.1% on the negotiated rates.

CASE 3OFFICERS CHOICE WHISKEY

CASE 3HSBC PERSONAL LOANS

Producing, fabricating, packaging of 14

complex merchandising items right from

branded pens, clocks, umbrellas to bulky

kiosks totaling to over 100,000 pieces and

delivering them across 14 different locations

across India.

So What?

Very simply we not only create and

produce but make delivery happen at

specific locations on time to meet the

promotion’s deadlines.

Which is Accountable and Measurable.

Who Are We?

Norvicson Advertising

• A High octane Board of Talent

• 42 Years of handling diverse clients

• Experience across all product categories and mediums from conceptualisation to creation to final executions at end-consumer level.

• Costing to clients is done on a project / job basis

• Fully accredited to INS & AIR

Advertising +

Marketing

Creative &Languages (Translation

& Co-ordination

Event Management

BTL Support Services

Print & Production Services

Media Buying(Planning & Ops.)

Concierge Services

The Power Of

Brand Creative &

Design

Castrol India Ltd. British Oxygen Company (BOC) Essar Oil Ltd. HSBCKukri Sports - UK Star AllianceMeadows Aurangabad - Hotel TATA Green Automotive Battery The Mind Spa IBS ForexThe British Institute

Current Clients

Eureka Forbes Bombay GymkhanaFourways Travels Futura PolyestersAveva Paul B – PainterKuoni Swiss AirlinesBarnes School Rust & Colonial Collection Furniture StoreLiving Guard Bombay Bullion Association

Our Clients

Partnering with the Clients

Towards Future Growth

NORVICSON STRATEGY

• We have demonstrated that we can cope

both in quality, speed and efficiency with

larger multinational agencies

• Geared to act as partners with our clients

( i.e. an extension of their

marketing dept.)

• Over the years working with MNC’s we have

acquired extensive knowledge of brand

marketing and communication

AT NORVICSON

• That product quality combined with effective

advertising are the cornerstones of a brand’s

successs

• Single mindedness & consistency should

never be compromised

WE BELIEVE

Capable of advertising communication that

has built a brand like Castrol with carefully

nurtured synergistic consistency in…

•The look•The words it triggers•The feelings and emotions it evokes in the

prospects mind

RAPA Award 1996 for Castrol



A & M Silver Award for Castrol

RAPA Award 2003 for Zuari Cement

RAPA Award 2004 for Zuari Cement

OUR AWARDS. OUR ACCOLADES

A D V E R T I S I N G

Press Ads

Bombay Gymkhana

B R A N D E N H A N C E M E N T S

BOC - Poster

BOC - Dangler

BOC

Brochure

Calendar

Year Planner

TATA NYK - Brochure

SWISS AIRLINES

TATA NYK - Calendar

Bombay Gymkhana

Founder’s Day

Founder’s Day Merchandising

Lawrence & Mayo

I N T E R N A L I N I T I A T I V E S

&

I N C E N T I V E S

Secret Ballot Process in Each SBU

EIA HQ’ in ‘secret dossiers’

Green Your Offices Contest Silver Jubilee Celebrations Initiative

I N C E N T I V E S

KeepingHappy RelationshipsWith Customers

Launch the direct sales champs’ annual incentive

The UltimateHonour

Present the Club to new-comers as their stepping stone to being recognised - their first step to glory

P R I D E P O I N T S

‘silver journey’ ...and a look at the philosophy on which the company was built and thrives

A specially rendered song to celebrate the company mission over 25 Years, performed live at the Annual Managers’ Conference

Best Employers Asia’s& India’s KnowledgeChamps

OtherNoteworthy Accolades

E V E N T S & P R O M O T I O N S

Bombay Gymkhana Celebrated Platinum Jubilee of First Ever Test Match in India

KUONI TRAVELS

PledgeInvitation Card

KUONI TRAVELS

Pull Up Banners

Do Not Disturb Card

Identity Card

KUONI TRAVELS

M E R C H A N D I S I N G & E X H I B I T I O N S

STAR ALLIANCE

Carry Bag Side Sling Bag

Coffee Mug

Windcheater

SWISS AIRLINES

Carry Bag

Table Calendar

Laptop Bag

ESSAR OIL

Cap

T-Shirt Carry Bag

Wrist Band

Wall Clock

Duffle Bag

Vertical GlowsignHanging Box

Hexagon Board

TATA GREEN BATTERIES

T-Shirt

Cap

Pen Stand

Key ChainSunshade Umbrella Tent

BOMBAY GYMKHANA

T-Shirts

Umbrella

BG Souvenir CoastersCoffee Mug

Key Chains

Tie Design

FlagT-Shirt

KUKRI SPORTSUK

Boot Bag

Sling Bag

Laptop Bagwith Insert

Large Kit Bag

Classic Rack Sack Bag

Jym Bag

Kit Bag

BARNES SCHOOL, DEVLALI

Coffee Mug

Cap

School Girls Pouch

School Boys Pouch

T-Shirts

Wrist BandKey ChainMagnetic Sticker

K1 Bag

Haversack Bag

Cap & T-Shirts

Classic Bag

MORE STUFF

Collar T-Shirts

Round Neck T-Shirts

EXHIBITIONSTALL DESIGN

Incredible India - Dubai

Bank of Baroda

ASIAN 5

NATIONS

Rugby Trophy

Exclusively

Designed &

Produced

by

Norvicson

Advertising

CREATION OF A DUST MITE FOR EUREKA FORBES

C O N T A C T P R O G R A M M E S

Boiling LeafletFor Patients

For Doctors

Disease Leaflets

Boiling Tips Leaflet

Expertise Leaflet

Carry BagCalendar 2008

Factories, Buildings get dilapidated over Time

Marketing Heads, Brand Managers retire over Time Technology gets obsolete over TimeWhat survives Time

is The Brand.

Many Thanks For

Your Attention And

Time

norvicson advertising credentials

Marketing

wheeler oils

brand management

brand identity

brand peripherals

entire castrol brand

tractor oils

brand custodians needs

selfstyled brand umaima