T E L : 6 0 3 9 2 0 6 5 8 0 0 I F A X : 6 0 3 9 2 0 0 7 9 4 6 I E - M A I L : i b n @ i n t e l - b i z n e t . c o m

Researched & Developed By:

4 4 4 --- 5 MAY 2011 . JW MARRIOTT, KUALA LUMP5 MAY 2011 . JW MARRIOTT, KUALA LUMP5 MAY 2011 . JW MARRIOTT, KUALA LUMPURURUR

• Totally unique and based on 8 years of research and development

• Satisfaction is 100% guaranteed! Over 25,000 executives and 8,000 CEOs in 20 countries trained in this program in the last 4 years and rated 4.8 for content and 4.9 for delivery out of 5!

• Increase your success by learning to sell to the part of the brain that decides. Hundreds of customers have reported winning deals by using the techniques!

REACHING THE BUY BUTTONS IN YOUR CUSTOMEREACHING THE BUY BUTTONS IN YOUR CUSTOMEREACHING THE BUY BUTTONS IN YOUR CUSTOMERS’ BRAIN THRU’RS’ BRAIN THRU’RS’ BRAIN THRU’

SalesBrain’s Neuromarketing Methodology...

- ADVANCED EXECUTIVE EDUCATION -

DAY 1 • Introduction to Neuromarketing: 3 brains but only

one decides • The only 6 stimuli that can reach the decision

making part of your Clients’ Brain

• The 4 Steps to trigger the Reptilian Brain

• Your Clients’ PAIN: Dig, dig and keep digging?

Interactive Exercise: Each company brainstorms

on the PAIN related to their own product

• Your CLAIMS: Stand out

Interactive Exercise: Each company brainstorms

on its best CLAIMS • Your Clients’ GAIN: Prove your case

Interactive Exercise: Each company brainstorms

on its best proofs of GAIN • Deliver to the Reptilian Brain: Hit your target

• 6 Message Block

• 7 Message Boosters

• Q & A and Feedback Session

Homework: All participant will be asked to prepare

and refine a presentation

DAY 2 • Feedback from Day 1

• Block #1 Grabber: 4 techniques

• Block #3: Big Picture Interactive Exercise: Each participant

brainstorms on a big picture • Booster: Neuro-linguistic Programming

Learn to avoid Powerpointitis by using

the 3 learning channels – not just one

• Block #5: Learn to handle objection

by reframing Interactive Exercise: Each company

brainstorms on its best reframes • Block #6: Learn to Close by triggering

the law of consistency

• Complete the model with the rest of the

6 Blocks and 7 Boosters

• Each Company rework their presentation

Interactive Exercise: Each company deliver

their new presentation; they are video-taped*.

This is followed by coaching from the

instructor • Q & A and Feedback Session

PROGRAMME OUTLINE

NEUROMARKETING - THE NEW SCIENCE OF HUMAN DECISION MAKING

“T“THISHIS TRAININGTRAINING WASWAS AA VERYVERY GOODGOOD BRAINWASHBRAINWASH. .

IITT MAKESMAKES YOUYOU THINKTHINK ANDAND NOTNOT SINKSINK! ! NNEUROMARKETINGEUROMARKETING ISIS UNIQUEUNIQUE, ,

INNOVATIVEINNOVATIVE ANDAND REFRESHINGREFRESHING!”!”

-- Haraud Klint, DirectorHaraud Klint, Director Casagrande Group Casagrande Group -- ColombiaColombia

ATTEND AND BOOST YOUATTEND AND BOOST YOUATTEND AND BOOST YOUR CLOSING RATIOS….R CLOSING RATIOS….R CLOSING RATIOS….

This highly interactive workshop is packed with groundbreaking techniques on how to reach the true decision maker: ‘The Reptilian Brain’. Based on the discoveries on the brain, Neuromarketing has greater impact on the closing of deals than any other sales, communication, or negotiation methodologies. In a direct, conversational and often humorous style, Christophe will coach you to sell to the part of the brain that ‘decides’. The highly participative two-day workshop is packed with interactive exercises, reviews, practical advices, techniques and insights that will help you understand and retain the powerful principles of Selling to the Reptilian Brain. You will walk away with a clear and simple methodology that brings proven science to the act of selling.

*Participants will get access to special videotaping of interactive activities and audio recordings. © 2003 – 2010 SalesBrain LLC

MAXIMISE your ability to influence the part of the brain that decides: The Reptilian Brain

LEARN the 6 stimuli that can reach the decision making part of your customers’ brain

CREATE messages that your customers will notice, understand, remember and value

above those of your competitors

ADOPT the unique model to cut sales cycles and improve closing ratios

INCREASE your ability to influence or sell to anyone, for any product or service

DESIGN pitches, offers and marketing messages that appeal to the brain

on a subconscious level

RAISE your effectiveness in communicating an idea or selling a product

LEVERAGE on Neuromarketing to better understand the emotional triggers

IMPROVE your success of closing winning deals by learning to sell

to the part of the brain that decides

CLOSE more deals by following 4 simple steps

RAISE money for your business by improving the demonstration of your GAIN

The world surrounding your business is dramatically different than it was when you initially

created your marketing approach.

GROWING COMPETITION . MARKET SATURATION . INCREASING RATE OF CHANGE

NEW CHANNELS OF MARKETING . INCREASINGLY SOPHISTICATED CUSTOMER

EXPECTATIONS

In today’s volatile markets, where ground rules are being

rewritten daily, becoming DISTINCTDISTINCTDISTINCT or the “ME ONLY” “ME ONLY” “ME ONLY” is the cornerstone

for success in seizing customer mindshare. Failure to re-engineer and re-align your

marketing strategy can be a fast route to CUSTOMER CHURN, DECREASED PRICE REALISATION,

INCREASED COST and/or FAILED MARKET INITIATIVES at the worst possible time!!

Humming the same old tune everyone has heard of, is not

going to attract head turners. There’s no point in inventing and presenting

a product or service only to sit back and hope that consumers everywhere will discover

its greatness. It's not about what you or your product can do, it's about what you do differently

from everyone else. CMOs today must focus to re-evaluate their existing

marketing strategies to align with the current consumer mind while

meeting their targeted business ROI.

The key is brilliant execution….. The challenge is to

The key is brilliant execution….. The challenge is to BEBE NOTICEDNOTICED , ,

toto BEBE REMEMBEREDREMEMBERED , , toto CHANGECHANGE PERCEPTIONSPERCEPTIONS , , to to REINFORCEREINFORCE ATTITUDESATTITUDES

and to and to PENETRATEPENETRATE DEEPERDEEPER INTOINTO CUSTOMERCUSTOMER MINDSMINDS ..........

The Latest Solution to Modern Marketing The Latest Solution to Modern Marketing

-- NEUROMARKETING NEUROMARKETING --

A revolutionary marketing tool of the modern world, SalesBrain’s

proven and highly effective methodology will increase your ability to reach

the part of the brain that decides and make your customers see, understand,

and feel why your solution is the best one to solve their ‘PAIN’.

With results like:

‘34.87% increase in revenues’ - HSG Blue Code

‘2 % increase in sales in two years’ - Campbell’s

‘30 million dollar deal...’ - rStar

Neuromarketing has seriously captivated the forward thinking CMOs

to embrace the secret behind the revolutionary new methodology. SalesBrain’s

Neuromarketing is guaranteed to increase your marketing effectiveness by leaps

and bounds because it is anchored in solid science.

Those who actively manage the MIND of the Consumers

rather than just reacting to it will be at distinct advantage. Organisations

wanting to the future first must begin plotting the right moves today.

Make a date with Christophe Morin now!

ATTEND THIS HIGHLY EFFECTIVE AND PROVEN

WORKSHOP TO…

REGISTER BEFORE 23 MREGISTER BEFORE 23 MARCH 2011 ARCH 2011 AND RECEIVE AND RECEIVE

NEUROMARKETING: NEUROMARKETING: UNDERSTANDING THE BUUNDERSTANDING THE BUY BUTTONSY BUTTONS

IN YOUR CUSTOMER’S BRAIN!IN YOUR CUSTOMER’S BRAIN!

PUBLISHED IN 7 LANGUAGES WITH PUBLISHED IN 7 LANGUAGES WITH OVER 100,000 COPIES SOLD OVER 100,000 COPIES SOLD

WORLDWIDE!WORLDWIDE!

BEGIN PLOTTING THE RIGHT MOVES TODAY…

“T“THISHIS METHODMETHOD HASHAS HELPEDHELPED USUS REDEFINEREDEFINE OUROUR

CLAIMSCLAIMS ANDAND INCREASEINCREASE OUROUR CLOSINGCLOSING RATIOSRATIOS BYBY IMPACTINGIMPACTING THETHE ‘R‘REPTILIANEPTILIAN BBRAINSRAINS’ ’

OFOF OUROUR CUSTOMERSCUSTOMERS.”.” -- David GrayDavid Gray CEO, XplaneCEO, Xplane

“T“THEHE TIMETIME ANDAND MONEYMONEY

INVESTEDINVESTED ININ LEARNINGLEARNING THETHE LANGUAGELANGUAGE OFOF THETHE RREPTILIANEPTILIAN BBRAINRAIN WILLWILL RETURNRETURN MANYMANY FOLDFOLD.”.”

-- David B. Ferguson Ph.D. David B. Ferguson Ph.D. GM, GE HealthcareGM, GE Healthcare

“D“DONON’’TT TRAINTRAIN

OUROUR COMPETITORSCOMPETITORS!”!” -- Azmin MazlanAzmin Mazlan

Sales Director, SGISales Director, SGI

Meet the Man Himself Experience His Unconventional Style First Hand

BIOGRAPHY Christophe Morin is a highly passionate researcher, author and facilitator with outstanding achievements in predicting consumer behaviour, creating successful brands, developing winning marketing strategies, and getting record-breaking business results. With over 28 years of experience in consumer research, new product development, branding, advertising management and business development, he has helped hundreds of companies reach new level of performance by applying cutting edge cognitive sciences. He has won numerous speaker awards and made repeated media appearances on national and international networks, including the ‘Above and Beyond Speaker’ award in 2009 from Vistage and the American Marketing Association 2009 ‘Next Big Thing in Marketing’ award. Christophe co-developed several powerful models for predicting consumer behaviours (The Mental State System), achieved higher levels of leadership performance (The 3D Leadership Model) and completed breakthrough research on the role of Oxytocin in predicting advertising effectiveness (poster selected for 2010 Conference of the Society for Neuroscience). Since the creation of SalesBrain, he has trained over 25,000 sales and marketing executives from across 20 countries including 8,000 CEOs from prestigious firms like Airbus (EADS), Alcatel, Fairchild, Hitachi Data Systems, GE, SGI and Wells Fargo. He is also the co-author of ‘Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain’. The book is currently available in 7 languages and has sold an estimated 100,000 copies.

“He is truly captivating!” - Paul Sweptson, CEO, Rigaku America Prior to joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, where he was instrumental in negotiating complex business deals, ensuring revenue streams in excess of US100 million. While working as a Vice President of Marketing and Corporate Training for Canned Foods, the largest grocery remarketer in the world, he grew the company’s sales and profits to highest level in 5 years and successfully applied state of the art database and direct marketing technologies to exceed conventional ROI objectives by 50%. During a six-year tenure as President and CEO of French-owned Doublet Manufacturing, he successfully doubled its revenue in 3 years to exceed US6 million in sales and nearly US1 million in profits and won a highly competitive multi-million dollar Olympic bid against 50 international companies. Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. He is currently pursuing a PhD in Media Psychology with Fielding Graduate Institute in Santa Barbara, California. He lectures regularly on marketing and leadership at Sonoma State University. He has also served as resource speaker for several prominent French, Canadian and American business events in the last 20 years.

Chr i s tophe Mor in NEUROMARKETING EXPERT

PARTIAL CLIENT LIST • Wells Fargo • GE Healthcare • Airbus • Alcatel • Microsoft • Hitachi • Genesys Labs • Riverside • Vistage • Stratex Networks • RedCart • HarrisStratex • AXA • Hasselblad • HP

• Rio Tinto • Silicon Valley Bank • SunPower • Varian • First Internet Bank • AREVA • HSG Code Blue • Ciena • Fairchild • SGI • IBA

THE ONLY SPEAKER…

Presenting a proven Neuromarketing Model, Christophe Morin captivates audiences of 10 to 1,000 by revealing a NeuroMap™ to: • Neuro - Market to PAINS • Neuro - Align your CLAIMS • Neuro - Prove your GAINS Regardless of your level of sales and marketing expertise, you will walk away from this presentation with the key to faster, easier and more predictable sales.

P l e a s e c o m p l e t e t h i s f o r m i m m e d i a t e l y a n d f a x t o 6 0 3 - 9 2 0 0 7 9 4 6

This Booking Is Invalid Without A Signature

PARTICIPANT DETAILS

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Registration 0830 Course begins 0900 Morning Refreshment 1030 Luncheon 1300 Afternoon Refreshment 1530 End of the day 1730

INFORMATION For further information on this event,

please contact our Program Managers at 603 9206 5800

or e-mail: ibn@intel-biznet.com

PAYMENT

A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Two easy ways to pay: • Telegraphic Transfer Bank : Maybank Berhad Branch : Desa Pandan, Kuala Lumpur Malaysia A/C No : 514543111415 Swift Code : MBB EMY KL

• Foreign Demand Draft in USD to be drawn in a MALAYSIAN Bank.

All payments by cheque should be made in favour of:-

Intelligence Business Networks (M) Sdn. Bhd. 152-4-14, Kompleks Maluri Jalan Jejaka, Taman Maluri 55100 Kuala Lumpur Malaysia

Note: Payments must be received within 7 days upon issuance of an invoice VISA REQUIREMENT

Delegates requiring visas should contact the respective Embassies or High Commissions in their country of residence as soon as possible.

CANCELLATION POLICY

Due to contractual obligations, cancellation charges are as follows: *30 to 10 days notice : 50% of the workshop fee *9 to 3 days notice : 70% of the workshop fee *2 days or less notice : 100% of the workshop fee (* Based on working days only ) However, complete sets of documentation will be sent to you. Substitutions are welcomed at any time. All cancellations of registration must be made in writing. Note: It may be necessary for reasons beyond control, to change the content and timing of the event, speaker(s) or venue, every effort will be made to inform the participants of this change, should it occur. HOTEL DETAILS

JW Marriott Hotel Kuala Lumpur 183 Jalan Bukit Bintang 55100 Kuala Lumpur, Malaysia Tel : 603 2715 9000 Fax : 603 2715 7013 Room Reservation can be made by delegates directly with the hotel. To enjoy privileged room rates, please state you’re at tending an event organised by IBN International. Please call Mr. Yap Wai Ming at 603 2719 8106 or email at waiming@ytlhotels.com.my

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REGISTRATION FORM

Reg by 23 Feb 2011 Reg by 23 March 2011 After 23 March 2011

2-DAY COURSE FEE RM 5990 RM 6490 RM 6990

REGISTER BY REGISTER BY 23 FEBRUARY 201123 FEBRUARY 2011 AND SAVE UP TO RM 1000!!!AND SAVE UP TO RM 1000!!!

REACHING THE BUY BUTTONS IN YOUR CUSTOMEREACHING THE BUY BUTTONS IN YOUR CUSTOMEREACHING THE BUY BUTTONS IN YOUR CUSTOMERS’ BRAIN THRU’RS’ BRAIN THRU’RS’ BRAIN THRU’

4 4 4 --- 5 MAY 2011 . JW MARRIOTT, KUALA LUMP5 MAY 2011 . JW MARRIOTT, KUALA LUMP5 MAY 2011 . JW MARRIOTT, KUALA LUMPURURUR

• Sales & Marketing • Marketing Development • Marketing Strategy • Marketing Communications • Brand Management • Brand Equity • Brand Communications • Corporate Branding • Public Relations

• Product Development • Content Development • Online Marketing • Advertising & Promotions • Merchandising • Client Relationship • Brand / Outlet Operations

• International Retail • Business Re-engineering • Business Development • Trend Analysis • Global Branding

• CRM • Customer Analytics

This workshop is designed for CMOs, Executive Directors, Managing Directors, General Managers, Vice-Presidents, Directors, Heads of Department,

Managers, Executives, Sales Leaders, Business Owners and Advertisers who are responsible for: