new marketing summit: collective creativity and gen y: using web 2.0 to enhance internal...
DESCRIPTION
Social media has shaped more than just advertising, marketing, and PR - it's changed the way we communicate inside our organization. This session will explore how Web 2.0 has fundamentally altered the way employees share ideas and obtain information at work. Learn best practices for tapping into the social minds of Gen Y employees as well as how to leverage the collective creativity of your team.TRANSCRIPT
Collective Creativity & Gen Y
Tim Youngtwitter.com/timyoung
Using Web2.0 to Enhance Internal Communications
Organizational Structure ≠
Communication Structure
asynchronous communication
Tokyo Subway
Pinpoint the location of information
silos are evil