outperforming your competitors by sophie newton

#SMX #33C @SophieNewtonBL

4 ways to blow your PPC competitors out of the water


Hi there, I’m Sophie from Brainlabs!

2 people

1 attic

10 people

1 basement office

30 people

1 proper office

80 people

1 awesome office

150 people

1 London office, 1 NYC office


Performance Tracking Questions

1. Who are my toughest AdWords competitors, and on what terms?

2. What is the impact of Competitor X’s bidding strategy over the last three months?

3. How has the competitive landscape changed over the last year?


Auction Insights Pros and cons


searchengineland.com/track-adwords-competitors-time-using-auction-insights-217780


1. Download Auction Insights report with

time segment

2. Copy and paste Brainlabs script

3. Decide which competitors to include

4. Pick which reports you want to create

Brainlabs Auction Insights Script


Brainlabs Auction Insights Results


Performance Tracking Takeaways


Devices

>50%of all searches are

on cell phones


searchengineland.com/keeping-eye-three-adwords-competitors-268888


Auction Insights Device Report

1. Download Auction Insights report with

device segment

2. Copy and paste Brainlabs script

3. Decide which competitors to include

4. Pick which reports you want to create


Auction Insights Device Results


Competitor Device Strategy Takeaways


Competitor Keyword Bidding


searchengineland.com/word-association-heres-script-analysing-phrases-associate-terms-283521


new york

free delivery

pepperoni

cheap

offer

deal

specials

hawaiian

manhattan

nearest

anchovy

localthin crust


Competitor Keyword Bidding Takeaways


Do the CEO test!


Me A B C


Optimizing Ads Takeaways


Losers focus on winners

outperforming your competitors by sophie newton

Marketing