near field communication & branding
DESCRIPTION
A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?TRANSCRIPT
Near Field Communication (NFC)
What is it?
It is a small chip, mostly on mobile devices. Works over a short distance: 10 cm. You can read, write and exchange data and is very easy to use.Lets show you some fun examples.
Watch video: http://www.youtube.com/watch?v=YqeCNEvs4Xg
Watch video: http://www.youtube.com/watch?v=pNSF1RxzJtg
Awesome stuffGraduation project?
What can we do with it?
Contactless Payment
We can create a digital wallet with secure transactions
Transportation
OV Chipkaart done right. Connect to any available transportation
service with your device
Health Care
Electronic Medical Record gets updatedinstantly when you arrive at a hospital
Advertising
Imagine how your brand can create meaning with those easy to use NFC chips
Slide 1 http://www.nearfield.org/2010/04/two-new-articles-on-rfid-interaction
Slide 4 http://www.google.com/nexus/
Slide 5 http://www.google.com/nexus/
Slide 6 http://www.youtube.com/watch?v=YqeCNEvs4Xg
Slide 7 http://www.youtube.com/watch?v=pNSF1RxzJtg
Slide 8 http://vimeo.com/6698128