measurefest - leveraging your competitors cro efforts

16
Leveraging Your Competitors CRO Efforts Yousaf Sekander @ysekand

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Page 1: Measurefest - Leveraging Your Competitors CRO Efforts

Leveraging Your Competitors CRO Efforts

Yousaf Sekander @ysekand

Page 2: Measurefest - Leveraging Your Competitors CRO Efforts

A/B & Multivariate testing can be fun & fruitful

Page 3: Measurefest - Leveraging Your Competitors CRO Efforts

..but testing requires a lot of work & resources

Page 4: Measurefest - Leveraging Your Competitors CRO Efforts

Your competitors might have done the hard work already

Page 5: Measurefest - Leveraging Your Competitors CRO Efforts

Monitor your competitor’s tests

Page 6: Measurefest - Leveraging Your Competitors CRO Efforts

Identify their “Winners” & learn from their efforts

Copyright - Invesp

Page 7: Measurefest - Leveraging Your Competitors CRO Efforts

Manual monitoring requires time & effort…..and it can be a pain in…

Page 8: Measurefest - Leveraging Your Competitors CRO Efforts

Introducing Cromonitor.com

Page 9: Measurefest - Leveraging Your Competitors CRO Efforts

Cromonitor.com is a free service

Page 10: Measurefest - Leveraging Your Competitors CRO Efforts

Cromonitor detects & records A/B & MV tests

Page 11: Measurefest - Leveraging Your Competitors CRO Efforts

Detect desktop, mobile & tablet tests

Page 12: Measurefest - Leveraging Your Competitors CRO Efforts

Select viewport, interval and change tolerance

Page 13: Measurefest - Leveraging Your Competitors CRO Efforts

Example A/B Tests…

Newrelic.com’s Signup Page Tests

Page 14: Measurefest - Leveraging Your Competitors CRO Efforts

Example A/B Tests…

Newrelic.com’s Homepage Tests

Page 15: Measurefest - Leveraging Your Competitors CRO Efforts

Cromonitor applied…

Social Crawlytics’s homepage is based on New Relic’s Winner

Page 16: Measurefest - Leveraging Your Competitors CRO Efforts

Sign up for your free account today onCromonitor.com

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