The long, arduous road to build the best travel

planner

Here’s the trailer of the movie…

Video - https://www.youtube.com/watch?v=fJXyXFgrFHc

We went through three avatars (umm “pivots”) along the way…

1 A human planner for everyone!

Gave a personalized answer to every traveler’s questions…

…by combining automated data extraction engines with thousands of freelancers

Video - https://www.youtube.com/watch?v=ohwKIHLUk7Y

How it worked

And why it actually didn’t work!

What we expected to fail• Scalability• Pricing

What actually failed• Customer expectations• Frequency of use

Collect the world’s best itineraries Render them in stunning hi-def

Write smart algos to plan optimally

a. b.

c. Book in one clickd.

2 World’s largest set of real itineraries

Video - https://www.youtube.com/watch?v=EPCfxudAYw4

How it worked

And why it didn’t actually work (again!)

What we expected to fail• Algorithms• Experience

What actually failed• Paradox of choice• Old habits die hard

Users can choose to plan anywhere from a few hours to a couple of days for any of the dozens of cities we’ll cover

Fresh events are pulled from partners like TimeOut, Viator, Groupon and others. These are further curated every day by our editorial team

Our algorithms take into account where the user is standing, what the weather is, how far places are, transportation, hours etc to fit these choices in the best possible plan. Instantly.

User opens the app…

… chooses places

App creates a perfect plan a. b. c.

We’ve built hooks into booking APIs but also backend ops to book everything from event tickets to taxis

Book in one clickd.

A mobile, personal concierge… 3

…that finally saw strong successChosen as “Best new app” Reached #3 in Travel Users have loved it

Was planning to go to some attractions in Singapore when I came across this app. It is an excellent help as it knows the places and can suggest the route to take between places and which ones to go at what time...Thumbs up to a very useful app for travel to Singapore!!

Beautifully crafted and can't wait to explore SF through this app. Planned itineraries with things I have explicitly stated together with what the app figures out are a great way to discover a city. Well done

And why it almost didn’t work

What we expected to fail• User acquisition• Retention

What actually failed• Locals were using it

So, here’s the Mygola scorecard…

400,000visitors pm

Website

2009 Founded

#3 rank

iOS App

$2.6M capital

Raised

13 5 engineers

Team of

Over the past 5 years, Mygola has built an award-winning website on Mygola.com and an iOS app that Apple chose as a “Best new app”. This is backed by patent-pending algorithms and a massive data curation pipeline.

5000+ freelancers

Curation by

…and many accolades along the way

Winner of Brand USA Marketing Innovation Award, at PhoCusWright 2013

Visual planning tool with a slick interface...one-stop shop for travel itineraries

Best apps and sites to plan, record and share your trips

“It really is very impressive. Beautiful design, intuitive UX, great frontend coding and smart information architecture. I've had a crack at building a trip planner so I know how hard it is. I might actually start using this myself :)”

Mygola could (at last) be the startup to make your travel planning dreams come true

Ross Veitch CEO, Wego.com

Thanks.Anshuman Bapna, Chief Product Officer, MakeMyTripanshuman.bapna@makemytrip.com+1-6503537778, +91-9632219989