Myntra helps Indian Mobile Users Stay Fashionable by Remarketing with InMobiFashion changes and fades, but style is eternal. Myntra, India’s leading fashion and lifestyle mobile commerce app, leveraged the InMobi remarketing platform to drive incremental sales from app users across shopping seasons.

Myntra Case Study | 2016

2.

Myntra Case Study | 2016

3 Results

$25Average order value

~7 ROAS

1000+/day number of transactions

>3x growthin transactions

month on month

"InMobi’s remarketing platform (powered by Miip), has delivered good results for Myn-tra’s mobile remarketing campaigns. The innovative creatives showcasing curated

apparel collections for our customers have seen a positive impact on the ROI of the campaigns. The team has been instrumental in driving the improvements. We look

forward to strengthening & scaling our relationship with InMobi as a strategic partner."

Arjun Choudhary, Associate Vice President - Head Growth & Sales, Myntra

4Testimonial

Myntra Case Study | 2016

1Myntra wanted to maximize mobile sales by:

The Goal

Re-targeting all mobile users based on previous shopping behaviour

Re-activating dormant users, who hadn’t made a purchase in 7 days

1.

2.

InMobi’s remarketing campaigns delivered great results for Myntra.As the largest partner for Myntra in terms of transaction volume, InMobi became

Myntra’s Top Mobile Marketing partner. As the only partner that offered exclusive & innovative creatives, the campaign saw high CTRs on InMobi’s curated collections.

Overall, the campaign delivered great ROI for Myntra.

*ROAS is "Return on Ad Spend"

2.aThe InMobi Re-marketing Solution

Myntra Case Study | 2016

1.

• InMobi targeted specific segments of dormant customers,created based on historic purchase behaviour anduser-product affinity.

• InMobi showcased curated collections for shopping seasons infull-screen interstitial, native, and floating banner formats, , g

Merchandize Shoppers

ApparelShoppers

Footwear Shoppers

Accessories Shoppers

Demographic Segments

Myntra’s goal: Re-activate dormant Myntra app users on android smartphones with dynamic propositions that brought the best of Myntra to them.

Myntra’s goal: Drive incremental sales from existing customers.

Add-to-Cart

Products and categories browsed

Add-to-Wishlist

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Myntra Case Study | 2016

2.bThe InMobi Re-marketing Solution

• InMobi re-targeted ALL Myntra app users on androidand iOS smartphones with highly personalized, curatedproduct recommendations based on previous shopping activity.

• Users clicking on the ad were directly deep-linked intothe product detail page within Myntra’s app.

The Retargeting campaign was then consistentlyoptimized for performance gains.

• InMobi enabled Myntra to complete pending purchases,cross-sell and up-sell products based on specificactions such as: