Keenan Timko, Publisher Account Director, MoPub (Twitter)

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  • MONETIZING YOUR APP WITH MOPUB

    Mobile Monetization and MoPub: How to Turn Your App Into a Business

  • MONETIZING YOUR APP WITH MOPUB

    Keenan Timko Publisher Account Director, EMEA

  • Why ads?

  • Why ads?

  • Why ads?

    Why in my game?

  • Digital advertisers will spend $198B in 2016 ...and the majority will be on mobile

    Source: eMarketer, ad spend tool, 2014

  • Digital advertising budgets are also increasingly being transacted programmatically

    Source: Business Insider, 05/2015

  • ADVERTISERS HAVE TO PAY ATTENTION TO APPS digital media time spent, by platform

    0%

    15%

    30%

    45%

    60%

    Desktop Mobile App Desktop Mobile App

    ComScore; http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

    +12%

    -13%

    2013 2014

    In-app traffic reigns supreme

  • 15

    30

    45

    60

    Dec 4-10 Dec 11-17 Dec 18-24

    Brand Spend 2013 Brand Spend 2014

    52%

    34%35%25%28%

    17%

    MoPub Marketplace Data - December 2014

    Brand spend on the rise

  • Full Stack Solution

    MARKETPLACE

    AD NETWORKS

    DIRECT ADVERTISERS

    MoPub is a full stack monetization solution for in-app traffic

  • DEFINE YOUR IDEAL AD STRATEGY

    Banners NativeVideoFullscreen

  • MARKETPLACE

    +

  • ADVERTISERS ARE PAYING MORE ATTENTION TO APPS

  • ADVERTISERS ARE PAYING MORE ATTENTION TO APPS

  • by Big Duck GamesFlow Free

  • by Big Duck GamesFlow Free

    flock

  • {!app:Flow Free,!category:Games,!OS:iOS8!}!+other parameters

    AD REQUEST

    AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

  • Bidder 3

    $1.10Bidder 2

    $1.50Bidder 1

    $1.90MARKETPLACE

    Network 3

    $0.72Network 2

    $1.00Network 1

    $1.40AD NETWORKS

    by Big Duck GamesFlow Free

    AD REQUEST DECISIONING AUCTION DISPLAY

  • Bidder 3

    $1.10

    Bidder 2

    $1.50

    Network 3

    $0.72

    Network 2

    $1.00

    Network 1

    $1.40

    Bidder 1

    $1.90Bidder 1

    $1.90 WINNER!

    AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

  • AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

  • All this happens under 300ms

    AD REQUEST DECISIONING AUCTION DISPLAY

  • ADD SEGMENTS TO ADD REVENUE

  • flock

    $0.30$0.53$1.15

    $0.50

    $0.40$1.00

    $1.58

    $0.57

  • flock

    $0.30$0.53$1.58

    $0.57

    $0.40$1.00

    $1.15

    $0.50

  • by CHOCOLABSiMusee+

    flock

  • {!app:iMusee,!category:music,!OS:iOS8!}!+ other parameters

    AD REQUEST

    AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

  • Bidder 3

    $1.30Bidder 2

    $1.70Bidder 1

    $2.10MARKETPLACE

    Network 3

    $0.98Network 2

    $1.20Network 1

    $1.60AD NETWORKSDIRECT ADVERTISERS

    AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

  • Bidder 3

    $1.30

    Bidder 2

    $1.70

    Network 2

    $1.20

    Network 1

    $1.60

    Bidder 1

    $2.10

    WINNER!

    AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

  • AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+

  • Call to Action

    Main image

    TitleIcon imageText

  • by TextMe Inc.TextMe

    flock

  • {!app:TextMe,!category:Social,!OS:iOS8!}!+other parameters

    AD REQUEST

    AD REQUEST DECISIONING AUCTION DISPLAYTextMeby TextMe inc.

    Sponsored

  • TextMe

    Bidder 3

    $1.26Bidder 2

    $1.67Bidder 1

    $1.74MARKETPLACE

    Network 3

    $0.97Network 2

    $1.35Network 1

    $2.16AD NETWORKSDIRECT ADVERTISERS

    by TextMe inc. AD REQUEST DECISIONING AUCTION DISPLAY

  • Network 2

    $1.35

    Bidder 1

    $1.74

    Network 3

    $0.97

    Bidder 3

    $1.26

    Bidder 2

    $1.67

    Network 1

    $2.16Network 1

    $2.16 WINNER!

    AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc.TextMe

    INSTALL

    Frankly Chat

    Ever want to UNSEND a message? Get Frankly for FREE!

  • AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc.TextMe

    Sponsored Frankly ChatEver want to UNSEND a

    message? Get Frankly for FREE!INSTALL

  • Full Stack Solution

    MARKETPLACE

    AD NETWORKS

    DIRECT ADVERTISERS