nmx 2014 - blogging - how to sell books by the truckload on amazon
DESCRIPTION
Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it. It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Bonus: We’ve all heard about the eBook surge, if you’re ready to create one or have one already out, you’ll want to stay for these bonus tips on pricing, sales strategy and why giving away an eBook may be the best way to sell it.TRANSCRIPT
How to Sell Books by the Truckload on Amazon!
@bookgal
Need marketing help?Call us today for a free 30-minute consultation!
(866) 713-2318Email: [email protected]
Amazon by the Numbers
• 3,500 books published daily in the US• 4 million books on Amazon• No way to track number of eBooks
@bookgal
The Long Tail of Interest
There is no secretSales Rank Secrets
Why Amazon?
• 95% of all books and eBooks are sold on Amazon.
• The more sales you get, the more visibility you get.
• Amazon is its own search engine.
@bookgal
How the Algorithms Work
• Title popularity• Matching search term• Reviews (aka social proof)
Keyword Tools
1. Ubersuggest.org2. https://freekeywords.wordtracker.com
Amazon Search Suggestions
Where to Use Keywords
• Title• Subtitle• Book Description• Back-end of Amazon
@bookgal
Amazon Keyword Secrets
Book Description
Keyword How-to’s
• Use your keyword string up 7 times in your book description.
• Swap out keywords.
@bookgal
The Importance of Amazon Categories
• Narrow categories are the best.• Getting to #1 in your category will help trigger more
Amazon promotion.
Category Tips
• Category flipping.• Find a narrow market within two broad categories.
Amazon Author Central
Pitching Amazon Reviewers
http://www.amazon.com/review/top-reviewers
• Find the right reviewers, even if they aren’t in the top 20 or top 50.
• Personalize your pitch to them, perhaps mention other books they’ve reviewed.
Another Way to Find Reviewers
Search string (in Google): • http://www.amazon.com/review/top-
reviewers “Top 500 reviewer” “Business”
Or you can also use:
• http://www.amazon.com/review/top-reviewers “Top 1000 reviewer” “Business”
How to Enhance Your Headline
• Bolding: <b>The text you want bolded</b> • Italics: <i>The text you want italicized</i> • Headline: <h1>The text you want for a headline</h1>• Amazon Orange Headline: <h2>The text you want
bolded</h2>
Fun Amazon Hacks
• SellMoreBooksonAmazon.com – get your own URL using your keywords!
• Add photo’s to your book page! • Ask for reader help.• Price jumping. • Kindle countdown.
Short is the New Long
Own a Narrow Market
• Find a narrow area within a broader market.• Publish exclusively to that niche.• Publish consistently.
Cross Selling
• Link all your books. • Offer something exclusive in your book.
How to Bundle
• Three to four books in a similar market/topic. • Same author or different author or authors. • Old titles = New book!
About AMEAuthor Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, video, and social networking platforms to promote authors. AME has developed and implemented countless marketing and publicity strategies and has worked numerous bestselling titles including: The Kennedy Detail, The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: Guy Kawasaki, John Assaraf (contributor to The Secret),renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.