inmobi indecode - demystifying mobile app uninstalls
TRANSCRIPT
www.uninstall.io
Demystifying mobile app uninstalls
Mobile Apps
Struggle to Survive
New Apps Launch 1K
70%
3 Mn
Uninstall < 2 Days
70%
Never ever reinstall
98%
www.uninstall.io
Some Hard Unknown Facts
CPI > $2.50
On Installs Per Day
$$$$$$
Uninstall in No Time
90%
www.uninstall.io
www.uninstall.io
Move Over CPI, Time for LTV and Uninstalls?
ARPU Churn LTV 4$ 80% 5$
www.uninstall.io
Move Over CPI, Time for LTV and Uninstalls?
ARPU Churn LTV
4$ 80% 5$
4$ 50% 8$ 60%
0 5
10 15 20 25 30 35 40 45
Space Push NoOficaOon
Bad Support Crashes Ads False Promise BeSer AlternaOve
MIND IT !!!
www.uninstall.io
Asia’s Top E-‐Commerce App India’s Top Travel and AccommodaTon App Europe’s Top ProducTvity App Asia’s Top Music Entertainment App India’s Top Matrimonial App
WHY TRUST YOU ASK?
AnalyOcs, AnalyOcs & AnalyOcs …….
Install Campaign AnalyOcs à AppsFlyer, Tune, Adjust a
In App AnalyOcs à GA, Amplitude, Adobe AnalyOcs a
Crash AnalyOcs à CrashlyOcs, Critercissm a
App Performance AnalyOcs à New Relic a
Churn AnalyOcs à Uninstall.io AppStore AnalyOcs , Content AnalyOcs, User TesOng, A/B TesOng, HeatMaps, SenOment tracking
Souce : www.mobilestack.io
