n equipments e n post show report - saudi … post show report s the saudi international exhibition...

Industry

Exhibition Guide

Saudi Arabia www.saudihoreca.com

Booth

beverage Business 15-17Packaging

Riyadh International Convention & Exhibition Center

Hospitality

Can

Salon Culinaire

Equipments

SPONSORSMedia & Community

PARTNERS

International

Chefs ACCOMMODATION

Exhibition Guide

beverage Business 15-17Riyadh International Convention & Exhibition Center

CanChefsPOST SHOW REPORT

The Saudi International Exhibition for Food, Beverage & Hospitality...

15-17 September 2012, Riyadh-Saudi Arabia

THE SAUDI INTERNATIONAL EXHIBITIONFOR FOOD, BEVERAGE & HOSPITALITY...


Meet the key players at

www.saudihoreca.com

2012HORECA

Saudi Arabiawww.saudihoreca.com

Featuring : Workshops VIP Lounge Culinary Art Show Communicating With Key Players Award Ceremony

OrganiserSAUDI EVENT MANAGEMENT & MARKETING COMPANY (SEMARK)SEMARK was established with a fully integrated marketing, exhibition and event management solutions that consistently delivers tangible results. SEMARK services include planning, support, and media coverage services for exhibitions and events. Our technical department equipped with advanced communication technology, AV production, and lighting to achieve all the necessary details of a successful integrated work.

OUR MISSIONStudy and understand our clients brands to achieve their short and long term perspectives by using creative strategic planning in addition to professional utilization of expertise and resources in order to accomplish desired outcomes.

OUR TEAMSEMARK team is a key factor of our success and corner stone for making us stand out. They work in a team spirit and seek for achievements and developments on both personal and corporate levels.

Saudi Event Management & Marketing CompanyP.O.Box 241226 Riyadh 11322 | Kingdom of Saudi Arabia | RiyadhTel. 00966-12752972, 00966-12752973 | Fax. [email protected] | www.semark.com.sa

Industry

Exhibition Guide


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Hospitality

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Salon Culinaire

Equipments


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International

Chefs ACCOMMODATION

POST SHOW REPORT - SAUDI HORECA 2012The Saudi International Exhibition for Food, Beverage & Hospitality...www.saudihoreca.com01

Introduction & HighlightsHORECA is the biggest annual hospitality exhibition which has been running for 20 years in Lebanon, 12 years in Jordan and 6 years in Kuwait and for the 3rd year in the Kingdom of Saudi Arabia, after the success of the exhibition in 2012.

The event will feature a host of activities and shows including workshops, culinary art show and much more. It will attract exhibitors, visitors, and key industry players on a local and international level.

Second successful year for Saudi Horeca!Over 4500 visitors networked and discovered new products and opportunities at the exhibition that took place from 15 to 17 September 2012 at the Riyadh International Convention and Exhibition Center.

“The key element to the success of the exhibition remains its excellent organization that was all handled by a highly professional team and the specialized public that came looking for the latest trends and possible business ventures. I am confident that, with the Kingdom being an appealing market for investors, SAUDI HORECA will continue to be an excellent meeting place for investors,” declared Bassil A. Al Radhi, CEO, SEMARK.

The second edition of SAUDI HORECA featured a number of live events and workshops that introduced guests to the latest trends in the industry. Visitors were able to attend live cooking sessions by celebrity chefs, sample their delicious cooking, check out the promising talents at the live junior chef competition and taste authentic cuisine at the World Culinary Heritage section.

The daily conferences and open forums were an occasion for the trade and those interested in the field to exchange thoughts and notes.

After this year’s success, the preparations for next year edition have already begun. “We are planning to increase the number of participants and expand our market scope to include more visitors, “ concluded Al Radhi.

Industry

Exhibition Guide


Booth



Hospitality

Can

Salon Culinaire

Equipments


PARTNERS

International

Chefs ACCOMMODATION

POST SHOW REPORT - SAUDI HORECA 2012The Saudi International Exhibition for Food, Beverage & Hospitality...

Exhibition Profile (Q & A)

www.saudihoreca.com

WHAT IS THE SHOW CALLED?SAUDI HORECA 2012The Saudi International Exhibition for Food, Beverage & Hospitality...

WHEN WAS IT ESTABLISHED?20 years in Lebanon2011 in Kingdom of Saudi Arabia - Riyadh

HOW OFTEN DOES SAUDI HORECA TAKE PLACE?Annual

FOR HOW LONG?3 Days

WHAT IS THE DATE OF THE PREVIOUS SHOW?15-17 September 2012

WHEN WILL THE NEXT SHOW TAKE PLACE?10-12 December 2013

WHAT ARE THE OPENING HOURS?4:00 PM - 10:00 PM

WHERE DOES SAUDI HORECA TAKE PLACE?Riyadh International Convention & Exhibition CenterRiyadh - Kingdom of Saudi Arabia

WHAT IS THE NUMBER OF VISITORS?More than 4500 visitors

HOW MANY EXHIBITORS PARTICIPATED IN SAUDI HORECA?87 Companies

WHO SHOULD EXHIBIT IN SAUDI HORECA?Catering & supermarket equipment, furniture & fixtures, uniforms, maintenance & hygiene, technology, packaging, franchise, hotels & restaurants chains, services, schools & universities, food & beverage.

WHAT IS SAUDI HORECA’S WEBSITE?www.saudihoreca.com

WHO ORGANIZE SAUDI HORECA?Saudi Event Management & Marketing Company (SEMARK)

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Show Features

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PARTICIPANTS CATEGORIESSAUDI HORECA 2012 represents numerous product and service categories

Food

Beverage

Bakery & Sweets

Café & Restaurants

Hospitality equipment & Services

Hotels

Media

Equipment

Technology

Schools & Universities

Sweets

Café

Support Service

32 %

6 %

2 %

3 %

1 %

1 %

3 %

26 %

2 %

1 %

9 %

6 %

7 %

Supportservices

7% Cafe 6%

Equipment 26%

Food 32%

Technology 3%

Cafe &Restaurants 3%

Bakery &Sweets 2% Beverage 6%

Hospitality Equipment& Services 1%

Sweets 9%

School 1%Hotels 1%

Media 3%

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Show Features


EXHIBITORS PROFILEThe SAUDI HORECA Exhibitors Overview

WHAT COUNTRIES EXHIBITED IN SAUDI HORECA?

Saudi Arabia, United Arab Emirates, Turkey, Lebanon, Egypt, Syria, Italy, Jordan, USA, Bahrain,

Switzerland, Malaysia, India, Germany, Kuwait, Oman.

NATIONAL EXHIBITORS

73%

INTERNATIONAL EXHIBITORS

27%

EXHIBITOR SURVEY How would you rate the Exhibition Management?96% of exhibitors rated the Exhibition Management as “Good” or better.

How would you rate the Quality of Visitors? 90% of exhibitors were satisfied or very satisfied with the quality of visitors at the show.

Given the above reasons to exhibit, how satisfied were you with the exhibition? 92% of exhibitors were satisfied or very satisfied with the exhibition overall.

How would you rate the number of visitors? 85% of exhibitors were satisfied or very satisfied with the number of visitors.

What are your top four reasons to exhibit?1. Increasing brand or product awareness2. Generating high value sales leads.3. Meeting existing customers or suppliers and networking.4. Find a distributor/dealer/importer

Express sincere thanks and deep appreciation and respect for what I have seen, the institution's good treatment and interest of the great back on us by our participation in the exhibition SAUDI HORECA 2012. The Foundation provides this certificate to them, in terms of the spread of our products and people know them, as observed after participating increased in the proportion of sales of the company.

Mr.Abdel-Rahman M-Asali - Wisam Fataerjy Company

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LIVE SAUDI HORECA

The

Annual

Conference


Show Features


CULINAIRE ART SHOWThe SAUDI HORECA 2012 Salon Culinaire

SAUDI HORECA visitors can discover the region's latest culinary concepts and trends, watch the talented chefs competing in different food categories, and meet an international panel of renowned judges at the salon culinaire.

DISPLAY COMPETITIONS

Chocolate Showpiece

Arabic Sweet

Three Plated Dessert Presentation

Three-tier Decorated Wedding Cake

Single-tier Novelty Cake

Six Course Set Dinner Menu

Cold Platter of Fish, Poultry or Meat

Cold Canapes

LIVE COMPETITIONS

Live Traditional Arabic Mezze competition

Live Saudi Dish

Live Meat Dish competition

Live Chicken competition

Live Cold Sandwich making completion

Live Sushi Competition

Live Fruit and/or Vegetables Carving

WINNERS Gold Silver BronzeRiyadh conference palace 3 5 9Intercontenental Hotel Riyadh 3 1 1Novotel Riyadh Al Anoud 2 2Park Hyatt Jeddah 6Al Sanbok Restaurant 4Alfa Steak House 2

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Visitors Analysis


VISITORS OVERVIEWBringing the right people together

Over 4500 visitors networked and discovered new products and opportunities at the exhibition over the Three days. There was strong support from local visitors and significant attendance from interstate and international buyers. Note, exhibitors are not included in these figures although they often conduct significant business with other suppliers at the show.

VISITORS STATISTICS

Level of Purchase Influence: 85% of visitors said they have some influence in the purchase of products for their business.

Reason to visit: 95% of visitors said it was very important or important for them to find new products and suppliers for their business at the show.

Source of Information: 70% of visitors said trade shows are the most credible source of information for purchasing products and services.

Visitor’s evaluation of the show

International Representation - Top 10 visitors source countries outside of KSA

100 %

23% 43% 24% 10%Visitor’s role in decision-making

Decision-making / Authorizing Recommending / Influencing Specifying Not involved

Percentage of visitors who agree that this event is fully representative of the industry.

Lebanon GermanyIndia EgyptKuwait BahrainOmanQatarUAE Turkey

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Sponsorship


PARTNERS AND SPONSORSThe show could not have been deliverd without the support of our sponsors

Media Partner

Media Sponsor Online Partner

Salon Culinaire Sponsor

Diamond Sponsor Gold Sponsor Official Drink

Supporting Media

www.saudihoreca.com

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POST SHOW REPORT - SAUDI HORECA 2012The Saudi International Exhibition for Food, Beverage & Hospitality...www.saudihoreca.com08

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Book Your Stand At SAUDI HORECA 2013The Saudi International Food, Beverage & Hospitality Exhibition

10-12 Dec 2013 Riyadh-Saudi ArabiaRiyadh International Convention & Exhibition Center

To book your Space, Contact us or Visit: www.saudihoreca.comSAUDI EVENT MANAGEMENT & MARKETING COMPANY (SEMARK)

P.O.Box 241226 Riyadh 11322 | Saudi Arabia | T: +966 - 12752972, 12752973 | F: +966 - 14508688Email: [email protected]

HORECAwww.saudihoreca.com

2013SAUDI

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Exhibition Guide

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SAUDI HORECA is organised by Semark based on a license agreement with Hospitality Services SARL “A Lebanese company organizer of Horeca longestablished international exhibition and event.”

Saudi Event Management & Marketing CompanyP.O.Box 241226 Riyadh 11322 | Kingdom of Saudi Arabia | RiyadhTel. 00966-12752972, 00966-12752973 | Fax. [email protected] | www.semark.com.sa

ORGANISED BY:

Follow us on: @saudihoreca

For more information please visit :

www.saudihoreca.com

n equipments e n post show report - saudi … post show report s the saudi international exhibition...

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