introduction to app publish by inmobi

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Ujjwal Kabra 4 April 2013 Introduction to InMobi App Publish Simplifying App Distribution for Android Developers

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Drive downloads for your android app across 130+ global app stores. In just a few clicks. InMobi App Publish helps you get your Android app limitless distribution across hundreds of appstores globally. With App Publish, you can instantly submit your app to 130+ unique appstores in just a few clicks. You can also track your app’s downloads and revenue across each channel. With access to completely new users on channels with potentially less competition, watch your downloads grow in countries around the world. It’s absolutely free to use, and takes less than five minutes to get started. http://www.inmobi.com/app-publish/

TRANSCRIPT

Page 1: Introduction to App Publish by Inmobi

Ujjwal Kabra4 April 2013

Introduction to InMobi App Publish

Simplifying App Distribution for Android Developers

Page 2: Introduction to App Publish by Inmobi

About me• Joined InMobi in June 2009• In Bangalore• Engineering & Product• Involved with App Publish for the

last year

Page 3: Introduction to App Publish by Inmobi

Agenda

‣ Why are Alternate App Stores important?

‣ Challenges in distributing through Alternate App Stores

‣ How App Publish Solves these challenges?

‣ Demo‣ Questions

Page 4: Introduction to App Publish by Inmobi

Advanced users are looking at alternate

sources

Poor local / regional support

Not available on all devices

Why look beyond Google Play?

User mindshare - 800k apps competing for attention

Page 5: Introduction to App Publish by Inmobi

Alternate App Stores… How Many?

5

200+ Android App

Stores!

Page 6: Introduction to App Publish by Inmobi

Closed Doors – No direct developer programs

Complex Laws & Agreements

Increasing Efforts / Low ROI

What are the challenges in publishing to alternate app

stores?

Reporting & Settlements

Page 7: Introduction to App Publish by Inmobi

How App

Publish

Works

Page 8: Introduction to App Publish by Inmobi

What App Publish does

Android Apps(or widgets, wallpapers,

utilities)

App Publish – what we do for developers

Alternative App Channels(Independent, Operator, OEM)

Downloads

Page 9: Introduction to App Publish by Inmobi

What App Publish does

Android Apps

The App Publish Difference

App Stores

NORMAL APPSUBMISSIONS PROCESS(different for each store)

Single platform lets you submit to multiple stores at the same

time

Page 10: Introduction to App Publish by Inmobi

Marketing translations across all required

languages

Automated Image Manipulations to satisfy

100s of Image requirements

Single portal makes submission management easier

Page 11: Introduction to App Publish by Inmobi

The b

est

part

is…

.. single dashboard to check reports & settlements

Page 12: Introduction to App Publish by Inmobi

App Publish Demo

Page 13: Introduction to App Publish by Inmobi

1. Intense competition in Google Play, App Publish changes this

2. FREE to use NO SDK and all downloads deliver a $ value to Developer

3. Global reach, access to over 300m Android users in over 150 other stores

4. Estimating over 1b downloads to target with reduce competition

4 Reasons for Developers to use App Publish

Page 14: Introduction to App Publish by Inmobi

Questions?

Page 15: Introduction to App Publish by Inmobi

Ujjwal KabraProduct Manager

[email protected]

www.inmobi.com/app-publish

[email protected]

facebook.com/inmobi

twitter.com/inmobi

Thank you.