Weber’s InnThe Perfect Destination

for a Mini-Vacation

Background

Facebook and Twitter

2,971 Likes 959 Followers

Facebook and Twitter continued…

Search Engine Optimization

Search Phrases

• Ann Arbor Hotel

• Ann Arbor Restaurant

• Ann Arbor Vacation

Search Engine Marketing

Pursue same search

phrases with the addition

of more specific search

criteria.

Weber’s Inn Strategy

Budget StrategySmall efforts with big results

Budget$1,350 for 12 months

Goals• Increase Facebook Likes and Twitter followers

• Increase social media conversation• Drive up search engine location

• Encourage customers to share experience, turning Weber’s Inn social media into testimonials showing families and businessmen how easy it is

to enjoy Weber’s Inn

ConclusionBy increasing traffic and exposure, and driving these increases toward the testimonials of past

customers, we can empower our key demographics to seek out Weber’s Inn for similar experiences.