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MONETISING YOUR APP

PROGRAMMATIC IN GAMING

@RAKHEEDIGITAL

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Why ads?

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digital media time spent, by platform

0%

15%

30%

45%

60%

Desktop Mobile App Desktop Mobile App

ComScore; http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

+12%

-13%

2013 2014

MOBILE USAGE IS GROWING

15

30

45

60

Dec 4-10 Dec 11-17 Dec 18-24

Brand Spend 2013 Brand Spend 2014

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52%

34%35%

ADVERTISERS ARE PAYING MORE ATTENTION TO APPS

25%28%17%

MoPub Marketplace Data - December 2014

ADVERTISERS ARE PAYING MORE ATTENTION TO APPS

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ADVERTISERS ARE PAYING MORE ATTENTION TO APPS

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DEFINE YOUR IDEAL AD STRATEGY

flockBanners NativeVideoFullscreen

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MARKETPLACE

AD NETWORKS

DIRECT ADVERTISERS

Full Stack Solution

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by Big Duck GamesFlow Free

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by Big Duck GamesFlow Free

{“app”:”Flow Free”,“category”:”Games”,“OS”:”iOS8”}+other parameters

AD REQUEST

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AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

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Bidder 3

$1.10Bidder 2

$1.50Bidder 1

$1.90MARKETPLACE

Network 3

$0.72Network 2

$1.00Network 1

$1.40AD NETWORKS

by Big Duck GamesFlow Free

AD REQUEST DECISIONING AUCTION DISPLAY

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Bidder 3

$1.10

Bidder 2

$1.50

Network 3

$0.72

Network 2

$1.00

Network 1

$1.40

Bidder 1

$1.90Bidder 1

$1.90 WINNER!

AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

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AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free

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All this happens under 300ms

AD REQUEST DECISIONING AUCTION DISPLAY

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BE PREPARED! APP GROWTH HAPPENS QUICKLY

!$#!!!!

!$50,000!!

!$100,000!!

!$150,000!!

!$200,000!!

!$250,000!!

-

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov 19-Nov 26-Nov 3-Dec 10-Dec 17-Dec 24-Dec 31-Dec

Requests Revenue

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BANNERS - USE THE “SINGLETON APPROACH”

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Inte

nt

Time

Launch

Menu

Tutorial

Game Play

Game Over

Replay

INTERSTITIALS - FIND THE “INTENTION TROUGH”

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Mediation |ˌmēdēˈāSHən| v. Connecting to multiple ad networks to increase overall advertising revenue

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ADD SEGMENTS TO ADD REVENUE

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$0.30$0.53$1.15

$0.50

$0.40$1.00

$1.58

$0.57

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$0.30$0.53$1.58

$0.57

$0.40$1.00

$1.15

$0.50

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Native Ads |ˈnātiv ads| n. Ads that match the look and feel of your application

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Call to Action

Main image

TitleIcon imageText

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Icon image

Text

Main image

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Icon imageTextTitle

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Full Stack Solution

MARKETPLACE

AD NETWORKS

DIRECT ADVERTISERS

@RAKHEEDIGITAL