keynote presentation hr_and_optimism

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2. ToolstodevelopapositiveworkplacecultureIntroduction (9h30 - 10h)Presentation by Pascale Luyckx (10h - 11h)Break (11h - 11h15)Presentation by Laurence Vanhe (11h15 - 12h15)Discussion (12h15 - 13h15)Conclusions (13h15 - 13h30)Networking lunch (13h30 - 14h30)2 3. PascaleLuyckx(Speaker1) Specialized in the transformation of HR in thecontext of globalization > 23 years of experience @ U.S. multinationals Past: HR Director at Pfizer & Senior HR Directorat Quintiles Belgium Present: Managing Director & HR FreelanceConsultant at HRBP-Consulting Topic of today: a changing workplace culture atQuintiles Belgium 4. LaurenceVanhe(Speaker2) Specialized in people organization and changemanagement Human Heritage Developer (people are notresources!) Past: VP Corporate HR at IBA, Group HR Directorat Groupe DBassociates Present: Human Heritage Developer at BelgianMinistry of Social Security Topic of today: Transforming the way we managepeople 5. BobThomas(Moderator1) Specialized in Corporate Culture, Organizationalchange & team building, Talent Development People and their talents are what matters Past: Director-Global Head Organization & PeopleDevelopment at GSK Biologicals; Managing Partnerat Hermes Consulting Present: Partner at Acker Deboeck and Company 6. MarkVerheyden(Moderator2) PhD Student Communication Sciences Fascinated by employer branding andcorporate culture Past: graduated in History andCommunication Sciences at the VrijeUniversiteit Brussel Present: Teaching Assistant(Communication Sciences) followingan additional master program at theInstitute for European Studies 7. Thisworkshopisabout...Sharing best practicesDiscussing tools used to change a workplace cultureTackling problems encountered during a culturechangeThe exchange of experiencesThe use of theoretical concepts that help us seethings in a different perspectiveBrainstorming over new possibilities to motivatepeople 7 8. TheultimategoalTo become a visionarycompany8 9. BeingVisionaryClock building, not time tellingMore than profitsPreserve the core while stimulating progressBHAG (Big Hairy Audacious Goals)Cult-like culturesTry a lot of stuff and keep what worksHomegrown is simply better9 10. HumanRelationsareatthecoreSome useful concepts:Organizational identificationCommitmentEmployer brandingEmployee motivation...10 11. But...What on earth does it mean!? 11 12. Youonlyrealizewhatitis,whenyoudont haveitnomore 12 13. Sabena:bankruptbutnotforgottenEveryone worked for Sabena, everything else was bull.(Decraene, Denruyter, Sciot, 2002)Sabena is and stays a part of who we are. (De Morgen,2006)I dreamed about Sabena for many more years, every night Iused my badge. (De Morgen, 2006)Because Sabena, that was one family. (Het Laatste Nieuws,2004)I have never seen a corporate culture that remained sostrong (even after bankruptcy). (De Morgen, 2002)13 14. ThequestionIs it possible to create a sense of community at the workplace?14 15. Theanswer You!15