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Page 1: Cnk presentation may2011

www.coxandkings.com

1

Page 2: Cnk presentation may2011

www.coxandkings.com

Disclaimer

This presentation has been prepared by Cox & Kings Limited (the “Company”) solely for your information and for

your use and may not be taken away, reproduced, redistributed or passed on, directly or indirectly, to any other

person (whether within or outside your organization or firm) or published in whole or in part, for any purpose. By

attending this presentation, you are agreeing to be bound by the foregoing restrictions and to maintain absolute

confidentiality regarding the information disclosed in these materials.

The information contained in this presentation does not constitute or form any part of any offer, invitation or

recommendation to purchase or subscribe for any securities in any jurisdiction, and neither the issue of the

information nor anything contained herein shall form the basis of, or be relied upon in connection with, any

contract or commitment on the part of any person to proceed with any transaction. The information contained in

these materials has not been independently verified. No representation or warranty, express or implied, is made

and no reliance should be placed on the accuracy, fairness or completeness of the information presented or

contained in these materials. Any forward-looking statements in this presentation are subject to risks and

uncertainties that could cause actual results to differ materially from those that may be inferred to being

expressed in, or implied by, such statements. Such forward-looking statements are not indicative or guarantees

of future performance. Any forward-looking statements, projections and industry data made by third parties

included in this presentation are not adopted by the Company and the Company is not responsible for such third

party statements and projections. This presentation may not be all inclusive and may not contain all of the

information that you may consider material. The information presented or contained in these materials is subject

to change without notice and its accuracy is not guaranteed. Neither the Company nor any of its affiliates,

advisers or representatives accepts liability whatsoever for any loss howsoever arising from any information

presented or contained in these materials.

THIS PRESENTATION IS NOT AN OFFER OF SECURITIES FOR SALE IN THE UNITED STATES OR

ELSEWHERE.

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Contents

Company Overview

Competitive Strengths

Achievements

Business Strategy

Financials

Industry Fundamentals

3

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Company History

Business Profile

Shareholding Details

Key Global Subsidiaries

Page 5: Cnk presentation may2011

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Richard Cox served

as a regimental agent

to the Majesty’s

Armed Forces

Company established

by Richard Cox

provided services to

majority of the British

regiments

Merged with Henry

King & Co, to form

Cox’s & King’s; Henry

S. King & Co had

strong links with India

Business was sold to

Lloyd’s Bank; which

became a separate

company running tours

around the world

1758

2010-11

19th Cent.

18th Cent.

1970

1923

1970-99

1999-2006

2006-09

Cox & Kings agency

was bought by

Grindlays Bank in a

deal with the Indian

Govt.

Largely operated as a

ticketing agent; non

leisure business

accounted for over 50%

of the revenues in 1999

Leading Player in the Indian Market

C&K Brand has evolved over 250 years

# 1 Among Top Brands in India(1)

Company History

Note: 1.Based on survey conducted in 2008 by TNS and co-funded by Media magazine across 10 countries in Asia Pacific region

Expanded product

portfolio to become a

full service Indian

tour operator

Acquired and

consolidated

businesses with focus

on leisure travel; listed

on the Indian stock

exchange

Cox & Kings is a global

tour and travel

company. The

Company is a ‘one stop

shop’ for travel

solutions

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Page 6: Cnk presentation may2011

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Business Profile

Offerings

Markets

Portfolio

Sample

Corporate Travel Leisure Travel Innovative Products

• Outbound Travel

• Inbound Travel (Destination

management)

• Domestic Travel

• Meeting, Incentives,

Conferences and Exhibitions

(MICE)

• Trade Fairs

• Outsourced business

solution provider to

diplomatic missions

• Licensed retail foreign

exchange dealer in

India

• Customized business

travel solutions

• Retail clients in India, UK,

Australia, New Zealand,

Japan, USA and UAE

• Visa for India from

Germany, UAE, Hong

kong, Greece and

Singapore

• Visa‟s for Malaysia

and Singapore from

India and French Visa

from UK

• Fx operations in India

• 200+ companies

located in India

• Offerings that

differentiate Cox and

Kings from

competitors

• Create brand value

for the company

• Strategic partnership

• In all operational

markets

Visa Processing &

Foreign Exchange

Kumbh Mela, India

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Page 7: Cnk presentation may2011

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Shareholding Details

CMP on 31st March 2011

BSE : INR 419.2 NSE : INR 413.6

3- Month High /Low

(Feb 2011 – Apr 2011)

High INR 464.8

Low INR 358.7

Market Cap. on 31st March 2011

INR 2,861.28 cr

Equity Capital as on 31st March

2011

6,82,63,945

Shareholding Pattern

Source: BSE

Promoter 58.7%

Banks, Mutual Funds & FI

8.6%

FII,NRIs and Foreign

Corporate Bodies 24.0%

GDR 3.4%

Other Corporate Bodies and

Public 5.3%

As on 31st March 2011

Price Details

16,000

18,000

20,000

22,000

-

100

200

300

400

500

600

Dec '10 Jan '11 Feb '11 Mar '11

Cox & Kings Sensex

7

Page 8: Cnk presentation may2011

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Key Global Subsidiaries

Note: 1. Cox & Kings Ltd. has a 100% commercial interest in all its subsidiaries

• Premium long-haul outbound tour operator

– Target segments – Wealth retirees

– Key destinations – India, Latin America etc.

Cox & Kings (UK) Ltd., UK

Operational Highlights Subsidiary

• Provides destination management services in Europe

– Mid market to premium positioning

– Services to group companies as well as other tour operators

Cox & Kings Destination Management Services

(Formerly ETN Services Ltd.) UK

• Outbound wholesaler selling white label packages to other tour operators

– Caters for business delegations and leisure travel

• Provides destination management services for travellers from Japan

Cox & Kings Japan Ltd.

• Outbound – Mass market oriented travel packages

• Synergies with ETN Services and C&K Dubai as key tourist destinations are Europe and Middle East

• Uniquely positioned as one of the few large independent tour operators

Tempo Holidays Pty Ltd, Australia;

Tempo Holidays NZ Ltd, New Zealand

• Inbound – Service provider to a large number of tourists from Cox & Kings India

• Outbound – Initially tapped expat Indian population; subsequently tour operator for local population Cox & Kings Tours LLC, UAE

MyPlanet Australia Pty Ltd, Australia;

Bentours International Pty Ltd., Australia

• Specialist outbound travel

– Tourists from Australia and New Zealand

– Leading outbound tour and travel operator to Scandinavia

• Engaged in the business of providing visa processing services Quoprro Global Services Pte. Ltd., Singapore;

Quoprro Global Services Pvt. Ltd., Hongkong;

Cox & Kings Gmbh, Germany;

Cox & Kings Hellas, Greece

Cox & Kings Global Services Pvt. Ltd., India

• Premium outbound luxury packages for celebrity clientele

• Outbound tours to Africa, Latin America, Asia and Middle East East India Travel Company Inc., USA

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Vast Geographical Presence

Multiple Sales Channels

Brand Image

Technological Prowess

Experienced Management Team

Corporate Social Responsibility

SWOT Analysis

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Vast Geographical Presence

Subsidiaries International Branch Offices Representative Offices

Russia

Australia

Brazil

United

Kingdom

Italy

South

Africa

Taiwan

Spain

Germany

United States

of America

India

Greece

Japan

South

East Asia

New

Zealand

UAE

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Mumbai Pune

Ahmedabad

Jaipur

Delhi

Goa

Kolkata

Kochin

Hyderabad

Chennai

Bangalore

13 Branch Offices

Multiple Sales Channels

India Distribution Network Online Distribution Network

Over 150 Franchisee Sales Shops

177 Preferred Agents

Cox & Kings Japan Portal

Cox & Kings India Portal Cox & Kings UK Portal

Radius Inc.

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Page 12: Cnk presentation may2011

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Brand Image

LEISURE TRAVEL CORPORATE TRAVEL

VISA PROCESSING FOREIGN EXCHANGE

Cox & Kings offers products that are either pre-packaged

through brochures or tailor-made as per requirements of a

group and an individual traveller.

Leisure Travel can be Outbound, Inbound or Domestic.

It contributes more than 90% of the consolidated

revenues in each of the three most recent financial years.

Cox & Kings offers customized business travel

solutions to our corporate clients in India through a team

of dedicated corporate relationship managers.

We provide corporate travel services in India to more

than 200 companies, both domestic and international.

Cox & Kings provide visa processing services as an

outsourced business solution to diplomatic missions in

various countries, where we are the providers of visa

processing services for inbound travellers in India.

Visa services are provided in the categories of Tourist

visa, Transit visa, Business visa, Student visa,

Conference visa and Entry and Employment visa.

Cox & Kings provides foreign exchange services to our

customers in India as a licensed Category II Authorised

Dealer .

We provide foreign exchange services either as part of

our Leisure Travel and Corporate Travel packages or on

a standalone basis.

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Maharajas’ Express – The Luxury Train

Joint venture with IRCTC; successfully launched the train in March 2010, the Maharajas' Express is the last word in luxury train travel and the ultimate way to see India in style.

The train has a capacity of 86 passengers in 23 coaches with two bars and two restaurants.

There are four different itineraries (7-8 days each)

Total of 28 journeys a year; scheduled between September and April .

Royal India Princely India Classical India

Maharajas’ Express Journey

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Technological Prowess

• Web enabled reservation engine

• Centralized dynamic packaging

system

• Covers all travel related services

such as reservations, insurance,

visa and package tours

Technology Platforms

• B2B as well as a B2C solution,

providing a backbone to the Global

Distribution Systems (GDS)

• Online payment gateways integrated

to existing technology platform

• Fully integrated computer

reservation systems (CRS) with our

mid and back office operations

Services

• Latest data-management

software, including ERP

• Proprietary software for our Visa

Processing business with

technical support from a leading

technology company globally

Top End Software

• Servers are secured with firewalls

• Robust security systems including

biometrics identifiers, fingerprints

and photographs for visa

application

• Strong disaster management,

including recovery solutions and

scheduled backups

Security

Improve efficiencies and reduces Turn Around Time: Dynamic designing of packages; increasing business handled per employee

Seamless integration of operations of acquired entities

Ability to introduce white label/ co-branded offerings for clients such as Jet Escapes

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Experienced Management Team

Corporate Leadership

A.B.M Good

• Promoter & Executive Chairman

• In 1971 appointed on the Board of Cox

& Kings (UK) and in 1975 was

appointed Chairman of the Group

• Previously acted as a consultant to the

parent company of British Caledonian

Airways

• Associated with C&K for several

decades, he has been a constant

guiding force to the Company

• Promoter & Executive Director

• Joined Cox & Kings Travel Ltd. in

1986 as a General Manager

• On the board of C&K since 1993

• Responsible for overall leadership,

strategy, global centralized buying

and international growth

• Founder member & director of

World Tourism Council for the

Indian Subcontinent

Peter Kerkar

• Promoter & Executive Director

• Responsible for day-to-day

management at C&K India,

marketing & design initiatives at

the Group

• Prior to her current role, she was

running a graphic design and

production house

Urrshila Kerkar

Independent Directors

S C Bhargava

• Independent Director

• Retired from Life Insurance Corporation

of India as Executive Director

(Investment)

M Narayanan

• Independent Director

• Ex-CMD of Tourism Finance

Corporation of India Ltd

• Held senior management positions

in IFCI and Bank of Baroda

Pesi Patel

• Independent Director

• Three decades of experience in

the industry

• Key member in determining

future strategies for the Cox &

Kings Group

As of March 31, 2011, total of 1,680 employees across the Asia Pacific region, Europe, the Middle East and North

America

15

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Corporate Social Responsibility

C&K, an official travel partner of „Make-A-Wish Foundation (MAWF)

of India’, assists MAWF in granting wishes of children with life

threatening diseases.

C & K contributes towards the activities of „Magic Bus Foundation’

which works for the development of underprivileged children

C&K employees participated in the Standard Chartered Mumbai

Marathon 2011 with „Om Creations Trust ‘as our Charity.

C&K Mumbai & Delhi employees took part in an initiative conducted by

„Cankids-Kidscan’ , an organization which works with children

suffering from cancer .

C&K has had a long standing relationship with the „Cancer Patients

Aid Association’.

16

Page 17: Cnk presentation may2011

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SWOT Analysis

• Strong Brand Value

• International Market Presence

• Strong segmental performance

• Wide Distribution Network

• Asset-light model

• Relationship with key suppliers

• Delivering high quality customer service

• Trained Professional Staff Strength

• Franchisee network to penetrate smaller cities

with untapped propensity to travel

• Wider reach through net enabled sales

• Acquisitions within the industry to provide

significant synergies and economies of scale.

• Tourist flow is highly sensitive to adverse

Political, natural, economic events.

• Increase in tax incidence on industry

• Existing Regulatory framework and changes

regarding registrations, disclosures and state

funds affect C&K as well their suppliers

including CRS companies.

• Substantial investment needed to compete

with International firms entering Indian market

through tie-ups or buy-out of local firms

• Premium products brand image would affect

adversely in competition with cheaper

operators or charters.

• Industry move towards more direct

distribution and reduced commissions

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

17

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Global Acquisitions

Commencement of New Operations - 2011

Awards and Recognitions

Page 19: Cnk presentation may2011

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FY2006

FY2008

FY2009

FY2010

Global Acquisitions

Cox & Kings Destination Management Services

(Formerly known as Clearmine Ltd. – ETN services Ltd.)

• Destination management service

Cox & Kings (UK) Ltd. (Formerly Cox & Kings Ltd. ) • Outbound travel operations catering to the up-market leisure travel business

Cox & Kings Japan Ltd. • Travel wholesaler • Revenues principally from packages consultancy and services for major wholesalers and societies

Quoprro Global Services Pvt Ltd • Visa processing services

Tempo Holidays PTY, Australia; Tempo Holidays NZ Ltd., New Zealand

• Specialized outbound tours

East India Travel Company Inc

• Up-market outbound tour and travel packages

My Planet Australia, BenTours International Pty Ltd. • Specialized outbound tours

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Commencement of New Operations - 2011

Cox & Kings Global Services (CKGS) , a 100 % subsidiary of Cox & Kings Ltd.; provides comprehensive

processing services to diplomatic missions across the world.

CKGS has tied up with DNATA to form C&K Marhaba Dubai Visa(CNKMDV) to provide visa processing

services to Dubai/UAE and to promote/ sell Marhaba Services in India for passengers arriving and

departing at Dubai International Airport.

CNKMDV has set up offices in 11 cities across India with its headquarter based in Mumbai. The centre's

include Delhi, Amritsar, Jaipur, Kolkata, Mumbai, Pune, Ahmedabad, Chennai, Kochi, Hyderabad and

Bengaluru

In February 2011, C&K commenced its operations by opening up a branch in Taiwan

The branch would be handling outbound operations mainly tapping the European market which would help in creating revenue synergies .

Taiwan is an emerging market in the T & T industry and is likely to get sizeable business for C & K

20

Page 21: Cnk presentation may2011

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Awards and Recognitions

2010-11

2009-10

“India's Leading Destination Management Company” awarded by the World Travel Awards 2010.

CNBC Awaaz Travel Award 2010 for “Taking India Global”.

“Best Outbound Tour Operator” awarded by Hospitality India and Explore the World Annual International Awards 2010.

“First Runner Up” in the Best Large Tour Operator category awarded by the Telegraph Ultra Travel luxury survey UK 2010.

“First Runner Up” in the Favourite Tour Operator category awarded by Condé Nast Traveller Readers’ Choice Awards (2010).

"Most admired tour operator 2010" awarded by SATTE (2010)

Most Innovative Travel Company -Today’s Traveller Travel Awards, 2009

The Economic Times Survey: Cox and Kings voted as the Top Rated Tour Operator 2009 –Outbound

Best Domestic Tour Operator – TAFI award by TravelBiz Monitor Travel Awards, 2009

Best Inbound Tour Operator – TAFI award by TravelBiz Monitor Travel Awards, 2009

Most Innovative Product Launch TAFI Award – TravelBiz Monitor Travel Awards, 2009

Ministry of Tourism, Govt. of India ‘BEST DOMESTIC TOUR OPERATOR’ 2003 -04, 2004-05 2005-06

21

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Strategic Outlook

Consolidated Buying Group Strategy

Page 23: Cnk presentation may2011

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Strategic Outlook

Domestic Strategy

• Foray into Tier II and Tier III cities

• Expansion of outbound leisure travel sub-segment

Strategic initiatives for profitable growth

• Constant upgradation of product and service offerings

• Increasing online presence through a global technology platform

• Consolidated Buying Group Strategy leading to profitable business

• Creating strong shareholder value

International Strategy

• Inorganic growth through selective acquisitions

• Increasing the global distribution network

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Page 24: Cnk presentation may2011

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Consolidated Buying Group Strategy

Increase in business and business volumes due to organic as well as inorganic growth has led to an

increase in the Operating Income by 32% (FY09-11)

Since 2008, products sourced through global consolidated efforts has led to

• better bargaining power with suppliers

• ability to offer competitive packages to customers leading to higher revenue and better margins

Inorganic Growth

Expansion in Business Volumes

Organic Growth

Bargaining Power

+ 42%

47% 47%

22%

26% 24%

0%

10%

20%

30%

40%

50%

2009 2010 2011

EBITDA Margin(1) PAT Margin(2) Note: (1) EBITDA margin calculated after excluding other income

(2) PAT margin calculated considering Adjusted PAT before exceptional Items

24

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Key Balance Sheet figures

Key Ratios

Consolidated Financials Q4 FY 11

Revenue Contribution

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Key Balance Sheet Figures

Particulars FY 11 FY10 Y-o-Y

Change

Current Assets 17,666.2 9,565.4 85%

Total Assets 31,191.5 15,250.4 105%

Current Liabilities 2,681.3 1,769.5 52%

Total Liabilities 11,474.6 7,156.44 60%

Stockholders Equity 12,078.5 8,101.1 49%

Debt 8,443.3 5,043.3 67%

Cash and Cash Equivalents 11,294.6 5,885.0 157%

Net debt (2851.3) (841.7)

(INR in MM)

26

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Key Ratios

EBITDA & PAT Margin(1)

(%)

42% 47% 47%

22%

26%

24%

0%

10%

20%

30%

40%

50%

FY09 FY10 FY11

EBITDA Margin PAT Margin

Operating Income PAT

(INR MM)

2,869

3,992

4,967

0

1,000

2,000

3,000

4,000

5,000

6,000

FY09 FY10 FY11

(INR MM)

634

1,055 1,188

0

300

600

900

1,200

1,500

FY09 FY10 FY11

Key Components of Operating Expenditure

as a Percentage of Operating Income

(%)

28% 25% 26%

12%

9% 9%

0%

5%

10%

15%

20%

25%

30%

FY09 FY10 FY11

Personnel Expenditure Advertising

27 Note: (1) EBITDA margin calculated after excluding other income

(2) PAT and PAT margin calculated considering Adjusted PAT before exceptional Items

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Consolidated Financials Q4FY11

• Q4FY11 Operating Income for the Group stood at INR 1,587.5 Mn i.e. an increase of 16% over the same period last year

Cox & Kings Ltd. Consolidated Q4 Results (INR Mn)

• EBITDA increased to INR 825.6 Mn i.e. an increase of 15% over EBITDA for Q4 FY10

Particulars Q4 FY 11 Q4 FY 10

Q-o-Q

Change

Year Ended

FY 11

Year Ended

FY 10

Y-o-Y

Change

Income from Operations 1,587.5 1,369.2 16% 4,967.4 3,991.5 24%

Employee Cost 337.4 288.5 1,295.7 994.1

Advertisement Cost 98.4 81.4 423.4 357.0

Depreciation 51.6 50.3 185.5 150.7

Other Expenditure 326.1 279.5 947.7 776.1

Total Expenditure 813.5 699.8 16% 2,852.3 2,277.9 25%

Profit from operations before Other Income,

Interest & Exceptional Items 773.9 669.4 16% 2,115.1 1,713.6 23%

Other Income 72.4 67.1 257.0 137.3

Profit before Interest & Exceptional Items 846.3 736.5 15% 2,372.1 1,850.9 28%

Interest & Finance Charges (Net) 121.3 87.4 543.9 269.7

Profit before Exceptional Items 725.0 649.1 12% 1,828.1 1,581.2 16%

Exceptional Items Gain / (Loss) 0.7 26.2 102.9 283.8

Profit from Ordinary Activities before tax 725.7 675.4 7% 1,931.0 1,865.0 4%

Tax Expense 258.2 223.2 625.2 516.9

Net Profit from Ordinary Activities after tax 467.5 452.2 1,305.9 1,348.1

Share in the Profit/(Loss) of Assoicates (6.2) (2.3) (15.0) (9.6)

Extra-ordinary items - -

Net profit for the period 461.3 449.9 3% 1,290.9 1,338.5 -4%

Note: There Is a foreign exchange gain of Rs.10.29 crores on account of foreign currency loan revaluation in FY2011 as against Rs.28.38

crores in FY2010 .Hence, the PAT is marginally lower for the year ended 2011 as compared to the previous year. 28

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Revenue Contribution

UK Travel 18%

ETN 3%

CNK Japan 8%

East India 5%

Dubai 4%

Australia 12%

Others 2%

India 48%

FY 2011

UK Travel 21%

ETN 5%

CNK Japan 9%

East India 5% Dubai

3%

Australia 13%

India 44%

FY 2010

India’s Revenue Contribution has increased significantly from 44% in 2010 to 48% in 2011

UK Travel 21%

ETN 1%

CNK Japan 10%

East India 7%

Dubai 2%

Australia 15%

Others 3%

India 41%

Q4 FY 2011

Revenue from Dubai Subsidiary shows a 72% increase in 2011 over 2010; which is 4% of the Total Consolidated Revenue

Revenue from East India and Australia has increased by 18% and 17% respectively in 2011 over 2010

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Indian T & T market

India Tourism - Inbound

India Tourism - Outbound

India Tourism - Domestic

International Tourism - Growth & Forecasts

Core Markets

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Indian T & T market

Direct contribution of Travel &Tourism to GDP is expected to be INR 1,570.5 bn (1.9% of total GDP) in 2011, rising

by 8.1% pa to INR 3,414.8 bn (2.0%) in 2021

India is expected to attract 6,179,000 international tourist arrivals in 2011 which is expected to rise to 11,149,000

in 2021 i.e. an increase of 6.1% pa

$14.7

$9.9

$4.3 $4.0 $3.0

$2.2

$0.0

$4.0

$8.0

$12.0

$16.0

UnitedStates

China Japan India Germany UnitedKingdom

2010 - GDP (at Purchasing Power Parity)

Year 2010 (USD

bn)

2020 (USD

bn)

CAGR (%)

China 113 501 16.1

India 42 111 10.2

USA 511 917 6.0

United Kingdom 89 148 5.2

Australia 50 80 4.8

T & T markets by Size

T & T industry in India will grow at a CAGR of 10.2 % over 2010-2020; thus a fast growing T & T market

Indian economy is the 4th largest economy globally

(US$ trillion)

Source: CIA World Factbook Source: WTTC, 2010

31

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India Tourism - Inbound

Receipts & Arrivals

5722 6012

6356 6755

7221 7768

619 631

647

666

689

717

560

600

640

680

720

760

0

2000

4000

6000

8000

10000

2010

2011E

2012E

2013E

2014E

2015E

Arrivals (in '000 trips) Receipts ( in INR bn)

Composition - 2010

Business 35%

Leisure 61%

MICE 4%

Over the past years, US and the UK remained the top two largest source countries for India and are expected to continue till 2015

Over 2010-2015, inbound tourism is expected to increase by CAGR of 6%, whereas tourism receipts are expected to increase by

a constant value CAGR of 3%.

An increased inflow of tourists was seen from South Africa , Malaysia and Brazil, and thus the fastest growth in spending was

seen by these countries.

Source: Euromonitor International, India April 2011

(in '000 trips) (INR bn)

32

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India Tourism - Outbound

Expenditure & Departures

12,497 13,842

15,414

17,253

19,392

21,902

452 475

500 530

565 604

0

100

200

300

400

500

600

700

-

5,000

10,000

15,000

20,000

25,000

2010

2011E

2012E

2013E

2014E

2015E

Departures (in '000 trips) Expenditure ( in INR bn)

Composition - 2010

Business 28%

Leisure 68%

MICE 4%

The recovering economy, improved consumer confidence and attractive deals has led to 13% growth in the number of departures from

India in 2010 and is expected to increase at a CAGR of 12% by 2015.

US and Singapore continued to be the top two destinations in terms of outgoing tourist expenditure in 2010, accounting for a combined

share of nearly 20% of total outbound expenditure.

In 2010 the most outbound tourists visited Singapore, Malaysia , the United Arab Emirates and Thailand. Apart from these destinations,

Egypt, Indonesia and Italy are the emerging outbound destinations.

Source: Euromonitor International, India April 2011

(in '000 trips) (INR bn)

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India Tourism - Domestic

The number of trips has increased by 14% in 2010 and is expected to increase by a CAGR of 14% in 2015.

In 2010 Andhra Pradesh received the largest share of domestic tourists, followed by Uttar Pradesh and Tamil Nadu.

Year Value % Value Growth

2010 2,056 -

2011E 2,199 7.0

2012E 2,364 7.5

2013E 2,553 8.0

2014E 2,771 8.5

2015E 3,020 9.0

(in INR billion)

Domestic Tourist Expenditure

168 189 214 243 277 318

573 645

730

829

946

1,082

-

200

400

600

800

1,000

1,200

2010 2011E 2012E 2013E 2014E 2015E

Business Leisure

Business v/s Leisure

Karnataka was the fastest growing domestic destination in 2010, followed by Tamil Nadu and Bihar.

In 2010, domestic tourist expenditure increased by 15% and is expected to continue at a CAGR of 8%

Source: Euromonitor International, India April 2011

(mm trips)

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International Tourism - Growth & Forecasts

Source: World Tourism Organization (UNWTO)

Average annual

growth rate

2010 2020 1995-2020

(%)

Africa 47 77 5.5

America 190 282 3.8

East Asia & the Pacific 195 397 6.5

Europe 527 717 3.1

Middle East 36 69 6.7

South Asia 11 19 6.2

World 1,006 1,561 4.1

(million)

Forecasts

International arrivals are expected to reach nearly 1.6 billion by the year 2020.

By 2020 the top three receiving regions will be Europe , East Asia & Pacific and the Americas

East Asia & the Pacific, Asia, the Middle East and Africa are forecasted to record growth at rates of over 5% year, compared to

the world average of 4.1%.

International Tourists Arrivals - 2020 Forecasts

Asia and the Pacific,

22%

America 16%

Africa 5%

Middle East 7%

Europe 50%

World Inbound International Tourists Arrival,2010

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T & T industry direct contribution is expected to be AUD 47.6 bn in 2011, rising by 2.7% pa to AUD

62.4 bn in 2021

Inbound visitor arrivals are forecast to increase by 3.1% to reach 6.1 million in 2011 and 8.4 million

by 2020

Australian resident outbound departures are forecasted to be 7.8 million in 2011 and will reach 10.3

million in 2020 at an annual average growth of 3.7%

Australia

United Kingdom

T & T industry is expected to contribute GBP 36.8 bn (2.4% of total GDP) in 2011

Estimated number of visits abroad by UK residents in the three months to March 2011 increased 4 %

to 13.5 million compared with the previous three months.

During the 12 months ending March 2011,overseas earnings increased 4 per cent to GBP 16.9 bn

T & T industry direct contribution to GDP is expected to be US$ 404.0 bn in 2011, and reach US$

570.3 bn in 2021

With 61 million outbound trips in 2009 , the USA remained the second-largest source market after

Germany

International Visitor Spending has increased by 9% from USD 32.3 bn in the period Jan-Mar 2010

to USD 35.1 bn in the period Jan-Mar 2011

United States of America

Source: WTTC 2011; Office of Travel and Tourism Industries (U.S);World Travel Trends Report 2010-11; Office for National Statistics UK; Tourism Forecasting 2011 (Australia)

Core Markets

6.1 6.9

7.7 8.4

7.8 8.8

9.6 10.3

-

2.0

4.0

6.0

8.0

10.0

12.0

Inbound visitor arrivals Outbound Departures

Forecasted Arrivals & Departures ( in million)

16.3

16.9

16.0

16.2

16.4

16.6

16.8

17.0

Apr'10 - Mar '10 Apr'09 - Mar '11

Overseas earnings(GBP bn)

International Visitor Spending(USD bn)

32.3

35.1

30.0

32.0

34.0

36.0

Jan-Mar 2010 Jan-Mar 2011 36

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For further details, please contact:

Cox & Kings Ltd, Turner Morrison Building, 16 Bank Street, Fort, Mumbai - 400 001

Website: www.coxandkings.com

Email: [email protected]

Thank You