inmobi iosdevcamp 2011
DESCRIPTION
TRANSCRIPT
![Page 1: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/1.jpg)
04/08/2023 1
How to Make Money With iOS AppsThrough Mobile Advertising
Gregory KennedyDirector, Global Marketing
![Page 2: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/2.jpg)
04/08/2023 2
We’re a Mobile Ad Network
• 36 Billion Monthly impressions• Live in 125 countries
• 313 M Consumers reached• Backed by Kleiner Perkins
San Francisco
London
Nairobi
Tokyo
Singapore
Bangalore
![Page 3: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/3.jpg)
04/08/2023 3
A Selection of Partners
![Page 4: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/4.jpg)
04/08/2023 4
iOS Goes Mainstream
Saturation point reached (500K+ Apps in iTunes)
Large Players Entering Market (Sega)
Now Hard to Gain Traction
![Page 5: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/5.jpg)
04/08/2023 5
iPad The New Opportunity
• iPad and Tablets are creating new markets• Mobile eco-system is still emerging• Top apps are worth millions of dollars
Needham’s Charlie Wolf, raised his 2011 iPad sales forecast to 30 million.
Total iOS installed base 160 Million.
![Page 6: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/6.jpg)
04/08/2023 6
Revenue Models: Overview
There are only four ways to make money
Each has strengths and weaknessesSome models are more appropriate than others
Paid Downloads Sponsorship
Advertising In App Purchase
![Page 7: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/7.jpg)
04/08/2023 7
Examples
Revenue Models: Paid Download
• Strength: Works best with gaming and utilities• Weakness: Promotion is difficult
Tiny Wings
Fruit Ninja
Angry Birds
![Page 8: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/8.jpg)
04/08/2023 8
Revenue Models: Sponsorship
• Strength: Great for niche apps• Weakness: Not scalable
The Onion
Examples
Red Bull
![Page 9: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/9.jpg)
04/08/2023 9
Examples
Revenue Models: In App Purchase
• Strength: Requires loyal repeat usage• Weakness: Difficult to achieve app loyalty
Ebay
Groupon
Tap Zoo
Farmville
![Page 10: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/10.jpg)
04/08/2023 10
Revenue Models: Advertising
• Strength: Can drive more revenue than paid• Weakness: Requires large installed base
Photobucket
Shotgun
Examples
Moco Space
Words WithFriends
![Page 11: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/11.jpg)
04/08/2023 11
App Monetization Matrix
Gaming Specialty Community Utility
Paid Download X X
Advertising X X X
Sponsor X
In App Purchase X X
Recommended models by category
![Page 12: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/12.jpg)
04/08/2023 12
Ad Monetization in North America
• iOS eCPMs are double what they are on Android
*Data from the InMobi Network
![Page 13: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/13.jpg)
04/08/2023 13
Ad Monetization in Europe
• iOS eCPMs are triple what they are on Android
*Data from the InMobi Network
![Page 14: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/14.jpg)
04/08/2023 14
eCPM Index: Android vs. iOS
Africa 149
APAC 113
E. Europe 451
North America 213
W. Europe 319
< eCPMs Almost 5X Better
![Page 15: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/15.jpg)
You Control These Inputs
Earn Money as a Publisher
04/08/2023 15
MarketRate
Ad Impressions 10M 10,000,000
Fill Rate 80% 0.80Ads Displayed 8M 8,000,000
CTR (Click Through Rate) 1.0% 0.01Total Clicks 80,000
CPC (Cost Per Click) USD $0.10Total Earnings USD $8,000.00
eCPM 1.00
![Page 16: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/16.jpg)
InMobi’s Economic Toolkit
04/08/2023 16
Download it from our blog: www.inmobi.com/inmobiblog
![Page 17: InMobi iOSDevCamp 2011](https://reader034.vdocuments.site/reader034/viewer/2022051513/54537b2cb1af9f80228b462f/html5/thumbnails/17.jpg)
04/08/2023 17
Questions and Answers
Contact Me:Gregory Kennedy
www.twitter.com/inmobi
www.facebook.com/inmobi