consumer behaviour towards mobile phones
DESCRIPTION
consumer behaviour is how a consumer reacts and what is their thought process while buying any goods or availing any services.TRANSCRIPT
Group Members:Alekhya Susarla(48)
Sanket Vyas(55)Sakar Thakur(51)
Zeal Shah(39)Shermin Kadiwal(59)
Flow • What is consumer behaviour?• Evolution of mobile phones• Objective of study• Factors affecting the consumer behaviour• Case study• Survey: Primary• Analysis• Recommendation• Conclusion • Bibliography
What is consumer behaviour?
• Behavior that consumer display in searching for, purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.
Evolution of mobile phones• 1973:- First hand held mobile
developed• 1984:- Nokia talkman• 1992:- Motorola International 3200• 1994:- IBM Simon Personal
Communicator • 1996:- Motorola Startac• 1998:- Nokia 5110• 2002:- Sanyo SCP – 5300• 2007:- Iphone• 2008:- First android based mobile
phone
Objectives
The purpose of the study is:-•To understand the consumer behaviour while purchasing phones
•Factors affecting consumer choice
•To know the satisfaction level of the consumer.
Factors affecting consumer behaviour
•Age •Occupation•Income•Price •Brand•Durability•After sales services
Case study: Nokia to Android
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Survey: primary
• A questionnaire was given to 15 people of different age group to understand their choice of mobile phone and what drives it.
Analysis
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Price Range of currently used phone
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Conclusion
• Study showed the attitude of the consumers towards the different brands.
• The factors that affects the buying behavior and the choices of the consumers.
• The most preferred brand by the consumers.
Bibliography
• www.yahoo.com• www.wikipedia.org• www.docworld.co• www.consumerbehaviour.com
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