Analysis of magazineNME September 2009 Dizzee Rascal Edition

FRONT COVER ANALYSISTHE MASTHEAD

The masthead is bold and stands out on the page. The masthead is located in the top left hand corner of the page takes up a fifth of the page.

THE HEADER

The header at the top of the magazine is used to sell the magazine through the “16 Page Autumn Tour Special”. The special relates to the content of the magazine.

THE SELL/COVER LINES

The cover lines and sell lines match the colour scheme of the whole magazine. The more important the information then the increase in font size occurs. The cover/sell lines all relate to the music genre of the magazine.

THE MAIN IMAGE

The main image of Dizzee Rascal is bright and exciting relating to NME magazine. The main image targets the fans of Dizzee Rascal.

THE MAIN COVER LINE

The main cover line “Dizzee Rascal” is big and bold so that the audience can see it from a distance when looking at a variety of music magazines.

BARCODE-DATE/ISSUE/PRICE

The barcode is located on the bottom of the front cover so that the date/issue and price can be easily located to check when the issue was released.

THE FOOTER

The footer at the bottom of the front cover adds more information to what is included in the magazine. The additional information is music based, due to the genre of NME

USE OF A PULL QUOTE

The use of the pull quote attracts the target audience as it introduces that there is going to be an interview with Dizzee Rascal . The use of the pull quote pulls out a specific quote so that the target audience feels intrigued and targeted directly.

BACKGROUND

The background of the magazine cover adds life to the image and not just use a white or black background. The background helps create the specific genre of the magazine.

USE OF A FLASH

The use of the flash engages the target audience to read, as it contrasts with the rest of the magazine. The use of the flash selects important information that the reader of the magazine might be attracted to.

CONTENT PAGE ANALYSIS BLACK BANNER

The black banner at the top of the page makes the headings stand out.

DATE

The date of the weekly issue is placed under the word contents to emphasise the release date.

BRIEF HEADING

The sections are given a brief heading and line of information to describe the page ion which they are showing the content for

SUB HEADING ABOVE PAGE NUMBERS

The sub headings such as “features” and “radar” are located on the top of each section to split the information up so that it is easier to read and find the information

NME MASTHEAD

The masthead at the top of the contents page shows that contents belongs to them. The same colour code has been used throughout the contents page as well as the front cover,

MAIN IMAGE

The main image is tilted to create a diverse caption on the contents page. The image is quite large so that the text does not take over the page to much and make it hard to understand. The main image also relates to the “Autumn Touring Special”BAND INDEX

The band index is used to break up the contents page so that it is not just a list of everything in NME. Instead the bands and artists are written on the left hand side of the contents page in a alphabetical order so that it is easier to read and find the artist that the target audience wants to actually read about.

EDITORS LETTER

The editors letter is used to also break up the information on the contents page. This helps the reader take in the information more quickly

SUBSCRIPTION

The subscription for the magazine is advertised on the contents page so that it attracts the attention of the reader. By positioning it on the bottom right of the page and the bold colours it is clear that the reader of NME will notice it and may think about investing in it.

ANALYSIS OF LAYOUT/DESIGN FEATURES OF CONTENTS PAGE

THE BAND

INDEX OF THE BANDS IN NME

IMAGE OF A WOMAN WITH A TOUR BUS

NEWS

RADAR

REVIEWS

EDITORS LETTER TO THE TARGET

AUDIENCE

LIVE!

FEATURE

PLUS!...

HOW TO SUBSCRIBE TO THE MAGAZINE

MASTHEAD AND WORD CONTENTS –BOLD AT TOP WITH DATE/ISSUE

NUMBER

ANALYSIS OF ARTICLES- DOUBLE PAGE SPREAD 1 NME

MISE-EN-SCENEThe mise-en-scene of this double page spread represents rebellious and hip-hop. The graffiti background creates the soul to the double page spread showing his background.

MAIN IMAGEThe main image takes over the full double page spread but is faded on the second page so that the copy can be seen. The image dominants the whole double page spread.

PAGE NUMBER/ NME MASTHEAD/ DATE The page numbers, NME masthead and date are all situated on the bottom left of the page. This is used to show the target audience what page the articles are on .

BYLINEThe byline shows credit for author or photographer.

SUB HEADINGThe subheading introduces the reader to the article and what the article is about.

MAIN HEADINGThe main heading dominated half of the page so that it stands out on the page.

FOUR COLUMNS The text wrap around the radio makes the stereo stand out and get noticed. The copy is in four columns so that it separates the text up so its easier to read.

CAPTIONThe caption says Dizzee at the top so that it is easy to locate in the magazine.

SECOND IMAGEThe second image is over righting the main image of Dizzee Rascal. The stereo and beer bottles create the mise-en-scene for the double page spread.

ANALYSIS OF WRITTEN ARTICLE

The article itself is basically about Dizzee Rascal and his appearance at the NME photo-shoot. Dizzee Rascal is shown to be a “diva” asking where his name is on the graffiti wall. The article then goes on to comment about his awards that he has received in 2009.

The style of the article is very friendly and chatty. This style makes the audience feel like they are actually there at the photo- shoot and feel like they are part of the whole interview with the audience.

The article is written in to four columns with approximately 75 – 100 words in each column so that it is easier to read. If there was too many words on the page then this may turn away the reader from actually reading the article and causing them to skip the pages and not read it.

The main heading/headline is quite dramatic because they want it to catch the readers attention. By making the heading the size of half a page the heading stands out. “FROM TAGS TO RICHES” is a play on words with “from rags to riches” so that it gets in to peoples minds.

TARGET AUDIENCE OF THIS MAGAZINE

The target audience of the magazine is 66% males and 34% female. The median age for the core buyer of NME is 23 years old. The social class of the core buyer is upper middle class (A), middle class (B) and lower middle class (C1). 35% of the readers of this magazine are students. There is a readership of 239,000

The target audience of this magazine are obsessed with music and are strong users of their mobile phones.

NME readers enjoy watching films both at home and at the cinema. The average reader of NME buys a new DVD every month, which is higher that the average national.

NME readers have a strong relationship with the magazine NME.

NME targets their audience by understanding that they are keen on their mobile phone so they have now got their own App in which they are using which gives the target audience the chance to get involved with magazines by the forums.

The products that NME offer include: Music Apps, Radio Stations, Clothing Shop, Music Videos, Festival Tickets Sales, Free Music Emails, NME Blog, NME Nightclubs, Fast Music News.

The use of the “wowee zowee” connects to the 35% of the target audience that are students because the wording is simple

The “Autumn Tour Special” connects to the target audience because in September most students recieive a loan froma university so they will be able to afford going to different tour.

The naming of the bands and artists throughout the cover of this magazine relate to what the target audience want from NME. They are all music based because that’s what the target audience want from NME magazine.

USE THE HYPERLINK FOR DIRECT ACCESS TO NME

http://www.nme.com/magazine

New Musical Express, popularly known as NME, is a music publication founded in the United Kingdom in March 1952 NME first started off as music newspaper and gradually moved towards a publishing magazine in the 1980s. NME was the first British paper to include the singles chart, in the 14 November 1952 edition. During four years in the 1970s (1972 - 1976) NME was particularly associated with gonzo journalism, written without claims of objectivity, however it then became closely associated with punk rock. NME is published weekly by IPC Media.

The online version of NME - NME.com was then launched in 1996. It is now the world’s biggest standalone music site, with over seven million users each month.

Mike Williams, NME editor since 31st May 2012 after taking over Krissi Murison, is helped alongside the NME.com editor Luke Lewis to create the magazine and website appropiate for the target audience.