norbac brochure oct2010

8/8/2019 Norbac Brochure Oct2010

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What advertising and promotion can increasesales up to 300% for as little as $3 a day?

Install the future now

Norbac’s digital signage solutions offer a superior advertising medium thathelps attract and retain customer attention at the critical point of purchase

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Norbac Design began in traditional, adver-tising, marketing and communications in2001, specializing in corporate identity

development, web design and traditionalprint media.

In 2005, Norbac, after much research andfield testing began as a Digital SignageSolution provider. With this began NorbacDigital Media.

Encompassing an agency, with both

traditional advertising & full motion mediacreation capabilities, Norbac is a turnkeydigital signage solution provider.

In the new coming year, Norbac will be thelargest Digital Signage solution provider inSouth Australia, with over 100 locations in asingle rollout.

Currently Norbac has clients including, but not limited to: hospitality- restaurants,bars, theatres, cafes, retail- car dealerships, sales showrooms, chemists, hardwarestores, supermarkets, corporate- financial services.

Minimal ongoing costs

Increased sales 33% - 300%Increased branding 50 - 84%

Increased product recall 78%

Increased consumer sovereignty


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Why Use Digital Signage?

Reduce Perceived Wait Times (internal screen) –During busy hours while your clientele arewaiting in line, or out of business operatinghours, a digital signage solution can provideinformation and entertainment with live TVfeeds or canned video. This helps cut theperceived wait time down significantly, andpromote your services and products.

Training Your Staff (internal screen) – Before andafter hours digital signage solutions can beused to broadcast a message or live videofrom your headquarters. This is a great way to

train your staff remotely on any new productsor procedures.

Test Marketing – A digital digital signagesolutions is the perfect tool for testing differentprice points, images, colors, and messages.

Improving Sales – digital signage solutionsare the perfect way to draw attention todaily, weekly and seasonal specials.

Differentiation – digital signage solutions are stillnovel enough to provide your establishmentwith a new and cutting edge look.

Day Parting – There is no better way to displayyour services and products and promotions atthe appropriate times than by using anautomated digital digital signage solution.

Advertising – digital signage solutions candisplay ads from local business and nationalbrands. They can also track the frequency andgenerate the billings.

Entertain (internal screen) – While your patronsare waiting for service, they can preview yourother promotions and services by using a digital

signage solution. And then let the same displayannounce which party is served next.

When choosing Norbac digital signage solution one of the keycomponents is the R.O.I when compared to traditional, andantiquated print media.

Further it can be seen that the propensity to send out largeramounts of advertising material, weekly, or even daily, at afraction of the cost of traditional methods.

Return on investment compared to traditional media

Cost of Traditional Print Media- Cost of concept and design + alterations for different media- Cost of production- Cost of distribution- Replication for weekly, monthly, seasonal printed material

- Reliance on human factor to place and remove printedmaterials at correct times

- Vandalism and destruction of expensive printed materials

Product or service – A digital signage solutioncan be programmed to watch what items,products, packages or services are not sellingand begin promoting them. If a package sellsout, instantaneously remove the content.

Branding – digital signage solutions are perfectfor telling your story and strengthening thebrand experience.

Interact with your Patrons – There is no rule thatsays digital signage solutions have to be up onthe wall and out of reach. Digital menus can

be touch screens in kiosks that allow yourpatrons to browse your products and servicesthey might not be aware of.

Digital Signage has a variety of uses. Many food service and retail operators only see them as an easy way tochange pricing and update items. But there are many more ways to employ a digital signage system. Here are justa few:

Digital Signage - a far better return on investment



CF CARD NIS-HD NIS-12X NIS-28 NIS-35

SCREENS 1 1 1 4 2

FULL-HD X X X X

CONTENT CHANGE X X X

NETWORKABLE X X X X

TOUCHSCREEN X X X

EASE OF USE 1-5 3 2 5 5 5

CONTENT X X X X

FLASH X X X

RSS X X X

WEB PAGES X X X

AVI X X X

MPG-2 X X X X

MPG 1-4 X X X

QUICKTIME X X X

WMV X X X

TV & VIDEO X X X X

IPTV X X X

INPUT FROM

SPREADSHEETS & DATABASESX X X

DAY PARTING X X X X

USB UPDATE X X X

SCROLL X X X X

MOTION ZONE 1 1~ 1~ 1~

AUTO ON/OFF X X X

PASS FAIL X X X

Comparison Matrix



Digital signage solutions:

• Indoor and outdoor large format L.E.D Screens• LCD interactive touch screens & kiosks• Video walls• Digital signage software• Digital signage PC’s• Digital signage peripherals

• Content creation• Music video content management and distribution• Content and network management• Installation and deployment of small to large scale digital signage

• 24/7 helpdesk• General digital signage network support

Interactive touch screens paired with analytical intelligence for:• Hospitality• Real estate• Fashion• Travel• Product finder

• Wayfinder• Directory boards A powerful medium to deliver

the right message at the right time

Your digital signage solutions partner

norbac brochure oct2010

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