miller marketing & advertising credentials
TRANSCRIPT
Miller Marketing &
Advertising Services
Miller Marketing &
Advertising Services
Structure & OrganizationWhat we do
Structure & OrganizationWhat we do
7 Primary services
Digital ,Mobile and Affiliate marketing
Digital ,Mobile and Affiliate advertising strategy
Digital & Mobile creative strategy
Digital and Mobile media Planning
Handle billing and payments
Integrated Digital & Mobile campaign management
Full-service agency
Account management Creative Media planning & placement Research
Agency organization chart
M D & CE0
Debarshi Gooha
Director Media Annie Singh
Director Creative
Annu Kapoor
Director Operations
Sunil Mallik
VP Business Dev & Client servicing
Y Merchant
Account management
Liaison between network agency and client
Responsible for understanding... the client’s business the client’s marketing needs strategy development
Representing client point of view within other small agencies, Ad networks and Publishers alike.
Account management
Account management director
Management supervisor Account supervisors Account executives Assistant account execs Account coordinators Traffic
Traffic
Asst. AccountExecutive
AccountCoordinator
AccountExecutive
AccountSupervisor
Management.Supervisor
Account Mgmt.Director
Creative department
Responsibility
The creative department is responsible for creating and producing the print and broadcast advertising
Strategy is key Good creative work is always guided by a
creative strategy that sets forth goals to be accomplished and key message points to be relayed
The creative department is responsible for creating and producing the print and broadcast advertising
Strategy is key Good creative work is always guided by a
creative strategy that sets forth goals to be accomplished and key message points to be relayed
Creative department
Group creative directors Creative director Associate creative director Copywriters Art directors Broadcast producers Print production managers Traffic coordinators
Traffic
ProductionBroadcast
Production
Copy Spvr. &Copywriters
Art Supervisor& Art Directors
CreativeGroup:
AssociateCreative
Director (ACD)
CreativeDirector (CD)
ExecutiveCreative
Director (ECD)
StrategyReviewBoard
Media department
The media department has two main functions - planning and buying.
The planning group handles more strategic marketing and media issues.
The buying group handles media negotiations
and implementation.
The planning group handles more strategic marketing and media issues.
The buying group handles media negotiations
and implementation.
Media department
Media director
Associate media directors
Media supervisors
Media planners
Media buyers
Media analysts
Analysts
MediaPlanner
MediaBuyer
MediaSupervisor
AssociateMedia
Director
MediaDirector
MediaPlan
Research departmentResearch department
Interpret market environment
gather and analyze research data.
primary and secondary techniques
Determine consumer needs/perceptions
understand problems
Advise how ads can meet strategic goals
help find solutionsResearch
Report
Research director Research project managers Research assistants Outside research Specialists
Research departmentResearch department
ResearchSuppliers
Outside
ResearchAssistants
ProjectManagers
ResearchDirector
ResearchReport
Agency functions
Digital advertising, planning & execution
Marketing Strategy, planning & execution
Specialized retail design & execution
Corporate exhibitions- Road show, Stall & Kiosk
Corporate films
Corporate Print & Collaterals
Corporate event management
Brand endorsements – Film & TV
On ground brand activations
Our commissions & fees
Commissions usually 15% of gross costs
Fees usually based on negotiated rates
Onsite & Production Agency visit on actuals
Production as per agreed estimate
2 Types of fee system
Fixed fee (retainer)
Commission + Actual cost basis
Thanks ! We will be happy to work for your brand in the India
region
Miller Marketing & Advertising
FF- 46, Ansal Fortune Arcade,
Sector 18 Noida, Pin 301201.
Delhi NCR . India.
Email: Primary: [email protected]
Email Secondary : [email protected]
Website: www.millermarketing.in
Call @ 09971395120 ( Mobile India)