morfiction marketing soloutions...competitive analysis - you should also be aware with what your...
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Marketing Solutions
Online Marketing
that encourages audience and engages
Creativity
that sparks a reactionOffline Marketing
that delivers on online
commitments
We’re your partners in online and offline marketing. We enhance brand reputation by continuously working on core competencies. We
build a close relationship with customers to open-up new horizons. We synchronize offline marketing practices with online.
WHY DO BUSINESS WITH US?For integrated marketing and brand promotionsolutions
We challenge brands to push the boundaries and seek new
frontiers. Our aim is to create brand-specific digital and
offline marketing campaigns that put organizations right into
the action.
OUR VIEW POINTWe give your brand a unique voice and presence
Brands should invest in building and developing communities.
The offline channels shall not be forgotten - for they make the real
conversation happen.
Connect with new & existing audience on similar values the brand
is built upon.
The Common InsightThis is the core philosophy on which Morfiction delivers. Our
working methodology is based on 3 simple steps.
Research
We build a base for any creative
thought from cold hard facts. Not just
ideal situations.
Relate
The final step comes in making the seen
unseen. An insight which cuts the clutterin
communication and execution.
Collate
For any good idea, it’s important to have a
roof that encapsulates all the other ideas.
In a nutshell, a common theme.
OUR APPROACHWe synergize our efforts withyours.
OURSERVICES
ONLINE MARKETING
OUR SERVICES
Email ,SMS & Whatsapp Marketing
We can create effective email marketing campaigns
that drives traffic and results. We consider creativity to
be the deciding factor of positive ROI.
Pay Per Click Marketing
We select the high performing keywords, incorporate
them into a specially-designed marketing program and
craft specific landing pages to drive online traffic
Mobile ApplicationDevelopmentGetting the creative and commercial aspects right is
the primary objective of our mobile app development
team. We can execute the plan flawlessly from
imagination to virtual reality
Website Design and Development
We ensure that every page adds to the overall appeal
factor of your website. We study consumer behavior
before finalizing design and other crucial aspects.
Social Media Marketing
Our social media team knows the importance of
creating different marketing strategies for each
channel like Facebook and Twitter etc. We can get
the best ROI by narrowing it down to potential
audience
Search Engine Optimization
Our SEO strategy focuses on strengthening the brand
image. We follow a wider approach from offering
feedback on web content to designing landing pages
PR & Events
Morfiiction- will help in increase your brands
visibility through smart communication and PR
concepts. Event marketing solutions for all types
of galas and events
CreativeAdvertising
We offer creative solutions to help brands penetrate
into newer markets. Our marketing philosophy is
based on creating a unique identity that matches to
customer’sexpectations
Brand Identity
Is the collection of all brand elements that the
company creates to portray the right image of itself to the consumer.
OFFLINE MARKETING
OUR SERVICES
Brand Management
We provide strategic assistance to help brands
maintain the right image. We oversee all aspects that
help customers understand the brand better
Pay Per Click (PPC)
We design campaigns to be optimized quickly, scaled based on client needs, and managed to maximize results.
Through custom dashboards and reporting, we quantitatively show our clients the performance of their campaigns.
Customer segmenting and optimization based on factors such as time of day, device type, network, and location.
PPC platforms include Google Adwords (including Shopping PLA’s), Bing Ads, Adroll, Yahoo Native, Programmatic.
Search Engine Optimization
SEO Website Audit - We conduct extensive SEO audits on your website to find issues that are needed to be addressed as
soon as possible. This will also provide site recommendations in order to have an SEO-friendly website.
On-Site Optimization - This involves optimizing title tags, headers, meta data, URLs, codes, and website content. Removing
duplicate content and proper keyword placement are also essential part of onsite SEO.
Off-Site Optimization - Building links to your website is one of the most tedious tasks that we perform. A link serves as a vote
for your website, so it is very important that you have great sources of inbound links. Gaining quality back links is vital to having
strong search engine rankings.
Conversion Analysis - Traffic to your site is useless if it is not converting. You need to make adjustments to your site for
improved conversion. These include tweaking your site design, adding call to actions and forms, just to name a few.
Traffic Analysis - Analyzing your traffic source is very important since it gives you an idea on how visitors reach your website.
We use this data in re-organizing our current strategies and capitalize on areas where we can get more results.
Rank Analysis - This is important in determining how your keywords are performing in search engines. It gives us insight into
which keywords we should prioritize and which ones need extra attention.
Competitive Analysis - You should also be aware with what your competitors are doing. We use SEO tools to retrieve data
from your competition. This data is used to formulate new strategies and keep up with the competition.
Social Media Marketing
Develop Brand Awareness (Followers): Growing your followers on social media will help you increase word of mouth and
referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that
your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement):When you build a strong connection through engagement with your audience, they are
more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The
more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic):Increasing your website traffic will directly influence leads and sales. We will focus on
developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we
can add-on retargeting ads to stay in front of recent website visitors.
Reporting and Communication: Know how your paid search advertisements are performing. Your ad specialist will prepare
monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the
amount of conversions we are generating with our social media advertising services.
Mobile Application Development
The accessibility of Mobile Phones, the affordability and availability of better connectivity and 3G, 4G networks has increased
the volume of Mobile internet users in India and spreads across a much bigger geographic and demographic market.
A recent study shows that more users are beginning to use Mobile Apps rather than websites to transact and interact digitally.
Our dedicated Mobile App Design and Development Team will guide you step-by-step and build you a functional mobile app
that will help you reach your Digital goals.
iOS App Development
We have team of experienced
professional who take advantage of the
variety of device features and capabilities
that are accessible when developing on
the iOS platform, we can create custom
apps for these mobile devices that will
enhance the user-experience.
Android App Development
We utilize the Android SDK platform to
create innovative and dynamic
applications for Android mobile devices.
Using creative design and cutting edge
technologies our Android app
developers deliver Android app
according to your requirement
TYPES OF MOBILE APPLICATION
Website Design & Development
Learn your business and design preferences: You will work with a website designer on our Morfiction web design team to
build your website. To understand your website needs and preferences, we will send you a questionnaire. On this
questionnaire, you can clarify what features you want to be integrated on your website.
Setup website hosting and choose website platform: We will need access to your hosting account to design your website. If
you do not have one, we recommend using Bluehost or GoDaddy. Once you provide us with access, we will start developing
your website .
Develop a rough draft of your website: In about 20-25 days, we should have a rough draft of your website complete. Upon
completion, we will submit the rough draft to you to revise. We will give you an opportunity to review the draft and develop a list
of edits. Once received, we will make the changes and complete your website design.
Launch the live version of your website: Once you approve the website design, we will launch the live version of it. We will
move it from the temporary location and place the website on your primary domain. Now, you can reap the benefits of a new
website and enjoy a better user experience.
Maintain the website: Some of our clients have the time and general knowledge to maintain their website. Some of them do
not. We offer website maintenance plans to assist you with routine updates and security of your website. Whether you need us
on an “as needed” or monthly basis, we will be here to support you.
Website Design & Development
Web Development Services
Open Source Development
Ecommerce Web Service
CMS Website Package
Website Maintenance
Web Portal Development
News & Information Web Portal
E-commerce Portal Development
Job Portal Development
Online Travel Portal Development
Real Estate Portal Development
Website Design Services
Custom Website Design
Redesign Website
Flash Website designing.
Open Source Integration & Customization
PHP/ MySOL
Microsoft.NET
HTML5 & CSS3
WordPress & other CMS
Bootstrap/ node JS
Email,SMS & Whatsapp
Marketing
SMS Marketing Service: Providing solutions for sending bulk SMS to a large number of customers. We also provide our clients
customized solutions for retail, health, education, real estate and various other sectors.
Whatsapp Marketing Service: Our bulk whatsapp service provides you with high delivery ratio and rapid delivery of the same.
In our whatsapp marketing service you have flexibility to send text, image, audio and video file to market your product or
service.
E-mail Marketing Service: Providing solutions for sending bulk E-mail to a large number of customers. We also provide our
clients customized solutions for retail, health, education, real estate and various other sectors.
Creative Advertising
A creative design agency thrives on its creativity. And we, at Collateral, have a bunch of storytellers who are experts in weaving
out of the box stories for our clients.
For any brand, it is essential how its consumers perceive it. The storytellers at Collateral use this out of the box thinking to
assist a brand make its mark in the sea of today’s advertising gimmicks.
We believe every brand has a story to tell. And as a creative advertising agency, we craft communication stories that are
creative, effective and precise.
We extend our creative services into Print, TVC, Radio, Outdoor, Direct Marketing, Exhibitions, Events and promotions and
everything you name. We pride ourselves in using these media to execute our campaigns and create maximum mileage for our
clients.
Brand Identity
Logo design - It is one among our approaches to give a separate identity to businesses through logos that define the services in
the best way
Brand Guidelines – Brand Guidelines (also commonly referred to as “brand standards”, “style guide” or “brand book”) are
essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: An
overview of your brand's history, vision, personality and key values.
Website Design & Development - Your website is one of the most representative aspects of your brand identity
Business cards - A well-designed card offers the chance to reinforce a positive opinion of yourself in the eyes of potential
clients or customers
Email design - Email is a great way to engage your customers and drive business
Product packaging - If your product is a physical one, then product packaging is key to attracting the right customers.
Brand Management
When it comes to promote you over the podium your brand, our managers do it right both personally and professionally. We
explore the best possible media platforms that we can use to promote your brand and enhance its reach. Though we also value
the digital marketing mix popular nowadays, we don't underestimate the traditional mode of advertising as well. With a little
effort, our managers bring more prominence to your brand entity.
Feedback Forms, business cards, flyers
Trade shows, conferences, networking events
Signs, billboards, marquee boards
TV / Radio Commercials
Banners, brochures and other materials
Transit advertising at transports, terminals and subway
Yellow page, magazine, tabloid advertisements
PR & Events
Morfiction division of PR & Events offers a full range of professional PR & Events services to companies, brands and individuals
across a wide range of industries, particularly in the consumer field.
It has planned and executed numerous events including product launches, corporate outings, weddings and fundraising events
to name a few. You can count on us to generate event concepts which are creative and excite your imagination.
Challenge us with your Event and let us surprise and delight you with our approach.
Morfiction spend a lot of time on breaking down the products/services through the history of a company. We search for that nucleus
that has held the brand and services through time. It brings us closer to understanding the brand and audience. The result is that we
would have better chances of picking-up the ‘most suitable idea’ when it comes across our way. The idea is to have ten different
concepts ready on the table before we pick the right one.
WE PERSONIFY BRAND IDEOLOGY INTO IDEAS.
HOW DOES THIS WORK?We use our experiences to buildyours
We shoot off concepts that work. Morfiction comprises
of a core team of creative consultants who have had an
extensive experience in dealing with brands of all kinds
and briefs of every nature.
Weanalyzewebsitedesign, social profiles andcontent to identify
areasofopportunityandfixthemup
Westudybrandhistoryandevolutionpatternof the last fewyears
todevelopbrand-conscious andtarget-oriented strategies
Wefocusondevelopingauniquebrand identitybysyncingsocial
withallofflineandonlinemarketingprograms
Inthecaseofanewstart-up,welookfor ideologyandgoalsthe
company is builtupon
Our Clients
Contact us
Sales query [email protected]+91-9137363998
General query –[email protected]+91- 8826903169
[email protected]+91-8073589345