Case Study | July 2013

Goals • Optimize ad inventory to maximize fill

rate and eCPM• Add automated yield management

solutions• Add direct sales capabilities

Solution • Added new demand from MoPub

Marketplace • Used network mediation tools to

develop a more sophisticated network waterfall

• Partnered with Account Management team to launch additional demand sources

Results• 15% boost in eCPM by partnering

with MoPub

Optime Software partnered with MoPub to boost their ad revenue, resulting in a 15% eCPM increase.

ChallengesOptime Software focused on advertising as a core revenue strategy from its inception. The company was founded in 2008 and launched some of the first ad-supported apps in the App Store. As the mobile industry evolved, their ad management needs became increasingly sophisticated. Optime diversified their platform coverage and added new ad formats, requiring more advanced yield management features and automated optimization.

Optime canvassed the landscape of ad management solutions seeking a platform that delivered more advanced ad network mediation tools, new demand partners, and direct sales capabilities. Their success metric was maximizing fill rate, then optimizing for eCPM to generate the most possible revenue from their app portfolio.

SolutionThe MoPub platform offered the best mix of ad management features, client services, and product roadmap for Optime Software’s business needs:

• Implement MoPub Marketplace, MoPub’s real-time bidding exchange, to add new demand sources with automated yield management

• Optimize the ad network waterfall with more advanced mediation tools

• Ensure family-friendly advertisers by leveraging MoPub creative review and category blocking

• Collaborate with dedicated Account Management and participating in on-site quarterly business review

Great Falls, VA

• #1 Tic Tac Toe App for iOS• Over 150 million downloads• Portfolio of 28 free applications

Optime Software

Case Study | July 2013

ResultseCPM has increased by 15% since partnering with MoPub. The combination of more sophisticated ad network management tools and new demand from Marketplace generated a clear increase in revenue

The intuitive user interface and reporting tools enabled Optime Software to efficiently manage a large portfolio of apps. The combination of MoPub platform tools and best practices have enabled the Optime team to improve earnings while ensuring the audience continues to enjoy a quality gaming experience.

MoPub is the world’s leading ad server for smartphone application publishers, designed to drive more ad revenue through a single solution. We offer the first comprehensive monetization platform for mobile app publishers that combines real-time bidding, ad serving, cross-promotional capabilities and ad network mediation into one, easy-to-use platform. As a pioneer in real-time bidding for mobile, we built the first transparent market that enables advertisers and other demand side buyers to access billions of ad impressions with hyper-targeted data from app publishers. On MoPub Marketplace, publishers get complete control over their inventory and transparency into their ad revenue.

© 2013 MoPub Inc.

501 Folsom St. 4th Floor, San Francisco, CA 94105386 Park Ave S., 12th Floor, New York, NY 10016

The functionality with AdWhirl was fairly basic.

We wanted a product that was automated and had more advanced mediation capabilities. We also really liked Marketplace and the ability to easily plug into a whole new world of demand sources.

- Jon Schlegel, CEO at Optime Software

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Optime Software