Who I AmUX leader with a mastery of user-centered practice and theory

Tactful/persistent evangelizer of User-Centered Design (UCD)

Strategic thinker & skilled practitioner

Mentor, coach and developer of eager minds

A "realist" with the perfect mix of optimistic drive & pessimistic caution

What You getYears of diverse consulting experience

Years dedicated to practicing User Experience

Years of leading UX talent and teams

Years designing across multiple form factors

UCD

14

11

6

3

What I Do

UX Evaluation

UX Strategy

User Research

Interaction Design

UX Leadership

UX Education

What I Know

Human-Computer Interaction

(MS)

Psychology +

Organizational Development

(BS)

User Experience: Leader ∙ Educator ∙ Researcher ∙ Strategist ∙ Designer matthewjdoty

Sr UX Consultant!!

• “Rock Star" execution of all aspects of UX • Provided thought leadership through training,

presenting & publishing

What I’ve Done2014

2000

UX/XD Director!!• Built and led national UX discipline • Drove UX vision, strategy & process • Helped win large-scale projects • Elevated RBA through speaking engagements • Led multidisciplinary team of UX Creative & FED

UX Practice Lead!!

• Built & led Life Time's first User Experience team • Nurtured partnerships across the company • Drove UX vision and strategy & process • Established UX practices and SOPs • Launched an effort to redefine Life Time online

UX Manager!!

• Directed UX work for high-profile clients • Developed standards & processes for UX services • Led discovery efforts to define UX strategy • Assisted in business development & Estimating • Grew Acquity’s UX capabilities

Information Architect!!• Led user research, concept testing, & usability testing • Translated user needs into compelling interactions • Documented detailed information architecture a Usability Engineer!

!• Led all aspects of the user-centered design process • Represented team for institutional effectiveness • Trained Development team in user-centered design

UX Analyst!!• Ensured user-centered design of client HR portal

through IA and IXD techniques

matthewjdoty User Experience: Leader ∙ Educator ∙ Researcher ∙ Strategist ∙ Designer

matthewjdoty user experience: leader ∙ educator ∙ researcher ∙ strategist ∙ designer

What I’ve Said What I Can DoUX Leadership!Build UX practices from the ground up Lead UX teams Source, hire & manage UX talent !UX Education!Mentorship Thought Leadership Training !UX Skills

Contextual Inquiry User Interviews Focus Groups Surveys Card Sorting Usability Testing Task Analysis Concept Testing Tree Testing Analysis of Web Metrics Secondary Research

Strategy Documents Design Personas Conceptual Diagrams Feature Priority Inventory High-Level Requirements !Sketches Site maps Flow diagrams Wireframes Prototypes Iterative User Testing

Stakeholder Interviews Current State Audit UX (Heuristic) Evaluation Competitive Evaluation Parallel Brand Audit Feature Benchmarking

matthewjdoty User Experience: Leader ∙ Educator ∙ Researcher ∙ Strategist ∙ Designer