mrts_marketing consulting profile-1
TRANSCRIPT
www.mrts-consulting.com
CONSULTING SERVICES
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INTRODUCTION
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Who We Are in Figures
4 • Permanent
Professional Members
8 • Consultants
can be attracted
11 • Years of
experience in Retail and FMCG
15 • Years of
experience in Marketing Research
157 • Researches
conducted in FMCG
Over 400,000 • People were
heard
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What We Believe In?
All tasks and goals as well as current stage indicators should be measured and clarified
Figures We do everything to make situation better, even you think it’s already perfect
Trust We expect that you will hear our advices and implement them into life
Results
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Why us?
We have experience in different fields of Marketing
We provide more than Return on Investment
We think strategically, execute creatively and always with business relevance
From the beginning of the interaction we are putting very real, well-designed and reasonable goals.
We undertake work only when absolutely confident in our abilities.
We do everything to ensure that it was not only useful, but also pleasant to work with us. If the client does not become our friend as a result of the joint work, we do not recognize the work completely successful.
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CONSULTING?
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What Do Usually Do When…
When you feel sick When you feel uncertain When you feel good
You go to the
Doctor in order
to FIX the
problem
You go to the
Doctor in order
to DIAGNOSE
the problem
You go to the
Doctor in order
to PREVENT the
problem
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Marketing Consulting Do the Same
FIX DIAGNOSE PREVENT
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Why Marketing Consulting?
Fresh view on your business
Not necessary to teach stuff to make
not inherent job
Improving the capacity of
Company’s own staff
Ready instruments to provide for quick
growth
More responsibility for the result as the question not only in money but also in
reputation
Reduce cost of expert by using it
only when it’s necessary
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When Needs Consulting Services?
The company needs fresh ideas.
The company needs the experience and knowledge.
There is no agreement in the company's management on the important issue, and it is required the view from the outside,
to get objective advice.
The company need help to complete any project.
The company need a specialist to act as a link between levels and departments because of deficiencies in internal
communications
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SERVICES
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Our Services Overview
• Actual and correct information for growth Market Assessment
• Professional and motivated Marketing department with all necessary tools
Creating of Marketing Department
• Strong competitive advantage and more loyal clients Creating Loyalty Program
• Effective, skilled and motivated team Training and Coaching
• Clear definition of the objectives of the Company and methods of achieving them Marketing Plan Development
• Sales growth without ineffective spending Promotion
• Winning and retaining the consumer Brand building
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Market Assessment
• Standing before new market challenge;
• With opening new markets or launching new product/service;
• Looking for new market opportunities;
WHY the company need it:
• Audit of Marketing in the Company
• Research of the market and competitive analysis
• Identify main market trends and issues
• Develop Marketing Strategic and Operation plans for the Company
• Providing report presentation for marketing, sales and management stuff
WHAT MRTS can provide:
•Provide strategic sessions with Company’s management
•Determine Company’s needs and issues
• Conduct the research of the market
•Provide competitive analysis
• Create Marketing plan on the base of information
•Set KPI’s for departments
•Present the results with the implementation plan to all involved stuff
HOW MRTS will cooperate:
• Actual and correct information for growth
WHAT will the Company get:
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Creating of Marketing Department
• With the growth of the Company, when small team is not enough;
• With opening new markets or launching new product/service;
• With the growth of competitive treats;
WHY the company need it:
• Evaluation of potential prospects and threats
• Development of the optimal structure of the department regarding to the structure of the company
• Writing the functional responsibilities of each employee of the department
• Providing teaching and trainings for the stuff
• Development of motivation system
WHAT MRTS can provide:
•Check the existing structure of the company and responsibilities of the stuff
•Determine Company’s needs and market treats
•Development of all necessary documentation and reporting forms (including possible motivation program)
•Provide the stuff search (ie interviews with candidates, tests and so on)
•Teaching and training stuff
•Control KPI’s for probation
HOW MRTS will cooperate:
• Professional and motivated Marketing department with all necessary tools in less than one month
WHAT will the Company get:
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Creating Loyalty Program
• Need to grow customer service;
• Need to get more data about customers;
• Win the competition;
WHY the company need it:
• Development of the concept and ideology of loyalty programs;
• Selection of software to meet the needs of the loyalty program;
• Organization of the Department of loyalty;
• Development of concepts stock price
WHAT MRTS can provide:
•Provide strategic sessions with Company’s management
•Conduct the research of the market and customers, determine their expectations
•Develop the concept, necessary promotions and launching plan
•Provide negotiations with technical partners
•Develop the program of trainings for staff
•Set and control the terms of launching
HOW MRTS will cooperate:
• Strong competitive advantage and more loyal clients
WHAT will the Company get:
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Training & Coaching
•To improve the capacity of marketing stuff;
• Involve the staff in Company’s projects;
•Remove the gap between the real and the required level of knowledge and skills
WHY the company need it:
• Unique author training programs;
• The most effective methods of training for the audience;
• Visible results after the training as soon as possible;
• Consulting support to trainees after the training
WHAT MRTS can provide:
•Identify requirements;
•Setting goals;
•Determination of the forms and methods;
•Preparation for training, including organizational arrangements and motivation;
•Conduct training;
•Evaluating the effectiveness of training;
•Ensuring a positive transfer of knowledge gained during the training into everyday work of staff;
HOW MRTS will cooperate:
• Effective, skilled and motivated team
WHAT will the Company get:
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Marketing Plan Development
•To increase the market share and foresight customer requirements;
•Establish work processes based on the conditions of competition;
•Maintain the company's reputation among consumers.
WHY the company need it:
• Systematize and convey to all employees the ideas of Company’s growth;
• Clearly set goals and monitor their achievement;
• Create a document which organize the work of the Company;
• Clearly allocate time and other resources;
• Mobilize employees.
WHAT MRTS can provide:
•Defining the purpose of the Plan of Marketing;
•Provide SWOT-analysis;
•Provide Market segmentation;
•Determine the Positioning;
•Describe Services, Price formation, Determine Marketing channels;
•Development of the system of promotion;
•Set the budget of marketing.
HOW MRTS will cooperate:
• Clear definition of the objectives of the Company and methods of achieving them
WHAT will the Company get:
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Promotion
•When current promotions don’t have expected result
•Lack of clear plan of Promotion
•Need of more loyal customers
WHY the company need it:
• Help to understand how to set goals and objectives of the of promotions;
• Create a clear plan and schedules of promotion;
• Choose the best set of tools for campaigns, depending on different factors.
WHAT MRTS can provide:
•Estimating the size of the target market, its features;
•Defining the purpose of promotion;
•Identify the target audience;
•Selecting topics and forms of communication;
•Calculating budget of promotion;
•Drawing up promotion program and the schedule of works;
•Evaluation of the results of the promotion program.
HOW MRTS will cooperate:
• Sales growth without ineffective spending
WHAT will the Company get:
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Brand Building
•Differ from the competitors;
•To increase the credibility of the product by consumers;
•Create more added value and strong demand
WHY the company need it:
• Defining the idea of the brand and its meaning;
• Creating a clear brand identity;
• Articulating the direction of communications;
• Creating a long-term preferences of consumers to the brand.
WHAT MRTS can provide:
•The study of activity and brand essence of competitors;
•Harmonization of the brand with the mission of the company;
•Creating brand attributes;
•Brand positioning and development of its image;
•Analysis of the availability of resources and constraints;
•The development of brand strategy;
•Creating a system of communication with consumers.
HOW MRTS will cooperate:
• Winning and retaining the consumer
WHAT will the Company get:
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Our Working Approaches
•Project finishes only after all KPI’s are done
•Describe every step as a plan or schedule
•Provide both competitive and customer analysis for every issue
•Take into account all thoughts to determine the current stage
Hear from inside
the Company
Study Market
Full support
in implementations
Clear reports
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What Results will Your Company Get?
Strengthening the company's position in the market
Increase market share
The increase in the number of loyal customers/ consumers
Sales growth higher than competitors and the market average
Entering new markets
Expansion of sales geography
Market launch of successful new products and services
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TEAM
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Choeu has more than 15 years of experience in
marketing, consulting, sales and market research. He
used to work in various positions in professional
market research companies.
Choeu is very strong in solving problems related to
sales from his many years dealing working with sales
people and his students. People who met him said the
solutions he gave are the most creative ones that they
have never thought about before.
The research and consulting projects that he used to
handle including in banking and finance,
telecommunication, construction, health care, FMCG,
agriculture and media.
Mr. KHORN Choeu, Founder & Director
Field of expert: Sales & Management
Sales process
Sales scripts
Management
Conflict solving
Motivation
Teambuilding
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Ms. Yuliia Onyshchenko
Expert in the field of marketing management and strategy.
Have Master’s Degree in Marketing. Before moving to
Cambodia, she was the head of marketing department.
Began her career as a business analyst in the
manufacturing. Further continued her career in retail.
The first in Ukraine to create a department of competitor
monitoring in retail sector in 2009, the scheme is still used
by most industry participants.
In 2011, launched a project Promo, which became the
most successful according to experts, and allowed the
company to increase profits by 11% and go in retail rating
from 8 to 5th place. Since 2012, responsible for the
company’s strategy and management of the Marketing
Department.
Has strong skills in market analysis and forecasting, as well
as teambuilding and management
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Field of expert: Mass-Marketing
Marketing Management
Strategy
Loyalty Programs
Planning and Forecasting
Retail
Branding
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Mr. Jackson Phua Chor Kee
An result-driven senior management executive with an
extraordinary record of success driving high value
revenue with improved organizational productivity and
performance.
15 years of international sales & marketing experience
with well exposures in South East Asia, Middle East,
Africa & Central Asia region.
Strong In depth start-up & operation experience in
Telecom, IT & consumer electronics industries.
More then 12 years of oversea-based experience,
including DUBAI, UAE, CHINA, SHENZHEN, VIETNAM (HO
CHI MINH CITY) & CAMBODIA (PHNOM PENH).
Successfully start-up 3 companies in Asia-Pacific region,
with full functional team to support Asia Pacific
operation.
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Field of expert: Management, Start-up
Start-up & launching new products
Business-planning
Evaluating effectiveness
Planning and Forecasting
Team Management
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Mr Phoung Vuthy
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One of the founding members of BMRS Asia (Cambodia)
Ltd in Cambodia, has been in the marketing research
business since 2005.
Provides clients with an in-depth insight into the
Cambodian market and takes a hands-on approach to
managing each project, as well as overseeing the daily
running of the business.
Throughout his research career has been involved across
the entire research process and has previously held a
number of key research positions both in the operations
side as well as client servicing.
He has worked on a broad range of sectors in Cambodia
including finance, telecoms, construction, healthcare,
FMCG, agriculture and media.
He is one of the most experienced Cambodian
researchers in Cambodia.
Field of expert: Marketing Research
Market Research
Market Features
Customer Service
Customer Loyalty
Analytics
Reporting systems
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CONTACTS
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Contact Us for Further Information
MRTS Consulting Ltd. #44EoZ, St. 219, Sankat Phsa Doeumkor,
Khan Toul Kork, Phnom Penh, Cambodia
Mob: 077 650222 or 010 650222
Tel: 023 6768909
Office email: [email protected]
Website: www.mrts-consulting.com
Facebook page: www.facebook.com/TrustInMRTS
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Thank You