sony vaio esp
TRANSCRIPT
Eavesdropping on conversations about the Sony Vaio
SAMPLE EAVESDROP REPORT
Laptops > Sony Vaio > Overall Scorecard
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To create a customer value scorecard for the Sony Vaio
Challenge
• Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including• Building Domain knowledge dependent lexicons• Classification of dimensions (Performance, Features, Hardware,
Ergonomics, Software, Usage, Value, User Friendliness, Connectivity, Ports/Slots, Security, Brand Name and Customer Service)
• Analysis included competitive analysis (feature wise comparison across other popular laptop brands)
Solution
• The Sony Vaio Customer Service, User Friendliness and Software issues.
• Specific feedback included
• Improve design and ergonomics to make it user-friendly and not just slick & stylish
• Eliminate un-necessary applications which come with the software
Take Aways
Customer ServiceBrand NameSecurity
Ports/Slots
User Friendliness
ValueUsage
Software
Hardware
Features
Performance
Connectivity
Ergonomics
Extract themes from user generated content across customer touch points
Spark viral trends using web 2.0 concepts over the internet
Analyze drivers and patterns behind brand
perceptions
AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA
DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS
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Deliverable
eavesdrop report on named brands on a periodic basis
Deliverable
silhouette report on named brands on a periodic basis
Deliverable
Strategy Consulting to leverage web 2.0 for your brand
SILHOUETTEEAVESDROPTM
PERSPECTIVE
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TM
Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive
competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with
customers.
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KaleidoscopeSOCIAL MEDIA ESP
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ESP