Keenan Timko, Publisher Account Director, MoPub (Twitter)

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Post on 15-Apr-2017

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MONETIZING YOUR APP WITH MOPUBMobile Monetization and MoPub: How to Turn Your App Into a BusinessMONETIZING YOUR APP WITH MOPUBKeenan Timko Publisher Account Director, EMEAWhy ads?Why ads?Why ads?Why in my game?Digital advertisers will spend $198B in 2016 ...and the majority will be on mobileSource: eMarketer, ad spend tool, 2014Digital advertising budgets are also increasingly being transacted programmaticallySource: Business Insider, 05/2015ADVERTISERS HAVE TO PAY ATTENTION TO APPS digital media time spent, by platform0%15%30%45%60%Desktop Mobile App Desktop Mobile AppComScore; http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report+12%-13%2013 2014In-app traffic reigns supreme15304560Dec 4-10 Dec 11-17 Dec 18-24Brand Spend 2013 Brand Spend 201452%34%35%25%28%17%MoPub Marketplace Data - December 2014Brand spend on the riseFull Stack SolutionMARKETPLACEAD NETWORKSDIRECT ADVERTISERSMoPub is a full stack monetization solution for in-app trafficDEFINE YOUR IDEAL AD STRATEGYBanners NativeVideoFullscreenMARKETPLACE+ADVERTISERS ARE PAYING MORE ATTENTION TO APPSADVERTISERS ARE PAYING MORE ATTENTION TO APPSby Big Duck GamesFlow Freeby Big Duck GamesFlow Freeflock{!app:Flow Free,!category:Games,!OS:iOS8!}!+other parametersAD REQUESTAD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow FreeBidder 3 $1.10Bidder 2 $1.50Bidder 1 $1.90MARKETPLACENetwork 3 $0.72Network 2 $1.00Network 1 $1.40AD NETWORKSby Big Duck GamesFlow FreeAD REQUEST DECISIONING AUCTION DISPLAYBidder 3 $1.10Bidder 2 $1.50Network 3 $0.72Network 2 $1.00Network 1 $1.40Bidder 1 $1.90Bidder 1 $1.90 WINNER!AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow FreeAD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow FreeAll this happens under 300msAD REQUEST DECISIONING AUCTION DISPLAYADD SEGMENTS TO ADD REVENUE flock$0.30$0.53$1.15$0.50$0.40$1.00$1.58$0.57flock$0.30$0.53$1.58$0.57$0.40$1.00$1.15$0.50by CHOCOLABSiMusee+flock{!app:iMusee,!category:music,!OS:iOS8!}!+ other parametersAD REQUESTAD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+Bidder 3 $1.30Bidder 2 $1.70Bidder 1 $2.10MARKETPLACENetwork 3 $0.98Network 2 $1.20Network 1 $1.60AD NETWORKSDIRECT ADVERTISERSAD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+Bidder 3 $1.30Bidder 2 $1.70Network 2 $1.20Network 1 $1.60Bidder 1 $2.10WINNER!AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+Call to ActionMain imageTitleIcon imageTextby TextMe Inc.TextMeflock{!app:TextMe,!category:Social,!OS:iOS8!}!+other parametersAD REQUESTAD REQUEST DECISIONING AUCTION DISPLAYTextMeby TextMe inc.SponsoredTextMeBidder 3 $1.26Bidder 2 $1.67Bidder 1 $1.74MARKETPLACENetwork 3 $0.97Network 2 $1.35Network 1 $2.16AD NETWORKSDIRECT ADVERTISERSby TextMe inc. AD REQUEST DECISIONING AUCTION DISPLAYNetwork 2 $1.35Bidder 1 $1.74Network 3 $0.97Bidder 3 $1.26Bidder 2 $1.67Network 1 $2.16Network 1 $2.16 WINNER!AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc.TextMeINSTALLFrankly ChatEver want to UNSEND a message? Get Frankly for FREE!AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc.TextMeSponsored Frankly ChatEver want to UNSEND amessage? Get Frankly for FREE!INSTALLFull Stack SolutionMARKETPLACEAD NETWORKSDIRECT ADVERTISERS