Message from Dr. RSM 2

Brand logos-what they say!!! 3

Pause! 4

Insight into decision making 5

News 6

Know Your Colleagues 7

Knowledge Snippet 8

Birthday Greetings 8

Just for Laughs 8

Inside

March 2012 ● Volume 5, Issue 67

Brand logos-what they say!!!

This is probably one of the best known logos with a hidden meaning. If you look

closely, you will see an arrow that's formed by the letters E and x. This arrow

symbolizes speed and precision, two major selling points of this company..……..

read more ..page 3

Regd Office:

2nd Floor, New No. 4, Old No. 23, C P Ramasamy

Road, Alwarpet, Chennai 600 018

Ph: +91 44 2466 0955

Fax: +91 44 4218 5593

email: chennai@ncrcl.com

Bangalore Office:

#310, 3rd Floor, Rear Entrance, Swiss Complex,

33, Race Course Road, Bangalore 560 001

Ph: +91 80 40914593

Fax: +91 80 22342238

email: bangalore@ncrcl.com

Website: www.ncrcl.com

Insight into decision making

read more..page 5

Know your colleagues

B.S. Purushotham

read more..page 7

Contact

Values beyond

Consulting Consultants’ Corner NCR Consultants Limited

Our Mission is to apply our professional capabilities with a holistic approach

for the happiness of clients, through values and social commitment.

News of the Month

Green Tip of the Month

Pause!

One simple solution for all this would be the ―PAUSE‖.

Pause like the pause button in your VCD/DVD player.

In simple words, it can be described as a cessation of

all activities and thoughts…...……….

read more..page 4

“Don’t put the key to your happiness in someone else’s pocket. See

the opportunity that is hidden in the difficulty. The secret of

success in life lies in keeping the head above the storms of the

heart. Be a master of all situations. Operate from strength. Be

strong, be bold, refuse to be unhappy. One today is worth two

tomorrows. So live in the present and utilize it to the fullest.”

-Swami Chinmayananda

Freecycle: Everyone has at least a few items

that they don't really want but can't bear to throw

away. Free cycle it. Free cycling is giving

something to someone who will use it for free

instead of throwing it in the garbage. It's simple:

post a message on your local freecycle group's

website, decide who will get your item, then

arrange a pick up time.

read more..page 6

Page 2

―In life and in business if you want to go fast go alone, but if you want to go far go together.‖

Bill Gates

Management Consultancy 2.0

The field of Management Consultancy (MC) has been fast evolving into a specialization. For a

very long time MC has been in vogue. It was known by different names. The Management

Consultants were known as advisors, specialists, experts, productivity engineers, and so on. The

common aspects of all these persons were the expertise they had in their subject and their

individual ability/creativity to convert their expertise into implementable inputs for their clients.

Increasingly the profession has become multi-functional. Earlier the design and cost

experts were two different persons. Today the client wants these two inputs properly

dovetailed and presented in an implementable format. So slowly the clients are becoming

focused on the end result more than the product or process.

Information technology was a separate specialization until recently. Today IT has become

part and parcel of every assignment. Without IT

intervention, no solution to the client can be

comprehensive. Alternatively, implementation will not

be possible without proper IT components.

In the evolution of consultancy as a profession in the recent times, implementation

has gained prime importance. The clients no more accept just a well presented

report nicely bound. They need implementable reports along with implementation

support if possible. This has emerged as a very important demand on the MC

profession.

The MC 2.0 hence has these key differentiators: multi-functionality, information

technology and implementation focus. What does this mean to the profession of

MC? MCs should equip themselves beyond their specialization. The IT has become

‗the‘ enabler now across all the specialization; hence seeking the support of IT

personnel even for basic things will not work and the MCs need to have a

reasonably above working knowledge in various facets of consulting. Last but not

the least is the implementation focus – this requires not just experience but also

innovative approaches and understanding of real life situations.

While the field of MC is continuously taking

new shapes and avatars, certain things will

never change – for instance the three

basic ingredients of what makes a good

MC – consulting, research and training.

But shouldn‘t these three ingredients be

good enough to satisfy the needs of the

profession? Yes – think of Research version 2.0 and Training version 2.0!

Incidentally, it is predicted that these two areas are going to increase in volume

in the near future. Are you yet ready for MC 2.0?

Message from Dr. RSM

―

Page 3

―Once we believe in ourselves we can risk curiosity wonder, spontaneous delight or any experience that reveals the

human spirit.‖ EE Cummings

Brand logos-what they say!!!

Continental

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first

two letters create a 3-dimensional tyre.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland . Bern is sometimes called "The City

Of Bears". They have incorporated this idea in the Toblerone logo, because if you look closely,

you will see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this

idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31

flavours.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a

hidden meaning? Well, the first two letters represent the basic analogue signal. The last two

letters look like a 1 and 0, representing the digital signal.

Carrefour

Carrefour is one of the biggest European retailers, and it is French for "Crossroads". The logo

symbolizes this word via two opposite arrows. They also added the first letter of the name,

because if you look closely you will see the letter C in the negative space between the two

arrows.

Formula 1

At first, this logo might not make much sense. But if you look closely, you will see the number 1 in

the negative space between the F and the red stripes. I also love how this logo communicates a

feeling of speed.

Sun Microsystems

The Sun logo is one of the most famous "Ambigrams" in the world. You can read the brand name

in every direction; both horizontally and vertically. This logo was designed by professor Vaughan

Pratt of the Stanford University

Amazon.com

This logo does not seem to hide much at first sight, but it gives you a little insight in the

philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want

to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning

that this store has everything from a to z.

R Bhavana

Fedex

This is probably one of the best known logos with a hidden meaning. If you look

closely, you will see an arrow that's formed by the letters E and x. This arrow

symbolizes speed and precision, two major selling points of this company.

Page 4

―Kind hearts are the gardens; Kind thoughts are the roots; Kind words are the blossoms and Kind deeds are the fruits.‖

Anonymous

Pause!

Have you wondered how each day starts with a series of activities and thoughts from the moment you

open your eyes to the time you hit the bed? Thoughts rush in, activities are planned for the day and

the events during the day blend in with each other. We always run from one activity to another, be it

eating, sleeping or browsing.

What is it that you are running after? This scuttle only ends in tiredness, disillusionment and

de-motivation. The reasons for the rush may be many and the oft taken breaks are either for family or friends and

vacations. But is this the solution? Are you not just getting back to the grind after the so called break that is supposedly

meant for recharging?

All this hectic phase of activity leads only to confusion in the mind, physical tiredness, anger and all the negative

emotions that come with it. Social activities come to a standstill and you end up with a daily routine of work, eat and

sleep just to earn a livelihood!

What is the remedy? Is it worth all the fuss? What is it that you will take back with you when you leave this world?

One simple solution for all this would be the ―PAUSE‖. Pause like the pause

button in your VCD/DVD player. In simple words, it can be described as a

cessation of all activities and thoughts. Just stop, stare and look around. This

pause gives you a breather, a time when everything ceases. Sounds and

pictures are blocked out at this precise moment. It is a time for rejuvenation, a

time to collect your thoughts. As William Henry Davies says in his poem

Leisure – ―What is this life, if full of care, we have no time to stand and stare!‖

Pause and you will see the wonders around you. Pause and you will see the

small pleasures that life offers you. Pause and you enjoy the sounds and

smells that surround you. Stop and watch the people! All are in a journey similar to yours.

What happens when you pause? First of all, there is a slowdown of physical and mental activities, calmness sets in, you

get time to reassess the situation you are in. At this point of time, you connect with your inner core, a state that helps you

come to terms with what you are!

Physically, your natural state undergoes a change. You are more in control of the situation. There is no question of

making errors. Your actions are not impulsive but well thought out and planned. You experience a tranquil state.

This is the golden time when you listen to others around you, listen to your own inner voice, reflect on the situation,

analyse and arrive at a solution that can be recommended or put in action. Simply put … pause helps you to think clearly

and find suitable solutions!

Oprah Winfrey, the famous TV host says: ―When you don‘t know what to do, get still. The answer will come.‖

It brings about a complete internal transformation with clarity. You can be sure that your answer is right. The solution

arrived at would be right, if that particular thought or action brings with it joy. If there are elements of doubt in it and you

are not comfortable with it, you can be sure that it is not the right solution. So when you pause - listen, reflect and

recommend! Three simple and easy steps for solutions!

Rekha Murali

Page 5

―Wealth stays with us a little moment if at all, only our characters are steadfast, not our gold.‖

Euripide

Insight into decision making

A group of children were playing near two railway tracks, one still in use while the other is unused. Only one child played

on the unused track, the rest on the operational track.

The train is coming, and you are just beside the track interchange. You can make the train change its course to the

unused track and save most of the kids. However, that would also mean the lone child playing by the unused track would

be sacrificed. Or would you rather let the train go its way?

Let‘s take a pause to think what kind of decision we could make.

Most people might choose to divert the course of the train, and sacrifice only one child. You might think the same way,

I guess. Exactly, I thought the same way initially because to save most of the children at the expense of only one child

was rational decision most people would make, morally and emotionally. But, have you ever thought that the child

choosing to play on the unused track had in fact made the right decision to play at a safe place?

Nevertheless, he had to be sacrificed because of his ignorant friends who chose to

play where the danger was. This kind of dilemma happens around us every day. In the

office, community, in politics and especially in a democratic society, the minority is

often sacrificed for the interest of the majority, no matter how foolish or ignorant the

majority are, and how farsighted and knowledgeable the minority are. The child who

chose not to play with the rest on the operational track was sidelined. And in the case

he was sacrificed, no one would shed a tear for him.

The great critic Leo Velski Julian who told the story said he would not try to change the

course of the train because he believed that the kids playing on the operational track

should have known very well that track was still in use, and that they should have run away if they heard the train‘s

sirens. If the train was diverted, that lone child would definitely die because he never thought the train could come over

to that track!

Moreover, that track was not in use probably because it was not safe. If the train was diverted to the track, we could put

the lives of all passengers on board at stake! And in your attempt to save a few kids by sacrificing one child, you might

end up sacrificing hundreds of people to save these few kids. While we are all aware that life is full of tough decisions

that need to be made, we may not realize that hasty decisions may not always be the right one.―Remember that what‘s

right isn‘t always popular… and what‘s popular isn‘t always right. ‖Everybody makes mistakes; that‘s why they put

erasers on pencils .

Excel Tips

Find

What Does It Do?

This function looks for a specified letter inside another piece of text. When the letter is found the position is shown as a

number. If the text contains more than one reference to the letter, the first occurrence is used. An additional option can

be used to start the search at a specific point in the text, thus enabling the search to find duplicate occurrences of the

letter. If the letter is not found in the text, the result #VALUE is shown.

Syntax

=find(find_text, within_text,[start_num]

find_text : This needs to be a single character.

within_text : This is the piece of text to be searched through.

start_num : This is optional, it specifies at which point in the

text the search should begin.

-Pradeep Kumar

Example

Page 6

―Where there are friends there is wealth.‖

T.M. Plautus

Ravi Krishnan, Director made a short trip to Holland on behalf of SKM Egg Products for reconstitution of their European Company. The meeting was fol-lowed by a visit to Frankfurt, Germany.

Hearty Congratulations to:

Lakshmi Narayanan for passing his CA (inter) and one group in CWA (inter).

Babu Rajendra Prasad for acquiring an ACCA (affiliate) degree.

Vishnu Prasad for clearing one group in CWA (Final)

R S Murali addressed students of IIM -Trichy on Management Consultancy on

27th February 2012.

A sensitization programme at Karnataka State Cricket Association on 15th February 2012 on Business Process

Reengineering and MIS.

Final IIT review meeting held on 29th

February 2011 at Chennai.

Page 7

―Nature is full of genius, full of the divinity, so that not a snowflake escapes its fashioning hand.‖

H.D. Thoreaue

Know Your Colleagues

Name: B.S.Purushotham

Qualification: B.Com and ICWAI(Inter)

Designation: Consultant

Date of Birth: 17th August

Email: purushotham@ncrcl.com

Phone: +91 9900330314

No Questions Your Answers

1. The meaning of your name. Purusha means man, uttam means best.

2. Nick name. Purush.

3. Your dream job. I had my dream job which I lost to domestic problem.

4. Your first impression of NCRCL® . Professionally managed consultants (Company).

5. What personal/emotional characteristic of

yours do you want to change?

I don‘t get angry in stressful situation; I can look into the problem

calmly and find a solution.

6. Money or job satisfaction? It is a tricky choice as we all want to work in a job that we love but

we also need money to make quality of life as good as it can be.

7. Your stress buster. Go for a walk.

8. Do you have a small circle of close friends,

rather than a large number of friends? I have both.

9. What do you most like about a person? Honest and sincerity.

10. What do you most hate in a person?

Every person has flaws, hate is a strong word. I dislike several

personality traits—people who have double standards, lying,

cheating, misuse of trust.

11. Team work Vs Individual work – your com-

ments.

Depending upon personal traits and working environment, I think

being able work in a team is more significant Teamwork improves

communication, it isn't just about exchanging information – it is about

ideas, feelings, hopes and desires, we find this when we

communicate with people we trust and respect. It is also about all

those things that make us the individuals that we are. Admittedly,

working in groups has many benefits. When you work in a group,

you also have a chance to express your ideas and get feedback from

others. It is the good way to improve your presentation skills and

certainly your knowledge also. That is why Henry Ford rightly said

―Coming together is a beginning. Keeping together is progress.

Working together is success‖.

12. Do you make efforts to get others to laugh

and smile? Yes.

13. Your heart rules your head or your head

rules your heart?

My head rules my heart. Listening to your heart can lead mistakes

which are unacceptable. The heart makes rash and spur of the

moment decisions while the head allows you to make well

coordinated, logical and methodical decisions, yeah I would rather

listen to my head overall.

14. Special talent. Basically I am a Bharatanatyam dancer.

15. Hobbies. Reading books, swimming.

Page 8

―Without a struggle, there can be no progress.‖

Answer To last month’s Knowledge Snippet question: What

is the name of the agreement executed between two countries which pro-

tects the social security benefits of workers who have divided their ca-

reers between the two countries?

Answer: Totalisation agreements

Which company delivered the first ever android phone

and also the first ever 4G phone?

Send in your answers to the editor at bangalore@ncrcl.com

Frederick Douglass

Just for Laughs!

Knowledge Snippet

Our Business Associates

NCR & Co

Chartered Accountants www.deltacadd.com

www.f1secure.com www.nathaninc.com

www.hsbconsulting.biz www.obsitech.com

www.altacit.com

www.fichtner.in/india.htm

www.4spl.biz

www.ineval.org

www.fugoconsulting.com

Karnataka Institute of

Public Auditors www.mcmillanwoods.com

The right answer was given by

R Bhavana

!!! Congratulations !!!

Birthday Greetings

Sathyanarayana - 06th March