PowerPoint Presentation

Neuroscience and mobile behaviour

Neuroscience a new frontier

The subconscious is key

Brain imaging gives new perspective

Attention only gets you so far

What really matters is emotional response

and what gets into memory

Memory an example

So what does all this mean for mobile?

Five key thoughts about mobile commsIts about triggering, not brand-building1Its not about shouting loudest2Emotional intensity helps3Personal relevance is key4Interaction is a magnifier5

Its about triggering, not brand-building

1

Its about triggering, not brand-building

Its about triggering, not brand-building

Its about triggering, not brand-building

Its not about shouting loudest

2

Its not about shouting loudest

Its not about shouting loudest

The implicit conditioning of consumer attitudes: Logo substitution effectRafal K. Ohme: Polish Psychological Bulletin

Its not about shouting loudest

Emotional intensity helps

3

Emotional intensity helps

Emotional intensity helps

Emotional intensity helps

Personal relevance is key

4

Personal relevance is key

Personal relevance is key

Personal relevance is key

Interaction is a magnifier

5

Interaction is a magnifier

Interaction is a magnifier

Interaction is a magnifier

A quick reminderIts about triggering, not brand-building1Its not about shouting loudest2Emotional intensity helps3Personal relevance is key4Interaction is a magnifier5

Thank youAny questions?