#njsms16 keynote presentation
TRANSCRIPT
#NJSMS16
KAREN FREBERG, PH.D.@KFREBERG
#NJSMS16
‣ 360 Gives you the complete picture of higher education and social media and how everything evolves
‣ Each group (and individual) has their own journey on and using social media
‣ Constant Change & Adaptation for Learning
‣ Growing expectations for all parties
‣ Early stages in research & practice
‣ Huge opportunities for collaboration in education and profession
PROFESSORS STUDENTS PROFESSIONALS
#NJSMS16
Content creation
Centralized Community
Group FB Communities for classes, departments
and roles
Content curation
Student Engagement
RECRUITING AND BRANDING
HIGHER EDUCATION
HIGHER EDUCATION AND SOCIAL MEDIA
▸ Recruiting for students, staff, alumni, donors, and faculty
▸ Personal Branding for department, college, & professionals
▸ Community relations
▸ Fundraising
▸ Creative Storytelling
▸ Building communities internally and externally
▸ Alumni and Future Alumni Relations
▸ Examples of great universities on social media
▸ Princeton, NYU, University of Michigan, USC, University of Cincinnati, and WVU
@kfreberg
USC: Creative visual storytelling campaign#IGotIntoUSC Video Series
UM Social Media: Leading towards innovation
PERSONAL BRANDING: STUDENTS, FACULTY, AND STAFF▸ Establish an online portfolio and presence
▸ Engage in conversations with others in the higher education community
▸ Promote and be your own spokesperson
▸ Network with fellow colleagues at similar institutions and departments
▸ Understanding the nature of each social media platform for relationship management
▸ Facebook: Professional/Personal
▸ LinkedIn: Professional
▸ Twitter: Meeting people you WANT to engage in and get to know
▸ Instagram: Sharing your POV and experiences/life
▸ Snapchat: What you WANT it to be. Be authentic, conversational and provide a human side to your story
@kfreberg
#NJSMS16
‣ Willing to experiment and be the first.
‣ Know when to ask for help
‣ Be confident in what you know and take the initiative to learn what you don’t {personal SM audit}
‣ Explorers are most often rewarded
‣ Share results to help spark future ideas and conversations
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‣ Expectations are changing
‣ Rules for engagement are changing
‣ Classes, recruitment and branding are all evolving
‣ Networking = constant changing and dynamic
‣ Key is who knows you and what they are able to learn from you
#NJSMS16
‣ You can be human AND professional online.
‣ No such thing as “gurus” - we are all still learning and growing!
‣ Social media is not easy or free - takes a lot of work and dedication.
‣ Professionals are WAITING for the chance to collaborate!
‣ Being successful in social media = training for the Olympics.
‣ Social media is not just a “fad” any more - but an essential gateway to higher education culture and branding
#NJSMS16
‣ Hard to keep up with the trends + tools
‣ Rise of FOMO as well as FOSO across all parties
‣ Balance between theory+practice
‣ Competition is heated
‣ Time management between other duties as a higher ed professional
#NJSMS16
‣ Establishing your voice and influence in rising area for higher education
‣ Formulate new connections for students
‣ Personal branding / viewed as a resource for information + learning
‣ Content creation / storytelling
‣ Grow online personal brands and get jobs/internships
‣ Extend community
‣ Create new opportunities for your school, department, and yourself
BEST PRACTICES AND TIPS
HOW TO START? WHERE TO BEGIN?
ENGAGE INCONVERSATIONS
BEST PRACTICE #1
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BE OPEN TOEXPERIMENT ANDSHARE FINDINGS.
BEST PRACTICE #2
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PITCH {IDEAS} TOPRACTITIONERS FOR
ASSIGNMENTS &RESEARCH
BEST PRACTICE #3
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EMBRACE ROLEAS
"THE SOCIALCONNECTOR"
BEST PRACTICE #4
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GROW YOUR PERSONALBRAND WITH CONFIDENCE,
SUCCESSES, ANDFAILURES
BEST PRACTICE #5
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The future of socialmedia education liesahead. We have tolearn, educate,collaborate together.
@kfreberg
RESOURCES▸ Resources for Higher Education and Social Media
▸ U-M Social Media http://ow.ly/ZScxS
▸ Social Media in Higher Education Strategies | http://ow.ly/ZScxF
▸ Using Social to Recruit College Students | http://ow.ly/ZScIZ
▸ Higher Education Success: How 3 Universities use Social http://ow.ly/ZScLP
▸ Assignments for Social Media Classes
▸ Snapchat for professors http://ow.ly/ZzcZQ & Snapchat Assignment http://ow.ly/ZzdwG
▸ Managing Online Reputation & Personal Branding Audit http://ow.ly/Zzdbi
▸ Blogging + Blogging Assignment Rubric http://ow.ly/ZzdnR
▸ Student Email and Social Media Etiquette Policy http://ow.ly/ZzdFK
▸ Infographics assignment http://ow.ly/ZzdNG
@kfreberg
RESOURCES▸ Professors to Follow
▸ Ai Zhang @aiaddysonzhang
▸ Matt Kushin @mjkushin
▸ William Ward @Dr4Ward
▸ Emily Kinsky @ekinsky
▸ Carolyn Kim @carolynmaekim
▸ Courtney Childers @courtchilders
▸ Geah Pressgrove @geahpressgrove
▸ Nick Bowman @bowmanspartan
▸ Higher Education Professionals to Follow
▸ Chris Barrows @CBarrows
▸ Joel Renner @JoelRRenner
▸ Kimberly Yu @KimHoots
▸ Nikki Sunstrum @nikkisunstrum
▸ Ryan Maguire @ryjmag
@kfreberg
RESOURCES▸ Personal Branding
▸ A Brand of One: On Social Media Branding for Professionals http://ow.ly/ZScSo
▸ How to Use Social Media to Build Your Personal Brand : http://ow.ly/ZScUv
▸ MarketingProfs Personal Branding - http://ow.ly/ZScY5
▸ Managing Yourself: What’s Your Personal Social Media Strategy? http://ow.ly/ZSd3S
▸ The Top Social Media Sites That Matter to Marketers http://ow.ly/ZSd76
