how are your smartest competitors using technology?
DESCRIPTION
June 17th presentation to the Association for Corporate Growth, North Florida, on how VCs, banks, business brokers and wealth advisors are using social media to generate leads and raise brand awareness.TRANSCRIPT
HOW ARE YOUR SMARTEST COMPETITORSUSING TECHNOLOGY?
JAN KORB
OVERVIEW
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
ResearchReputation Building
Competitive IntelligenceMarketing & Promotion
Prospect/Client InteractionCustomer Service
New Business
HOW ARE YOUR SMARTEST COMPETITORSARE USING THIS TECHNOLOGY?
RESEARCH
Chris Sacca
RESEARCH
Sproutbox, an early-stage
accelerator incubator, uses
social media as it’s “primary
source of deal flow”.
RESEARCH
“I use LinkedIn for lookups
on key founders, employees
and advisors.”
Angel Dave McClure
RESEARCH
RESEARCH
Reputation Building
“Word. Of. Mouth.
End of story.”
Create something beneficial
to people and they’ll tell
everyone about it FOR you.”
Peter Shankman
Founder of HARO
REPUTATION BUILDING
David Hornik
REPUTATION BUILDING
Fred Wilson
REPUTATION BUILDING
Jeff Clavier
REPUTATION BUILDING
Chris Sacca
REPUTATION BUILDING
Chris Sacca
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
Competitive Intelligence
COMPETITIVE INTELLIGENCE
VentureMaven.com is a Twitter
aggregator that allows you to
easily follow people with money
to invest.
COMPETITIVE INTELLIGENCE
Marketing Promotion
MARKETING PROMOTION
MARKETING PROMOTION
MARKETING PROMOTION
MARKETING PROMOTION
MARKETING PROMOTION
MARKETING PROMOTION
MARKETING PROMOTION
Customer Service
CUSTOMER SERVICE
CUSTOMER SERVICE
CUSTOMER SERVICE
CUSTOMER SERVICE
CUSTOMER SERVICE
New Business
NEW BUSINESS
NEW BUSINESS
Tactics:
#1 Created a blog to join online conversation #2 Established an active Twitter account
#3 Created a LinkedIn Group and Facebook Fan Page
#4 Modified press release strategy for blogger coverage
#5 Promoted social media channels on company website and in email signatures
#6 Monitor metrics for success
NEW BUSINESS
Results:
After six months, the campaign resulted in:
• 10,230 unique blog page views in Q3• 280 Twitter followers• 141 members of their LinkedIn Group• 155% increase in unique web visitors
Leads by source:
• 55% inbound web• 23% trade shows• 20.5% email• 1.5% seminars
NEW BUSINESS
Next Steps
NEXT STEPS
Sign UpReserve your name in social media channels regardless how soon you
plan on using it.
PopulatePopulate your accounts with your bio information and link to your
corporate website.
LurkTest the waters by observing.You don’t have to interact right away.
ParticipateBegin by keeping your status updated with business-related happenings.
