myntra online shopping store

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  • 1. BY SHREYA(M/BFT/12/25)PARUL VYAS(M/BFT/12/17)

2. Introduction is an Indian online shopping retailer of fashionand casual lifestyle products, and headquarteredin Bangalore. Myntra was established by Mukesh Bansal, Ashutosh Lawania,and Vineet Saxena in February 2007. All three are IIT alumni,and have worked for several start-ups. It has been funded by Venture Capital funds like IndoUS, IDG& Accel Partners. On 22nd May 2014 Flipkart acquired Myntra in a dealestimated to be around $300 Million. Today Myntra is the largest online lifestyle retailer with over350 national and international brands under its banner. 3. Business Model is an aggregator of many brands. It is a B2C i.e. business to customer website. Its business model is based on procuring current seasonmerchandise from various brands and making them availableon the portal at the same time as in respective retail brandoutlets. All these products are offered to customers on MRP. Myntra has tied up with top fashion and lifestyle brands inIndia, such as Nike, Inc., Reebok, Puma, Adidas, Lee, etc. tooffer a wide range of current season merchandise from thesebrands. 4. Campaigns Myntra launched a brand campaign with its first TVC inJuly 2011. The commercial 'juxtaposes new-age fashionwith old-world grit' and positions Myntra as a'fashionable new age' brand. Myntra's second campaign, with the tagline "Ramp ItUp", was launched in October 2011 with a TVC. The newad scored high on fashion quotient and the core messagewas to communicate the launch of the Autumn Winter2011 collection on In February 2012, Myntra also rolled out an OOH (out ofhome) campaign across Tier 2 cities, to build brandawareness and promote online shopping. 5. Campaigns In June 2012, Myntra launched its third campaign. Created byTaproot, the communication emphasises the benefits ofbuying online, and is titled 'Real life mein aisa hota hai kya, inwhich they offer free shipping, cash on delivery, 30 day return& 24 hours dispatch. Myntra continued the 'Real life mein aisa hota hai kya' themein its next campaign in October 2012 and extended it toshowcase its wide catalogue and hassle-free Returns Policy. In February 2014, Myntra raised additional $50 MillionFunding from Premji Invest and few other Private Investors. 6. Features Largest in-season product catalogue 100 % authentic product Cash on delivery 30 day return policy Easy to navigate Good content Fast and responsive 7. How Myntra Works. Step 1: SubscribeSubscribe with myntra to get daily deal alert on your emailand mobile number. Step 2: BuyTo buy any deal, click on 'Buy' and make payment by variouspayment modes: credit card, debit card, online banking,Cash card, Phone and lot more. Step 3: Deal ConfirmationReceive your deal vouchers on SMS and Email. Step 4: Redeem Your DealShow your voucher at the merchant location and redeemthe deal. 8. Awards Awarded 'Fashion eRetailer of the Year 2013' byFranchise India Indian eRetail Awards Awarded 'Best E-commerce Website for 2012' byIAMAI India Digital Awards Awarded 'Images Most Admired Retailer of theYear: NonStore Retail' for 2012 by ImagesGroup Awarded 'Best E-commerce Partner of the year2011-12' by Puma India. 9. Myntra v/s JabongJABONG MYNTRAJabong is part of a cloning strategyby Rocket Internet. It is a clone of theGerman website Schuhe & Mode onlinekaufen.Myntra, in contrast, is completelyhomegrown.Jabong, as a company, stresses more onnumbers - website traffic, revenue,valuation, number of brands, number ofcustomers etc.Myntra focuses on quality and innovation.E.g., the Style Studio (Myntra Style Studio).It is the only website completely made inHTML5 using canvas.Jabong does not have anything on similarlines, and is positioned as mainly anecommerce store for apparel, footwear andaccessories.In terms of positioning, Myntra envisagesitself as a fashion portal, a destination forfashion content, trends and tips.Jabong offers more brands on products. Myntra offers lesser brands.Jabong has home accessories. Myntra doesnt have home accessories. 10. Myntra v/s JabongJABONG MYNTRAJabong being a newbie is aggressive inproviding various coupons to their users.Myntra is less aggressive in terms ofoffering discount coupons to users.Jabong does Open delivery, whichbasically means is that you can check theitem before you pay. If you don't like it,you can return the same right then andthere.Myntra does not allow you to open thepacket unless and until you pay theamount. If you don't like the product thereturning is a long process for Myntra. 11. Category wise comparisonMen's Category1) Casual Shirts:Jabong=3480 Products, Myntra=2195 Products2)Formal Shirts:Jabong=1228 Products, Myntra=483 Products3) T-shirt and Polo's:Jabong=5683 Products, Myntra=3265 Products4)Jeans:Jabong=1037 Products, Myntra=594 Products5)Trousers:Jabong=920 Products, Myntra=816 Products6) All Shoes and Sandals:Jabong=5654 Products, Myntra=4209 Products7) Sweaters & Sweatshirts :Jabong=1820 Products, Myntra=1207 Products8) Jackets and Blazers:Jabong=464 Products, Myntra=515 Products9) Bags & Backpacks :Jabong=1876 Products, Myntra= 1115 Products10) Sunglasses:Jabong=1483 Products, Myntra=613 Products11) Watches:Jabong=3006 Products, Myntra=1324 Products 12. Is there a winner ? Myntra is like an online shoppers stop, you know exactly whatbrand what item to find where. So Myntra basically is a moreappropriate site for fashion oriented people. Jabong is like an onlineWalmart, you know everything is inthere but you just cannot find what you need because, thereis just too much. Jabong is preferred by people looking formore discounts and unlimited varieties. Myntras new leap forward is a smart move to increase salesand brand awareness. However, Jabongs huge collection, aggressive discounts andmarketing endeavours are no less. 13. 6 Things To Consider While Shopping At Myntra6 THINGS TO CONSIDER WHILE SHOPPING ATMYNTRA 1. Always Make Payment Under Secure & Encrypted Connection 2. Keep Transaction Information Handy 3. Take Detail Of The Shipping Process 4. Look For Attractive Offers And Best Deals 5. Keep A Record Of What You Liked 6. Make Sure There Arent Any Hidden Shipping Charges 14. References