consumers behaviour towards mobile phone

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Group members:- 1. Mohammed Raziq 2. Syed Suhail 3.Alekhya Susarla 4.Sanket Vyas 5.Sakar Thakur 6.Zeal Shah 7.Shermin Kadiwal

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Page 1: Consumers behaviour towards Mobile Phone

Group members:-1. Mohammed Raziq

2. Syed Suhail3.Alekhya Susarla

4.Sanket Vyas5.Sakar Thakur

6.Zeal Shah7.Shermin Kadiwal

Page 2: Consumers behaviour towards Mobile Phone

Flow • What is consumer behaviour?• Evolution of mobile phones• Objective of study• Factors affecting the consumer behaviour• Case study• Survey: Primary• Analysis• Recommendation• Conclusion

Page 3: Consumers behaviour towards Mobile Phone

What is consumer behaviour?

• Behavior that consumer display in searching for, purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.

Page 4: Consumers behaviour towards Mobile Phone

Evolution of mobile phones• 1973:- First hand held mobile

developed• 1984:- Nokia talkman• 1992:- Motorola International 3200• 1994:-  IBM Simon Personal

Communicator • 1996:- Motorola Startac• 1998:- Nokia 5110• 2002:- Sanyo SCP – 5300• 2007:- Iphone• 2008:- First android based mobile

phone

Page 5: Consumers behaviour towards Mobile Phone

Objectives The purpose of the study is:-•To understand the consumer behaviour while purchasing phones

•Factors affecting consumer choice

•To know the satisfaction level of the consumer.

Page 6: Consumers behaviour towards Mobile Phone

Factors affecting consumer behaviour

•Age •Occupation•Income•Price •Brand•Durability•After sales services

Page 7: Consumers behaviour towards Mobile Phone

Case study: Nokia to Android

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05/01/23

Page 9: Consumers behaviour towards Mobile Phone

Survey: primary • A questionnaire

was given to 15 people of different age group to understand their choice of mobile phone and what drives it.

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Analysis

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Price Range of currently used phone

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Conclusion • Study showed the attitude of the

consumers towards the different brands.

• The factors that affects the buying behavior and the choices of the consumers.

• The most preferred brand by the consumers.

Page 17: Consumers behaviour towards Mobile Phone