network's ad haul bodes well for china's economy
DESCRIPTION
BEIJING—Companies looking to advertise on China's biggest television network committed 15.9 billion yuan ($2.55 billion) to run ads in 2013, up 11% from a year earlier, signaling confidence in China's economy from marketers and increased competition for China's 1.3 billion consumers. The increase in state-run CCTV's total ad sales from an annual auction held Sunday night compares with a 13% increase for air time in 2012 from 2011, showing only a slight weakening in the ad-growth rate despite China's slowing economy. CCTV's advertising auction is typically considered one barometer for China's domestic economy.TRANSCRIPT
Feinler Management Group
Network's Ad Haul Bodes Well for China's Economy
BEIJING—Companies looking to advertise on China's biggest television network committed 15.9 billion yuan ($2.55 billion) to run ads in 2013, up 11% from a year earlier, signaling confidence in China's economy from marketers and increased competition for China's 1.3 billion consumers.
The increase in state-run CCTV's total ad sales from an annual auction held Sunday night compares with a 13% increase for air time in 2012 from 2011, showing only a slight weakening in the ad-growth rate despite China's slowing economy. CCTV's advertising auction is typically considered one barometer for China's domestic economy.