mobile advertising & user behaviour
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Case-Study on Case-Study on Mobile Advertising Mobile Advertising
& User Behavior & User Behavior towards Mobile Ad towards Mobile Ad
BannersBanners
Why Mobile Advertising?
Mobile advertising gives marketers access to a captive audience in a hyper-targeted
way.
It produces more immediate responses, and a higher response
rate, than any other marketing method ever seen before.
Time Spent on Mobile Phones
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Growing Mobile Traffic
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Advertising On
Mobile Phones
Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Also, known as
Banner Ads..
Mobile Ad Spend Share..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1
Mobile Advertising
It’s better to think mobile as Marketing,
Communication and Sales Channel rather than just thinking Mobile as an Ad
Platform.
Facts About Banner Advertising
• 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. • 34 percent don’t trust banner ads at all or much, compared to 26 percent for magazine ads.• 25-34 year olds see 2,094 banner ads per month.
Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/
Facts Continued..
• Click-through rates are 0.1 percent. (Double Click)• The 468 x 60 banner has a 0.04 percent click rate. • An estimated 31 percent of ad impressions can’t be viewed by users. • 8 percent of Internet users account for 85 percent of clicks. • Up to 50 percent of clicks on mobile banner ads are accidental. • Mobile CPMs ( Cost Per Mille/Thousand) are 75 cents.
Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/
Facts Continued..
Do Mobile Banners Deliver ROI?
The Mobile banner clicks yield high bounce rates: 33% of customers who arrive on a site via a mobile advertisement do not
progress beyond the first page.
The average page views of customers who arrive via a mobile banner ad is 1.53. The best performing sites average 3.00 pages.
Mobile banner advertising, with its high click through rates and ever-expanding reach is undoubtedly a great means of supporting
any display campaign.
Source: http://condorconsulting.com/do-mobile-banners-deliver-roi/
Continued..
Source: http://trends.e-strategyblog.com
Continued..
Source: http://trends.e-strategyblog.com
Mobile Ad Market: Now & Than
Thank YouThank You
Prepared byPrepared byParul GuptaParul Gupta