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Page 1: NEW TITLES IN LEADERSHIP SIMON SINEK Give and Take: Why ... · SIMON SINEK Leaders Eat Last Why Some Teams Pull Together and Others Don’t Today’s workplaces tend to be full of

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PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014

S IMON S INEKLeaders Eat LastWhy Some Teams Pull Together and Others Don’tToday’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organizations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.“Within this fascinating book are a number of thought-provoking, real-life examples of how long-term, sustainable success will only come as a result of building empathy, em-bedding the right culture and effectively playing on the old adage that people are more productive if they are happy and engaged.”—Management Today (UK)PORTFOLIO HARDCOVER • 240 PP. • 978-1-59184-532-4 • $27.95

NATHAN JAMAILThe Leadership PlaybookCreating a Coaching Culture to Build Winning Business TeamsNathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams.GOTHAM HARDCOVER • 224 PP. • 978-1-59240-866-5 • $27.00

L . DAV ID MARQUETTurn the Ship Around!A True Story of Turning Followers into LeadersThe true story of how a submarine captain transformed the USS Santa Fe from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach.“Captain Marquet takes you through his life of learning how to lead, and presents you with a winning formula: not leader-follower, but leader-leader. It's about leading by get-ting others to take responsibility—and like it. It works for business, politics, and life.” — Leslie H. Gelb, president emeritus of the Council on Foreign RelationsPORTFOLIO HARDCOVER • 272 PP. • 978-1-59184-640-6 • $25.95

JOHN NEFF INGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us InfluentialNeffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.“This is not just another pop-psych book: it's the first book to capture and share the in-sights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or at home.”—Amy Cuddy, Harvard Business SchoolPLUME PAPERBACK • 304 PP. • 978-0-14-218102-7 • $17.00

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ADAM M. GRANTGive and Take: Why Helping Others Drives Our SuccessThe Wharton professor shows how success today is built on one increasingly important factor: our style of exchanging value, and whether we are givers, takers, or matchers.“Has profound implications for how we manage our careers, deal with our friends and relatives, raise our children, and design our institutions.”—Robert Sutton, author of Good Boss, Bad Boss“Cuts through the clutter of clichés in the marketplace and provides a refreshing new perspective on the art and science of success.”—William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc.PENGUIN PAPERBACK • 320 PP. • 978-0-14-312498-6 • $16.00

NOEL M. T ICHYSuccessionMastering the Make or Break Process of Leadership TransitionThrough revealing case studies like Hewlett Packard, IBM, Yahoo, P&G, Intel, and J.C. Penney, Tichy examines why some companies fail and others succeed in training and sustaining the next generation of senior leaders. He highlights the common mistakes that can generate embarrassing headlines and may even call an organization’s survival into question, and reveals the best practices of those who got it right.PORTFOLIO HARDCOVER • 304 PP. • 978-1-59184-498-3 • $29.95

ANDREAS KLUTHHannibal and MeWhat History's Greatest Military Strategist Can Teach Us About Success and Failure“Andreas Kluth’s absorbing exploration of the life of the great military commander Hannibal will inspire you to look beyond simplistic notions of success toward a deeper understanding of what it is to live the good life. This is a book full of lessons both pro-found and practical.”—Daniel H. Pink, bestselling author of Drive“A serious and fascinating exploration of issues many of us grapple with on a daily basis.” —New York Journal of BooksRIVERHEAD PAPERBACK • 336 PP. • 978-1-59448-659-3 • $16.00

PERRY M. SMITH and JEFFREY W. FOLEYRules & Tools for LeadersFrom Developing Your Own Skills to Running Organizations of Any Size, Practical Advice for Leaders at All LevelsREVISED AND UPDATED FOURTH EDITION

A fully revised, updated, and reorganized edition of the classic management handbook.“Perry Smith and Jeff Foley have it right when it comes to effective leadership. It is all about a transformational journey that begins with understanding yourself that gives you perspective, which then leads to one on one leadership and developing trust.”—Ken Blanchard, coauthor of The One Minute ManagerPERIGEE PAPERBACK • 256 PP. • 978-0-399-16351-7 • $16.00

LEADERSHIP

EXAMINATION COPY OFFER: $5.00 PAPERBACKS · $10.00 HARDCOVERS

P E N G U I N G R O U P U S AW W W . P E N G U I N . C O M / A C A D E M I C

N E W T I T L E S f o r 2 0 14

Page 2: NEW TITLES IN LEADERSHIP SIMON SINEK Give and Take: Why ... · SIMON SINEK Leaders Eat Last Why Some Teams Pull Together and Others Don’t Today’s workplaces tend to be full of

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PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014

S IMON S INEKLeaders Eat LastWhy Some Teams Pull Together and Others Don’tToday’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organizations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.“Within this fascinating book are a number of thought-provoking, real-life examples of how long-term, sustainable success will only come as a result of building empathy, em-bedding the right culture and effectively playing on the old adage that people are more productive if they are happy and engaged.”—Management Today (UK)PORTFOLIO HARDCOVER • 240 PP. • 978-1-59184-532-4 • $27.95

NATHAN JAMAILThe Leadership PlaybookCreating a Coaching Culture to Build Winning Business TeamsNathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams.GOTHAM HARDCOVER • 224 PP. • 978-1-59240-866-5 • $27.00

L . DAV ID MARQUETTurn the Ship Around!A True Story of Turning Followers into LeadersThe true story of how a submarine captain transformed the USS Santa Fe from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach.“Captain Marquet takes you through his life of learning how to lead, and presents you with a winning formula: not leader-follower, but leader-leader. It's about leading by get-ting others to take responsibility—and like it. It works for business, politics, and life.” — Leslie H. Gelb, president emeritus of the Council on Foreign RelationsPORTFOLIO HARDCOVER • 272 PP. • 978-1-59184-640-6 • $25.95

JOHN NEFF INGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us InfluentialNeffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.“This is not just another pop-psych book: it's the first book to capture and share the in-sights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or at home.”—Amy Cuddy, Harvard Business SchoolPLUME PAPERBACK • 304 PP. • 978-0-14-218102-7 • $17.00

N E W T I T L E S I N L E A D E R S H I P

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ADAM M. GRANTGive and Take: Why Helping Others Drives Our SuccessThe Wharton professor shows how success today is built on one increasingly important factor: our style of exchanging value, and whether we are givers, takers, or matchers.“Has profound implications for how we manage our careers, deal with our friends and relatives, raise our children, and design our institutions.”—Robert Sutton, author of Good Boss, Bad Boss“Cuts through the clutter of clichés in the marketplace and provides a refreshing new perspective on the art and science of success.”—William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc.PENGUIN PAPERBACK • 320 PP. • 978-0-14-312498-6 • $16.00

NOEL M. T ICHYSuccessionMastering the Make or Break Process of Leadership TransitionThrough revealing case studies like Hewlett Packard, IBM, Yahoo, P&G, Intel, and J.C. Penney, Tichy examines why some companies fail and others succeed in training and sustaining the next generation of senior leaders. He highlights the common mistakes that can generate embarrassing headlines and may even call an organization’s survival into question, and reveals the best practices of those who got it right.PORTFOLIO HARDCOVER • 304 PP. • 978-1-59184-498-3 • $29.95

ANDREAS KLUTHHannibal and MeWhat History's Greatest Military Strategist Can Teach Us About Success and Failure“Andreas Kluth’s absorbing exploration of the life of the great military commander Hannibal will inspire you to look beyond simplistic notions of success toward a deeper understanding of what it is to live the good life. This is a book full of lessons both pro-found and practical.”—Daniel H. Pink, bestselling author of Drive“A serious and fascinating exploration of issues many of us grapple with on a daily basis.” —New York Journal of BooksRIVERHEAD PAPERBACK • 336 PP. • 978-1-59448-659-3 • $16.00

PERRY M. SMITH and JEFFREY W. FOLEYRules & Tools for LeadersFrom Developing Your Own Skills to Running Organizations of Any Size, Practical Advice for Leaders at All LevelsREVISED AND UPDATED FOURTH EDITION

A fully revised, updated, and reorganized edition of the classic management handbook.“Perry Smith and Jeff Foley have it right when it comes to effective leadership. It is all about a transformational journey that begins with understanding yourself that gives you perspective, which then leads to one on one leadership and developing trust.”—Ken Blanchard, coauthor of The One Minute ManagerPERIGEE PAPERBACK • 256 PP. • 978-0-399-16351-7 • $16.00

LEADERSHIP

EXAMINATION COPY OFFER: $5.00 PAPERBACKS · $10.00 HARDCOVERS

P E N G U I N G R O U P U S AW W W . P E N G U I N . C O M / A C A D E M I C

N E W T I T L E S f o r 2 0 14

Page 3: NEW TITLES IN LEADERSHIP SIMON SINEK Give and Take: Why ... · SIMON SINEK Leaders Eat Last Why Some Teams Pull Together and Others Don’t Today’s workplaces tend to be full of

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PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014

S IMON S INEKLeaders Eat LastWhy Some Teams Pull Together and Others Don’tToday’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organizations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.“Within this fascinating book are a number of thought-provoking, real-life examples of how long-term, sustainable success will only come as a result of building empathy, em-bedding the right culture and effectively playing on the old adage that people are more productive if they are happy and engaged.”—Management Today (UK)PORTFOLIO HARDCOVER • 240 PP. • 978-1-59184-532-4 • $27.95

NATHAN JAMAILThe Leadership PlaybookCreating a Coaching Culture to Build Winning Business TeamsNathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams.GOTHAM HARDCOVER • 224 PP. • 978-1-59240-866-5 • $27.00

L . DAV ID MARQUETTurn the Ship Around!A True Story of Turning Followers into LeadersThe true story of how a submarine captain transformed the USS Santa Fe from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach.“Captain Marquet takes you through his life of learning how to lead, and presents you with a winning formula: not leader-follower, but leader-leader. It's about leading by get-ting others to take responsibility—and like it. It works for business, politics, and life.” — Leslie H. Gelb, president emeritus of the Council on Foreign RelationsPORTFOLIO HARDCOVER • 272 PP. • 978-1-59184-640-6 • $25.95

JOHN NEFF INGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us InfluentialNeffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.“This is not just another pop-psych book: it's the first book to capture and share the in-sights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or at home.”—Amy Cuddy, Harvard Business SchoolPLUME PAPERBACK • 304 PP. • 978-0-14-218102-7 • $17.00

N E W T I T L E S I N L E A D E R S H I P

For

com

plim

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ry e

xam

inat

ion

copi

es a

nd p

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sel

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for

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ADAM M. GRANTGive and Take: Why Helping Others Drives Our SuccessThe Wharton professor shows how success today is built on one increasingly important factor: our style of exchanging value, and whether we are givers, takers, or matchers.“Has profound implications for how we manage our careers, deal with our friends and relatives, raise our children, and design our institutions.”—Robert Sutton, author of Good Boss, Bad Boss“Cuts through the clutter of clichés in the marketplace and provides a refreshing new perspective on the art and science of success.”—William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc.PENGUIN PAPERBACK • 320 PP. • 978-0-14-312498-6 • $16.00

NOEL M. T ICHYSuccessionMastering the Make or Break Process of Leadership TransitionThrough revealing case studies like Hewlett Packard, IBM, Yahoo, P&G, Intel, and J.C. Penney, Tichy examines why some companies fail and others succeed in training and sustaining the next generation of senior leaders. He highlights the common mistakes that can generate embarrassing headlines and may even call an organization’s survival into question, and reveals the best practices of those who got it right.PORTFOLIO HARDCOVER • 304 PP. • 978-1-59184-498-3 • $29.95

ANDREAS KLUTHHannibal and MeWhat History's Greatest Military Strategist Can Teach Us About Success and Failure“Andreas Kluth’s absorbing exploration of the life of the great military commander Hannibal will inspire you to look beyond simplistic notions of success toward a deeper understanding of what it is to live the good life. This is a book full of lessons both pro-found and practical.”—Daniel H. Pink, bestselling author of Drive“A serious and fascinating exploration of issues many of us grapple with on a daily basis.” —New York Journal of BooksRIVERHEAD PAPERBACK • 336 PP. • 978-1-59448-659-3 • $16.00

PERRY M. SMITH and JEFFREY W. FOLEYRules & Tools for LeadersFrom Developing Your Own Skills to Running Organizations of Any Size, Practical Advice for Leaders at All LevelsREVISED AND UPDATED FOURTH EDITION

A fully revised, updated, and reorganized edition of the classic management handbook.“Perry Smith and Jeff Foley have it right when it comes to effective leadership. It is all about a transformational journey that begins with understanding yourself that gives you perspective, which then leads to one on one leadership and developing trust.”—Ken Blanchard, coauthor of The One Minute ManagerPERIGEE PAPERBACK • 256 PP. • 978-0-399-16351-7 • $16.00

LEADERSHIP

EXAMINATION COPY OFFER: $5.00 PAPERBACKS · $10.00 HARDCOVERS

P E N G U I N G R O U P U S AW W W . P E N G U I N . C O M / A C A D E M I C

N E W T I T L E S f o r 2 0 14

Page 4: NEW TITLES IN LEADERSHIP SIMON SINEK Give and Take: Why ... · SIMON SINEK Leaders Eat Last Why Some Teams Pull Together and Others Don’t Today’s workplaces tend to be full of

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PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014

JOHN WOODCreating Room to ReadA Story of Hope in the Battle for Global LiteracyWood quit a lucrative career with Microsoft to found the nonprofit Room to Read. Described by the San Francisco Chronicle as “the Andrew Carnegie of the developing world,” he strived to bring the lessons of the corporate world to the nonprofit sector—and succeeded spectacularly.“As much about business practices as about personal discovery, this book lives up to its name as it details how the author traded in the executive lifestyle to champion his own nonprofit organization.”—School Library JournalPLUME PAPERBACK • 304 PP. • 978-0-14-218050-1 • $16.00

THOMAS E . R ICKSThe GeneralsAmerican Military Command from World War II to Today“A definitive and comprehensive story of American generalship from the battlefields of World War II to the recent war in Iraq. The Generals candidly reveals their triumphs and failures, and offers a prognosis of what can be done to ensure success by our future leaders in the volatile world of the twenty-first century.”—Carlo D’Este, author of Patton“Ricks pulls no punches in naming names as he cites serious failures of leadership, even as we were winning World War II, and failures that led to serious problems in later wars.” —William J. Perry, 19th U.S. Secretary of DefensePENGUIN PAPERBACK • 576 PP. • 978-0-14-312-409-2 • $18.00

HENRY A . CRUMPTONThe Art of IntelligenceLessons from a Life in the CIA's Clandestine Service“An engrossing tale of how a seasoned CIA officer spearheaded the first campaign in America's war on terror.”—The Wall Street Journal“Powerfully capturing the lessons from [Crumpton’s] vast and diverse career as spy and diplomat, The Art of Intelligence is a must read for anyone seeking to understand the intricacies of decision making in the 21st century.”—General James L. Jones, former National Security AdvisorPENGUIN PAPERBACK • 352 PP. • 978-0-14-312337-8 • $17.00

MARK OWEN w i th KEV IN MAURERNo Easy DayThe Firsthand Account of the Mission that Killed Osama Bin Laden“The bin Laden story is the marquee event in No Easy Day, of course. But the formative steps in the author’s own story are just as gripping. Mr. Owen’s new information about the Abbottobad attacks adds a human element to much of what has been previously reported. There is no better illustration in No Easy Day that SEALs are ruthless prag-matists. They think fast. They adapt to whatever faces them. They do what they have to do.”—The New York TimesNAL PAPERBACK • 336 PP. • 978-0-451-46874-1 • $16.00

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DANIEL H. PINKDriveThe Surprising Truth About What Motivates Us

RIVERHEAD PAPERBACK • 272 PP.978-1-59448-480-3 • $16.00

SYDNEY FINKELSTEINWhy Smart Executives FailAnd What You Can Learn from Their Mistakes

PORTFOLIO PAPERBACK • 336 PP.978-1-59184-045-9 • $17.00

DONALD G. KRAUSEThe Art of War for ExecutivesAncient Knowledge for Today's Business Professional

PERIGEE PAPERBACK • 160 PP.978-0-399-53410-2 • $7.99

YVON CHOUINARDLet My People Go SurfingThe Education of a Reluctant Businessman

PENGUIN PAPERBACK • 272 PP.978-0-14-303783-5 • $20.00

CRAIG M. MULLANEYThe Unforgiving MinuteA Soldier's Education

PENGUIN PAPERBACK • 416 PP.978-0-14-311687-5 • $17.00

THOMAS GORDONLeader Effectiveness Training: L.E.T.Proven Skills for Leading Today’s Business into TomorrowREVISED EDITION

PERIGEE HARDCOVER • 320 PP.978-0-399-52713-5 • $26.00

SUN-TZUThe Art of WarThe Essential Translation of the Classic Book of LifeTRANSLATED WITH AN INTRODUCTION BY JOHN MINFORD

PENGUIN CLASSICS PAPERBACK • 384 PP. 978-0-14-310575-6 • $15.00

NOEL M. TICHY and WARREN G. BENNISJudgmentHow Winning Leaders Make Great Calls

PORTFOLIO PAPERBACK • 400 PP.978-1-59184-293-4 • $17.00

HOWARD BEHAR with JANET GOLDSTEINIt's Not About the CoffeeLessons on Putting People First from a Life at StarbucksFOREWORD BY HOWARD SCHULTZ

PORTFOLIO PAPERBACK • 208 PP.978-1-59184-272-9 • $15.00

MAX ANDERSON and PETER ESCHERThe MBA OathSetting a Higher Standard for Business Leaders

PORTFOLIO HARDCOVER • 288 PP.978-1-59184-335-1 • $24.95

MARGOT MORRELL and STEPHANIE CAPPARELLShackleton's WayLeadership Lessons from the Great Antarctic ExplorerPREFACE BY ALEXANDRA SHACKLETON

PENGUIN PAPERBACK • 256 PP.978-0-14-200236-0 • $16.00

BOB BURG and JOHN DAVID MANNIt's Not About YouA Little Story About What Matters Most in Business

PORTFOLIO HARDCOVER • 144 PP.978-1-59184-419-8 • $24.95

MARCUS AURELIUSThe Essential Marcus AureliusTRANSLATED WITH AN INTRODUCTION BY JACOB NEEDLEMAN AND JOHN PIAZZA

TARCHER PAPERBACK • 144 PP.978-1-58542-617-1 • $10.00

ROBERT GREENEMasteryBy analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Al-bert Einstein, and Leonardo da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.PENGUIN PAPERBACK • 352 PP. • 978-0-14-312417-7 • $20.00

BOB LUTZIcons and IdiotsStraight Talk on LeadershipWhen Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. Now Lutz is revealing the leaders—good, bad, and ugly—who made the stron-gest impression on him throughout his career.“Lutz finds some leadership qualities, or at least cautionary examples of what not to do, in each of his subjects.”—BooklistPORTFOLIO HARDCOVER • 240 PP. • 978-1-59184-604-8 • $26.95

DAVID NOVAKTaking People with YouThe Only Way to Make Big Things HappenA step-by-step guide to setting big goals, building strong teams, blowing past your tar-gets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture."Novak shares his deep understanding of leadership: including everyone, the impor-tance of a compelling vision, comprehensive strategy and relentless implementation, the power of positive recognition and continuous improvement forever. What a gift he is giving all of us!"—Alan Mulally, CEO, Ford Motor Company“An important book about motivation from a proven motivator.”—Jack Welch, former chariman and CEO of General ElectricPORTFOLIO PAPERBACK • 256 PP. • 978-1-59184-591-1 • $16.00

OL IV IA FOX CABANEThe Charisma MythHow Anyone Can Master the Art and Science of Personal MagnetismDrawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components.“Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference.”—Laura Lang, CEO, Time Inc.PORTFOLIO PAPERBACK • 272 PP. • 978-1-59184-594-2 • $16.00

Page 5: NEW TITLES IN LEADERSHIP SIMON SINEK Give and Take: Why ... · SIMON SINEK Leaders Eat Last Why Some Teams Pull Together and Others Don’t Today’s workplaces tend to be full of

N E W T I T L E S I N L E A D E R S H I PN E W T I T L E S I N L E A D E R S H I P C L A S S R O O M F A V O R I T E S I N L E A D E R S H I P

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JOHN WOODCreating Room to ReadA Story of Hope in the Battle for Global LiteracyWood quit a lucrative career with Microsoft to found the nonprofit Room to Read. Described by the San Francisco Chronicle as “the Andrew Carnegie of the developing world,” he strived to bring the lessons of the corporate world to the nonprofit sector—and succeeded spectacularly.“As much about business practices as about personal discovery, this book lives up to its name as it details how the author traded in the executive lifestyle to champion his own nonprofit organization.”—School Library JournalPLUME PAPERBACK • 304 PP. • 978-0-14-218050-1 • $16.00

THOMAS E . R ICKSThe GeneralsAmerican Military Command from World War II to Today“A definitive and comprehensive story of American generalship from the battlefields of World War II to the recent war in Iraq. The Generals candidly reveals their triumphs and failures, and offers a prognosis of what can be done to ensure success by our future leaders in the volatile world of the twenty-first century.”—Carlo D’Este, author of Patton“Ricks pulls no punches in naming names as he cites serious failures of leadership, even as we were winning World War II, and failures that led to serious problems in later wars.” —William J. Perry, 19th U.S. Secretary of DefensePENGUIN PAPERBACK • 576 PP. • 978-0-14-312-409-2 • $18.00

HENRY A . CRUMPTONThe Art of IntelligenceLessons from a Life in the CIA's Clandestine Service“An engrossing tale of how a seasoned CIA officer spearheaded the first campaign in America's war on terror.”—The Wall Street Journal“Powerfully capturing the lessons from [Crumpton’s] vast and diverse career as spy and diplomat, The Art of Intelligence is a must read for anyone seeking to understand the intricacies of decision making in the 21st century.”—General James L. Jones, former National Security AdvisorPENGUIN PAPERBACK • 352 PP. • 978-0-14-312337-8 • $17.00

MARK OWEN w i th KEV IN MAURERNo Easy DayThe Firsthand Account of the Mission that Killed Osama Bin Laden“The bin Laden story is the marquee event in No Easy Day, of course. But the formative steps in the author’s own story are just as gripping. Mr. Owen’s new information about the Abbottobad attacks adds a human element to much of what has been previously reported. There is no better illustration in No Easy Day that SEALs are ruthless prag-matists. They think fast. They adapt to whatever faces them. They do what they have to do.”—The New York TimesNAL PAPERBACK • 336 PP. • 978-0-451-46874-1 • $16.00

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DANIEL H. PINKDriveThe Surprising Truth About What Motivates Us

RIVERHEAD PAPERBACK • 272 PP.978-1-59448-480-3 • $16.00

SYDNEY FINKELSTEINWhy Smart Executives FailAnd What You Can Learn from Their Mistakes

PORTFOLIO PAPERBACK • 336 PP.978-1-59184-045-9 • $17.00

DONALD G. KRAUSEThe Art of War for ExecutivesAncient Knowledge for Today's Business Professional

PERIGEE PAPERBACK • 160 PP.978-0-399-53410-2 • $7.99

YVON CHOUINARDLet My People Go SurfingThe Education of a Reluctant Businessman

PENGUIN PAPERBACK • 272 PP.978-0-14-303783-5 • $20.00

CRAIG M. MULLANEYThe Unforgiving MinuteA Soldier's Education

PENGUIN PAPERBACK • 416 PP.978-0-14-311687-5 • $17.00

THOMAS GORDONLeader Effectiveness Training: L.E.T.Proven Skills for Leading Today’s Business into TomorrowREVISED EDITION

PERIGEE HARDCOVER • 320 PP.978-0-399-52713-5 • $26.00

SUN-TZUThe Art of WarThe Essential Translation of the Classic Book of LifeTRANSLATED WITH AN INTRODUCTION BY JOHN MINFORD

PENGUIN CLASSICS PAPERBACK • 384 PP. 978-0-14-310575-6 • $15.00

NOEL M. TICHY and WARREN G. BENNISJudgmentHow Winning Leaders Make Great Calls

PORTFOLIO PAPERBACK • 400 PP.978-1-59184-293-4 • $17.00

HOWARD BEHAR with JANET GOLDSTEINIt's Not About the CoffeeLessons on Putting People First from a Life at StarbucksFOREWORD BY HOWARD SCHULTZ

PORTFOLIO PAPERBACK • 208 PP.978-1-59184-272-9 • $15.00

MAX ANDERSON and PETER ESCHERThe MBA OathSetting a Higher Standard for Business Leaders

PORTFOLIO HARDCOVER • 288 PP.978-1-59184-335-1 • $24.95

MARGOT MORRELL and STEPHANIE CAPPARELLShackleton's WayLeadership Lessons from the Great Antarctic ExplorerPREFACE BY ALEXANDRA SHACKLETON

PENGUIN PAPERBACK • 256 PP.978-0-14-200236-0 • $16.00

BOB BURG and JOHN DAVID MANNIt's Not About YouA Little Story About What Matters Most in Business

PORTFOLIO HARDCOVER • 144 PP.978-1-59184-419-8 • $24.95

MARCUS AURELIUSThe Essential Marcus AureliusTRANSLATED WITH AN INTRODUCTION BY JACOB NEEDLEMAN AND JOHN PIAZZA

TARCHER PAPERBACK • 144 PP.978-1-58542-617-1 • $10.00

ROBERT GREENEMasteryBy analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Al-bert Einstein, and Leonardo da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.PENGUIN PAPERBACK • 352 PP. • 978-0-14-312417-7 • $20.00

BOB LUTZIcons and IdiotsStraight Talk on LeadershipWhen Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. Now Lutz is revealing the leaders—good, bad, and ugly—who made the stron-gest impression on him throughout his career.“Lutz finds some leadership qualities, or at least cautionary examples of what not to do, in each of his subjects.”—BooklistPORTFOLIO HARDCOVER • 240 PP. • 978-1-59184-604-8 • $26.95

DAVID NOVAKTaking People with YouThe Only Way to Make Big Things HappenA step-by-step guide to setting big goals, building strong teams, blowing past your tar-gets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture."Novak shares his deep understanding of leadership: including everyone, the impor-tance of a compelling vision, comprehensive strategy and relentless implementation, the power of positive recognition and continuous improvement forever. What a gift he is giving all of us!"—Alan Mulally, CEO, Ford Motor Company“An important book about motivation from a proven motivator.”—Jack Welch, former chariman and CEO of General ElectricPORTFOLIO PAPERBACK • 256 PP. • 978-1-59184-591-1 • $16.00

OL IV IA FOX CABANEThe Charisma MythHow Anyone Can Master the Art and Science of Personal MagnetismDrawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components.“Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference.”—Laura Lang, CEO, Time Inc.PORTFOLIO PAPERBACK • 272 PP. • 978-1-59184-594-2 • $16.00

Page 6: NEW TITLES IN LEADERSHIP SIMON SINEK Give and Take: Why ... · SIMON SINEK Leaders Eat Last Why Some Teams Pull Together and Others Don’t Today’s workplaces tend to be full of

N E W T I T L E S I N L E A D E R S H I PN E W T I T L E S I N L E A D E R S H I P C L A S S R O O M F A V O R I T E S I N L E A D E R S H I P

PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014

JOHN WOODCreating Room to ReadA Story of Hope in the Battle for Global LiteracyWood quit a lucrative career with Microsoft to found the nonprofit Room to Read. Described by the San Francisco Chronicle as “the Andrew Carnegie of the developing world,” he strived to bring the lessons of the corporate world to the nonprofit sector—and succeeded spectacularly.“As much about business practices as about personal discovery, this book lives up to its name as it details how the author traded in the executive lifestyle to champion his own nonprofit organization.”—School Library JournalPLUME PAPERBACK • 304 PP. • 978-0-14-218050-1 • $16.00

THOMAS E . R ICKSThe GeneralsAmerican Military Command from World War II to Today“A definitive and comprehensive story of American generalship from the battlefields of World War II to the recent war in Iraq. The Generals candidly reveals their triumphs and failures, and offers a prognosis of what can be done to ensure success by our future leaders in the volatile world of the twenty-first century.”—Carlo D’Este, author of Patton“Ricks pulls no punches in naming names as he cites serious failures of leadership, even as we were winning World War II, and failures that led to serious problems in later wars.” —William J. Perry, 19th U.S. Secretary of DefensePENGUIN PAPERBACK • 576 PP. • 978-0-14-312-409-2 • $18.00

HENRY A . CRUMPTONThe Art of IntelligenceLessons from a Life in the CIA's Clandestine Service“An engrossing tale of how a seasoned CIA officer spearheaded the first campaign in America's war on terror.”—The Wall Street Journal“Powerfully capturing the lessons from [Crumpton’s] vast and diverse career as spy and diplomat, The Art of Intelligence is a must read for anyone seeking to understand the intricacies of decision making in the 21st century.”—General James L. Jones, former National Security AdvisorPENGUIN PAPERBACK • 352 PP. • 978-0-14-312337-8 • $17.00

MARK OWEN w i th KEV IN MAURERNo Easy DayThe Firsthand Account of the Mission that Killed Osama Bin Laden“The bin Laden story is the marquee event in No Easy Day, of course. But the formative steps in the author’s own story are just as gripping. Mr. Owen’s new information about the Abbottobad attacks adds a human element to much of what has been previously reported. There is no better illustration in No Easy Day that SEALs are ruthless prag-matists. They think fast. They adapt to whatever faces them. They do what they have to do.”—The New York TimesNAL PAPERBACK • 336 PP. • 978-0-451-46874-1 • $16.00

TITLE ISBN FEE

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

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PAPERBACKS: $5.00HARDCOVERS: $10.00

SEND COMPLETED FORM TO:PENGUIN GROUP (USA) Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657

OR: Fax requests with completed credit card details to

212.366.2933

All orders are subject to stock availability at the time they are processed.

Books will be sent to school address only. Allow a minimum of 10 business days for delivery.

All examination copy orders require a U.S. ship-to address.

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

EXAMINATION COPY ORDER FORM / LEADERSHIP 2014

PAPERBACKS $5.00 • HARDCOVERS $10.00

THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.

QUESTIONS? COMMENTS? CONTACT US AT: [email protected]

DANIEL H. PINKDriveThe Surprising Truth About What Motivates Us

RIVERHEAD PAPERBACK • 272 PP.978-1-59448-480-3 • $16.00

SYDNEY FINKELSTEINWhy Smart Executives FailAnd What You Can Learn from Their Mistakes

PORTFOLIO PAPERBACK • 336 PP.978-1-59184-045-9 • $17.00

DONALD G. KRAUSEThe Art of War for ExecutivesAncient Knowledge for Today's Business Professional

PERIGEE PAPERBACK • 160 PP.978-0-399-53410-2 • $7.99

YVON CHOUINARDLet My People Go SurfingThe Education of a Reluctant Businessman

PENGUIN PAPERBACK • 272 PP.978-0-14-303783-5 • $20.00

CRAIG M. MULLANEYThe Unforgiving MinuteA Soldier's Education

PENGUIN PAPERBACK • 416 PP.978-0-14-311687-5 • $17.00

THOMAS GORDONLeader Effectiveness Training: L.E.T.Proven Skills for Leading Today’s Business into TomorrowREVISED EDITION

PERIGEE HARDCOVER • 320 PP.978-0-399-52713-5 • $26.00

SUN-TZUThe Art of WarThe Essential Translation of the Classic Book of LifeTRANSLATED WITH AN INTRODUCTION BY JOHN MINFORD

PENGUIN CLASSICS PAPERBACK • 384 PP. 978-0-14-310575-6 • $15.00

NOEL M. TICHY and WARREN G. BENNISJudgmentHow Winning Leaders Make Great Calls

PORTFOLIO PAPERBACK • 400 PP.978-1-59184-293-4 • $17.00

HOWARD BEHAR with JANET GOLDSTEINIt's Not About the CoffeeLessons on Putting People First from a Life at StarbucksFOREWORD BY HOWARD SCHULTZ

PORTFOLIO PAPERBACK • 208 PP.978-1-59184-272-9 • $15.00

MAX ANDERSON and PETER ESCHERThe MBA OathSetting a Higher Standard for Business Leaders

PORTFOLIO HARDCOVER • 288 PP.978-1-59184-335-1 • $24.95

MARGOT MORRELL and STEPHANIE CAPPARELLShackleton's WayLeadership Lessons from the Great Antarctic ExplorerPREFACE BY ALEXANDRA SHACKLETON

PENGUIN PAPERBACK • 256 PP.978-0-14-200236-0 • $16.00

BOB BURG and JOHN DAVID MANNIt's Not About YouA Little Story About What Matters Most in Business

PORTFOLIO HARDCOVER • 144 PP.978-1-59184-419-8 • $24.95

MARCUS AURELIUSThe Essential Marcus AureliusTRANSLATED WITH AN INTRODUCTION BY JACOB NEEDLEMAN AND JOHN PIAZZA

TARCHER PAPERBACK • 144 PP.978-1-58542-617-1 • $10.00

ROBERT GREENEMasteryBy analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Al-bert Einstein, and Leonardo da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.PENGUIN PAPERBACK • 352 PP. • 978-0-14-312417-7 • $20.00

BOB LUTZIcons and IdiotsStraight Talk on LeadershipWhen Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. Now Lutz is revealing the leaders—good, bad, and ugly—who made the stron-gest impression on him throughout his career.“Lutz finds some leadership qualities, or at least cautionary examples of what not to do, in each of his subjects.”—BooklistPORTFOLIO HARDCOVER • 240 PP. • 978-1-59184-604-8 • $26.95

DAVID NOVAKTaking People with YouThe Only Way to Make Big Things HappenA step-by-step guide to setting big goals, building strong teams, blowing past your tar-gets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture."Novak shares his deep understanding of leadership: including everyone, the impor-tance of a compelling vision, comprehensive strategy and relentless implementation, the power of positive recognition and continuous improvement forever. What a gift he is giving all of us!"—Alan Mulally, CEO, Ford Motor Company“An important book about motivation from a proven motivator.”—Jack Welch, former chariman and CEO of General ElectricPORTFOLIO PAPERBACK • 256 PP. • 978-1-59184-591-1 • $16.00

OL IV IA FOX CABANEThe Charisma MythHow Anyone Can Master the Art and Science of Personal MagnetismDrawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components.“Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference.”—Laura Lang, CEO, Time Inc.PORTFOLIO PAPERBACK • 272 PP. • 978-1-59184-594-2 • $16.00

Page 7: NEW TITLES IN LEADERSHIP SIMON SINEK Give and Take: Why ... · SIMON SINEK Leaders Eat Last Why Some Teams Pull Together and Others Don’t Today’s workplaces tend to be full of

N E W T I T L E S I N L E A D E R S H I PN E W T I T L E S I N L E A D E R S H I P C L A S S R O O M F A V O R I T E S I N L E A D E R S H I P

PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014 PENGUIN GROUP USA • WWW.PENGUIN.COM/ACADEMIC • LEADERSHIP 2014

JOHN WOODCreating Room to ReadA Story of Hope in the Battle for Global LiteracyWood quit a lucrative career with Microsoft to found the nonprofit Room to Read. Described by the San Francisco Chronicle as “the Andrew Carnegie of the developing world,” he strived to bring the lessons of the corporate world to the nonprofit sector—and succeeded spectacularly.“As much about business practices as about personal discovery, this book lives up to its name as it details how the author traded in the executive lifestyle to champion his own nonprofit organization.”—School Library JournalPLUME PAPERBACK • 304 PP. • 978-0-14-218050-1 • $16.00

THOMAS E . R ICKSThe GeneralsAmerican Military Command from World War II to Today“A definitive and comprehensive story of American generalship from the battlefields of World War II to the recent war in Iraq. The Generals candidly reveals their triumphs and failures, and offers a prognosis of what can be done to ensure success by our future leaders in the volatile world of the twenty-first century.”—Carlo D’Este, author of Patton“Ricks pulls no punches in naming names as he cites serious failures of leadership, even as we were winning World War II, and failures that led to serious problems in later wars.” —William J. Perry, 19th U.S. Secretary of DefensePENGUIN PAPERBACK • 576 PP. • 978-0-14-312-409-2 • $18.00

HENRY A . CRUMPTONThe Art of IntelligenceLessons from a Life in the CIA's Clandestine Service“An engrossing tale of how a seasoned CIA officer spearheaded the first campaign in America's war on terror.”—The Wall Street Journal“Powerfully capturing the lessons from [Crumpton’s] vast and diverse career as spy and diplomat, The Art of Intelligence is a must read for anyone seeking to understand the intricacies of decision making in the 21st century.”—General James L. Jones, former National Security AdvisorPENGUIN PAPERBACK • 352 PP. • 978-0-14-312337-8 • $17.00

MARK OWEN w i th KEV IN MAURERNo Easy DayThe Firsthand Account of the Mission that Killed Osama Bin Laden“The bin Laden story is the marquee event in No Easy Day, of course. But the formative steps in the author’s own story are just as gripping. Mr. Owen’s new information about the Abbottobad attacks adds a human element to much of what has been previously reported. There is no better illustration in No Easy Day that SEALs are ruthless prag-matists. They think fast. They adapt to whatever faces them. They do what they have to do.”—The New York TimesNAL PAPERBACK • 336 PP. • 978-0-451-46874-1 • $16.00

TITLE ISBN FEE

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

Course Name: _______________________________________________________________________________________________________________________________________________

Term: __________________________________________________________________________________________________ Anticipated Enrollment: ________________________

PLEASE INDICATE YOUR FORM OF PAYMENT BELOW:

Visa Master Card AmEx Discover Exp. Date: ______________________________

Card No.: _____________________________________________________________________________________________________

Name: ________________________________________________________________________________________________________

Signature: ____________________________________________________________________________________________________

Card Address (if different from shipping address): _____________________________________________________

_________________________________________________________________________________________________________________

Telephone: ___________________________________________________________________________________________________

SHIP TO:

Name: ________________________________________________________________________________________________________

School: _______________________________________________________________________________________________________

Department: _________________________________________________________________________________________________

Street Address (required): _________________________________________________________________________________

_________________________________________________________________________________________________________________

City: _____________________________________________________ State:_______________ Zip: _________________________

*Appropriate state and local sales tax must be included for your order to be processed.

PAPERBACKS: $5.00HARDCOVERS: $10.00

SEND COMPLETED FORM TO:PENGUIN GROUP (USA) Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657

OR: Fax requests with completed credit card details to

212.366.2933

All orders are subject to stock availability at the time they are processed.

Books will be sent to school address only. Allow a minimum of 10 business days for delivery.

All examination copy orders require a U.S. ship-to address.

No PO boxes please.

Subtotal: _________________________

*Sales Tax: _________________________

Total Fee: _________________________

EXAMINATION COPY ORDER FORM / LEADERSHIP 2014

PAPERBACKS $5.00 • HARDCOVERS $10.00

THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.

QUESTIONS? COMMENTS? CONTACT US AT: [email protected]

DANIEL H. PINKDriveThe Surprising Truth About What Motivates Us

RIVERHEAD PAPERBACK • 272 PP.978-1-59448-480-3 • $16.00

SYDNEY FINKELSTEINWhy Smart Executives FailAnd What You Can Learn from Their Mistakes

PORTFOLIO PAPERBACK • 336 PP.978-1-59184-045-9 • $17.00

DONALD G. KRAUSEThe Art of War for ExecutivesAncient Knowledge for Today's Business Professional

PERIGEE PAPERBACK • 160 PP.978-0-399-53410-2 • $7.99

YVON CHOUINARDLet My People Go SurfingThe Education of a Reluctant Businessman

PENGUIN PAPERBACK • 272 PP.978-0-14-303783-5 • $20.00

CRAIG M. MULLANEYThe Unforgiving MinuteA Soldier's Education

PENGUIN PAPERBACK • 416 PP.978-0-14-311687-5 • $17.00

THOMAS GORDONLeader Effectiveness Training: L.E.T.Proven Skills for Leading Today’s Business into TomorrowREVISED EDITION

PERIGEE HARDCOVER • 320 PP.978-0-399-52713-5 • $26.00

SUN-TZUThe Art of WarThe Essential Translation of the Classic Book of LifeTRANSLATED WITH AN INTRODUCTION BY JOHN MINFORD

PENGUIN CLASSICS PAPERBACK • 384 PP. 978-0-14-310575-6 • $15.00

NOEL M. TICHY and WARREN G. BENNISJudgmentHow Winning Leaders Make Great Calls

PORTFOLIO PAPERBACK • 400 PP.978-1-59184-293-4 • $17.00

HOWARD BEHAR with JANET GOLDSTEINIt's Not About the CoffeeLessons on Putting People First from a Life at StarbucksFOREWORD BY HOWARD SCHULTZ

PORTFOLIO PAPERBACK • 208 PP.978-1-59184-272-9 • $15.00

MAX ANDERSON and PETER ESCHERThe MBA OathSetting a Higher Standard for Business Leaders

PORTFOLIO HARDCOVER • 288 PP.978-1-59184-335-1 • $24.95

MARGOT MORRELL and STEPHANIE CAPPARELLShackleton's WayLeadership Lessons from the Great Antarctic ExplorerPREFACE BY ALEXANDRA SHACKLETON

PENGUIN PAPERBACK • 256 PP.978-0-14-200236-0 • $16.00

BOB BURG and JOHN DAVID MANNIt's Not About YouA Little Story About What Matters Most in Business

PORTFOLIO HARDCOVER • 144 PP.978-1-59184-419-8 • $24.95

MARCUS AURELIUSThe Essential Marcus AureliusTRANSLATED WITH AN INTRODUCTION BY JACOB NEEDLEMAN AND JOHN PIAZZA

TARCHER PAPERBACK • 144 PP.978-1-58542-617-1 • $10.00

ROBERT GREENEMasteryBy analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Al-bert Einstein, and Leonardo da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.PENGUIN PAPERBACK • 352 PP. • 978-0-14-312417-7 • $20.00

BOB LUTZIcons and IdiotsStraight Talk on LeadershipWhen Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. Now Lutz is revealing the leaders—good, bad, and ugly—who made the stron-gest impression on him throughout his career.“Lutz finds some leadership qualities, or at least cautionary examples of what not to do, in each of his subjects.”—BooklistPORTFOLIO HARDCOVER • 240 PP. • 978-1-59184-604-8 • $26.95

DAVID NOVAKTaking People with YouThe Only Way to Make Big Things HappenA step-by-step guide to setting big goals, building strong teams, blowing past your tar-gets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture."Novak shares his deep understanding of leadership: including everyone, the impor-tance of a compelling vision, comprehensive strategy and relentless implementation, the power of positive recognition and continuous improvement forever. What a gift he is giving all of us!"—Alan Mulally, CEO, Ford Motor Company“An important book about motivation from a proven motivator.”—Jack Welch, former chariman and CEO of General ElectricPORTFOLIO PAPERBACK • 256 PP. • 978-1-59184-591-1 • $16.00

OL IV IA FOX CABANEThe Charisma MythHow Anyone Can Master the Art and Science of Personal MagnetismDrawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components.“Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference.”—Laura Lang, CEO, Time Inc.PORTFOLIO PAPERBACK • 272 PP. • 978-1-59184-594-2 • $16.00