Near Field Communication

Romeo FaylogaVan LoganDavid Ramirez

Technology Specifications

NFC has a working distance of 20 centimeters maximum. Its speed ranges from 106 kbit/s, 212 kbit/s or 424 kbit/s.

Two modesPassiveActive

Technology Specifications (Cont.)

Mode of operationsReader/Writer

Smartposter tags

Peer-to-peer NFC devices can exchange data (i.e. Bluetooth)

Card emulation Activates as a tag

RFID

Current Applications of NFC

Data transfer Touch-and-go Touch-and-confirm Touch-and-connect Touch-and-explore

Example Applications Wireless keys Electronic money Electronic tickets Data document

transfers Mobile commerce

How it affects the consumers

Provides a fast and easy connection between your PC and mobile phone or your TV and PDA

NFC provides access to information, anywhere and at any time A consumer can load the departure times of the bus

into your mobile device by simply holding it close to the NFC-enabled timetable.

Access the latest film news and reviews at the cinema by walking up to an NFC-enabled poster

Advantages

Store data at home or on the go Login to company networks Exchange data

Pictures and MP3s

Promotions

Tested all over the world- Germany, Japan, United States

Increasing efforts to promote NFC in the United States

Road Map

NFC Forum Get Key firms involved Vision Mission

Goals and Activities

Cell phone used as a Swiss army knife Ensure interoperability Spread the word about NFC Create new ways to advertise

Challenges Now

Security Phone availability Backward compatibility with readers

Challenges in the Future

NFC enabled consumer electronics Advertiser and agency education on

content discover

Who is effected by NFC?

The Philips Arena Trial, 2005

First NFC Trial completed150 participantsParticipant Requirement:

Have a Chase issued Visa Have a Cingular Wireless Account

Participants enjoyed downloading ring tones and other data from posters

25% faster purchases.No signature required for purchases less than $25

Trial in New York City

Trial period 3-6 months Offers “new payment experience” Participant requirements:

Be a pre-selected Citi MasterCard holder Have a Cingular Wireless Account

See how it works at www.nyctrial.com

"This trial will continue to help us learn more about how NFC technologies work and how customers will want to use their phones as part of their real-world transaction process.“ -Scott McElroy, Cingular Wireless-

Other Contactless News

Convenience stores predict electronic purchase increases during the next 5 years.

Envelope maker creates a contactless secure sleeve.

Visa payWave is introduced in Canada. Visa and MasterCard approve VeriFone’s QX100 CharlieCard a Massachusetts Baytransportation card was issued late lastear.

High School campus ID cards

Philadelphia School District has 56,000 students to take care of.

They implemented this system to keep track of student: Attendance Class Schedule Medical History Etc.

"Before, everyone was assumed present until marked absent. We needed something to track students. With this new system, everyone is assumed absent until they tap (their card) and have physically been seen by school personnel."

Questions?