mopub - publisher deck q4 2011
TRANSCRIPT
Mobile Monetization PlatformPublisher Deck – Q4 2011
MoPub Publisher Deck
Agenda
• MoPub Introduction• Product Overview✓ Direct Sales and Cross-Promotions✓ MoPub Marketplace✓ Ad Network Management and Optimization
• Technical Support and Client Services
• Pricing and Next Steps
Company highlights
MoPub was founded in 2010 by experienced mobile experts from AdMob and Google
• Raised over $7M in top tier venture capital from Accel Partners and Harrison Metal
• Founders and investors have deep mobile expertise
• Over 1.5B monthly impressions and 300+ publishers across 1,200+ apps
• HQ in San Francisco with offices in New York City, over 50% product and engineering
MoPub’s easy to use and flexible platform have attracted clients from all verticals
Top apps
Top publishers
Why should you use MoPub?
MoPub gives you:
✓ Control. You set the ad priority: by type, network, or direct sources.
✓ Analytics. Evaluate real time conversion data in a dead simple UI.
✓ Simplicity. One, lightweight open-source library is all you need.
✓ Flexibility. You pick the platforms, ad sizes, formats, and networks across iPhone, iPad, Android and Mobile Web.
✓ Scale. We grow with you, from networks to direct sold ads and RTB.
✓ Service. Proactive, knowledgeable account management.
Manage your whole monetization strategy: direct sold, marketplace and networks
One SDK, one dashboard è total monetization
networks
marketplace
direct sold
MoPub offers a best of breed ad server designed specifically for mobile
Real-time analytics, cross platform support, rich media all work together to maximize your ad revenue
Traffic sophisticated direct-sold and merchandising campaigns, with install tracking
• Best of breed ad serving• Traffic IOs in our easy to use UI• Banners and interstitials across platforms
(iOS, Android and Mobile Web)• Rich media ready
• Full-featured targeting• Geographic location• Demographics• Keywords and key value pairs• Device capability and carrier • DFA, Atlas, etc. pixel tracking integration
• Real-time budgeting and delivery • Smoothed delivery• Impression, click and conversion reporting• Frequency and impression capping
Rich media and interstitial support maximizes the mobile opportunity
• HTML5 full-screen interstitials
• Click to play and pre-roll videos
• Multiple vendor support
• Precaching
• Vendor support• MediaMind, Crisp, Celtra, Phluent
Vdopia, Mobsmith, Sprout
• Continuously certifying new providers
• MRAID / ORMMA compliant SDK
• Traffic ads from rich media vendors or using standard off the shelf creative authoring tools
View impressions, clicks, conversions and delivery status in real-time
• Real-time reporting• See targeting changes
take effect immediately• Easily monitor up to
date delivery status• Pause underperforming
campaigns, increase budgets as necessary
• In-flight changes• Change targeting and
campaign status immediately
MoPub Marketplace offers increased revenue with full control and transparency through RTB
networks
marketplace
direct sold
Real-time bidding is the future of online advertising
• Earn more money• Competitive marketplace dynamic
with many bidders raise prices
• Control
• Blocklists, sell transparent or blind
• CPM price floors
• Transparency • Understand who is buying what
inventory
• Track spend and revenue
• Reliable on time payments
“The growth of real-time bidding may prove highly disruptive. An auction system allows everyone to discover
the real value of online ads.” -The Economist, May 5, 2011
networks
marketplace
direct sold
Work with all of your existing ad network partners with minimal effort
Mobile ad networks are proliferating - tough to know what’s working, difficult to make changes
⤬ Many ad networks with widely variable fill
⤬ Each network has their own SDK
⤬ AppStore approval with each SDK update
⤬ Tracking revenue & discrepancies is complex
⤬ CPM & Fill Rate fluctuates constantly
⤬ Networks need to be optimized manually
⤬ No targeting
⤬ Lots of business development effort to monitor performance and deal with SDK updates
⤬ Bad creatives can cause app crashes
Extract maximum revenue from multiple ad networks with server side integrations
• Easier to work with multiple networks• Server to server integrations when possible• Painless source-level integration • Easy to test new networks• Native SDK adapters available if needed
• Get paid directly by networks• Sign direct deals and get a better rev share –
no % to MoPub
• Real-time optimization• We optimize based on observed performance
for you - in real time• Automated ad network reporting
• We collect revenue and performance numbers from network dashboards so you don’t have to
Apply MoPub targeting, budgets and frequency caps to network management
• Frequency cap for better user experience and performance
• Geo targeting• More relevant ads• Local-specific ad
networks• Real-time optimization
based on observed CPC• Fully integrated network
reporting• Single dashboard for all
revenue across networks
All on a thoroughly instrumented, geographically distributed cloud serving platform
• High availability• Distributed, worldwide
operational capacity• 99.9% uptime
• Low latency• Median ad serving
latency ~100ms• Proactive monitoring
• Automated campaign trafficking dashboards
• Alerts • SLA available
Full technical support, account management and proactive business team to exceed your objectives
• Dedicated and responsive customer service team
• Account Managers and Technical Account Managers (TAMs)
• Help with technical integration• Premier account holders have
guaranteed response time• Engineering support when needed
• Proactive sharing of ‘best practices’• Global coverage from US east
coast and west coast offices
MoPub Premier is the right solution for large and growing mobile publishers
• Business Terms• Direct, Cross-Promotional $0.15 CPM
• Network Mediation $0.05 CPM
• Net 85% marketplace revenue share
• Most publisher favorable economics in the mobile space
• Service and Support• Dedicated account manager
• Assisted setup (help getting setup & integrating ad networks)
• Dedicated business development team
• Co-marketing/press release opportunities around new app launches
• Guaranteed support levels, uptime commitments
• Service Level Agreement
Additional Resources
• Ad network supporthttp://www.mopub.com/in-depth/ad-network-support/
• Technical integration resources (SDK location, etc.)
http://www.mopub.com/resources
• Rich media supporthttp://www.mopub.com/in-depth/rich-media/
• Bloghttp://www.mopub.com/blog/