mor! private election polls for the labour party :'0...
TRANSCRIPT
MOR! Private Election Polls for The Labour Party
Job :'0. Fieldwork Dates Sponsor
2232/02 Saturday 14 May Labour Party
2232/03 Monday 16 May Labour Party
2232/04 Tuesday 17 May Labour Party
2232/05 Wednesday 18 ~Py Labour Party
2232/06 Thursday 19 May Labour Party
2232/07 Friday 20 May Labour Party
2232/08 Saturday 21 May Labour Party
2232/09 Tuesday 24 May Labour Party
2232/10 Wednesday 25 May Labour Party
2232/11 Friday 27 May Labour Party
2232/12 Saturday 28 May Labour Party
2232/13 Tuesday 31 May Labour Party
2232/14 Wednesday 1 June Labour Party
2232/15 Thursday 2 June Labour Party
2232/16 Friday 3 June Labour Party
2232/17 Saturday 4 June Labour Party
2232/18 Sunday 5 June Labour Party
2232/19 Monday 6 June Labour Party
2232/20 Tuesday 7 June Labour Party
39
UK Data Archive Study Number 1868 - MORI Labour Party Research Data, May and June 1983: Dailies
HORI General Election Polls 1983 Conducted for The Labour Party
Technical Details
All these surveys were conducted amongst representative quota samples of
adults aged 18+, interviewed in stratified random samples of new parliamentary
constituencies in Great Britain (Northern Ireland was excluded from the
sample). Interlocking quota controls (sex x age x social clasb) were set to
ensure that the sample was representative of the population in three regions
(North, Midlands and South).
A total of 110 constituency sampling points were selected to form the basis
for our sample. To select these constituencies, we first listed all the new
parliamentary constituencies in Great Britain by standard region (North to
South, ie, Scotland first). Within each standard region we listed
metropolitan constituencies first, followed by county consituencies. Within
each of these, constituencies were listed according to the proportion of the
population who were in the professional/managerial social classes. The 110
constituencies were selected with probability proportional to the size of
their electorates. The 110 constituencies were split into two separate
samples of 55 by taking alternate constituencies. The Labour Party Polls were
conducted in 55 of these constituences (see following list).
None of these surveys was we~ghted.
40
Constituency
Data analysis
position
Col 11-13
SCOTLAND
•
056 Edinburgh West
057 Aberdeen North
058 Dumfries
060 Glasgow Maryhill
061 Glasgow Shettleston
NORTHERN
062 Wa11send
063 Carlisle
064 Easi ngton
NORTH WEST
059 Wallasey
065 Bury South
066 Eccles
067 Manchester Blackley
068 Congleton (Cheshire)
069 Rossendale & Darwen
41
Constituency
YORKS & HUMBERSIDE
107 Doncaster Central
070 Leeds North West
071 Bradford West
072 Harrogate
073 York
WEST MIDLANDS
074 Birmingham Edgebaston
075 Coventry North West
076 Birm1ngham Ladywood
077 Bromsgrove
078 Nuneaton (W)
EAST MIDLANDS
079 Ruahc1iffe (Notts)
080 Northampton South (Notta)
081 Kettering (Notts)
082 Nottingham North (Notts)
4')
Constituency
WALES
083 Caernarvon
084 Cardiff South & Penarth
085 Swansea Ea~t
EAST ANGLIA
086 Lincoln
087 Waveney (Suff)
SOUTH WEST
088 South Hams (Devon)
089 Honiton (Devon)
090 Wiltshire N
091 Falmouth & Cambourne (Cornwall)
092 Poole (Dorset)
SOUTH EAST
093 Epsom & Ewell (Surrey)
094 Reigate (Surrey)
095 Horsham (West Sussex)
096 Lewes (East Sussex)
097 Berkshire East (Berks)
098 Aylesbury (Bucks)
099 Stevenage (Herts)
41
Constituency
SOUTH EAST Contd.
100 Fo1kestone & Hythe (Kent)
101 Milton Keynes (Bucks)
102 Slough (Berks)
103 Basi1don (Essex)
GLC
104 Harrow West
105 Bromley Beckenham
106 Croydon Central
108 Merton - Mitcham & Morden
109 Haringey - Tottenham
110 Peckham (Southwark)
~r"?_ ::2.3~/02 10
-', I ocSCTI~N '83 POLL (21 p2 \c!dr~ss
3SL""Ol._l"t.$
?~::l~
'TaITe·
11 12 i]
--+---f 5eY'
~~l~ ____________________ 1
. "
~~~ale ------------------ 2 ~-+----l
1c-24 ------------------- , 25-34 ------------------- 2 35-39 ------------------- 3 40-44 ------------------- ~ 45-5 4
------------------- 5 55-59 ------------------- 6 50-~4 ------------------- i
15
~~+ --------------------- g --=--+---1 Jccucatl0n of ~ead of Househola .
Class ( fl"")m :='00'1e i
\5 ---------------------- , C1 ---------------------- 2 :2 ---------------------- 3
16
DE ______________________ 4
---f~-I
".ll-:L'ne 30 'lr~_ ------------------ 1 ?art-:L~e 3-29 rrs ----------------- 2 Jne~clQyed ------------------------- 3 '::conc:nlcall/ .!.""'ac: ive (ag I""et!r!!dl
17
nousew:~~/st~de~t e~c) ----------- ~ --+-~
. .JOUS'!.'1g 1'e'1u""e
~u'l'!.rg on 9. "c"':;age --------------- , 18 C~n :ut~:g~t ----------------------- 2 :cun::l :e'1ant --------------------- _ ~-~ta~e :e~ant _____________________ a
:t,e"" ------------------------------ 5 """':'--4---l
!~S _____________________ 1
~o ---------------------- 2 -":=----"'----l
!es -------------------- .2C Ie ---------------------- _
-=---:~-I
.?S ---------------------IS .--------------------- -
: ;.:e ::~ :":13'" :. ~ ,
, , -In... .:.
I , -
~ 1 Ho·... do IOU tbl.nk you ·,,111 vo te a.1 the General Election on 9 June? (C~D:: 3ELJ',)
I
02
IF rt'J'lD'::C::;)ED ri cq II~E;r:SED" .,..;:; .... i I,hich party are you ,"ost inclined to support?
(221
Con~er,at1/e
labou~ ----------------L!~el""~ --____________ _
Soc Dem ~arty (SO?) --SDP/Li~er~ ,lliarce -Scot/~ielsn nat --------Othe~ -----------------
)
2 3 • ; 6 , ,
::2
(2J}
I I 2 :;
':>:i -:':) , ':3 5 -
a :;ou~d ~ot ',ota -------. .:-:....::;~___' S
Uncec!ced ------------~ef~sed ---------------
? 0
:0 ? TO 0 :2
ASK ALT. E~CEPT "UNDECIDED/RErtJS~"AT C2
03 Have you definitely decided to vote for (party named at 01-2/ not to vote), or 1s tbere a ch~ce you may change your mind?
11ay c lanlle "lind --- 1 GO TO ,~"
2:1
--
24 Defi~i"~ly decided 2 Don't "nm, ________ -.;3::-_G_O_:_0_Q_5_-l __
04 ASK APPROPRIA:E 'JERSION BEcO\/
IF PARTY ~T 01/02 ASK
If you do change your mind about voting for (Partv at 01/02) which party would you vote for in:5tead?
IF :mULD NOT 'IOTE ~T 01/02 'S,
If you did decide to vote for a party, what party would you 'Iote for?
ConSer/'3.tl'le ----------- 1 Labour ----------------- 2 Liberal ---------------- :; Soc De'll ?artj (SDP 1 ---- y
SDP/~l~e~~l ~l:lance --- ?
Scot/'/elsh "i!as --------- I)
Otne~ ------------------ 7 ~ou~d ""'ot tote --------- 2 ~roec::6~ -------------- ~ :!etl.!se1 ---------------- ::; -=---1---
--------------.----------------------~------------------------------~ . 1
Which party do you think will win the next General Election in the countrJ as a whole? (oECORD BELOW)
Which party do you think will win the next election in this constituency?
,"5 General 06 Corsti':uerc/
125) (27 ) Conservatlve ------------------------ 1 ----------------- 1 Labour ------------------------------ 2 ----------------- 2 Other ------------------------------- 3 ----------------- 3
25/
,K ~LyOU thi~O:~:C::O:O:::-::-::-:~:::-:::::---- 4 :::---:::---::-::~:~4~-9-K--------+I------a Conservative Government or a Labour Government?- 1 ---- 2 ----- 3 ____ ~4~ ______ ~/~,~
Do you think there would be more people ~ under a Conservative Government or a Labour Government? ----------------------------- 1 ---- 2 ----- 3 ----:.....;:4 ___ -+.=.2q"'--
Do you think the level of social services would be higher under a Conservative Government or a Labour Government? -------------------------- 1 ---- 2 ----- 3 ----~4~ ______ ~3~O~
3 ----=-=4'--__ -1'-"3.,:.1_
o Do you think the average person's take-home pay after deductions would be higher under a Conservative Government or a Labour Government? --
11 Do you think there would be more strikes under a Conservative Government or a
2 -----
Labour Government? -------------------------------2 Do you think pensioners would get a better deal
under a Conservative Government or a Labour
1 ---- 2 ----- 3 ----~4~ ______ ~3~2~
Government? ---------------------------__________ _ 1 ---- 2 ----- 3 - - - -:..-::4!....-__ --+..:3"'3 __
3 Do you think the standard of education would be higher under a Conservative Governm~~t or a Labour Government? ------------------------------- 1 ---- 2 ----- 3 ---- 4 34
4 Do you think any of the parties are making promises which the country cannot afford? IF YES: Which parties? Which others? t-1ULTICODE
Yes, Conservative ---------- 1 Yes, Labour ---------------- 2 [es, Llberal --------------- 3 les, SOP ------------------- 4 [~s, SDP/Llbe~al Alliance -- 5 les, SNP/Plaid G~ru ------- 6 Othe~ i I,BITE IN & oING '7') 7
[es, all ------------------- 8 No, none ------------------- 9
35
Don't ~now ------------------~O~ ____ +_--~ 3 Who do you think would make the
best Prime Minister, Mrs Thatcher, Mr Foot, Mr Steel or Mr Jenkins?
Thatcher ----------------___ 1 ~oot ----------------------- 2 Steel ---------------------- 3 Jerkl'ls -------------------- 4
36
Don't know ----------------- J -::"'---'--~
SHQI,G ~RD i\ I 016 How llkely is it that you will get
along to vote in the General Elec-, tion on 9 June?
Certain not to vote ------------ 1 37 Not very-rlkely to late -------- 2 Ouite likely to vote ----------- 3 Very likely to lote ------------ 4 Ce~tain to vote ----------------:;,...54-__ _
017 Which party did you vote for in the last General Election in May 1979? If you did not vote at the le~t ~lect~on or you can't remember which party you voted for, please say so
Corservat~ve ------------------- 1 :8 ~abour ------------------------- 2 Liberal ------------------------ 3 Otne~ -------------------------- ~ D:d roc vote ------------------- J
oefused ------------------------ 6 Don I,: Kno' ..... /C2.n r t remember
T2
FLECTIOt! '83 - 2C _~ (J) P3
: I
I I , ,
, I ,
,~ i: , I
~"E..!.e -------------------- 1
:~Ta_~ ------------------ 2 I ~"
----+----., 12-2"
35-39 "G-~1.
.... 5-5--1 ~5-59
------------------- 1 15 ------------------- 2 ------------------- -------------------- " ------------------- 5 ------------------- 6
6C-6~ ------------------- 7 55~ --------------------- 8 ---+--1
U:J2::cn
5S
cf Head of ~ouseholc
Aa ---------------------- 1 Cl ---------------------- 2 C2 ---------------------- 3
16
u~ ---------------------- " --+---., ~·::.ng Status
_-~~~e 30 ~rs+ ------------------ 1 :-CLne 3-29 hrs ----------------- 2 ~~~oyea ------------------------- 3 nowlcally ~'1actlve (eg ret3..redl ousew:fs/student et=' -------____ u
--+----1 slng :enur~
ing ~p a mortgage --------------- 1 out~:gnt ----------------------- 2
nc::.l ~e~a~t --------------------- 3 ~2:e ~e~2n~ --------------------- 4 e~ ------------------------------ 5 I
18
ce 'j"~on "e'llbe:' T. !es --------------------- 1 Iq No ---------------------- 2 ---i----1
:es --:.-::------------------- 1 20 ~IV -------------------------'---i---!!
~es --------------------- 1 .1e ---------------------- :
01
02
How well would you say Mrs Thatcher ~as done her Job as Prime Mlnlster - very well, fairly well, not very weil, or not at all well ?
How well would you say Mr Foot has done his Job as Leader of the Opposition - very well, fairly well, not very well, or not at all well?
'irs Thatcher
Mr foot
Very I..'ell ---------- 1 ------ 1 F~irly well -------- 2 ------ 2 Not very well ------ J ------ 3 Not at all well ---- 4 ------ 4 Don't know --------- 5 ------ ? ---+--
OJ How do you think you will vote at the General Election on 9 June? CODE BELOW
IF "UND-ECIDED" OR "REfUSED!! PSK
04 ~hich party are you most inclined to support?
Q" \25 )
Conservatlve -------- 1 Labour -------------- 2 Liberal ------------- J GO Soc De'll P2rtJ (SOP) -" TO SOP/Liberal All12nce 5 (,5 Scot/Uelsh Nat ------ 6 Other ----___________ 7
Would not vote ------ 8 Undec~ded -----------~9~'G~O~~ Rerused-------------- 0 70
':4
1 2 3 4
5 6 7 8 9 0
A,SK ALL
05 When you decIde whic'1 way to vote, what w111 Influence you more - the parties' leaders or the oarties' I oollCles? 1
26.1
25
Leaders ------------ I 2~ Pol~cles ----------- 2 50ch ~auallJ ------- J Jon't know --------- ~ ------+-
_=_c_:_:_"-_oe_"'_l_e'_· _____________ ~I _ _L ____________________ ~1 . 3
~0 I am go~r~ to read out a l~st of problems fac~ng Britain today I ~ould l~e you to cell me ~hlch Party yo~ tbinv bas tbe best policies on each Jroblem. <irst of all . (READ OUT LIST) Llb/SDP Don't
Con Ldb All.J.anc3 () ther "lane Know
The economy ----------------------- 2 2 2 2 2 2 2 2
3 ------ "+
:; ------ ~ 3 ------ 4
J 6 :;. .... 5 -----0~-------~~:~ Inflation/prices ------------------
Industrial relations/strikes ______ 1 ~ ----~'~------~--~~~ 5----- 6 ] r Unemoloyment ---------------------
National Health Service -----------3 ------ 4 3 ------ 4 3 ------ 4 3 ------ 4
5 ~6~----~~3~--
Nuclear disarmament --------------- 5 6 :2 - ~6~----~~-~~-Educatlon ------------------------- :J ---- -J • 5 -;5------~~c~--Common Market --------------------- 3 ------ 4
07 Do you think the Labour Party woule do a better or a worse job than the Conservatives on unemployment if they were in power?
Better ------------------ 1 Nelther better nor worse 2 tolorse ------------------- 3 Don't know -------------- 4
po11 tical party do you think . . • (READ OUT) q ~I.. H"':3 a) 1s best at keeping its promises? "tl.. 1,,_ b) has the best team of people to deal with the country's
d) e)
problems? has the most concern for the interests of people like yourself? is most likely to improve your standard of l~vlng? 1s most likely to govern in tqe national interest?
Standard Natlonal Promises Peo21e Concer') of IHing lncel"'est
(36) ( 371 (38 ) (39 ) (
Conservative ------------- 1 ------ 1 1 ------- 1 ---------Labour ------------------- 2 ------ 2 2 ------- 2 ---------'..iberal ------------------ 3 ------ 3 3 ------- 3 ... _-------SDP ---------------------- 4 ------ 4 4 ------- 4 ---------SDP/Llberal Alliance ----- 5 ------ 5 5 ------- 5 ---------Other -------------------- 6 ------ 6 6 ------- 6 ---------All equal/None ----------- 7 ------ 7 7 ------- 7 ---------Don't know --------------- 8 ------ 8 8 ------- 3 ---------
o you think any of the parties are making promises which the country can't fford? It lES Which Parties? Wh~ch others?
4d
1 2 3 4 5 ~ 7 8
35
36/
40
Yes, Conservative -------- I 4 I
Yes, Labour -------------- 2 les, Liberals ------------ 3 les, SDP _________________ 4 I
Yes, L~beral/SDP All~ance 5 ! Y.5, Scot/Welsh 'at - ---- 6 I Otner ____________________ 7 !
Ies. al~ ----------------- 8 I None,--------------------- 9 Jor!c know --------------- ) 1
----------------------------~---on party did you vote fur in the last General Electlon in May 1979~ If you I not vote at the last electlon or you can't remember whlCh party you voted I please say so.
ConSel"''latl/e _____________ 1
~abcur ------------------- 2 L~oer~l ----------------__ -)tne~ ------______________ ~
J_d not IC:e ------------- ~
i 42
I i
-OJ
lace
... Cc.reS3
\Ta.Jl!9
'lumb~'" I I I ,1 12
i ,3
11 /
13
~al~ -------------------- , f~~ale ------------------ 2 """;:'--4---1
18-24 ------------------- , 25-J4 ------------------- 2 35-39 ------------------- 3 40-44 ------------------_ 4 45-34 ------------------- , 55-59 60-.054
------------------- 6 7
'. "-
65+ --------------------- 9 :-:::""---.,f--I CCC~DaG~Cn Qf ~ead of ~ouse~ola
Class ( .~ "'Jm 3,DOve)
AS ---------------------- I
Cl ---------------------- 2 C2 ---------------------- 3
16
DE -----------------------:....;1.=---11---1
krk:n.: S"atus
~T.d.l-- Llle 30 'J.!"'s+ ------------------ 1 ~a~:-:_~e 5-29 nrs ----------------- 2 Jr~~cl:red ------------------------- 3 ~c:rcnlcalll !ractlre (eg ~et:~edl
17
"'ouse'tiif el st.Jden t etc) ----------- 4 -=--1---1
=t.. 'Il"'g ,:'In a '10 r'te;age --------------- 1 C "r, :;ut,....!~>-:t ----------------------- 2 :~urc~l terant --------------------- 3 ~~~,a~e ~enant --------------------- 4 :t~e~ ------------------------------ s ~-f--I
:"'~ce ln~ en '''e'!lber
!es ---------------------lo ---------------------- 2 I --=:""""-+,---1
res 2.C
Ie ---------------------- .'_ , ,
_es ---------------------10 ---------------------- 2
::.:~ ~- :"':e"'r_~~
'I ',::" I ..... _
Q1 Hew dO you think TOU ~ill Tote at the General Elect!on on 9 June? (COD::: 3ELCr¥)
Q2 Which party are you most inclined to support?
0' ., ~2
: 2.2 ) ':::, ) '1--Conserratile ---------- 1 I labour ---------------- - 2 ~.!..Jeral --------------- J 3 Sec Dem ?art:.; (JDe) --- 0 ;;)
I 0
SDP/~lberal ~lllaf1Ce -- j :;) 5 Sc~tI'Nelsh Nat -------- 6 ':3 I 6 Othe" ----------------- - -,Iould not 'rotc -------- 3 I '3 Unc!.ec:.ded ------------- , ~iJ 9 Re!'u:sed --------------- - :0 8 J ,.
0<
ASK ,l.Lt EXCEPT nUNDECIDED/REFUSED"AT:::l2
QJ Have you definitely decided to vote for .• (party named at 01-21 not to vote), or 1s there a ch~ce you may change yol.. - :i.1nd?
GO TO Q"
221
2J
24 May chan~e Mlnd --- I
Oeflnltplv declded 2 ~U TO 05 Don I t Imow --------...,;3;:,... ______ +-__
04 ASK IpoROPRIATE VER~ION 3ELJW
IF cARTY AT 01/02 ASK If you do change your mind about voting for {Partv at 'J1,r::2 1
which party would you vote for instead?
IF ~~OULD NOT \fOrS AT ::J1/Q2 4.SK
If you did decide to vote for a party, what party would you vote for? ~orse ... 'atlJe ___________ 1
Laoour ----------------- 2 Llber31 ---------------- 3 Soc JeM Par:v (SOP) ---- 4 SOP/Liberal rl~ll~nce --- 5 Sco~/'lelsh ~at --------- , Jthe'" ------------------vould "ot: ~'ote --------- : J~dec_GeG ______________ J
25
qefusea -------------------'----+--
5
05 I am grying to "ead out a ~13t of problems facing B you to ~el~ ~e which Party you think has the best
rlta~n t.:::day I '"ould l~ke polic.!.~s on "'ach oroblem.
First 3f all (qEAD OuT L:S~)
~lO J, "' t Con Lab 11- 3.nce : t:~er dare '" -~ " --- -- ---
" ----- 4 --- j ----- 6 --~e economy ------------------ 2 Cost of l~vlng --------------- 2 3 ----- 4 --- 5 ----- 5
Trade Onions ----------------- 2 3 ----- 4 --- , ----- 0
Jobs ------------------------- 2 3 ----- 4 --- 5 ----- 5
Hospitals -------------------- 2 0 ----- " --- 5 ----- 6
Defence ---------------------- 2 3 ----- 4 --- 5 ----- , Schools ---------------------- 2 3 ----- " --- 5 ----- 0
Common Market ---------------- 2 3 ----- 4 --- 5 ----- 6
,~6 ! 1m going to read out some statements people have today, and I would like you to tell me whether you
made about politics 1n Britain agree or disagree with each
qEAD OUT L':::ST
Disagree 'lJe' the"/Don! ': k""C'T The Government should borrow money to invest in the future and provide jobs ------------------------ 1 --
There is no alternative to the present Government's policies if we are to control inflation and reduce unemployment ------------------ 1 --
It would help the economy to recover if the Government consults with the unions on policies to do w~th pay, prices, and investment 1 ----
Q7 Do you think any of the parties are making promises afford? IF fES Which Parties? Which others?
Yes, Conservative -----------Yes, Laoour -----------------Yes, Libe~a13 ----------------Yes, SOP ---------------------fes, Liberal/SDP ~lliance ----Yes, Scot/Welsh Nat ----------Yes all ---------------------'Tone -------------------------)on' t ~now -------------------
---- 2
---- 2
---- 2
which
- 1 - 2 - 3 - 4
- 5 - 7 - e - 9 - 0
ection
----------- 3
----------- 3
----------- 3
the country can't
1n May 1979? If' you ~8 Wh~ch party did you vote for 1n the last General El did not vote at the last election or you can't remem ber which party you voted for, please say so
Sonser/at~Je --------------------
Labour ----------------------L.be"3l ----------------------0ther -------------------------='lJ not" 'ot,~ ------------------~e~l..!.sed -----------------------
, 2 3 4 0
?
26 r 28 29 30 ],
32 33
3"
35
36
37
38
Dcn'': mCH/c.3n l': reP'TJe'l'oe .... ----- ..
------------------~-
6
, .. --.' 1M .. . _.~ •• 1.." ••••• _~ - (' ,
,-... '~ -. C-~~\~~V~"'~~'~5"""""""""""""" . .=....~ ... .oO ........................... 1. .' • • • - . "--
.... ;.:.!"'e.s=s .............................................................................................. oO .... oO
.............. oO.. • ........ oOoO ............. oO .. oO .......................... oO .................... oO ........................... oO ...
= .......... -. ~ ...... "" --
-
l~:_:!le :
• 1 I, 12 • j
I..;
~a:e --------------------:e~a~: ------------------ ~
18-24 25-3i. 35-39 40-44 43-54 55-59 60-64
--~-___i
------------------- 1 ------------------- 2 ------------------- 3
4 5
------------------- 6 ------------~------- I
65+ --------------------- 8 ----+--1 )ccuoation of Head of Household
:
...............................................................
:lass (from 3.bove)
AS -----.----------------- 1 Cl ---------------------- 2 C2 ---------------------- 3 DE ---------------------- 4
16
---+---1 -lorking Status
03
~ull-time 30 hrs+ ------------------ i ?art-time 8-29 hrs ----------------- 2
17 04
Jnemployed ------------------------- 3 ~conomically inactive (eg retired/ I
houset{ife/student etc) ----------- 4 ---+---1
18
I
I I 19
:hildren under 16 in Household
Yes --------------------- i I I ')1" I --'
~lo ---------------------_ ? ------1
~eleohone in Home
iel Ho:
Yes --------------------- 1 No ---------------------- 2
..................................................... (US :NCUJ~r:: r::XCHANGE NA!'~~)
:r.:e~:'ie;,/e!' Na:ne ...........••........
~nte!'"'/iewe!' Numbe!' .•.....•.....•.....
)ate of :nterview ........... : ....... .
I i -1
I ::., I
I
1;)5
How do you think you will vote at the General Election on the 9th June?
(CODE BELOW)
IF "UNDECIDED" OR "REFUSED" ASK
Which party are you most inclined to support? ( ~ \~~
03 04
Conservative ........... 1 1 Labour ................ 2 2 Social Democratic
Party (SDP) ........... 3 3 SDP/Liberal Alliance ... 4 GO 4 Liberal ................ 5 5 Scottish/Welsh TO Nationalist ......... 'lj6 5
Other ........................... 7 ~ 7 Would not vote ......... 8 8 Undecided .............. 9 GO 9 Refused ................ O TO a
04
How likely is it that you will get to vote in the General
j
i I i I I I I
I
: )~:II Cer':ain not to ?ote .......... 1 1
Election on 9 June?
Not '/ery likely to vote ...... 2 I Quite likely to vote ....... Jl.3 Very likely to ~ote .......... 4
Certain to vote .............. 5 ,
06 :0 JOu thlnk pnces wculd go up f3.s-er .'nCe!' a ConS8Flati'le Government or a ~abOllr GOl.ernme'1.t? ---------1----2-----3------4
07 Do you think there would be ~ore people une~ployed under a Conse~,ative Government or a Labour Government? -1----2-----3------4
08 Do you think the level of social services would oe higher under a Conse~/aci·'e Gove,."ment or a ~abour Government? --------------------------------------1----2-----3------~ 09 Do you thlnk the average person's take-home pay after deductions would be higher under a Conservative Government or a Labour Government? ---------1----2-----3------4
010 Do you think there would be more stril<es under a Conse~,at1ve Government or a Labour Government? -1----2-----3------4
011 Do you ~hink pensione~3 would get a b~tter deal under a Conservative Government or a Labour Government? --------------------------------------1----2-----3------4
012 Do you thlnk the standard of educatlon would be higher under a Conservative Government or a Labour Government? --------------------------------------1----2-----3------4
good 013 Did you happen to see the Party Campaign broadcast on television last night? IF YES WhlCh Party was it for?
015 Would you say, on balance, you thought the broadcast was very good, average, poor, or very poor? (:, )
l'>'c/JO TO No -------------------- 1 018
Very good ------------------------- 1 Good ------------------------------ 2 Average --------------------------- 3 Poor ------------------------------ 4 Very poor ------------------------- 5
~I
Yes, Conservative ----- 2] Yes, Labour ----------- 3 0 TO Yes, Lib/SOP ---------- 4 014 Yes, other ------------ 5 .
Don't know ------------------------ 6 -"---+--Yes, Don't 016 Would you say, on balance, you reme~ber/Dk ___________ 6~ ________ r_--~thought the presentatlon was very good,
good, average, poor, or very poor? r3G Q14 Do you remember the name(sl Very geea -------------------------'1 of the people who appeared i,. the broadcast? Good ------------------------------ 2
Average --------------------------- 3 Poor ------------------------------ "
(~"3 ')
Very poor ------------------------- 5 Tony 8enn ---------------- 1 Jlm Callaghan --- --------- 2 Mlchael Foot ------------- 3 Roy Hattersley ------------ 4
pon't know ------------------------ ~6 ____ _r---
DenlS Healey ------------- 5 '1ichael Heselt ine --------- 6 Geof frey Hmle ------------ 7 ~oy Jenkins -.------------- 8 Neil Klnnock ------------- 9 A.ustln Mitchell ---------- 0
:'3 017 Now, could you please tell me whether the broadcast was very, fairly, not very, or not at all ... (READ OUT EACH OF A, S, Cl? Not
Falr- Not at Very...2:.1 ,ery all ..!2..!:.. I
Davld Owe~ --------------- X a Fc~ncls Pjm --------------~Y~----~--4b
(;'T '
8ellevable ---1----2----3----4~--=-=-~5~--~~; I InterestIng --1----2----3----4----5 ! -:.-.;-
I -:-:Ircltaclng ---1----2----3----4---~-~O __ ~~-~[ . J 1m Prlor ---------------- 1 )
c
1179 Voting Cecil P,rktnson ---------- 2 ~eter Shor~ -------------- 3 DaVld Steel -------------- 4
'lonnan 7ebol t ------------ 5 Illllarn R.od~ers ---------- 6 '1rs "1argaret :'hatcher ----- '7
'1/ llllam ',.jhJ.. telaw --------- g "Irs ShIrley Wil:'2.ams ----- 9 1ther (WRITS :~T & RING "Ol')
018 [tlhlCh part; did you vote for in the Ii_at Gen~rai Electlon in May, 1919? , If you did not vote at the last election I or you can't re~e~ber WhICh party you "
-------------------------- 0 ='on ':' t<'10W --------------- -('-----~-4
voted for, please say so~ _ \
Conser'rat.!.. "2! ----------------------- I
Labour ----------------------------- 2 ~~baral ---------------------------- : Otner ------------------------------ 4
D~d ~ot rote ----------------------- 5 Refdsed ---------------------------- 5 Don't k~ow/Can': re~eMbe~ ---------- 7
. I ,
I '~:
8
\"f2~J?'06
-~ )
I FIELDwORK THUBS 19th May I P 6 ~----------------~E~L~E~-C~T~I~0~N~'8~3~-~P~0~LL~6
Sc~~al '10
(7-,1)
Ii', l,t,t i I I ! 1ress
"D..L.:!.!'ls;t ~lama' . . . . _~t -
~lu":1be r' I I I : i 1 / 11 '2 13 13
, 'Iale -------------------- 1 1 " I :e'1lale ------------------ 2
, le-2~ ------------------- 1 15 25-34 ------------------- 2 35-39 ------------------- 3 40-44 ------------------- 4 45-54 ------------------- 5 55-59 ------------------- 6 60-64 ------------------- 7 65 .. --------------------- 8
: .... oa:lon of Head of Household
.
3.SS AB ---------------------- I 10 -""~ C1 ---------------------- 2 Jve) C2 ---------------------- 3
DE ---------------------- " ""l.{~'1g Status
~l-: .... ""~ 30 '1r5- ------------------ 1 ,7 ... ~-t:'''!1e 8-29 hr's ----------------- 2 '",018jed ------------------------- 3 ~ncm~callJ inactive {eg ~et1red/ 10usswl~e/st~aent et~) ----------- 4
.. sln'3 7e'1ure
1::!.'1g 0'1 a mortgage --------------- 1 18 c :)utr::.gljt ----------------------- 2 j .... c __ :e'1ant --------------------- 3 _,ate tanar'}t --------------------- " 1e .... ------------------------------ 5
i 3.ce '.!n:..on '1"e'TIbe .... I
!es --------------------- 1 I 1 ? " ,10 ---------------------- ::. --=:_...l----I
£es ---------------------'10 ----------------------_:.2 ____ ....l
!es --------------------- 2~ !c ---------------------- -
_ 'k ~ ,C,- -de.::
:"8 ~er larr'e
I , !
C1 How do you think you will vote at: the General Election on 9 June? i (::;QDE 9ELOw) I
I I
I r: II IJ:\fD ECID::D II CR "9.E:TJSED" AS~ I i
C2 Which par'ty ar'e you most 1ncllnedi to 3UCpOr't? I
I , ,J1 ''J2 i ,
(22) (23)
Conservat1ve ---------- 1 I
Labou~ ---------------- 2 2 ~iberal --------------- 3 3 Soc De'll °al""~:! ( SOP) --- " G) !.!GC SOP/Liberal Alliance -- 5 m 5 TC Scot/Welsn Nat -------- 6 Q3 6 0: Other' ----------------- 7 7 Would 'lot late -------- 'iTOO~ BGO IJndec:ded ------------- 9 CO OTC> oefused --------------- 0 :0 005
Q2
iASK ALL THOSE WHO AT 01/02
SPECIFIED A PARTYj
03 Have you definitely decided to vote for' (PARTY NAMED AT 01-02) • or is there a chance you may change your' mind?
May change mind ---- 1 GO TO 04 DeflnHely deClded - 2 GO Don't know 3 TO 05 ---------
IASK THOSE WHO MAY 'CHANGE MINDI
Q4 If you do change your mind about voting for (PARTY AT Q1-Q2) which par'ty would you vote for' instead?
Conservatlve ------------------ 1 Labour ------------------------ 2 Lloe~al ----------------------- 3 Soc Dem Parry (SOP) ----------SOP/Liberal Alliance ---------Scot/Welsh Nat ----------------
4
5 6
Other ----------------------__ _ Would not vote --------------__ Ondecldea ---------------------Kefused ------------------ ____ _
7 8 9 0
I i I I , , I I
I I I
I I I I
I I I I I
!
22 23
2·
25
9
Q5 Which party do you think will win the next General Election in the couner] as a whole? (RECORD BELOW)
06 Which party do you think will win the next election in this constituency?
07
(05) General (06) Constituency (26) (27)
Conserlative -----------------------1----------------------1 Labour -----------------------------2----------------------2 Other ------------------------------3----------------------3 Don't know -------------------------4----------------------4
Who do you think would make the best Prime Minister, Mr Foot, Mr Jenkins, Mr Steel, or Mrs Thatcher?
(28)
Foot ---------------------1 Jenkins ------------------2 Steel --------------------3 Tha tcher ------------------4 Don't Know/None ----------5
08 Did you happen to see the Party Campaign broadcast on television last night? IF YES: Which Party was it for?
.10 TO No -------------------- 1 Cl 1 3 Yes, Conservative ----- 2 Yes, ~abour ----------- 3 CO TO
la10 Would you say, on balance, you thought the broadcast was ve~J good, good average, poor, or 'Iery poor?
Very good ------------------------Good ------------------------------ 2 Average --------------------------- 3 Poor ------------------------------ 4 Very poor ------------------------- 5
26
28
Yes, Lib/SDP ---------- 4 Cl-9 Y~s, other ---------=-- 3
Don't know ------------------------ ~ 22 .----~;;.;;..
Y-es, Don't 0,11 Would you say, on balance, you remember/Ok _________ ..;6~ ___ _+-2-9~ thought the Rresentation was very good,
good, average, poor, or very poor? Q 9 Do you remember the name (s ) I of the people who appeared in Very geed -------------------------the broadcast? Good ------------------------------ 2 L
(30) Average --------------------------- 3
P~or ------------------------------ 4 Tony oenn ----------------Ji:n Callaghan ____________ 2 Very poor ------------------------- 5 Don't ~now ------------------------ 5 33 Michael Foot ----------- 3 -----',
Roy Hattersley------------ '4 C12 Now, could you please tell me :<t Denis Healey ------------- '5 whether the broadcast was ve~J, fairly, ,~~. 'Uchael Hesel tine --------- 6 not very, or not at all . (RSAD
. Geof~rey 30we ------------ 7 ,OUT 2ACH OF A, 3, C)? Noe Roy Jenkins --------------- 9 I Neil Kinnock ------------- 9 ' !
'·Austin ~itche!.l ---------- 0 '
?ai!"- ~ot at I 1er7 17 very all ~K --:--- --::-- -:-~ -:- I . David C'~/en --------------- :{ , a i . 3el':'e'!able ---,----C----~----~-_-_-_-~: ___ ~:~u-
?rancis ?ym --------------~l~ ___ ~-~!b. (31 ) j ,::.
In:eresting __ 1 ____ 2 ____ ~----~_-_-_-_-~: _____ ~1~?-:rr: tatin; --- ~ ----2----2----~----: I 6
:;' Jio ?ri~r ----------------'-tt~~ Cec:l ?~rx:~sc~ ---------- 2 ·-:~.I
?e~e~ Shcr~ -------------- 3 David Steel ------________ u ?,~~. , .. ,.....'""""~'r\ -.:::II;"";"";!-.~~ _~ ... , ........ ___ v _ J ------------ -'
:;('i:!..~ Liar:: ~::d>;,ers .---------- oS
·'··~~,·i >!rs ~1a!";ar-=~ :!1a :c~e~ ----- -
-----+-, -I'O:::~J -1::::'::5 i . 'C13 ~"hich party did you vote for in the last General Elec:ion in May, 1979? I f you di': not 'Iote at the last elect:'cn or you ca~lt re~embe!" which party you
i,/cted f::r, please say so.
':"::-:3e!'"'·/·::':':·l~ -----------------------
'~a::~r ----------------------------- _ 301 !~~:~r~_ ----------------------------
\. r
~ -------------------------- ~ '31 :,' :~~=~ ______________________________ ~
:J!':': ~~c~ --------------- X : -----+---, :::':= :1Jt: .,~::':; ----------------------- .r 1 _ _ •
l~e:~s~G ---------------------------- -! ::)~ '": ;.:::::::-.; :~'": ~'eme~:<:! r ---------- - 37 ------+....;;.-
:1 :2J2/07 : ' -Ij )
e
'c2..:'r.S 'la!l'e :1: - \Ium.ce~ I I I
11 '2 ,3
'Ia.l.d --------------------- ?emale ------------------. 1 e-24 -------------------- 25-34 -------------------
35-39 -------------------40-44 -------------------45-54 -------------------55-59 -------------------60-64 -------------------65+ ---------------------
uiJat10n of Head :or Household
.. S3 ~8 ----------------------8m C1 ----------------------vel C2 ----------------------
~E ----------------------I{.lnz Status
l-'C=-l1e 30 hrs+ ------------------t-i:.!...7e 8-29 nrs ------------------.f'lojed -------------------------nC'11callj lnact:'Je (eg re tl.red/ ouse'~ l.fe/ student etc) -----------
1 Slog !'e"'ure
J
1
1
""-- '" on a "'"'crt~age ---------------outr:.gr.c -----------------------
'1c:2. ':e"'2.r:lC ---------------------'ate ':enan: ---------------------er ------------------------------ae J'110Y1 '''e'''oel''''
!es ---------------------
: 11 / 13
1 I
14 2
1 15 2 3 4 5 6 7 a
, , 16 2 3 4
1 17 2 3
4
1 13 2 3 c c -
I I
,110 ---------------------- .2 ---~
!es 'jo ---------------------- ... -=--..:.....---l
~~~ --------------------- -II.. ----------------------
i:.e :.- :-:e""_='1
':e c:al ~Jo
(--10)
,
! <;;1 He .. do you thl.nk you "ill vote at:
the General Election on 9 June? ,
(CODE BELO\,) I I
, I I? !lu~mEC:DED" )P "QEFTJS;::'Drt ~.srC I ,
I ,
J2 Which party are you most l.ncll.nedi to support?
'::' ,--
"" (22) (2J)
Conservative ---------- 1 i Labou~ ---------------- 2 2 Liberal --------------- 3 3 Soc De'll ?ar:y \3DPI --- 4
~ C '_u
SDP/Liberal Alll.ance -- - '!'J )
Scot/',elsh frat -------- -,:1] 5 Other - ------------------ , '.ould not vote -------- 9 a urdec~ded ------------- ? -~ 9 J~
,efused --------------- 0 -,- -- " , . :2
03al What issues do you think the General Election will be about? --I~O NOT PROMPT) (CODE BELOW)
Q3bl What l..ssues do you thlnk the General Election should be about? (DO 'lOT PRCt1PT I
03ai 03b) :.111 Should
be be --(24, (26 )
Common Market ---------- 1 ---- 1 Defence ---------------- 2 ---- L
DisarmarrentlNuclear wearons- 3 ---- -~
Houslng/rates/rent ----- 4 ---- -Immlgration/~ace
relations ------------- 5 ---- -, Law & Order ------------ 6 ---- 0
l\Iational "'lealth ~!lce --- 7 ---- 7 Natlonalisat1cn -------- 8 3 ~orthern Ir'eland ------- 1 ') Pensions --------------- 0 0 ~rl.ces/:.nflatl.on ------- ;r X SchoGls/educatlon ------ i £
( 25) ( 271 Taxatlon --------------- 1 Trade unlons /stF'..J.:es et.:-- L 2 uner101CVme'1 t ----------- 3
Ot\.-.e r ------------------ • '" Dc'1': ~nQ'.'" ------------- . .
I
I
I I ,
,
; , I I I
I
I I I
, I I i I
I I , .
--2
2<..1
2'
11
04 Do you think the Labour Party would do a better or a worse job than the Conservatives on unemployment if they were in power?
Better -------------------Neither better
nor worse -------------- 2
Worse -------------------- 3 28
()5 Do you feel the parties Lave engaged in too much slan~in~; during this campaign? IF YES: Who do you think 1s most to blame for it? MULTICODE OK
( 29)
No --------------------------- 1 Yes, Crnservat:l.ve PartyIMrs TI"atcb.er- 2 Yes, L2bour PartyIMr Foot -------- 3 Yes, SDP/Mr Jenkins ----------- 4 Yes, SOP/Liberal Alliance ---- 5 Yes, Liberal P~/Mr Steel --- 6 Yes, Other ------------------- 7
I
Yes, Don't know -------------- a .1 Don't know ---------------~--~--~
_____ +-.c.._.
06 Did you hap~en to see the Party Campaign broadcast on television last night? IF ISS: Which ~arty Nas it for?
GO TO No -------------------- 011 Yes, Conservative ----- 2
, I .~ 9 Would you say, or. balance, ycu thought the broadcast was very good, good average, poor, or verI poor?
'lery good ------------------------Good ------------------------------ 2 Average --------------------------- 3 ?~or ------------------------------ ~ Very poor ------------------------- 5 33 Don't know -----------------------~--+---
Yes, ~abcur ----------- 3 GO TO Yes, Lib/SDP ---------- 4 Ql Yes, other ------------ 5 Yes, ;:lon 't n..9 Would you say, on balance, you
remember-.'Dk - _________ ~----_r_--~ thought the presentation was very good I
A.S~: ONLY : ?()SE :·mo :iAVE SEEN A PAEl':'Y BROADCAST LAST NIGHT
07 Do you remember the name(s) of the people who appeared in the broadcast? (3 \)
-.' Tony-S-enn --~.::::::::--:;~:;.---
~-Jim Callag~an --- --------- 2 Michael F~o~ ------------- 3
:~ Roy Hattersley ------------ 4 i Denis Healey ------------- 5 ,: ~1chael Hesel ';ine --------- 6
. :J:-Geoffr-ey ~owe ------------ 7 'It'Rov Je!1kins -.------------- a ~'\t·;, Ki I .;~ • e_... ...nnOCi< ------------- 9 ';tAustin ~i :c~ell ---------- a -;!",~
good, average, poor, or ve~J poor?
~!er-y gees. ------------------------Good ------------------------------ 2 Average --~------------------------ ~ r--~?cor ______________________________ 4 \
I
Very poor _________________________ _ I
r.'~ know ------------------------ 6 i34 ~--....,;;..--
C10 ~ow could YOIl please tell me whether the roadcast was ver], fai!"'l~',
not very, or not at all. iREAD su~ SACR OF A, S, Cl?
:a:..~- Not at ·t::r''tf 9.12-~-i fa. . - - - 35
---'----~----~----~--------·---~~~~6~-I~taresc~~~ --~----2----3----~----: ~ p.
I_ i ' ....
----"---t-:::-=--:rr::ar::ng ---1----2----3----~----__ : __ ~-3~7---
"'_ Da·,id Owen --------------- X ' ; ASK ALL ·"·.:rancis ?ym -------------- Y i
-(-3-2-)---- - 1 1 :.Jhich pa!'t:' ji'': you 'Iote f'Jr in :he ' .. j!.::: ?~!.=r' ---------------- 1 : las': Gener-al E:l:?c:icn i:1 May, , 979? ,~:~;~ceC!.l ?ar~<:'~.:::c~ ---------- 2
. Peter Sho~e -------------- 3 Davi': Stesl -------------- ~
)lc ~an :' ~b: ~: ------------ ~
: I f you did :1ot -,or:e ac the last election ; or :Teu ean ,: r9~enber- wh:'ch par<:y YOIl
ivoted f'Jr, )l:sse say so.
::~3=r~a:!~·= -----------------------'~a::~r ----------------------------- _ -::~~~- ----------------------------.:~=r ------------------------------ -
i'CRI/ 22]2/08 (,- 6 I
Fleld~ork Saturday, May 21st
~~ECTION 198] - POLL ,--101
'lm:.e
Addre~s
Sampl!l"S Point
Name:
Number 11 12
11 / 1] 1]
--+--1 Se'< 14 Hale ------------------- 1
Female ------------------ 2 -';;'--i---I
18-24 ------------------ 1 25-34 ------------------- 2 35-39 ------------------ 3 40-44 ------------------- 4 45-54 ------------------ 5 55-59 ------------------- 6 60-64 ------------------- 7
15
65+ --------------------- 8 -"--+---1
Occu~at.on of ~ead of Household
Class ( f "'Cm abovel
~3 ---------------------- 1 Cl ---------------------- 2 C2 3
16
DE ---------------------- 4 --'--+---1 ~"ork:!..1"'1~ Statu!!
F'_!.2.-,:.:...,e 30 '1!"S+ ------------------ 1 °ar~-~_~e 3-29 hrs ----------------- 2 Jne~oloJed ------------------------- 3 Eccncm~cally inactive (eg ~et!red/
17
~ous~.ife/student etc) ---.-------__ 4~ __ 4_--~
3uy1~g on a mortgage --------------- i 18 Cwn out~:ght ----------------------- 2 Counc:l :a~art --------------------- 3 ~~i/ate :enant --------------------- ~ Ot~e~ ------------------------------ 5 '-';'--+--1
: .... ace ~r.:.on \1e~oe'" I les --------------------- i I '10 ______________________ 2 ,,0
---i----i
01 How do you think you the General Election (CODE 3ELO',,)
'.111 '1ote on 9 June?
atl
I I
1[=~:IF=:"£U~1ro~~EC~~ID~~~~~':'=O~R~~'~'~~E~F~w~S~~~~~"~~'~:2~==Jl ! ,;)2 Which party are you
to 3upport? mo~t inclinedl
Cl :12 I I
(22 I (?1' I I-~'
03
04
Conservative ---------- ~ ~abour ---------------- 2 2 Llberal --------------- : J Suc Oem ::J9.!"ty (SO?) --- "" .'J'J SOP/Liberal A1l1a~ce -- 5:0 5 Scot/\'ielsh Nat -------- 6 OJ 6
Other ----------------- 7 7 !~culd "lot 'Iote -------.::--"9...".."..... 8 U"'deClded ----_________ a CJ J
Refu-,ed --------------- J TO o 1:;)2
How much do you personally care who win~ the next General Election? READ OUT
I care very much ------------ 1 Care a lot/quite a blt ------ 2 i don't care much ----------- 3 I don'~ care at all --------- 4 Don't know ------------------ 5
I'm going to read out some statements people have made about politics in Britain today, and I
you agree or disagree with each. (READ OUT ,I 'leithe~
~D~ Dk I A L3b:Jur OovetnlEflt I l..o.J.l.d rrake a real. attanpt tc recIuce ~t -------- 1 ----- 2 ----- 3 !
Mrs 'nBtcher ~ycares aoout til! Welfare
I ,
i 1
25 •
!es --------------------- 1 -r State ------------- 1 ----- 2 ----- 3 I 25
'10 ---------------------- _ I ~----"---'-I --1
I I 2'
'lc ----------____________ .:::
:-=_ le'
.e : .C_v::;:: :: (.:.-';';:C2 \I~'£
13
a) • is best at keeping its promises? b ) • has tbe bes t team oC people to deal wi tb th) coun try's
problems? c) • bas the most concern for the interests of people like
yourself? d) 1a most likely to improve your standard oC living? e) • is most likely to govern in the national interest?
Standard National Promises People Concern of li,,1ng interest
( 27) (28,\ (29) '30 ) ( 31)
Conservative -------------Labour ---------~--------L.iberal ------------------SOP -------------~--------SDP/Libera! Alliance -----
Other --------------------All equal/None --------Don't know ------.----.------
06 Did you happen to see the" Party Campaign broadcast on television last night? I~ YES: Which Party was it for?
GO TO
No -------------------- 1 011 Yes, Conservative ----- 2
1 ------ 1 ------- 1 --------- 1 2 ------ 2 ----- 2 ------ 2 --------- 2 3 ----- 3 ----- 3 -------. 3 . --------- 3 4 ----- 4 ----4 -------- 4 --------- 4 5 ------ 5 5 -------- 5 --------- 5 6 ------ 6 6 ------- 6 --------- 6 7 ----- 7 7 ----- 7 --------- 7 8 ------ 8 8 ------- 8 ---------
. as Would you saYt on baiance, ycu thought the broadcast was ve'{"'ol good, good average, poor, or verI poor?
Very good ------------------------- 1 Good ------------------------------ 2 Average --------------------------- 3 Poor ------------------------------ 4
27/.. 31
les, Labour ----- 3 GO TO Y&S,- Lib/SOP ------ 4 0"1 Yes; other ------- 5
Ve'{"'ol poor ------------------------- 5 Den't know ------------------------ 6 -----+--
35
Yes~ Don't Q',9 Would you say, on balance, you remember/Ok _________ 6 32 thought the presentation was very good,
~-----.--~---~gpod, average, poor, or very poor?
--A-S·K--ON-L-Y--!-~-Os-~-,-m-d-O--HA-V-E--S-E-E~-l-A~~ Very geea ------------------------- 1
PARTY_BROADCAST LASLNIGMJ Good ------------------------------ 2 ....:.:;:~~,~, - ;::!:::::~~~!!===t---+ll!.~,vn!re'1"'r'ag~e-r-;:-;;:;;-;;--= ... --------------------- 3 ~--Do you remember the name(s) Poor ------------------------------ ~ of the people who appeared in' the broadcast? (33)
Tony 3enn ------------- 1 J.im Callaghan --------- 2 ~1ehael Foot ------------ 3 Roy Hattersley----------- 4 Denis Healey ----------- 5 'tichael Haseltine --------- 6 ~off~ey Howe ------------ 7 apY. Jenkins -------------- a ~.il K;nnoc~ ------------ 9 A~tin Mitchell ---------- 0 O.V~d Owen -------------- X ~~J .
36 ~ery pear ------------------------- 5 ~on't know ~----------------------- 6 -----J--C10 NOW, could you please tell me whether the broadcast was ve~J, fai~ly, not very, or ~ot at all ••• (READ OUT EACH OF At St C)?
010t :a:':o- ~!o<: at
~!e,:,'! 1'1 're':'" ~ll ---. .--- --------- JK
37 a. 3el.!.:!'lable ---i ----2---3----~----= --'----1---b. Interesting --1----2----3----~----: 38 c. !~~itat~~g ---1----2----3----~-------~:~~~3~9----------f ...... -ASK- AU
~~anc!s ?:~ -------------- y .......;----+-~ ( ,3~) :: , 1 ·,.jhich par';? did you 'lace for ir. :he
I last General Electi~n i~ ~ay, 19791 :Ji=! ?~:'·:r --------------- 1 Cac:!.: ?a~~~~scr. ---------- , ?~te~ Shore -------------- 3 u8'/i: oS.teeJ. --------- ~ ~ie ~a.'l -=:0 b i.: ------_____ ::: ··li1,l.:"a::l ~cc;;er's ---------__ '"" :·trs :·!a.rga~~,: :ha~..:!":e~ ----_ -:.t!.l.~:'an :ii':i::ela'tl _________ .::I
:1~ Sh:..:'~_e?· :ii:':!.~~ ----_ .... ::'th'!~ ~:';:~:7:; ::1 ~ ~::rG """',
~---------~------- 0 :on'~ ~C~ _______________ 1
33/ 34-
It" you did !'lot 'Iote a: the last elect:'~n or :rcu can' ': re!!!e!:be~ wr.:.=n pa:--:y you
1vcted f~r, 91ease say so. 1 :.:!'!ser"'/"a.::""ie ______________________ _
I~a=c~~_ ----------------------------- _ _:':~!,"3. ... ---------------------------- _;<=:"~ l P ':~~e~ ------------------------------ ~~ ~ ic. ::c: ':,,:,,~e ----------------------- =W~ ~efJse~ ---------------------------- ~
, So
"CRT /2232/09 ( 1-6)
'lame
'Iddress
5am:)i1ns Name ?a1n:' ----- 'lumber
IFIELDWORK TUESDAY 24TH MAYI ELECTION '83 ?OLL q
.. ::l1
I I I i
P9 Se .... :..al 'I.:
How do you tbink you tbe General Electl0n (CODE 3ELOW)
'.111 vote a tl on 9 June? I
11 12 13 11 1
13 I rl 'r"[";-;';;' U"N:;;D:;;E"C""rT;D"ED"";;" -";;_;;R""'ER"E"'F"'u;oS"'E"'D",,;-,"'s;;~"--'1 I
~ale -------------------- 1 Female ------------------ 2
14
---+---l 18-24 ------------------- 1 15
------------------- 2 ------------------- 3 ------------------- 4
Cl2 I
Which party are you to support?
most inclined I :J 1 'J2
(22)
Conserva.tive ----------Labour ----------------
---------------
1 2
1 2
I I , I I
25-34 35-39 40-4~
45-54 55-59 00-64
5 6
------------------- 7 65+ ---------------------~a~ __ ~--4
Liberal Soc De~ ?a.rtJ (SDP) SDP/Liberal Ullance Scot/~,elsh flat
3 --- " -- 5
6
CD ID J3
3 4 5 6 7 9 9 ~
I 22
i lCCJDation of ~ead of House~old
::l33S (: .... om 3.boJe)
,\0 ---------------------- 1
Cl ---------------------- 2 C2 ---------------------- 3 ~E ---------------------- 4
10
--------Other ----------------- 7 ilould not vote -------- 8 Undeciced ------------- 9 :0 '=tefused --------------- rJ ':'C
I I I
I I
Cl3 I'm going to read out some state- I ---'--+-~
~O["l.{l'lg: Status -~ul~-tine 30 hrs+ ------------------ 1 'arc-cime 3-29 hrs ----------------- 2
ments people have made about politics I
I in Britain today, and I would like you I to tell me whether you agree or I uisagree with each. (READ OUT )
DK/ ' 17
Jne~ployed ------------------------- 3 :ccno~ically lnact1ve (eg r~tlredl
nousew:fe/stucent etc) -----______ u --+--.1
-!.CUS:'1;t 7e'1ure
3u:nng on a 'r.orcgage --------------- 1 J' .... r. our.,..::..~.,t ----------------------- 2
18
:o~nc_~ :enant --------------------- J :lr!.'/a~e ~anant -----________________ ~
J~~er ------------------------------ 5 ~-+----l
!es _____________________ 1
, 0
"0 ---------------------- .2 ---i-~
u~de~ 16 in ~suse~al~ I .8S ---------------------, I?~ I
~~;-~;~o-~cr~e~-~ __ 'c_=-:~::-------------------~ !'3S --------------------- I I 21 I 'Ie ---------------------- 2 I ,
D15- Nei 1
..;A",g"r..;8..;e,- ca"g"r_e,-"e the r I - --I
a) Britain should attempt to negotiate an agreement with Argentina on the long-term future of the Falklands 1
b) The Conservative Party only looks after the interests of its own supporters, not the interests of all people 1
c) Britain would not be properly defended under a Labour Government 1
I 2 3
2 3 i I , i
2 3 I dJ The Government has wa~ted th~ revenue from North Sea 011
i
2 3
Q4 Do you plan to be away from home or otherwise unable to vote, on electlOn day on June 9th? IF YSS ~S~
Will you be away on hollday, on bUSiness, not reg1stered, or otherwise: unable to vote?
No 1 Yes, away on hol~day 2 ':'e5, away en :)USlness 3 res, ~OL registered not to ..;ote 4 !es, othe~l.se unable co 'loCe 5 , Dcnrt K!"IOW 6
1.1.
21'
15
_~ w~uld you say, on balance, YJU
thought the broadcast was very good, good, average, poor, or vel"':: poor"
Verv goo a ------------------------- 1 Good ------------------------------ 2 Average --------------------------- : caor ------------------------------ _
--+-t--=:.!..-Ivery poor ------------------------- '5 Don't know ------------------------ 5 ____ ~·~
-~-':":---I __ ..:;--+-,,,-..,Q10 Would you say, on balance, you --+-t-,~-j thought the presentation was very good, __ +-t~2--+good, average, poor, or verj poor?
--+_1-:'7-1 Verv geed. ------------------------- 1 -7-+~__IGood ------------------------------ 2 --~_1~~_+Average --------------------------- :
Poor ------------------------------ ~ 6 Do you thlnk any of the parties are making nomlses which the country cannot afford?
'Jerv poor ------------------------- 5
t~~ 't N~:~W C~-U-l-d-~O-u-~l~-a-.-:~-e-l-l-~-e- 6 F lES WhlCh one.? What other'? MULTICODE OK
Yes, Conservatives Yes. Labour Yes, Liberal Yes, SDP
I~hether the broadcast was very, falrly,
I not very, or not at all (READ OUT EACH OF A, B, C)? Not
41.
Yes, SDP/Liberal Alliance Yes, SNP/Plald Cymru Other (WRITE IN & RINO "7")
1 2 3 4 5 6 7
Y~,~l 8
Falr- Not at I Very ~ ~ ~ D, I"
a gelievable ---1----2----J----4----~5--_+~-~'~ b I~ter~sti~g --1----2----3----4----~5--_+1~~~ c Irritating ---1----2----3----4----~5 __ _+I~+~'L
No, none 9 Don't know ___ ~O __ -r'_'_' __ ,
17 Did you happen to see the Party Campaign broadcast on television last night? IF "YES" Which Party was it for?
No 1 GO TO 012
Yes, Conservative Yes, Labour
Q 12 Which party did you vote for 1n the last General Election 1n May, 1919? It you did not vote at the last election or you can't remember wh~ch party you voted for, please say so.
ConservatlJe ----------------------- 1 Labour ----------------------------- 2 Liberal -- ------------------------- J Other ------------------------------ 4 Did not vote ----------------------- 5
Yes, Llb/SDP !}oo TO 08 ~efused ---------------------------- 6 ~~\ le5, other ies, Don't remernber/DK
,SK OS-Oll ONLY THOSE WHO SAW BROADCAST LAST IGHT, OTHERS GO TO 012
J8 Do you remember the n8.11:e (s) of the people Iho appeared in the broadcast?
Tony Benn J ~rn Ca:!.laghan Michael Foot Roy Hattersley Denis riealey Michael ~eseltine Geofrrey rlowe Roy Jenkins N.eil I'\lnnock Austin Mi tchell Jav~d Owen I="ranci5 P:;,-m
.... !om Prior :""cil Park~nson D-.ter 3hore O;;vid Steel t,onna'1 Tebbi t I'H.L.!.ld.iu Rodgers H"'s Margaret Thatcher Vl_lliam trJr::..telaw n S Sr!.rlev IHllia1s Q-re'" dPI7E:~ & FINO "0'"
Do.,' t knO\~
1 2 3 4 5 6 , , 8 9 o y y
1 2 3 4
5 5 7 8 9
o X
C Don't know/Can't re~ember ---------- -'7 __ ~I~~~c
I--'-,t~ -
40
THIS FORM IS TPE PROPSRTf OF MARKET
& OPI~ION RESEARCH INTERNATIONAL
16
.... 10nZ/2~32/ 18 { I-oS} L.F.:I.:S.:lll:..W_0:..R_K_"_ED ___ 2~:;L~E:~;~~~0",N~';::83=-.:_,--,PO=L;::L",,1 0:. P10 Se~:'al '1~7 _ cD) _
~ddress
I , Samo..L.!.ng Name . . Q1 flow do you think you will lIote atl
the General iUection 9 June? I
~o1nt
I I I i on
Number ,1/ (CODE BELOW 1 I
11 '2 13 13 I IF IIUNDECIDED" OR IIPEFUS2:DII ASK I I ,
Se" '1ale -------------------- 1 I 14 Q2 Which party are you most inclinedl female ------------------ 2 to sucport?
I AS" 18-24 ------------------- , 15 w1 -::'2 I
25-34 ------------------- 2 (22) (231 35-39 ------------------- 3 40-44 ------------------- 4 Conserlat1ve ---------- 1 i 45-54 ------------------- 5 Labour ---------------- 2 2 55-59 ------------------- 6 Liberal --------------- 3 3 60-64 ------------------- 7 Soc Oem Party ( SDPI --- " IJJ 4GC 65+ --------------------- a SOP/Liberal Alliance -- 5 10 ;TC
Scot/Weigh Nat -------- 603 6 0 3 Occuoat1on of Head of household Other ----------------- 7 7
Would oot vote -------- '1TOQ~ aGO Undec.!.ded ------------- 9 GO 9TO Refused --------------- 0 TO 005
C:!.3SS AS ---------------------- 1 16 )2 ( :'rom C1 ---------------------- 2 above) C2 ---------------------- 3 I ~SK ALL THOSE WHO SPECIFIED A P~RTyf
DE ---------------------- 4 AT Q1/02
Working Status 03 Have you definitely decided tc vote for (PARTY NAMED
(u:!.l.-time 30 ~rs+ ------------------ 1 17 AT 01-021, or is there a Part-time 8-29 hr. ----------------- 2 chance you may change your mind? Jne-nployed -------------------~----- 3 Sccnomtrally inacti/e (~5 retired/ May cr.ange mind ---- 1 GO TO 04
~ousewife/student eto) ---------- 4 Definitely decided - 2 GO TO 05 - Don't know --------- 3 nousing Te'lure
Buyi"'g mortgage 1 IASK THOSE WHO MAY CHANGE MINDI ~n a --------------- 18
O'.-In outt'!ght ----------------------- 2 04 If you do change your mind about C-,unc!.l ':.enant --------------------- 3 voting for ( PARTY AT 01-021 ?p"i'/atoa tenant --------------------- 4 which party would you vote for Cthe~ ------------------------------ 5 lm!t;.ead?
T:"aae 1Jn!.on Me'llber Conservative ------------------ 1 Yes --------------------- 1 19
Labour ------------------------ 2 No ---------------------- 2 Liberal ----------------------- 3
Soc Oem Party (SDPI ----------- 4 COJ .. ldrer Linder 16 in ..Jouse~old SOP/Liberal Alliance ---------- 5 . Scot/Wel.h Nat ---------------- 6
{es --------------------- 1 2Q Other ------------------------- 7 '10 ---------------------- 2 Would not vote ---------------- 8
Undecided --------------------- 9 '!'e.!..e~hcre io ""ome Refused ----------------------- 0
(es , 21 I ASK AIL I ---------------------~ro 2
Q5 I'm going tc read out some state----------------------- lIents ppt"Iple have made about politics :'::.1. 'Ie in Brltain today, and I would like YOt , ,IE :'ICLJDE ::,{CrlANCE: 'V,.I,AE) to tell lie whether you agree or :'1:~""/_e .... er 'tarne disagree with each. (READ OUT 1
D1S- Neither/ : ...... ~ ..... , _~ ole .... \TuGlcer ;gree agree OK
Jate j:. :"r,e .... ' _12'", The Govemment should speed money on creating jobs r-ather than rely on private
enternrise' tn d~·.o-, ----2-------3 It 1S wrong for Mrs 'nlatcher to exploit the falklands for her own political gains --------------1----2-------3
22/ 23
24
25
26
17 27
Do ~OU r~r~ :r.ce3 JOulw ~ ~p faster under s C:ln.3ervativa Gover-ment or a. Labour Go '!--nment.1 (CQOE 3:::L.OIot)
~7 Do you tb1nir. ~bare ·~oul.d b. IIIOl"'It people una-played una.r a. C0n3ervat.1ye Govern.nt. or a LabOur aov.n:lllent1 (~OOE 3EL.OW) ,
08 Do IOU ~1:l1Jlk -:M lavel ot sccial servtces would tM '1~r under a Co~.r"'I'.tive
Gove~nt 'lr a lAbour Gav.rm:lent1 (CODE 3ELDIII
Q9 00 7'C'U tb1ll" the ..... rap person's take~ pay atter deductions would 0. biSber und.r a. Conservative Gov.~nt or a. LabOUr Gov • .,--nt? (CODE 3ELOW I
al0 Do .IOU t.bink: tbere • .. ould be lZIOl"'It strikes under a Conservative Govenaent or a Labour Govarr.ment'" (:::OE 3EL.OW)
011 Do you think pensioners would get a better deal under a Coas.("YatiY. Vovern_at. or a I..a.bour Govert1lD.ent1 (CODE 3ELOW)
012 Do you th1.nJc tbe .5tandard or educatioa would b. h1gber und.r • COna."ati .... Goverr..at or a Labour aov.rraen,t1 (ceDE 3!LOW I
~ .l.III ~ W> , rices (061 --------1--2----3-- · U nemployed (an ----.... t...-2.----3 • So dol !ler""/ices 'as) --1--2-----3 -. ! ake-hODlle Oay (091 --1---2-----3-- · S trikes (0101 -1--Z---3 -? ensioner!l (all) ----I----Z----3 • ~ ducat1cn (OIZI -----1--2----3 •
Q13 Do you reel the parties ha .... enpged. in too Il'Ucb ,s1ans:1n& during tMs cupaJ.sl? IF "TES" Wbo do you think u .ast to bl_e t'or it? ~L!ICOOE OK
'0 --------------------- 1
Y~.s, Conser""/at1ve PartylHr:ll Thatcher - 2 Y~:II. ~bour Party/Mr ~O()t--=----------- 3 Yes, SO P /Hr .; enkin.s ------------ • Yes, SO P / t.!berlll Alliance --------- 5 Yes, Liberal Party/Mr Steel ------ 5 Yes, Other ----------------- 7 Yes, Don' ': know ------------- 3
Ql4 During the pet t'ev veek:i, have you READ OUT STATEMENTS BELOW AMD IF "!ESlI _
~Sl Which party vas thaf~s
poU""',CDD« OK.) , Lib) Con Lab SD~"th
a I :!lleen any p&.rty- - - -pol1tical broad-
CU't'
Fi!!..... ~.Q!
caets on TV -------1--2---J---~ __ 5---6---1
-
28 29 ,n
35
36 b I b.ard. any party ----ir---t polit1cal broad-
37 eases on r2dio ----1--2---3---4---5---6---7 cl .5een any political ----+----1 poster advert1.s-.ent..s
'J.16 oa JOU ~..,.r ::he ,...(~) of ':be ;leIJlJJ.. "no olO!)eared. La he broadca..st.1 ( ...... )
7:my 3enn ~ 1,j1 :.u.l.J.4bm "lic: .. ! -ooe ?oy .Iat:::.n:!.~.,
Jen1.3 ·e.hy M!c~ .. l ie,selt!re v.a{~-.y .rawe ~oy J enkl.r.5 ".11 (!.Mock i\.US1:1n "'1 ':cnel ... !)av1d awen
J1.:D ''''!or C ... cil. '3.l1<"_'l.Scn o'!tar Shore !)av1d St •• 1 ~onlan L'"gbi1: "Ul1_ .1cd;e"'!1 Mrs ~ar;are1: ~atc~.r ~1l1!.. ,h1t.lAW ~rs Sb.1rhy Ull!am3 Otner (WRI7! !'i .!. =lING "0"'
von't know
;
' ... 5)
017 Would you ~ay, on balance, you thought the broadca3t wa~ veri good, good average, poor, or very poor?
lIe,"! good ---------------_________ 1
Good ---------------------------__ 2 Average ------------------------__ 3 Poor --------------------__________ 4 Very poor -----------______________ ; Don't know ----------------________ , -,---{.
018 Would you say, on balance, you thought the pre~entat19n was ve~ good, good, average, poor, or very poor" I/ery gees ------__________________ _
Good ------------------------------ 2 Average --------------------------- 3 ?oor ------------------------------ 4 Very poor ------------------------- 5 Don't ~now ------------------------ ~5 ____ 1 019 Now, could you please tell Me whether the broadc~t Wa3 very, rairly, not ver'y, or not at all • ('=!.EAD OUT EACH Of ~, 3, CI?
~air
Ie"''! 1, -~
'Tot Not at very a~l
47
on b1llboards
~~ ::roan~po~-1t-i~;l-2--F--"--5--6----.:.7---1-3-8--+ a 3elievabl~ ---1----2----3----... :c--=--~=-_+- 48 b Inte~~~ti~g --1----2----3----~----S
leat'leu put. tbl"'Ollgh _ your lectertlox ----1--2-3--.. --5---6---7 39 e) been called on by ...;.---+--_+ a repres.ntat.1ve ot any pollt1caJ. party ---I--2---3---4---;-__ Q_' II(]
"I received d.1rect lllail ----+.;;;.:-~ addres3ed to IOU person-ally fl"'Oll any
'1 political pa~y ---,--2---3---~---5---~----;) seen .my pol1tical - - +---~
c Irr~tating ___ 6 ___ 7 ---8 ___ q __ ~
I ASK AL~ :J 20 -Whic~ parr! did you vote ror in the l03t General Election in May, lo7Q? Ie you did not voce at the last election or you can': "'e~ember ~nich par~7 you foted for, olease say so.
ad ... er..1.:!emenU in C.:ln~erra:_ I e ______________________ _
nevspaoer"'!l/ I .. aoour -----------------------------CIIap.:z!ne3 ---------1-2---J---I..---:::---IJ--_-_-___ -j..~4-2-_4 t... ... ::>e ... e.l ____________________________ ]
~1~ Did you happen ~o ~ee the Party Camoaign beoadcast on television last night?
, ,:th9'" ------------------------------ ... )id ~o~ eta ----------------------'e~~' ... ~ed ---------------------------- -::
4Q
_. 'I'!ES" '""hic." Party ',j'M 1 t (or? Jon' ~ «"lOW I Car'" "~~e"lDe'" ---------- - !.J
---'-' '10
!es, {es !es, [es, , ..
:::.:n:gerla t!./e ~aDcur
L.D/SDP o':'1e'" ~Cj'· ~~~e~ce'" D~
Q '30 TC 20
;}GO :0 1 i 16 -,-1 .;;:4 .... 3 --'
I , '1AR~::1
I 18
'~R!I 2232/11 , ,-6)
Name
Samclil!!5 ?o!.nt
~umber
~leldwork frida ELECTION ' 3 -
11 12 111
13 13 ---+---i
Se,< ~"ale ----------------- , c~male ------------------ 2
14
--+---1 19-24 25-34 35-39 40-44 45-54 55-59 60-64
------------------- 1 2 3
------------------- 4 5 6 7
15
65+ --------------------- 8 --=--+---I Occuoatian of Head of ~ousehold
Cl~!5 (from above)
.a ---------------------- 1 C1 ---------------------- 2 C2 ---------------------- 3
16
DE ---------------------- 4 --'--+---1 !,~orking Stat...!s
Full-tlme 30 hrs+ ------------------ 1 Part-time 8-29 h~ ----------------- 2 Unemplo,ed ------------------------- 3 Econcm1cally inactive (~g retired!
17
housewife'student etc) -----------__ 4~ __ -r __ ~ ~ous ing Tenure
9uying on a ~ortgage --------------- 1 Own outright ----------------------- 2 :ounc~l :enant --------------------- 3 ~r:!.'late tenant --------------------- ~
18
Ot,er ------------------------------ 5 ---'--I---i Tr~de 'Jnion Me'llber
1'9 Yes --------------------- 1 ~Io ---------------------- 2 ---"--I---i
I,
Child~e~ jnde~ '6 i~ Household
:e. --------------------- 1 l' 20 '10 ---------------------- 2 """'::"'---if--i
7~leorore :~ home
-", 'e
Ye~ --------------------- 1 'Ie ---------------------- 2
P11 Ser!al No
SHOWCARD 01 Which of these parties do you
think you will vote for at the I General Election on 9 June? 1 (CODE BELOW)
[I =:;:r~:=~"U~'ID~~E~C~:;:~D~EO~~"=9:oEp='~' R~E~ru~~s~EO~~"=~A~SEK==JI 1 I
02 Which party are you to !!Iupport?
mo.:! t incllnedi
01 02 I (22) (23)
Conservative ---------- 1 1 Labour ---------------- 2 2 SOP/Liberal Alliance -- 5 GO 5 Scot/Welsh ~Iat -------- 6 TO 6 Other ----------------- 7 03 7 \~ould not vote -------- 8 9 Urdeciced ------------- 9 GO 9 Refused --------------- 0 :0 G
02
03a) What i •• ue. do you think the General Election will be about?
(DO NOT PROMPT) (CODE BELOW)
03b) What i •• ue. do you think the General Election !!Ihould be about? (DO NOT PROMPT)
':3a) QJbl Will Should
be be
(24, (26'
Common Market ----------Defence ----------------o isannam51tlNu:lear weap:::ns-Housing/rate~/rent ----Immigration/race
1 2 3 4
---- 1 ---- 2 ---- 3 ---- 4
relation~ ------------- 5 ---- 5
I ,
I I ,
I , I , ! , 1 I , I I
I
221
2]
Law & Order ------------ 6 ---- 6 National Health!'<rvioe --- 7 ---- 7 Nationalisation -------- 8 ---- 8 Northern Ireland ------- 9 ---- 9 Pensions --------------- 0 ---- 0 Prices/inflation ------- X ---- X Schools/education ------ Y ---- Y
( 25) ( 27)
~axat1on --------------- 1 ---- 1 Trade Union./striJ<e" etc-- 2 ---- 2 Unemoloyment ----------- J ---- 3
I L4/
Other ------------------ 4 ---- 4 27
Don't know ------------- 5 --c-~-~5 __ _t-----
04 I'm gping to read out 30me statements people have made about politics in Britain today. and I would like you to tell me whether you agree or disagree with each. (READ OUT ) Di5- ~eithe
a) It will be bad for Britain if the
~ ~ ~D~K __ __
Conservative Party wi~ a large majority in the Gen. Elect1on-1------2-------J 29 0' Tne way Mr:s Thatcher --f-':"::"-dom~nate3 the other members of her Cabinet
19
C5 Do you th~nk :n":!..c.es ... ow.d go up faster under a C~~ervat1ve Gove~ent or a Labour Government? (CODE 3ELOWI
c'6 ro you t.b.1.IJ.k there would be more people Imt!lllployed under a COrusen'at1ve Govern~t or a Labour Government? (CODE BELOW I
07 Do you tb1nk tbll level of .social sen1.cu would be I11gber under a COnse ...... tive Goven.ent or a Labour Govermzent? (CODE BELOW I
08 Do you tb1nk tile ave.-.ge person's takebale pay atter deductions would be b.1gber under a Conservative Governae nt or a LaIlour Gov.mllleDt? (CODE 8ELJW
09 Do you tb1nk tllere would be oaore str under a Conservative Govl!Il"Dllent or a. Labour Government? (CODE BELOW I
I
ilea
010 Do you tb1nk pensioners would get a better deal under a Consen-ative Gov _nt or a Labour Gove ..... ent? (CODE B
em-ELOW
on 011 Do you tb1nk tile standard of educa ti would be higher under a CoMiervat1ve Government or a ~ur Government? (CODE BELOW I
,
. )
-
-
..M.,----4 130
.£2!!. .!:!!!. No diU
Prices (0,1 -----------1----2------3--Unemployed (061 -------1----2------3--Social services (071 --1----2------3--Take-home oay (081 ----1----2----3---Strikes (091 ----------1----2------3--Pensioners (0101 ----1----2------3--Education (011 I -------1----2------3---
___ 4
---4 --4 ___ 4
---4 ---4
012 Do you tb1nk any of the parties are EId.ng prcll1ses wh1cb the country cannot atrora? IF YES Which parti es? Whicb otbers? I MULTICODE 01<. I Yes, Conservative -------------------Yes, Labour ---------------!es, Liberal -----------------------
--Yes, SOP ---------------------------Yes, SDP/Liberal Alliance -----------Yes, SNP/Pla1d Cymru ----__________ __ Other (WRITE IN & RING '7' I
Ye~, all -------------------~o, none ---------------------------
---
Don't know ----------------________ _ -
1 2 3 4 , 6
7 8 9 0
in 013 Do you reel the part1es bave engaged too lIuch slanging during th1s caps! gil? IF "YES" Who do you think is IDOSt to bl.-re (or it? I AULTlcoDE oR I
No ----------------------------------Yes, Conser''fatl'/e Darty/Mrs Thatcher --Ye~, Labour PartJ/Mr root ---------Yes, SDP/Mr Jenkin.s ---------Yes, SOP/Liberal Alliance ---------Yes, Liberal ?arty/Mr Steel --------
----Yes, Ot~er ------------------------
{~s, Don': know ---------------------
III Did you hapoen ':0 see the Party Camoa1gn broadcast on tele'lisicn last j1;hc"
, ~~S!l 'l'ih~cn Party ... as It for"
I 2 3 4 5 c -, e
10 :0 .~ '19_
!es, ':cr'1ser/ac._ e
l}" !2S, ... aOOl.. ...
les, ... _~/SDP -0
_25, JL re ... f~S )cn' - "e..,e'll0 e"" ~;."
~ 1.5
31 32 33
4
" 3 --
37
38
39
: l' oJo lau -'"!5_ber ::.0.. 0._( 51' or ~be ::.opl.. llbo !Dpllar.r.1 .n "I". oroadc::J,3c'"
·.Jny 3sr""l oJ!m. ':u-,J4n~ '1::1 •• .L --::oc 'oy iac:a"'1li>!y :::-!n!..5 -e&l~y
'::~~.l i'S8lc~. Geof:"~Y' .lQ'We =loy ~~nk.!~ '1111:1.1 <1.nl'oc.t. \us c!;t U :;:"1811 Javt~ ~",.n ·!"3l1c!..:s ::Iym.
:O~t.[" .3hor"t!t Jav1d. Seed IOr:lan ·!lob1:
.. L_!iIID 100;,"s ~~ ~~rgaret ~~atc~.~
.. il_lam "hl:alaw ~r! Sh!r!ey x1!11~ Ot-ber (T,RI7E :3 1. :lING "OJ")
(401 )
2
; , T ,
('11 , 2
, , '0/
Don' ~ '.cncw 41
Q 16 Would you say, on balance, you thought the broadcast was ve~J good, good average, poor, or verJ poor? ITery good ----____________________ _
Good ~------------------------_____ 2 Average ------------------------___ J Poor --------------------__________ 4 Very Door ------------------------- 5 42 Don't know ------------------------.~S ____ +_-
Q 17 Would you say J on balance, you thought the presentat~on was very good, good, average, poor, or verI poor? very geea _________________________ 1
Good ----------------------0-----__ 2 Average --------------------------- 3 Door ______________________________ 4
I/ery poor ---______________________ :; 43
Don't know ------------------------ 6 "---I--CIS Now, could you please teLl me whether the ~roadcast W~ '1erl, f'a1""ly, not very, or not at all (i=1EAD JUT ~AC~ OF 4, 9, C)?
~ot
Fa1r- 'lot at Ifer?~ Ie"',] ~ CK
a 3elievable ---1----2----2----~----= 44 ~ I~teresting --1----2----J----~-==-=-=-~5--.,~45 : Irr:!.. tating ---1 ----2----J----... ----= 46
) 19. '';hie' party did you 'lore for in t" he l~t General Elee~ion 1n May, 1970? IC'TOU did not vote at t,e last elect.!.on or IOU can't r~~ember whlc, par~y yc~ voted f=r, please say so"
:~nse~,at:/e -----------------------_atcur ----------------------------_ 2 _l~e,..,~~ ---------------------------)t1e'" ------------------------------ " PUNC:HIOC
Jtd ~=~ /0te -----------------------~e:~sed ----------------------------
= w:lIP o COL 50
:0'1 I ':. (--:; .... :a.'1': "''!'"'e'''Jo~''' __________ ----
:S -JE "CP;:?:! :, llev::1 ~SSEA?C- : r::=' A::: T~L !
20
"!i 2t':iI I" ( -.::: \
~l~LUWORK SAfUHUAr 2B HAY
ELECTION '83 POLL 12
dr~ss
mohng !.nt
x
Name
Number
11 12 13
Male -------------------- 1
11/ 13
1 " Female ------------------ 2 ......;;:.-+----1 18-24 25-34 35-39 40-44 45-54 55-59
------------------- 1 2 3 4 5 6
15
60-64 ------------------- 7 65+ --------------------- 8 ......;;..--+----1
cupation of Head of Household
ass rom ove)
AB ---------------------- 1 C1 ---------------------- 2 C2 ---------------------- 3
16
DE ---------------------- 4 ---'--+----1 rl<1ng Status
l~-tllDe 30 hrs+ ---------------~-- 1 rt-time 8-29 hrs ----------------- 2 employed ------------------------7 3 onomically inactive (eg retired/
17
housewife/student etc) ----------- 4 --+----1 us~ng Tenure
ying on a mortgage --------------- 1 n outr~ght ----------------------- 2 uncil tenant --------------------- 3 1vate tenant -----________________ 4
18
her ------------------------------ 5 ---'---+----I ade Union Memoer
Yes -----------------____ 1 No ---------------------- 2
19
---+----1 ildren under 16 in Household
20 Yes --------------------- 1 No ---------------------- 2 .......;;,.-+----1
leohone l.n Home
1 No
Yes --------------------- 1 No ---------------------- 2
9 INCLuDE ~XCHANGE N~E)
:e"'v1ewe!" Name
tervlewe~ Number
c.e of In te rv lew
21
I SHOWCARD I 01 Wbicb or these parties do you tb1nk:
you Will rote t'or at the General Election on 9 June? CODE BELOW
IF ·UNDECIDED" OR tlREruSED" ASK
02 Which party are you IIOst inclJ.ned to support?
01 02
1221 1231
Con.:sl!r-Iat1vl! ------ 1 1 Labour --------_ 2 2 SDP/L1beral Alliance -- 5 5
GO TO
GO TO ScotlWel.3h Nat ----- 6
03 221 03 0
Other 7 Would not vote ----- lOQ 8 Undecided --__ 9 GO TO 9 Rafu.sed ---------- 0 02 0
ASK ALL WHO SffLJ!1ED A PARn AT 01/Q2
OJ Have you det'1n1tely decided to vote ro.. . 1 PARTY NAMED AT C1 fC210r 1.-0 there a chanee you .IIay change your lUnd?
23 GO TO OS
May change lIIind ----- GO TO Q4 24 Derinitely decided --Don I t Icnow _______ 3 GO TO 05
C4 rr you do cballge yow- Mind about voting for • (PARTY AT 01/02) wbicb party woul~ ~vu vote ror 1n3tead,
Conservative ---------- 1 ZS Labour -------------------- 2 SOP/liberal Alliance ------ 3 Scotrwel~h Nat ------------ ~ Other -------------- 5 Would not vote - ___________ 6
Undscided --------------- 7 Refu.ed -----------------:....::8'-+_-;
I ASK ~LL I OS I'll going to read out ~cae ~tatement3
people haTe lIade about politiC3 in ari tain today. and I would l1lce you to tell .e whether you agree or di3agr"ee witb each. READ OUT
01 y~ pocple ....... prtO!d tim-.al ..... rut of' jen. ---------- 1 --- 2 ---_ J 25
bl 1h! ~ 1 .. 1e.l of ~t UI l...!rBely th! fClJ1.t of
Srit::..sh ~<'!~ ------------ 1 --- 2 ---- J 27
.:1 ~ 'ID'lI!'Y !p!I'lc O'l ~t !:el!Clt stDJl.d be .!I:e1t .:n ~ "l!W ~ct:e ins~ ----- 1 --- 2 ---- J 29
dl 1'le COverTm!nt sh:>lI.d lrM!:!t in "l!W tedn:lJ.o;y :In1.etr'.-e:!J to ~te rl!W jc:::t:l!!l ---------- ___ 1 ___ 2 ____ ] 2c
e) I..hm:U.C'"UI!r1t ..nu r1..Se fa:ster if ontain ll!l!l'l!l! ~ Ca:m:n "t!rkec ----------------- I ___ 2 ____ J :0
:0) ~t A'ill r~ r~r if' there are CJt3 in ~ ~en:::e
~~ ----------------- I --- 2 gJ ?e::lol.e' "I 1n:1iviOJal. ~ '..o.ll.d t:e
re:str:ctecI !t' a ~ ':'.oJe~t ~ elo!C:ed 2
3 Jl
3 1~.2.
21
*0 Wblcn po11tical party dO you th1nk PEAC OU7
a) 13 best at keeping 1C3 p~L3es? b) na.s tbe best te_ of people to deal. witb the
country's problems? c) has the 1I0st CODem for tbe iDteresb or people
like yourselM d) 1.3 .. t likely to iaprove your etaadard of Hying? e) .1.s mat 11.lcely to sovem in tile national int.rut?
Standard Promises People Concern of living
1331 1341 1351 1361
National lnt.res
1371 , 2 3
cOMerva~~iv:e====== 1 ---- , ____ 1 1 ___ _ Labour Z ---- 2 --- 2 2 ___ _ [.1beral 3 3 3 3 -__ _ SlIP -----_______ 4 4 4 4 -- 4 SDP/[.1b.ral Alliance 5 5 5 5 - 5
6 - 7
- 8
Other ~:~~==== 6 6 6 ___ 6 ___ _ 'll equal/none 7 7 --- 7 --- 7 Don't know 8 --- 8 ___ 8 ____ 8
uld 07 I _ lDiDc to l".-d out • u.t or probl_ racinS Br1ta1.D today I...:J .l1.D J'OU to t.ll _ wb1cb Party J"OU ttl1nk baa tbe but pollcies OIl each pl"Obl._.. rtr.t or all ... READ OUT LIST
L.1~/SDP
Alliance
n._ , -_ 2 --- 3 ---- 4 --__ 5 eo.t oC llv1n& ---- 1 -- 8 - ___ 9 0 __ x IDduatr1al relationsl
str1.ll::lla - - , -- 2 --- 3 4 ____ 5 O~plo,.ent ... 7 -- 8 ____ 9 ____ 0 ____ x
•• t1oaal. Be<b Se"1ce ------- , -- 2 ---- 3 ---- 4 ---- 5
Iaclear Du.r...nt - 7 -- 8 --- 9 - ____ 0 ___ X Iducat1cm 1 -_ 2 --- 3 ____ 4 --_ 5 __ t---7 --8 --9 ----0 --x
OK
6 y
-6 y
6 y
-y
, : I
,
33 34 35 36 37
38
39
40
., o 8 Did you bappen to see tbe Par1:y c..pa.1gn
broadcast on televislOD last n~t? IF "YES": Wbicb Par1:y was it for?
No
Conservative ••••••••• Labour ..... •• ••• .• Li,/SDP •••••••••• • •• otner ............... .
~ 00 TO Ql3 42
TO ~
~10 Would you say, on balance. you thought the broadcast vas very good, good average, poor, or ver-y poor?
Very good -------~-------------___ 1 Good -------------------------- 2 Average ---------------------- 3 Poor -------_________________ 4
45 Yes, Ye.s , Ye.s, Yes, Yes, Don't remember/D~ •••••
!}oo 6 - Very poor ------------------- ~
Don't know ------------------._-"-0_+_-4 ASK ~ ~12 ONLY THOSE WIIO SAW BROADCAST £..AST WIGII'!. OTHEilS GO TO 0 13
Ci9 Do you r ...... ber the .,..e (s) of tile people who appeared iD tbe broadcast?
Tory BeP1ll .......... •••••• • ............. .. J 1m CaJ.laghan ..... ............. .. . M1chael Foot ............. .. ..... • .. Poy rlat:ersley ..................... . De.,is ~ealey . • • • . .. .... • ... . .••• ~chael HeseltiDe •••.. " •.• • Geoffr~y Howe ... .. ... .... ~. ..... ... • noy J enki.."1.! .............. _ ..... • • .. .. . NeU Kin~ock ..... .. • .. ... Austin Mitchell ••••••••••••••••••• , •••• David Owen ....... .. .... ..
1 2 3 4 ; 6 7 8 9 o X
J!m Prior ~ .. 1
franci. Pvm. ......... .. .
Cf&c11 P:lrkin.son ;'ate r Shore ~avid Steel '!c.-,:].an Tebb1 t I_':: ... om (lodgers ~r3 ~argaret Thatcher J~lliac llhitelaw .... s Shp'ley "'!.~!1Els. .. O:he" : w'"RI':E j;,N & ?::LNCi "0")
::lO'l':; hnow
2 3 4 ;
7 8 9
01' Would you say, on balance, you thought the presentation was very spod, good, average, poor, or very poor"
Very geed ----- ------------Good --------------------------- 2 Average -------------------- 3 Poor -------------------------- 4 Very poor --------------- :I
46
Don I t know ------------------ ,,0'-_ _+--4
C12 Now, could you please te.l me whether the broadcut vas very, fairly, not very, or not at all .. (READ OUT EACH OF A. S. CI? 'let
~.!.lr- Not 3.t Very...li: ~ ~ DK
~ gell~vable ---1----2----3----~.:-~-~-~-~=~~~~~7~ b. Intere.ting --1----2----3----~.:-=-==~,--_+-~4R~ c Ir~itating ---1----2----3----"---.~-~= __ _+-~~~-~
013 Which partv did you vote for in the lASt General Elec:ion ir May. 1Q197 Ie you did not vote at the last election or you can't remember which party you voted for, ~lease say so •
Con.ser.:s.tlve ----------------- I
...abour ---------------------- 2 L.i:'eral ------------------- 3
Jther -------------------------- '" L)1d not ·fot.e -------------------- 5 ~efused --------------------------- 6
50
JC~'t know/Can't remembe~ ----------__ ' __ -J ____ ~
22
F- '2232/13 -, Fieldwor< Tuesd~v ]1 Mav -- - -\;-0)\ IElectlon '~3 - Poll 13 I ,- " ,- J,
"le . . . -dl"'ess .
. L",4 , I
01 II1JICIl cx· tlEse parties do you thin< !..'1i~l~'1E Name . you will vote for at the General '.~n~
I : Election on 9 June? CODg SSLQW -- Number I ! 1 i I IIf "UNDECIDED" OR "REFUSED" ASK I
11 12 13 13 02 Which party are you most inclined
Male -------------------- 1 to support? 'x 14 - Q1 02 female ------------------ 2 (22) (23 )
16-24 1 Conserv~tive -------- 1 1 ,~ ------------------- 15 ..::. I....abour -------------- 2 2 25-34 ------------------- 2 All1ance TO 5 GO
35-39 3 SDP/Lib ---- 5 GO ------------------- Scot/Wpl.h Nat 6 03 6 TO ,0-44 4 ------------------------- Other 7 7 03 45-54 5 ---------------------------------- Would not vote B TO 05 B GO 55-59 6
------ 221 ------------------- Undecided 9 GO TO a TO -----------60-64 ------------------- 7 Refused 0 02 0 05 23 65+ 8 ----------------------------------
IASK ALL WHO SPECIFIED A PARTY ATI :cuoatlon o~ Head of Household OliO?
03 If you thouo;ht ( PARTY MENTIONED AT Ql/2)had little or no chance of winninl2;, how likely would
lass AB ---------------------- 1 16 you be to consider votin" for "rom C1 ---------------------- 2 some other party? Would you Jove) C2 ---------------------- 3 be . (RgAD OUT)
DE ---------------------- 4 Very likely to vote for another party ----------------- 1
orkin;; Status Fairly likely to vote GO . for another partv ------------- 2 TO ull-time 30 hrs+ ---_._------------ 1 17 Not verv l1kplj to vote 04 ar"t-time 8-29 hrs ----------------- 2 for anothE'r oartv ------------- 3 nemployed ------------------------- 3 OR Not at all l1k~lv to conomlcally inactive (eg retiredl vote for another party 4 GO -------- 24 housewife/student etc) ----------- 4 Don't know --------------------- 5 ~~
Tenure ASK THO~E WHO tlAY "OTE FOR ANOTHER I ouslng PARTY (SHOWC4RD) UY!'16 on a mortgage --------------- 1 18 04 If you do decide to vote for wn outright ----------------------- 2 another party, which will it be? ounc:'l tenant --------------------- 3 Conservt3.tlvP ------------------ 1 rivate tenant --------------------- 4 Labour ------------------------ 2 the'" ------------------------------ 5 SDP/Llberal Alliancp ---------- 3
Scot/Welsh Nat ---------------- 4 !"ad9 Unwn Member Othpr ------------------------- 5
Undecided --------------------- 6 25 Yes --------------------- 1 19 R~fused ----------------------- 7 No ---------------------- 2 IASK ALLI
hildren under 16 in Household 05 I'm going to read out '!Jome stateomts les --------------------- 1 20
about politics in Britain today, and I No ---------~ ~----------- 2 would like you to tell_ whether you
agree/di.agree with each (READ OUT) eleohone in HOIf1e D,s- ~itherl
A@'ee A@'ee Don't Krt:w
Yes --------------------- 1 21 a) A L9to.Ir Gcwemrent No ---------------------- 2 IOlld rrake a real attenpt 26
el No to m:I.Jce LI16llEloyTTe1t -- 1 --- 2 ----- 3
NB INCLUDE EXSHANGE NAl"E) <1) Bri tam IOlld not be [llO!Jerly defen:led under
nterviewer NarJe .. .... . a L3:oJr Gcwemrent ---- 1 --- 2 ----- 3 27
~ntervlewer Nurrber c) The Gcwemrent has . ....... ..."t,ed the rev......, fmn
)a~e o~ Intervlew . . . .. .. . North Sea Oil ---------- 1 --- 2 ----- 3 29
23 -
06
07
What issues do you think the General Election will be about? --
(DO NOT PROMPT) (CODE BELOW)
, What i~sues do you think the General election should be about?
(DO NOT PROMPT)
06) 07) , Will Should
be be -- ---(29) (31 )
Ol!lllon Market -------- 1 -------- 1 C o o efence -------------- 2 -------- 2
isannament/ Nuclear weapons ----- 3 -------- 3
H I ousing/rates/rent --- 4 -------- 4 mmigration/race
L N
N N P P S
T T
U o o
o
Relations --------- 5 -------- 5 sw & Order ---------- 6 -------- 6 stional Health Service ------------- 7 -------- 7 ationalisation ------ 8 -------- 8 orthern Ireland ----- 9 ------- 9 ens10ns ------------- 0 -------- 0 rices/inflation ----- X -------- X chools/Education ---- Y -------- Y
(30) (32)
axatlon ------------- 1 -------- 1 rade Unions/ Strikes, etc -------- 2 -------- 2 nemployment --------- 3 -------- 3 ther ---------------- 4 -------- 4 . onlt know ----------- 5 ------- 5
8 What problems, if any, do you fore~ee for Britain if the election results in the formation of a Co~ervat1ve Goverrxnent? PROBE;
And wh", """' .. ?
o 9 And what problems, if any, do you fore~ee for Britain if the election re~ult~ in the formation of a Labour Government? PROBE ,And what """'" '
29/ 32
33/ 34
! , I I
35/ 36
i I \ , I
ora Do you think any of the parties are ~aking promi~es which the country can't afford? IF YES Which Parties? Which others?
Yes, Conservative ----------- 1 Yes, Labour ----------------- 2 Yes, Liberals --------------- 3 Yes, SOP -------------------- 4 Yes, Lib/SOP Alliance ------- 5 Yes, Scot/Welsh Nat --------- 6 Other ----------------------- 7 Yes, All -------------------- 8 None ------------------------ 9 37 Don't know ------------------ 0
011 During the past few week~, have you ••• READ OUT STATEMENTS BELOW AND IF "YES" ASK. Which party wa" that?
a) seen any party pcl1tical bn::ecl-
Yes .-----cUb-/,-' "'ca...--c,t:----,
con I.Eb SOP Oth Ran t-b OK
casts on TV -----1--2--3---4---5--6--7 I 38 b) t1W'd ;rry party pcl1t1cal bn::ecl-casts on radio --1--2--3---4---5--6--7 39 c) seen ;rry pcl1 tical p::eter alvert1sements on billboards or ~ ----1--2--3---4---5--6--7 40 d) had ;rry pcl1tical leaflets put thra.i!!tJ """ lettertox --1--2--3---4---5--6--7 41 e) rave bee1 cslled on by a ~entat1ve of ;rry pcl1 tical party ---------1--2--3---4---5--6--7 42 f) received direct ma1l. aXIl: ed tc you pers0n-
ally fron ;rry pcl1t1cal party -1--2--3---4---5--6--7 43 g) seen ,.,y pclitcal alvert1sa!e1ts in rewspapern/ ~ ------1--2--3---4---5--6--7 44
012 Which party did you vote for in the la~t General Election in ~ay 1979? If you did not vote in the last election or you can't remember which party you voted for, please say so.
Conservative --------------- 1 Labour --------------------- 2 Liberal -------------------- 3 Other ---------------------- 4 Did not vote --------------- 5 Refused -------------------- 6 Don't know/
UNCH KIP1t OLUMN 50
Can't remember -----------_-~7~ __ _
THIS FORM IS THE PROPERTY OF MARKE , OPINION RESEARCH INTERNATIONAL
24
'II 2232/'1 /, -is}
Fleldwork Wednesday 1 st June I =e~ ~31 No
l---------=E::-L=-EC:::T"'I:-:O"'N:-:-l 9:::8:::3:---~POLL 14 P14 1\ - -1 J'
iress
lpll.rs Name . . . 'n~
I I I - "lumber
1 I 12 13
{ i'Aale ____________________ 1
ramale ------------------ 2
i I 11 13
14
---+-.., 18-24 2'5-34 35-39 40-44 45-54 55-59 60-64
------------------- I 2 3 ___________________ 4
------------------- 5 6 7
15
65+ --------------------- 8 --'---+--1 :uoat:..on of Head of Household
.s.ss ~s ---------------------- 1 Cl ---------------------- 2 C2 ---------------------- J I DE ---------------------- 4 ---+--4
rKll1~ Status
17
Q1
Q2
03
How do you thlnk you the General Elect10n I CODE SELD'.}
will on 9
Which party are you to support?
most Incllnedl
I Cl 'J2:
Conse"'vatlve
Labour ---------------- 2 L~beral --------------- = Soc Dem 09. .... tj (SOP) --- ...I:;J -
SDP/Llte~al Ailla r ce -- 5 ._ \ 5 Scot/Welsh Nat -------- 6 1']2 6
Other ----------------- 7 7 ~culd not lot~ -------- e c Undecided ------------- 0:0 ? Ref'used --------------- C:C: C
How much do you personally who wins the next General Election? READ OUT
'~2 I
care
I care very much ------------ 1 Care a lot/qulte a blt ------ 2 I don't care much ----------- 3 i
22
2
I don't care at all --------- 4 1 24 Don't know ------------------ 5
l~-:l~e 30 ~~s+ ------------------ 1 rt-~~~e 5-29 hrs ----------------- 2 e~ploJed ------------------------- 3 oncmocally inactlve leg ~etlredl rousewlfe/student etc) -----------__ ~4 ____ ~ __ ~
Q4 ---+-1 --
I'm going to read out some state- ' ments people have made about politics in Britain today, and I would like you to tell me whether I you agree or disagree with each.
US1""g ':'e'1ure . jl~g on a mort~age --------------- 1 n autr:£~c ----------------------- 2 urc!l terart --------------------- 3 lJace ten3pt --------------------- ~
18
re~ ------------------------------ J --=--+---1 ade r':r::.on Me""ber ,
I READ OUT } Neltrer Ai!J'ee D:csagree Dk I
I 2 _____ 3 ! 25 n--e Gcwemrent s>VJld 1 ____ _
fes --------------------- 1 119 toI'T'CW rrorey to i"TJo.c::t 111
~lo ----------------------__ 2 __ +-_.., tre future and provide Jobs
lld~~~ under 16 ln House~old i I
.
11"ere 15 nc altematlve I _____ 2 _____ 3 ! 26 les --------------------- 1 20 to tl-e P""P.s....~t CoverrT"Pnt's ----'--. ~lO ----------------------~2:..-__ _i_--_IPJlicies if ~ rlre to a::ntrol :
':. '10
! mflatlOn and re:I.x:e LI"BTlployment ! '!es _____________________, 1?1 It I-Olld relp the emrarJy 1 ---- 2 ----- 3 , 27 .
, -'10 ______________________ 2. I to recover if tre GaJetTl'l'B1t I
-~--+--~Icmsults with the Lmons on
iPCl1Cles to do Wlth my, jX"lces and lIlVestment
11"e Golvernrent ,I"oild ill- I ____ 2 _____ J 2P ·t~ .... , ~~I.Je"" 'h.l~oe'" tro:iloe cmtrols to llmit ~--...:...:=--
the amount of BrltlSh I f'Oley ben,,> lrvested abroad 25
014
q5 \/hieh political party do you think READ OUT
a) i.3 beat at keeping 1 t~ prca1:l~? b) h~ the best team ot people to deal with th_
country's problems? e) has the _ost eanem for the lnterest:! of people
like younelr" dl 1.3 .o:st likely to improve your standard of living? _I b .oat 11kely to govern in the nationa! interest?
Pro~lses People Concern Standard of l1vinS
(321
National! tnterest.'
f291 1301 iJll Conservative -------------Labour --------------____ _ Liberal -----------------SDP ----------------------SOP/Liberal Alliance ---Other ------------------
1 ------ T ------ 1 _____ _
2 ------ 2 ------ 2 -----) ----- J ------ 3 ------4 ----__ 4 -----_ 4 _____ _
T -------- T
2 ------- 2 3 -------- 3 4 ------- 4
5 -------- 5 --------All equal/none -----------Don't know -------------
5 ------ 5 ------ 5 ------6 ------ 6 ------ 6 ------7 ------ 7 ------ 7 ------8 ------ 8 ------ 8 ____ __
6 7 -------8 --------
6 7 8
i 21,
i~UINCHING -~ maki sure_ you To COL 34
Q6 Do you think pr1ce,..1fCN.l.d go up tuter under a Consen'atlve GoYerment or .!.
Labour Govet"nlllent? (CODE BELOW)
Q7 Do you think there would be IKlre people un_played under a Conservative Govern.ent or a Labour Govern:nent? iCODE BELOW)
Q8 Do you think the level ot ~ocial services would be higher under a Conservative Goyemmant or a Labour Goverrment? (CODE BELOW)
Q9 Do you ttl1nk the aver~ person's talr:eboIIe pay atter deductions would be higher under a Conservative Goye~ent or a Labour Govern.ent? (CODE BELOW)
QlO Do you think there would be acre "trikes under a Conservative Goverrment or a Labour Government? (CODE BELOW)
011
012
Do you think pen"ioners would get • better deal under a Conservative Govern.ent or a Labour Government? (CODE 3ELOW 1
Do you think the standard of education would be higher under a Conservative Govenllllent or a Labour Govern:nent? (CODE 9ELOW)
~sr. ,,, - '. JNl.Y TliOSE .RO SAW 3PCADC}.5' _,,57 )fICin":', C~["I1S ~ "1";:: ,) 19
~15 Do IOU ..... Del'" the ~(, I vha a;.pearecl in the b~.deut"
-:my !!.nn J 1.:1 Ca.l!&,!han 'Ucnaal -::xlt
~ov -Ilt:lnlIY )ln1.:1 ~!la.I.!lY
Mlcnall "ue.!.t:"1 jlO"'r.y ,{""", 'loy ~eQIC_n.:l
11J.1 <_'noc:~
,l.u.sU, '!l:enell :lavid Qv.n F'l"'snCl.:l ~ f:.
J 1& ill'" _::II'"
Cooc:' .. ~U"k_nson
'.elr .3hol"'~ i)lvid .3tlel 'lor':l!an -Iooie ';1_ ... _oUI 1od;.-, '11"" '1II"'!:II.I"''!!' -hatc,el'" ~.l!.!am ~h1_.1Iv
~MI ,:,hll"!'Y H!.,I..~' J "I ... 1'.rI;lI-E :~ J. U lG " ..... ,
Jon ~ '<1"1"""
, )
. ~
-, )
( , (44) , , -, "
3 ,
~ ~ l!2.....fllLf QK Q16 Would you say, on .Jlila,.,"'~, you ?rices (06) -----------1----2------3----:-~-~4t=3~4~~ thought the t.."C,r4ucast W&!!I very good, ~ood Unenployed (07) _______ 1 ____ 2 ______ 3 ____ :_4 35 average, poor, or very poor?
io~;~cx::r;!~e70~ie~-::i::::~::::::t:::::~ ~~ Vep"y good ------------------------- 1 Strikes (010) _________ 1 ____ 2 ______ 3 ______ 4 38 Good ------------------------------ 2 Pensioners (011) ______ 1 ____ 2 ______ 3 ______ 4 Average --------------------------- J
43/
44
Education (012) _______ ' ____ 2 ______ 3 ______ ~ Poor ------------------------------ ~
Jery ~oor ------------------------- 5 45 Q13 Do you feel the partie3 haye engaged in Don't know -------------------------E' ____ +-__ __
too lIuch "langing during this caapaign? Q17 Would you say, on balance, you IF "YES" Who do you think: U lIost to thought the pre.eentat10n W~ very goo!!, blame for it? MULTICODE OK scod. avep"age, poor, or veri poor? No ___________________________________ , Jery geed -------------------------
Ye" Con"erJiiltlve Party/Mrs Thatcher _ 2 Good ------------------------------ 2 Ye", Labour Party/Mr ~oot ------------ 3 Average --------------------------- J {es, SDP/Mr Jenkins __________________ 4 Poor ------------------------------ ~
fe", SDP/Ll.beral Alliance ------------ 5 Very poor ------------------------- "' !es, Liberal PrrtYI~r ~teel __________ 0 Don't know ------------------------ :" ____ 4-_4~6~_1
")\.'. Oi:l-aY" _ .. - ...... - ........ - - - - - - 7 41 Q18 Now, could you please tell lIIe DOl1'+ t<.1"'IOu) _________ .. ___ • :_~.';"' ____ --I whether the broadcast ..,aoS very, fairly,
- not~very, or not at all (~EAD
Did you happen to .ee the Party Campaign 0U- SACH OF '. 9 C 17 'Ioc broadcast on television last night?
IF "YES" Which Party was it for?
No T GO TO
{es, Conservat:!.ve
i}oo Y!!S, Labour {es, L~b/SDP 70 !e~, other Yes, Don't remember/DK
Q '!!.
Q'5
42
~a_r- 'lot a.t
~~ ~ all. J" 47 3 Believable ---1----2----J----~-=-=-=-~~--~_,~~
~ :~ter~~ting __ 1 ____ 2 ____ 3 ____ ~: ___ ; -uS
= :r-ttac!n~ ---1----2----3---------- ~9
ASK ALL
Q19 ~h1ch party did you vote for i~ tre lmst Ge~eral Election 1n ~ay, 1979? H" IOU did not vote at the last election
---"-----------------------------------------------------r------\ or you can't r~ember which party you voted for, plea3e say "0
!7-rs ~QR'~ :S :olE ?ROP~'lTY Oi' '1AP~E:1 \?: )P!'HC,: ;;:;S:::rlRC; :~IT:::cN~TIONhL i
:o~~er'atiJe -- ____________________ _ _ acour ----_________________________ : ~_oer~_ -------____________________ _
Jthe r ------------------------------ ~
)ic ~Ct lo:e ----------------------- = 1e~u~e= ---------___________________ ~ 50
26
/'t;bSN
n/2232/15 I ; -<5)
I E'ieldwork Thurs 2nd June I'p15 IELECTION ',,3 - "L ~l 15 [
5er-!..a.l 'To
(--10)
iIIe ................... ........... • ... ~.. .o ........... .o .... .o ... .o.
=~ss ..... .o ...... .o........................ ...o .......................... ..
Name: .................. ..
Numbe,. I I I 1 11 12 13
11/ 13
---4--1
. . .. .. .. . .... .... .. ............ ..
ISHOWCARD A I Cll Which of these parties do you
tbink you will vote fo,. at the Gene.-al Electioo 00 9 June? (CODE BELOW)
I IF "U!lDEC:DED" ':lP "REFUSED" ~S.(
X Mala - 1 F'!!!lale 2 14 Cl2 Which party a.-e you most inclined - - to :support?
e 18-24 ------ 1 15 Cll Q2 25-34 ---- 2 35-39 --- 3
(22) (23)
40-44 -- 4 45-54 - 5 55-59 -------- 6 60-64 --------- 7 55+ ----- 8
Con:serva C1 ve ---------- 1 1 Labour ---------------- 2 2 SDP/Liberal Alliance -- 5 GO 5 Scot/Wehh tlat -------- 6 TO 6
~~oacion of Head of Household Oth~r -------------- 7 Cl3 7 Would noc voce ----- 9 8 U!ldec~ded ------------ 9 GO 9 Refused ---------- 0 TO 0
ass AB - - 1 16 '=12 rom Cl -- ---- 2
love) C2 ---DE - -- 3
------ " ISHOWCARD B I
~-+---4
,rk' ng Scatus
,u-cime JO hrs+ --,----.--- 1 crt-c!me 8-29 nrs ----,--- 2 'l!!IIoloyed -- 3 oncmically inactive (eg retired/
17
housewife/student etc) -----:..!"--l---l
03 How likely is it that you will ~et Elon~ to vote in the General Election on June 9?
Certain not Co voCe ----------- 1 Not v~ry-rrkely to voCe ------- 2 Cluite likely to votp ---------- 3 Very likelv to voCe ----------- 4
2:(
2~
)using :'enurs Certain to vote -------------.=-=-~5-+ __ _ ,ying on a iIIortgage - ---- 1 10 oUC:-ighC --------- 2 1l.;.llcl1 tenant ----------- 3 'ivace taDant ---------- 4 he!" 5
~ace Union '1e'T.D!!r
{es ------.--.------------ 1 tlo ---.-.------ 2
18
19
---+---1 uld.!'"en uncer ! 6 in !louse"old
1.es -----------___ i
No -----------------.;-;...---I--t
y~s --------------______ •
No ------------------- 2
Cl4 I am ~oin~ to read out s~e stacements about politics in Britain today, and I would like you to tell me ~hether you agree or disagre~ with each (READ OUT) , D1.5- Neither,
The ConservaU"" Party only looks aftpr the interests of ics own suooorters, not the interests of
Agt ee Agree CK
all people ---------- 1 --- 2 ---_-__ 3 __ +-_2_5_
Mrs Thatcher genuinely cares about Chp wel-
, fare state ---------- 1 --- 2 ---- 3 25 '!~ !lc 'IE DlC"."]):: ~.{C:HJJ~E tI.u~E)
27
. - ; am gOlng to reac. QU:: a l.lst of pr-oblerrs -faclne; Britall1 today I woule llKe you to tell me whJ.ch Party you thlnJ.,. has the best pollcles on each oroblpm First of all I ~- -\ .:. ........ :)"-u, ,-:5: :
_!!:ll SJ':l
f2!l .=!£ 1,1;. O';.h. Nc'1~ 2.(
The econCIDY 1 2 - • 3 0 -Cost of ll.vlng , 2 3 4 ; 0
Ind~trlal relations I strikes , 2 3 4 5 c
Unemployment 1 2 .
" 5 c -National Heal tb Service 1 2 3 <. •• 5 c Ruclear di3armament 1 2 3 " 5 c Education , 2 3 4 5 6 CoIIDon Harke t. ,
2 3. 4 5 6
06 Do you think any of the parties are making pn::a1.ses wh1ch the country cannot afford? I~ YES .~1ch ones? What othe~? ML~TICODE OK
Yes, CC)nservatlves 1 Ye~, Labour 2 Yes Liberal . . 3 Yes, SDP ". . .. 4 Yes, SDP/Liberal Alliance 5 les, SNP/Plaid CymrtJ . 6 Other (WRITE IN & RING "7") 7
Yes, all .. 8 No, none .. 9 Don't kno .. 0
27
28
?o 0 1
IT <4
35 , Did you bappen to see the Party Campaign broadcast on telev~lon last night? IF 1IYES" Which Party was it (or"
No
Yes. Conservative ~e5, Labour !es, Lib/SDP le~, othe'"
GO TO 012
:19 .. auld you ~ay, on balance, you thought the broadc8!!It was very good, aver~~, poor, or very poor~ \le"'y good -----------______________ 1
Good ----------------------------__ 2 Ave"age -------------------------__ 3 Poor -------------------- __________ 4
Ver; poor ------------------------- 5
good
3 0 !e~. Don't remember/DK
36 f-- 'on't know ------------------------~6 ____ ~--~
AS': (;18-11 ONLY 7HOSE WHO SAW 3ROADCAST LAST ~IG'!T, ~THERS GO TO 0 1 2
a8 Do you remember the rISIIe(s) who appeared in the broadcast?
Tony Senn Jim Callaghan '.1ichael Foot Roy liattersley De"l~s Healev ~i=hael neselt1ne Geof"rey nOwe Flov Je"k1"'ls ~ell {In''lock ,l.usti" M1tchel_ ::lavid Owe" Fri!nci~ ?'Im
",-!,: :"::0'" ~~... earK_~;;::;""
::~te"" S .... ore ::a ... _: Steel. 1,: ..... :."1 :e!:lo_: I!. ___ a!!! i.:loge-!;
'.( .. ~ va"'gare,: -:''''at~her I __ l':"am ·n·_tela' ....
v ... s Zhi"'l~y N~ll::'ams
:::,e-- \ l"t~I::: :~ ~ R:"IG '::'"
::'-': kl"ow
Q 1 0 Would you say, on balance, you thought the pre~entation was very good, good, average, poor, or very poor'
Ver; goc~ ------------------------- , Good ------------------------------ 2 Ave"'age --------------------------- 3
40 Poor ------------------------------ ~ le-: Door ------------------------- 5 )onit k~ow ------------------------ ~5C_ __ _+----~ ell Now, could you plea~e tel.l me whether the broadc~t was ve~;. fairly, not very, or not at all (?EAD OUT EACH OF ~. 9, C)~
F"air- rlor. 1-lot at
Dr 41
a Believable ---1----<----.----"~--~-~-~'~_4~~~ ~ Inte~e~t_ng __ , ____ 2 ____ ~-_---.--~-~-~-~'~ __ ~~42"_~ c I--_tat_~g --- ----2----:-----:--:-~-__ _+~"~:~4
ASK ALL I J12 ~h1ch partl did you vote for 1'" ~he last General EleC':.l.on 1l" Hav, 1970 "
I~ IOU die not vote at the last elec~_on or you can't re~e~ber wnich part! yo~ voted f~r, olease say so
:ol"se~la~1ve -----------------------_2Dour ----------------------------- - PUNCH ~~Dera~ ---------------------------- _ :the'" ------------------------------ , J~: jar. J~:e ----------------------- ~ ~e: J~e~ ---------------------------- ~
ING SK:~
TC CO'
150
28
!C D I/2232/16 ( 1 --5 )
neldwo~k ELEcn N P16 Se~~ .. l ~o
17-101
rl.llll! ••
~a.'nol!.~"l$
Jcint
.. . . .. . .. . .. . .. .. .. .. .. .. .. .... .. .............................................................. . . . ... ............. . .. .. ......... . ............... . .
If .... e: .•.••...•.•.••••...•. I SHOWCARD J
01 Wbicb ot' these parties do you tll1Dk you wUl vote Cor at the General Election on 9 June? CODE 3ELOW N .... t:e~ I~-L.I--:.....J...I _...JJ 111
11 12 13 -:--t-.:..:13:'I[::JL::!!!!~~~]!!::::::l~~!E~D I IF "UNDECIDED" OR "RE!'\IS£!l" ASK I ----.------ 1 14
,,,,,,ale ------ 2 -";;'-4--18-24 25-34 35-39 40-44
---------1 ----_._----- 2 3
1S
------------- 4 4,-5~ ------------------- 5 55-59 ------------ 6 50-64 ----------- 7 65 .. ------------ 3 -=---1--
02 Wbich party are you ,""at inclined to suppo~?
01 02 (22) 1231
Conservative --------- 1 1 Labour ---------------- 2 2 SDP/Libe~ Alliance -- 5 GO TO 5 Scot/Welsh Nat -------- 6 03 6
Othe~ ----------------- 7 7 Would not vote ------- TOO 8 Undecided ------------- 9 GO TO 9
GO TO 03 221
23 GO TO OS
ReCused --------------- 0 02 a Jc:~catlcn of Head of Household 1~~~~t1 ~ ALL WHO SP.:LlJ:lID A PARTY AT 01/02 I
Class If~m
above I
AB --_____________ 1
----------_._- 2 3
16 C1 C2 DE ------------- 4 -"'--+--
.10!"'k!.ns Status
:'Jl:-t!.:ne 30 .,~+ ------------ 1 Pa:-t-t:!l:le 8-29 ~rs --------- 2 Unemployed --------------- 3 Sc~~cmically inactive (eg ~et1red/
17
ncu~ewi~!/student etc} -----------~4~ __ ~---
6uy:!.ns on a ",o~tg~e -------- 1
Own out~ig~t ----------------------- 2 C.JU.'1,C':.!. tenant -------------- .3 2ri"ate ce'lant ------------ 4
18
03 Have you det'initely decided to vote fo~. • IPARTY NAMED AT 01/0210~ 1s tbere a chance you aay change your "ind?
May change ~1nd ------- 1 GO TO 04 Def1nitely decided -- • GO TO 05 Don't know ------------ 3
I ASK rHOS. "HO MAY CHANGE MIND I !SHOWCARD !
Q4 It you do change JOur sind about voting fo~ • IPARTY AT 01/02) wh1cb party would you vote tor instead?
Conservative -------------- 1 Labour ---_________________ 2
SDP/Libe~al Alliance ------ 3 ScotlWel!lh Nat ---------- 4 Other --------------------- 5
24
25
-----------------~J_+_- 1 .. -=-_..., ! ASK ALL!
Would not vote ---------- 6 Undecided ----------------- 7 Refused -----------------:...,:8:....-+_---4
r._ II:
!es 'le
___________ 1
---------~ --4--
!~.! --------------- 1 '10 --------- 2 -.,;;.-+--
Y!!S _______________ I 2i
~c ---------------- Z
''\= :.~:_"':.:: :::X':rA:IGE: ·TAl-1E:)
.:. - :e ..... :e· ... er 1130e
ta:e 0~ Ir:":I! .... r1e .....
05 Do you th1nlc tile Labou~ Party ..,uld do • better or a worse job than the Coasern.ti ve!l on unemploJlllent 1t tbe,. .... ~-1n pow~
aetter ----________________ 1
Neither- better n.or worse -- 2 Worse --------------------- 3
26
Don't know -----------:.-.,;4:-...J_--'
29
06 \Ib1ch political Darty do you think • • (READ ou:: 1
.1 bl
cl
d) e)
13 best at keeping lt5 promi~es1 has tbe best team ot' people to deal with th. country's problee:o? bas the most concern for the interests of people I1Jc:e yourself? i:!I IIOst likely to lIIprove your standard. at' living? 1s IIOst likely to govern in the nat10nal interest?
Promises People Concern StandArd of livins:
Natlon2._ lntere.s:.
( 27) (28' 129 ) '30 ) (31 )
Co Mervatlve ----------- 1 La hour --------------- 2 U beral ------------ 3 50 P --------------- 4 S/l PIUberal Alliance --- 5 Ot ber ---------------- 6 11 1 equal/Hone ----------- 7 Do n't Icnow -------------- 8
07 What issues do you think the General ElectioD vUl be about? DO NOT PROMPT CODg agLO-W-
08 What lssue~ do you think the General. Election shou1d be about? DO NOT PROMPT
07 Will
be (32)
08 Should
be
(34 )
Common Market -------------- 1 ------- 1 Defence -------------------- 2 ------- 2 Di~armament/Nuclear
weapons ------------------ 3 Hou~lng/rate~/rent --------- 4 Immigration/race relations - 5 Law & Order ---------------- 6
------- 3 ------- 4 ------- 5 ------- 6
-------------------------------------
1 ----- 1 ------- 1 --------- 1 2 ----- 2 ------ 2 --------- 2 3 --- 3 ------ 3 --------- 3 4 --- 4 ------- 4 --------- 4
5 ---- 5 ------- 5 --------- 5 6 ---- 6 ------- 6 --------- 6 7 --- 7 ------ 7 :==::::== ~ 8 ----- 8 ------- 8
Qll Do -.. !"I!II._IMt' the ~(I) or .... :MOpll ..., ~ I.1l the broa.ocut? (38)
r,1' !enn • ..11 :allqtJln 1'~.::,ae1 "~t ~oy -Iat:I""SLI1 ~II"-I 'I ... lIy 1'11.:: .... 1 i.'Il. lnl JIo, ..... y 'IOWI ~o., J enll:_"\S lIe:!.l (-Mocll: 4u.1t_'" ":':cn.ll. :lavia )wIn :l'rv\C_3 'ytI
J!.a ?r.:HO C-c1- • Jrlc1.."130n ~·tel" 3ror!ll :laVl:! ,3t.e1 lor-::=an ~Ioblt .U ... 1_ 1adl!!:.-S '11"3 'l.ar!Vet ~hatcb.1I" "1.ll!. .. .rtl1 ~e!a1of i'!1"'iI 'sh1rl'7 "111103 Ot"ler t_iU-t :., 5. IIIRG ~O~l
27/ 31
-'
Nathnal Health Service ---- 7 Nationalisation ------------ e Northern Ireland ----------- 9
-,..----- 7 ------- 8
, 38/
------- 9 Pensions ------------------- 0 ------- 0 Price~/inflat1on ----------- X
_ School~/Educat1on ---------- Y (33)
------- X
Taxati~n -------------------Trade Unions/Strikes, etc --Unemployment ---------------Other-----------------------Don't know
------ Y (35)
1 ------- 1 2 ------- 2 3 ------- 3 4 ------- 4 5 ------- 5
09 Do you feel the parties have engaged in too .ucb ~lang1.ng during this c_palllD7 IF YES Who do you think is .cst to bl..e for it? HULTICODE OK
No ----------------------------------- 1 Conservative Party/Mrs Thatcher -Labour PartylMr Foot -----------SDP/Hr Jenkin~ ---------------SDP/Liberal Alliance -----------L1beral Party/Mr Steel ----------
2 3 4 5 6
32/ 35
Yes, Yes, Yes, Yes. Ye." 'ies, Yes,
other Don't know
7 36 --------------_--_-_--...;-"'-;..--,8'--+_-1
010 Did you happen to see the Party Campaign broadcast on televi!!ion last night? IF "YES" Which party ... as it ror?
No ---------------------______ 1 GO~ ______________________ ~TO IS
Conservative ------------ 2'l--'-Labour ------------------ 31 Lib/SOP ----------------- 4 GO TO
'ie!!, Yes, Ye~, Yes, Yes,
37 other ------------------- 5J 011 Don't remember/DK ------- 6
--"--...1..---1
THIS fORM IS THg PROPgRTY OF MARKET & OPINION RESEARCH INTERNATIONAL
:Ion t. .mow _,-' _--1-,3,-Q_
012 Would you .!lay. on balance. you thought the broadc&!!t was very good. good average, poor, or very poor?
Very good ------------------_______ 1
Good ------------------------------ 2 Average -------------------------__ 3 Poor -_____________________________ 4
Very poor ------------------------- 5 40 Don't know -----------------------'....9.6_.,..;.:._ 013 Would you .!lay, on balance, you thought the pre.!lentat10n was very good, good, average, poor, or very poor? Very gee4!f ------------------------- i
Good ------------------------------ 2 Average --------------------------- 3 Poor ------------------------------ ~ Very poor ------------------------- 5 41 Don't know ------------------------ ,6C-_i-___ C14 Now, could you please tell .e whether the broade~t lie,., verJ. fairly, not very. or not at all (READ JUT SACd Jf ~. B, C)? Not
rair- ~ot at Ifer'~ very all Dr
• 3el1evable ---1----2----3----4----3 b Interest!ng --1----2----3----4----= c :rr1tat1ng ---I----2----J----~----=
I AS( AU. I Q15 Which party did you vote ror in the lG.!lt General Election 1n May, 19791 It" you did not vote at the last election or IOU can't remember which party you voted for, please .!Jay so
42
43 44
Con!)er-ratl.ve ---------------------- I = 10 2 -aoour ----------------------------
~1~eral ----------------------------J OJU~
50 Other ------------------------------ ~ uij 10~ 'o~e ----------------------- ; ~ef~~ec ---------------------------- 6
30
/tblS/' 'r, 2232/17-
( ,-6 I fieldwork SATURDAY 4 JUNE P17
~~E~LE~-~C~T~IO~N~'~~~~L~L-;'7;1~~ _ _ Se~:~, .. := 1 10
-. (--101
ne
Name:
~umber
11 12 13
"Iai= -- 1
11/ 13
Femaie ---------- 2 -.,;;.--f----i 18-24 ----------- 1 25-34 ----------------- 2 35-39 --------- 3 40-44 ------------------ 4 45-54 ----------------- < • 55-59 ------------- 6 60-64 ------------ 7
55 .. ------------- 3
cucation of Head of ~ousehold
,>.3 ----------------- 1 C1 -------------- 2
15
16
SHOWCARD A Q1 Which of these parties do you
think you will vote for at the General Election on 9 JUDe? ICODE BELOW I
C2 Which party are-you ~ost inclined to support?
<J1 :::12
1221 (231
Conservative ---------- 1 1 Labour ---------------- 2 2 SOP/Liberal Alliance -- 5 GO 5 Scot/Welsh Nat -------- 6 TO 6
Oth~r ----------------- 7 OJ 7 'tlould ~ot 'fote -------- 9 B Undecided ------------ 9 GO 9 Refused -------------- C T~ 0
')2 ass rom
,ovel C2 --------------- 3 !SHOWCARD B DE ----------- 4 ----+---1
Jrk.:!..ng Sta~u.s
'll-t1Ine 30 \irs .... -------------- 1 lrt-t:me 8-29 ~rs ---------- 2 'emcloyed -------------- 3 oncmically inactive leg retired/
17
r.ousewife/~tudent etcl _________ • __ 4 __ ~-~
'uSi!1,g :'e!!uI"'s
Q3 How likely is it that vou ~ill ~et alon~ to vote in the General Election on June 9?
Cert~in not to vote ----------- 1 Not very UI(ely to vote ------- 2 Quite likel V to 'fot .. ---------- 3 Very likelv to vote ----------- 4 2" Certain to vote -------------_-_-~5_;----
lying on a 'nort"",_-age --------- 04 n.. ___ b t r ,-- ha ~~ t e pas ev wee~, ve you
,n out"ignt ---------------- 2 ••• RE:AD OUT STATEMENTS aELOW ~\...LIlcl1 te'1ant ----------------- .3 AND If "YES" A.SK Which party was "':.vat.e ta'1ant --------------- !... that? ~e~ ----------____________________ =-~5 ____ ~--~I~M~U~U~I~0D0~~E~OK~~1 Ubi Can't
~_ '1<:
[es ----------------
No ---------------------- ~ ---f----i
Yes ---------------------~T'J ____ ._____________ _
""';;'-+---1
y~s -----------------___ _
No ---------------------- ~
(i3 IlIC ..... "t::: ':::\.'::~A11':E NA1~E)
.) -- ..,. porty )Dllt1cal. bt_ .. ... TV ' l--2--3--4--'--6 ....,;' __ -1,,2::;.' __ bl_...,~ )Dllt1cal. bt_ .. ... mdIo l--2--3--"--'--6-__ -';...._+-2_6 __ c I _.., )Dllt1cal.
-~ m billbaEtIs 1-2--3---4-~ .. -6-;;;-;;;;-"-'_-t_2""7'_ d I _ ..., )Dllt1cal.
leaflets !K ~ your ~ _____ l_2 __ 3 ___ 4 __ ' __ ~ __ _" _ _j-?-8-
e ) been c:al.led m by
• I .. _uti" Dr a"Y' )Dllt1cal. porty ----l--2-3----l--'--6:;;--;:;-;,:, _ _jf-2-9-rJ nr:ooi __ ..u .. ! to )Q.I persortily rn. ..., )Dllt1cal.
30 -_ _ ____ l __ 2 ___ 3_4_'_-6:-_' __ I-' __ 9 I __ .., )Dllt1cal.
~1n ___ ~</_.,.~"'- ___ 1 ___ 7 ___ 1 __ -4 ___ ,,)_ .. -...<; __ 7 31
31
15 Do you think prices would go up faster under a Conservative Government or a Labour Government? (CODE BELOW)
l6 Do you think there would be 1I0re people unemployed under a Conservative GovernlIent or a Labour Government? (CODE BELOW)
l7 Do you think the level of social services would be h1.gber under a Conservative GoveM1lllent or a Labour Government? (CODE BELOW) _
l8 Do you think the average person's takehOlle pay after d~ductions would be higher under a Conservative Government or a Labour Government? (CODE BELOW)
l 9 Do you think there would be more strikes under a Conservative Government or a Labour Government? (CODE BELOW)
1'0
I I
Do you think pensioners would get a better deal under a Conservative Government or a Labour Government? (CODE BELOW)
Do you think the standard of education would be higher under a Conservative GoveM1lllent or a Labour Government? 1 CODE BELOW)
~ Lab No dirf OK
Prices (Q5) -----------1----2------3------4 " Unemployed (~6) -------1----2---.--3------4 33 Social services (07) --1----2------3------4 14 Take-home pay (08) ----1----2------3------4 35 Strikes (09) ----------1----2------3------4 36 Pen~ioners (010) ------1----2------3------4 37 Educat~on (011) -------1----2------3------4 38
,12 Do you think any of the parties are making promises which the country cannot afford? IF YES· Which parties? Which others? I HULTICODE OK I Yes, Conservative ------------------- 1 Yes, Labour ------------------------- 2 Yes, Liberal ------------------------ 3 Yes, SOP ---------------------------- 4 Yes, SDP/Liberal Alliance ----------- 5 Yes, SNP/Plaid Cymru ---------------- 6 Other (WRITE IN & RING '7')
------------------------------------- 7 Yes, all ---------------------------- 8 No, ~one ---------------------------- 9 Don't know -------------------------- 0 39
<::13 Did you happen to see the Party CaDlpa1gn broadcut on television last night? :F "YES" Which Party '.18:5 it (or?
'Ie
[e!! ,
!es, les, !es. !es,
Con~er.,ar.::.le
:'aoour Lib/SDP other Jon!: ~e~emDerl~K
::;0 70 ']19
70 )14
C14 00 IOU r~ber t.tlll ., ... Csi at' t"le 1=801:11. wno :aoopearea 1.n. t.b. broacIC3.3 1:"
':':In., 3eM J!.ca ~allqnan "11::!lae.1 :"~C ~oy ~3.t;!.rshr
:lenlJl .Ie&1e., ~1::oaal i.s.lt~.
G.a(~re., !lowe :tor ,Jenkin2 'I.U <lnnoc\c .\u.sr.'!.."l ~1tchllll Javid ')wen ~I"anc!..s ?'{ID.
J.I.:1 '"!Ol''' Cltc:!..L. ClUIt....n30n
~~t.r 3hol'"' David 5 .. ,,_1 llol"llllaft .... obit ..'1.111am ;tOd~.""3
Mrs ~.rsaret ~tc~er ~illl .. ~h1:elav ~r5 3h1r~.y ~1l11zns Ot~.r (',fflI7t :'1 II :t!NO
Don '': \enOIil'
"a",
(41 )
1 J
l 1
"
(~2)
2
, l ,
015 Would you say, on balance, you thought the b~oadc33t was ve~J good, good average, poor, O~ very poor?
Very good ------------------------- l Good ------------------------------ 2 Average ~-------------------------- 3 P~or ------------------____________ 4
41/' 42
Very peor ------------------------ 5 43 Don't know -----------------------.-£6 __ ~~~ Ot16 Would you say, on balance, you tbought the presentation was very good, good, average, poor. or very poor?
~ery ge~a ---------.--------------- 1 Good ------------------------------ 2 Average --------------------------- 3 Poor ~------------------~---------- 4 lJery poor ---------------------- 5
44
Don't know ---------------------- ~6~ __ ~-1 C17 Now, could you please tell IDe whether the broadcast was very, fairly, not very, or not at all (REA~
OUT EACH 0, A, B, C)? Nor.
'='a1r- 'lor. at I/er'l-lZ le"'Y!2l ~
3 3elievable ---1----2----3----4----- 45 b !nte~est1ng --1----2----3----~----~ 46 c :r~itating ---1----2----3----4----~ 4~
I ASK ALL I ~18 Which part7 did you vote ror 1n the loSt General Election in May, 19791 It'" you did not vote at the last electlon or you can't ~~m~ber which par~1 you ~ated f~r, pleas~ say so
-::onse .... ra t:. 'Ie ----------------------_abc u - ------.... .!.beral -----)the'" -------
-------------------
, AIDl-2 rn:;J SKIP 10 " (J)tlMl
)1d no;: loce ~e!' ... sed ------~ -5 50
Jon': (now/Canr~ ~~~e~oe~ ---------- ~
I"'" .... e :'''''\''"'H 1."'lJ. ... _1'1.
!!t 'JP!'IICtl
IS ~~E ~~OP~~T! QF ~ARKET
~~SE4RC;: :':T.s~~:A:'~O~IAL-
I
32
Fieldwork SUNDAY .JU. __ N .. E. _5 .P18 ~e".~_ 'I: ;J::- '2232/18 - , , JElectlon ' 93 18 J ,
- - Poll ,- " - " - -.a"'le --~aa"'ess
.
i I Qb8~rcillMs~ 01 parties do you thlnk 3~'T:>l:. '1;:: lane
I you will vote for at the General
:.0:, ... - Election 9 June? CODE BeLOW i ! :
, on -- ~lur':Je'" , i ,
! 1 i / II" "UNDECIDED" OR "REFUSED" ~S~ I
i 1 ,2 . , i ~ '. 02 Which partv are you most inclined
3e t""a~e -------------------- . '0 suop,... ... t? 1 c - :ernale 01 02 ------------------ ,
.(221 (231
1 E-21, i Conservative -------- 1 1 £ ------------------- -, 'J T....abour -------------- 2 2 25-3" ------------------- 2
SDP/Lib Al118nce 5 GO 35-39 3 ---- GO TO 5 ------------------- Scot/Welsh Nat 6 03 6 TO ~O-44 4 ------------------------- 03 Other --------------- 7 7 "5-5" ------------------- :;
Would vote 8 TO O~ 8 GO 55-59 6
not ------221 ------------------- Undecided 9 GO TO Q TO
60-61, 7 ----------- 23 ------------------- , Refused 0 Q2 0 05
65+ 8 ----------------------------------~SI( ALL WHO SPECIPIED A PARTY AT!
)ccupatlor of Head of Household 1/02 03 If you thou~ht (PARTY MENTIONED
- . . AT 01/2)had little or no chance of wlnnlns;z;, how likely would
~lass AB ---------------------- 1 16 you be to consider votinl; for :rom ~- ---------------------- 2 some other party? Would you ~,
~bove ) C2 ---------------------- 3 be .•. (READ OUTI DE --------------------- 4 Verv likel v to vote for
another party ----------------- 1
10rklns: Sta~us Fairly likel v to vote GO for another party ------------- 2 TO
ull-time 30 hrs+ --------------~-- 1 17 Not verv likely to vote 04 )aY"t-tin'e 8-29 hrs ----------------- 2 for another party ------------- 3 Inemployea ------------------------- 3 OR Not at all likely to 'conomically ~nactive (eg retired/' vote for another party 4 GO --------
5 b~ 24 housewife/student etc) -------- 4 Don't know ---------------------louslng Tenure A3~ THOSE WHO MAY \lOTE FOR ANOTHERI
PARTY (SHOWC~RDAI )uy~ng on a mortgage --------------- 1 18 04 If you do decide to vote for Jwn out~i5ht ----------------------- 2 another party, which will it be? 'ounc:.l tenant ------------------- 3 Conservative ------------------ 1 '''''ivate tenant --------------------- 4 Labour ------------------------ 2 the'" ----------------------------- 5 SDP ILiberal Alliance ---------- 3
Scot/Welsh Nat ---------------- 4 '''''ade Un:on ~lember Other ------------------------- 5
Undecided --------------------- 6 25 Yes ----------------- 1 19 Refused 7 No --------------------------------------------- 2 IASK ALLI
-hildren under 16 in Household
ISHOWC"J!D BI les ------------------- 1 20 Q5 How likely i,. it that will No you ---------------------- 2 get to vote in the General
eleohone :!..rl HOlI'e Election on 9 June?
Yes --------------------- i 21 Certain not to vote 1 No ---------------------- 2 Not very likely to vote 2
el No Quite likely to vote. 3 . Very likely to vote 4
NB INCLuD:: EX Sri AN G :: NPJ'SI Certain to vote 5 ' 28
'1te""Vlewer t" a'1-a
'1 te""Vlewer NQ-ber .. , at.e o~ Inr.er.J:e"" .. 33
06 I/b1cb po11tical. party do you th1nl< I\~ JUT
.1 1..3 !J4at at kelt91nC Us p~.13es? bl · au tbe beS t t.. ot people to d.eal. wi tb the
country's probl..a? el · bas. the IIOIIt CODem tor tDI 1Dt.erata ot -pl.
11ka ,ouroe= . , .11 · · . 1a _t llke17 to 1a!>rovtt your s<aadard or 11 rtac? I .1 · • __ 1a .. t l.1ka1.y to .,wera in tt. nac10aal 1nt.erac1 • ,
Standard Nac10naJ Clrom1aes !.!2E!! CO"1cem of li.v1ns !.nt.res
'VI I2BI 1291 1301 1311 C'on5en'&t1v .. , ---, - , ---, , ~u,. 2.--2 - 2 ---2 2 Uboral. 3--3 - 3 --- 3 3 50F
• ___ 4 --- • --_ 4 4 SDP/Uboral Alliance -- 5--5 - 5--5 5 Other 6-6 - 6--6 ---- 6 271 .lll equal/neD. 7--7--7--7 . 7 Doa"t klXN 9--9-9-9 9 31
~7 r ., &D1lJc: to r..s out. • lUc at probl_ t'ad.n& artta1D today. I IIOUld l1ka ",.. to tell .' vII1ctl Part7 ,.,.. tII1DI< baa _ bat pollC1_ 011 oacb paobl-- ~oe all.. . · II2Ill OUT = ,- ·
Ub/SDP
~ .!:!2. A.ll1ance £E!!! !2!!! ~
-~-, --2--3 4 --- 5 < 32 . epet o~ l1Y1nc -- 1 _ 2 __ )
4 __ 5 6 }}
lIIdwItr1aL .... tioaal 34 atl"1lla , --2--3 4--5 ,
U-pJ._t 1 --2- 3 4-- ,- 6 " •• ticaaL. ~tI1 Scorr1c .. , --2 -- 3 4-5 • 36
1IJcl...,. D'· nt _ 1 -- 2_' 4 __ 5 __ 6 37 ~CID , - 2--3
4 ___ 5 c-_- 1_ 2 3 4 5 'I, -J>
. , to read out some !tatements people 1'm going
Q9 00 you feel the parties have engageo in have made about politics In Britain today, and I would lIke you to tell me whether you agree too much slanging during this cam-
or disagree with each (READ ()JT ) paign? IF "YES" Who do you think 015- Nefrl<er is most to blame for it? Agree agree IIoU. TICOOE I)( : It would help the economy to ·
over If the Government consult$ No ------------------------- 1 h the:union. on policies to do Yes, Conservative Party/ h ea~. erice! and Investment---1----2------J leO Mr. Thatcher --------------- 2 The ris! 1n crime Is largely due Yes, Labour Party/Mr ,oot ------ 3 the high level of unemployment-1----2------J 41 Yes, srP IMr Jenkin. ----------- 4 -It will be ~.d 'or Britain if Yes, srPlLiberal Alliance ------ , Conservative Party wins a large Yes, Liberal PartyIMr Steel ----- 6
'OItty In the General Election--1----2------, 42 Yes, other ------------------ 7 49 The Goye~ent should introduce Ye5l~ Da'I't lenow -------------- B Itrols to limit the- amount or ti.h money being inve.ted oad ---------------------1-----2------3 43 QI0 Which party did you vote ror In the There is no alternative to the last General Election In May. 1979?
'sent Govemnent' 5 policies 1 f If you did not vote at the last are to control inflatlon 44 election or you can't remember which
j reduce unamglgx~nt -------1-----2------, party you voted ror, plea!e say !o The National Health Service in langer j~ Mrs Thatcher 4' Ccnservative - -- -- -- ---- - -- - -- 1
1! th~ ;Jd;!lU ""n ------------1-----2------3 Labour -- ---- -- -- -- ---- - - - --- 2 The Government should spend Liberal --------------------- 3
ley on creating Jobs rather other ---------------------- 4 tn relying on private enter- Dicl not vote ----------------- 5 ~s!i to 1'jfi1 ~o --------------1-----2------3 46 Refused --------------------- 6 It Is wrong for Mr5 Thatcher
7 50 Don't know/Ccn't remenber ------exoloit the Falklands ror her 47
1 oolitical ~ains ----------1-----2------, Not enough I! being done by
ls Government to provide jobs 48 ;THIS ,
t SChool leaver! ----- ______ 1 _____ '------, ,DRM IS THE PROPERTY OF I MARKET & OPINION ! INTERNATIONAL
RESEARCH 34
,,-~- 2232/ 1 '3 -(1--":1 1
I Fieldwork Monday June 61 P19 Ser _ac No
EJ ect10Q '83 - Poll 19" (7 _, C' I
Name
Addres.!:
SaJrI D.! :. m:: 'Pv:.n t x
Name . .. . .. . ISHOWCARD A I 01 Which of these parties do you think
you will vote for at the General Number I I I : 1il Election on 9 June? CODE BELOW
13 IIF "UNDECIDED" OR "REFUSED" ASK I 11 i2 13 --+----lQ2
Sex Male -------------------- 1 Female ------------------ 2
18-2" ------------------- 1 25-34 ------------------- 2 35-39 ------------------- 3 40-4" ------------------- " 45-5" ------------------- 5 55-59 ------------------- 6 60-64 ------------------- 7 65+ --------------------- 8
Occuoation of Head of Household
Class ( from above)
AB ---------------------- 1 C1 ---------------------- 2 C2 ---------------------- 3
14
15
16
DE ---------------------- 4 ---'--t--i Working Status
Full-time 30 hrs+ --------------~--- 1 Part-time 8-29 hrs ----------------- 2 Unemployed ------------------------- 3
17
03
O~
Which party are you .ost inclined to support? Q1
(22) Q2
(23)
Conservative --------- 1 1 Labour --------------- 2 GO TO 2 SOP/Lib Alliance ----- 5 03 5 Scot/Welsh Nat ------- 6 6 Other ---------------- 7 7 Would not vote ------- 8 8 Undecided ------------ 9 GO TO 9 Refused -------------- 0 02 0
ISHOWCARD B I How likely is it that you will get along to vote in the General Election on June 9?
Certain not to vote ---------- 1 Not very-rIkely to vote ------ 2 Quite likely to vote --------- 3 Very likely to vote ---------- 4 Certain to vote -------------- 5
What issues do you think the General Election will be about? DO NOT PROMPT (CODE BELOW)
Econom1cally inactive (eg retired/· Q5 What issues do you think the housewife/student etc) ----------- 4 ---'--t--i
Houslng Tenure
Buying on a mo~tgage --------------- 1 Own outright ----------------------- 2 Council tenant --------------------- 3 Private tenant --------------------- 4
18
Other ------------------------------ 5 --:.-+----1 T~ade Union Member
Yes --------------------- 1 No ---------------------- 2
19
---+--1 Children under 16 in Household
20 Yes --------------------- 1 No ---------------------- 2 "":;"---,f----4
Telephone in Home
Yes --------------------- 1 No ---------------------- 2
21
General election should be about? DO NOT PROMPT
Will Should be be
(25T (27) Common Mar~et -------- 1 ------ 1 Defence -------------- 2 ------ 2 Disarnanent/Nu:lear weap:n3- 3 ------ 3 Houslng/rates/rent --- 4 ------ 4 Imn:1graticn/race relatims- 5 ------ 5 Law & Order ---------- 6 ------ 6 Nat1cnal Heelth Sory,.o ____ 7 ------ 7 Nationalisation ------ 8 ------ 8 Northern Ireland ----- 9 ------ 9 Pension. ------------- 0 ------ 0 Prices/inflation ----- X ------ X Schools/Education ---- Y ------ Y
(26) (28) Taxation ------------- 1 ------ 1 Trade lh1cns/Strlkes etc -- 2 ------ 2 Unemployment --------- 3 ------ 3 Other ---------------- " ------ 4
~21 23
2~
251 28
Tel No .....•..• Don't know ----------- 5 ---_-7-_-_5~ __ ~---(Nil INCLUDE EXCHANGE NAI"::) 06 Do you think the Labour Party ~~ __ ~----~--------------------------_r--_; would do a better or a worse job HEn Inte~iewer Name ~ the Conservatives on unemployment ~f !n~epViewer Number ~ •.. they were in power?
Better ------------------------- 1 Date of Interview .•. .•..• .. Neither better nor worse ------- 2
Worse Don't know
3 _________________ --_-~-_-~~~~2~9--- 35
c 7 Wb..1ch political party do J'Ou tbink READ OUT
a) is M.t at Iceepins its pro.1ses? b) • hu tbe best te. ot people to deal vitb the
country's probl.ms? c) has the ao:st cone", ror tbe interese.,; at -people
1ilee )'OUrself? d) 18 .,.t l1lcllly to iaprove your standard ot l1d.ll!? e) U: _t likely to FY8rn in the national interest?
Standard N.tion.~ Prc.isu People ~ or living Inte~
DOl ( 31J ( 321 (33 I ()4 J Conservative ----- 1 ---__ 1 ______ 1 - ____ _ 1 ------ 1 Labour ----------- 2 --__ 2 ---___ 2 ----- 2 ------- 2 Lib.ral ---------- 3 ---_ 3 --_ 3 -___ _ ] -------- ] SOP ------------- • ---_ 4 ______ 4 _____ _ • ------- , SOP/Liberal Alliance ---- ~ ------ 5 ---___ ~ - ____ _ 5 ------ 5 34 Other ------------ 6 ----_ 6 - ___ 6 -__ _ 6 -----oUl equal/none -------- 1 --- 1 ---- 1 - ____ _ 7 --------Don't know ------- 8 ---- 8 --___ 8 -__ _ 8 -------
• 7 8
I 301
!~~HL..,-:.r.-NG-:-ycu--'1 IQO to Dl 3'5 'I
Q. 8 Do yau tb1.Dk pricer1lOUl.d SO up r .. ter ...user a Couern.t1ft Gove~ent or a LabOUr Goven:.ent? (CODE BELOW)
Q 9 Do you tb1nk tbe", would be .ore P'«Jple Wi_plOyed 1.llIder a Conae,.,.tive Goyern.nt or a LabOur Goye~ent? (CODE BELOW)
QlO
Qll
Q 12
QlJ
Q14
Do you think tbe level ot social sel"T1~ would be higber under & CoDSen'atiYI!I GoYenwent or a Labour Governtent? (CODE BELOW)
Do you think the averap person's take-00-: pay atter deduction.l would be bigber under a Co~ervative Governaent or a Labour Governaent? (CODE BELOW)
Do you think there vould be .ore .str1.kM under a Conservative Govern.ent or a Labour Goverment? (CODE BELOW)
Do you think pen.sioners would pt a better deal ooder a CoflSen'ative Gaven!_nt or a LabOur Govenwaent? (COOE 9ELOW)
Do 10U think the .standard of education would be bigber under a Consen'at1ve Gove~nt or a Labour GoveMlllent? (CODE BELOW) •
.\.$1 17-20 OliLI "'CSE JRO SAW 3PCIJ)CAS • .-3. litem CTH!.1IS JO TO 'J 21
~ 17 Do yo.& ~r U. _(51 or till! ,.oole wbo ~..a. 1ft ta. b~t1 ( 44)
-:.n,. !enn ,J 1m Cal!l4han , "'I1cn-..l root 1
"'" iat:ersL.y
J.n1. ~.a1.y , M.1e.,..l "'.,.Lt!::t. ~.or"roey "low. -1I0y ':.DK.!1.S
, IIdl (~OCIC , A.UoiIIt1.n Ml·cn.ll )
'avid "'w.n (
=-r-.nC!5 '", "'TI:~ Ju. ?I"'.or C'-cil ;oar1c:.lUlon -~.ur Jhol"'. , i:lavld Suel -10l"l!lan -.,olt , oIU .. '- 1oClC·-s -"'Irs '1ar~t ,hatchar -';..l1.1_ "h.1~ala'"
, ~MI .sh1rl.y 111.1.11.1:1:11 -J:'l.r 1'II!I!7E ':JI l 1I1.'(C ~ .... ,
-Don· - ,
441
.5
~ ~ JiQ...JU.!f M Q 18 Would you sav on b&lar"'~' you B. Prices __________ 1 ___ 2 ______ 3:_::_:_~-~,~=~3~5~~ thought the t..·Clclucut vas very ~ood, good 8. Unemployed ------1----2-----3 -- average, poor, or vet'j' poor?
10 Social ser.ices --, --2-.:---3------<4 37 VerI good - ________________________ , 11 !_ke-home pay ----1----2------3-- -- Good ______________________________ 2 12. Strikes --------1----2------3------ 39 Aver3ge ___________________________ J
13. PenSioners ------1----2------3------ U Poor ----------------------------__ .. 46 14. Educat10n ----1----2------3 ____ 1.0 4
b~~t~~~bw-::::::::::::::::::::::::,_'i"_ __ +_----i Q l' Do you reel the parties h .... e ttnpged in
too auch slanglng during thia c .. paisn? IF "YES" WhO do IOU think: 1.:s aoat to bl_e tor it?' MULTl¢oDE OK'
No --------------------------------- 1 Yes, Conservative Party/~rs Thatcher - 2 Yes, Labour Party/Hr Foot ----------- 3 Yes, SOP/Hr Jenkins ----______________ 4
!es, SOP/Liberal Alliance ----------- 5 Yes, L1beral PrrtY/~r ~teel ---------- 6 )es, Olt'~r ______________ ... _7
Don't MOW ---------------6 42
Ql9 Would you say, on balance, you thOUght the presentation was verJ gpoG, good, average, poor, or very poor? Very geed _________________________ ,
Good --------------________________ 2 Average -----------________________ J Poor ------________________________ ~
very poor -----------------------__ 5 Don't know --------________________ ~
~-+---f Q 20 Now, could you plell3e tell lIIe
W l6 Did you happen to .e. the Party c..paign broadcast on telev1!11on last night?
-;'--1 whether the bro.dcut was very, fairll, not very, or not at all (READ
IF "YES" Which Party .... as it for?
No 1 GO TQ Q 2l .e!l, ConseMlltive Yes, Labour fes, Lib/SDP }" '!'O 017 fes, other le!l, Don't remember/OK
i :"r5 cOR'1
j & JPI'CC~:
:5 7HE ?ROPo~TY OF ~ARKE7
9ES:::Af/C,-i :NT3t;N03-TIONhL
au· EACH OF A, 9, Cl7
c:"a':'r_ ~lot
~2.:: ::..:.:..
~Ot at ,11 J'
48 a 3ellevable ---'----2----J----~----= -L----i ~ :nte~~st:ng --'----2----:----~----~ .: :"-.':.3"-1"1" --- 6-___ 7 ---B----Q,..::-::--"-"O'-+..;I,,'9'-!
IASK ALlI
Q 2' '..Ihich party did you vote ror i"1 U'p
43 la.5t General Election in May, 1919? Ir IOU did not vote at the la!!!lt election ~r you can't r~ember which party you voted ror, please ~.Y so :onserlative ------ ________________ _ _ aoour ------------_________________ : ~!~era~ -----------_________________ ] ~the .. -------------_________________ ~
)1c "1et IOte ------_________________ ~
ie~used --------------------------__ 0
:Q~'~ ~no~/Gan'~ "e-e~be~ --------__ -
50
36
1 . ('i?bl?S ,. - - I -.II 20-- • - ".L . - - ~lElection ")3 - Poll 20 1 (7- 1 0) ,
-
Fieldwork TUfSDAY JUNE 7
Na.-ne . --Add~ess . . . .
. . . . ~'RnAI
01 ICC mese parties do you think Sarn:lli'1.: Name. . . . . . . . . you will vote for at the General ?o:n~ Election 9 June? CODE BI=;LOW I I ! :
on "umber 11 / IIF ASK' 1 "UNDECIDED" OR "REFUSEDII
11 12 13 1 ~ 02 Which party are you most inclined
Sex Male -------------------- 1 14 to support? -- Female 2 01 02 ------------------ (22) (231
Ace 16-24 1 Conserv~t1ve -------- 1 1 ------------------- 15 2 2 ~ r ... abour --------------25-34 ------------------- 2 5 GO TO 5 GO 35-39 3 SDP/Lib Alliance ----------------------- Scot/Welsh 6 03 6 "0 ",0-44 4 Nat ------------------------- 7 ? 03 45-54 5 Other ---------------------------------- Would not vote A TO IJ<; A GO 6 ------ 221 55-59 ------------------- Undecided 9 GO TO 9 TO
7 ----------- 23 6C-64 ------------------- Refuspd 0 02 0 05 65+ 8 ----------------------------------~SK ALL WHO SPECIFIED A PARrY ATI
Occu;>a tion of Head of Household 1/02 03 If you thouo;ht (PARTY MENTIONED . . ... .. . .... AT 01/2)had little or no chance
of winning;, how likely would Class AB ---------------------- 1 16 you be to consider votin~ for ( :-"'om C1 ---------------------- 2 some other party? Would yOU
above) C2 ---------------------- 3 be .•. (READ OUTI DE ---------------------- 4 Very likely to vote for
another party ----------------- 1 Wo~kin5 Status Fairly likelv to vote GO . for another partv ------------- 2 TO Full-time 30 hrs ..... ------------------ 1 17 Not verv likplj to vote 04 Part-tl.Ille 8-2~ hrs ----------------- 2 for another party ------------- 3 Unemployed ------------------------- 3 OR Not at all l1~elv to Economically inactive (eg retiredl vote GO for another party -------- 4 TO 24 housewife/student etc) ----------- 4 Don't know --------------------- 5 no,
Housing Tenure ASK THO~E WHO ~1AY VOTE FOR ANOTHER I PARTY (SHOWC~RDA)
Buying on a mortgage --------------- 1 18 Q4 If you do decide to vote for Own outright ----------------------- 2 another party. which will it be? Councol tenant --------------------- 3 ConservAtive ------------------ 1 °rivate tenant --------------------- 4 Labour ------------------------ 2 Othe~ ------------------------------ 5 SDP/Liberal Alllancp ---------- 3
Scot/Welsh Nat ---------------- 4 T'"'ade Union Member Othpr ------------------------- 5
Undecided --------------------- 6 25 Yes --------------------- 1 19 R€"fused 7 -----------------------No ---------------------- 2 IASK ALLI
Crildren under 16 1n Household ISHOWCARD 81
les --------------------- 1 20 05 How likely is it that will you No ---------------------- 2 get to vote in the General
Teleohone 1n Home Election on 9 June?
Yes --------------------- 1 21 Certain not to vote 1 No ---------------------- 2 Not verylikely to vote. 2
Ouite likely to vote. .... 3 Tel No .. . . . .... .. .. .. Very likely to vote 4 (NS INCLUDE EXSHANGE NAl-'E) Certain to vote 5 • 28 , In terv .Lewer Name . . . . . . . Intervl.ewer Nur.-ber ..... Date o~ Inter-.,rlew ... . . .. .
37
r i I
: 6 I am going facing Sri ta1n .e which Par1:Y eacn problec:
to read out 5 113t or problems today ! would lixe you to tell you -h1nk h&3 :be be:st policle~ on n"st of all \ :I:: .... D :JJT ___ •
The econcay Cost of living lndWltrlal r-elae!ons!
str1kes Unen-plovment latlonal Heuth Se~ice luclear dl~~ament Education Common Harke t
, 2 2 2 < 2
3 3 3 3
, ,
C 7 During the P8:lt rev week:!, have you ••• READ OUT STATEMENTS BELOW AND IF "YES" ASl( Which party was that?
IMUlTICOOE 00< I '.ibl Can't
~!:.!E ~~ B2...~ ~
!l) seen." P£ty -political ~ts
CI'1 TV -------------1--2---J---4--5---6 •. :--:.''-_I-_'.;.5_1 C I I"a:rd c.ty pu't,
pnllt1cal .....,..'" CI'I ra:U.o -------------1---2---3--4--- 5--6-=-~' _ __l--:..36-l c) SIe81 tnt pollUc:al J;XJ5ter ~t.s .... bWtouds -------1---2---J---lI---5---6=--::-", __ l--C3:..'_1 d) Iwd .." poll tJ.ca.l
t:' 9 Do IOU -eall!!IIIDtir the I _(:II or tb. ;leop1.e who appeared i.n tt". broadcast"' (43)
""JI"Y 3enl" J!..m CU.3.4han 'tle .... l -oot ;oy ..Iar.:.r-:lley ::l&"~ -.dey 'i!~" •• l u.~el~~n&
:rlor"~y uowe ~oy .... nk::.n~ 'leU {.!."nce:C ~u.st!.., 11t.::'1.!.!. ::lavld Owen -r-Ilnc.!.,s ;lyr.:t
~~ter- 3nore .:Jav!1 Steel ~eMan T'!:v.Jl:: .. tJ..1.m 1ed;e"::! ~":I ~ar$~r.t -hatche~
.. !.l!1.m .. hl=elaw 'i"5 Sh1"!ey ~1~li~s ~';'ll!!" ( .. R!:': ::1 .lr ~UlG
>:lon' '; <"'lOW
2 , -, , ,
2 , , ,
,b" I 2 , , ; , -J ,
"0" ,
" (
:i 10 Would you say. on balance, you thought the broadca~t was very good, go=d average, poor, or very poor?
VerI good ---------------------- ___ 1 Good --------______________________ :
Average ---------------____________ :
Poor ------------------------______ 4
43 .4
Very poor --------------___________ ? ~~
Don't ~now -------------------------c ____ ~--all Would you say. on balance, you thought the pre~entation was very gaoc, good, ave~age, poor, or veri poor?
very gee~ ----------------------___ , GOOd ------------------------------ 2 Ave~age --------------------------- 3 Poor ______________________________ u
'/er J poor ------------------------- 5 Don't know ------------------______ ~ "--I--C12 Now, could you please tell IDe whether the broadcast wa~ ve~J, f31~ly,
not verj'. or not at all t?lEAD QUT SACrl OF A, B, C)?
'lot ""au - "Jo' at
Ver'! 1" V'e·· e.11 '),
leaflets put. tl'1r'ouI' 36 a 3el!!!vable ---I----2----.::----L.-:.-=-=-,,"_-Ic,=L:..'-+ your lett:e:rbax -------1-2--J---4---'--6':--:;-:,:'-C_t-__ b !nterestl"g --1----2----J----.J.=-.;:-.;:-.;:-"O,-_l-b,,8=-t ~) bes1 called on by c :r-:!.tat:!.ng ---1----2----3----<-1,,-_-_-_-_"_-1_"-"-1 • representative or .., ~~ ~
1Xlllt1cal puty --------1---2--J---'t.---,--6~-:.;,:....._1_.....:3.;.9_1 (ASKALlf
n ra:eived ~ -.u IJ 13 'lh1en party d1d you vote ror in the Iti:tn!ued to you ~y la.!3t General Election 1n Mny, 197fl? rn. any pollt1ca..L 40 If you did not vote at the last election puty ·------------1---2--J--_ti_·' ___ 6 __ 7 or you can' ~ remember which per:j lOU
g) 5II!lI!I1 .., 1JIllit1caJ. voted rer, ~lease 32.y :;0 ~.rtl.se-ents In
'~s/~ ---1--2---J---'t.--'---<:i-.:-~-':...._+_.:b.:1_1
~ 8 Ihd you hapoe'1 to see trJe Party Campalgn broadcast on television la~t night? •• "~::S" "'hien Party was it for?
'10
~e:s.
~e:s , ~!!:s,
~es,
Ies,
C.J'1.:ser/2.t::"/e !...abour _"b/3DP :Jt.he'" Jor't ~o~e~oerl:'
2-
J !... r-GO TO 'J9 s 42
~,Jnse~·/at1.'1e ----------------------- , .3:0ur ----------------------------- ~ -.~~e~31 ---------------------------- ~ ):~er ------------------------------ ~ J!j 'lot '1ete ----------------------- ;: =erjsec ---------------------------- -)0.,1,: <"':)..JIC::r'" .... ~ ... ~.,..oe ... ---______ _
i I-~IS ~ORi' , I'. ':'?!.n'~t.j ,
:5 "E 'ROPoRTY Jf 1'R~O-1 ?E3~,.l'C"'l :'ITS:;tIA'!:-I,ilL. ~- i
50 J
38