Montreal, Quebec September 20th, 2009

Dear sponsorship partner, The McGill Racing Team is a group of undergraduate engineering students at McGill University. Every year, we design, develop, build and race a new formula-style racing car to participate in the Formula SAE East competition in Detroit, Michigan. This extremely competitive event includes over 120 colleges and universities from around the world, exchanging ideas, creations and concepts. Recently, the McGill Racing Team enjoyed the success of its best result in its history, finishing 14th overall and winning the Ford Fuel Economy Award, as the most fuel efficient car in the field. The McGill Racing Team was established in 1994, and this year marks our twelfth entrant in the competition. New students from different branches of engineering (mechanical, electrical, computer, civil and materials) and other faculties join the team each year, eager to learn new skills and ideas that will benefit them in their future careers. This extra-curricular activity is a great opportunity to apply knowledge learned in class, and develop teamwork, project management and problem solving abilities. Monetary and material contributions are crucial to the success of this project, and, therefore, we do our best to fulfill our sponsors’ marketing and advertising goals. Apart from the Detroit competition, where over five thousand students and racing fans attend each year, our car is displayed during several events on and off-campus such as the McGill Open House, Discover McGill, the F1 Canadian Grand Prix, and various unrelated secondary school events throughout the year. As well, the McGill Racing Team offers sponsors the ability to meet the team and the car after competition, a great event to introduce and get to know team members and see the final prototype vehicle. While our objectives may seem lofty for an extracurricular activity, the organization, knowledge and teamwork crafted from the success and failure of motorsport competition is exhaustive. Your contribution will not only help us to reach our goals, but ensure that our project will continue for years to come. In the following pages, you can find information regarding a detailed outline of our team structure, budget, sponsorship levels and benefits as well as a brief history of Formula SAE competition at McGill. On behalf of the McGill Racing Team, we thank you for your time and consideration and we look forward to your response. Sincerely, William Kerley Prof. Larry Lessard Team Co-Captain Faculty Advisor

The Society of Automotive Engineers was founded in 1905 and is composed of nearly 90,000 engineers, business executives, educators and students from more than 100 countries. More than three hundred collegiate chapters around the world participate in several students’ competitions. Currently, the McGill Racing Team is design and development of its twelfth Formula SAE car in its fourteen-year history. With the help of our 30 dedicated team members, we will be able to continue our success in competition. Our team organization allows our aptitude for engineering to reach its full potential.

■ Improve manufacturing time through simplified and streamlined design ■ Increase competitiveness through the use of lighter, stronger materials and methods

Improve hybrid steel-carbon fibre frame Reduce weight through effective material choice

■ Create long-term benchmarks and ease sharing of knowledge through data-acquisition and documen-tation

■ Increase vehicle performance, reliability, and fuel efficiency through new engine use Continue fuel efficiency Improve power-to-weight ratio

■ Reduce costs and environmental impact of tuning Cold Testing of intake / exhaust components

■ Improve member skill and knowledge Increase testing time for driver development Computer-Aided Design (CAD) and manufacturing tutorials

 

McGill Racing Team

2010 Goals

Increase Vehicle Performance. Fuel Efficiency. Reduce Weight. Environmental Impact.

The McGill Racing Team is an active presence at McGill University and throughout the city of Montreal. Participating in several events on and off campus, we strive to increase our visibility as much as possible. Show a strong commitment towards higher education in engineering and automotive development and gain exposure to key educational and customer markets through sponsorship.  

Yearly Events  

Montreal Events Formula One Grand Prix of Canada ■ Public display of the car and team in downtown Montreal ■ One of the most widely attended F1 races in the world  

Sponsor Meet and Greet ■ Annual day-long tour of the car to various sponsors ■ A chance to view and sit in the car you helped support

McGill Events

McGill Open House ■ Recruitment of new students ■ Over 10,000 attendees including prospective students and parents

Discover McGill / Orientation Week ■ Welcoming for new engineering students ■ Approximately 2,000 students and families

International Events

Formula SAE Michigan (Detroit, Michigan) ■ Annual World Competition of Formula SAE ■ 120 participating colleges and universities from 15 countries ■ Covered by various media across North America ■ More than 5,000 students, 2,000 judges and spectators Canadian Events

University of Toronto Shootout ■ Annual Time Trial held at Mosport International Raceway ■ 20 of the top FSAE teams from eastern Canada and the United States  

Sponsorship Benefits

Sponsor Visit 2009 (Top to Bottom): Delhi-Solac Steel Tubing, Automotion, Aviron Technical Institute, Thermetco, Verdun Anodization, Tuboquip, St-Hubert Machine Shop

Sponsorship is essential to the success of the team. Without the generous support of local enterprises, the team would not have access to appropriate materials or expertise to continue producing our car, year after year. This detailed sponsorship hierarchy will help you evaluate the return on your investment in the McGill Racing team. The sponsorship levels are designed with flexibility in mind to accommodate your business needs. Tax-deductible receipts may be issued for individual or corporate donations. Contact us for more information on this matter. All material, equipment and machining contributions granted to the McGill Racing Team will be counted as monetary contributions equivalent to the retail price of the goods or services. Companies interested in developing new racing applications for their products are welcome to discuss the possibilities with the McGill Racing team.

Sponsorship Structure

Platinum Gold Silver Bronze

Largest Contributors

$1500 and Above

$500 to $1499

$499 and Less

Sponsor’s Logo on the Car

Most Prominent Location, Larg-

est Size

Highly Visible Location, Large

Size

Medium Size, Side of Car

Small Logo

Sponsor’s Logo on official

clothing Largest Size Large Medium Small

Company men-tioned in

publications X X X

Sponsorship Meet and Greet, Thank-

you Gifts X X

Web site Logo & Link Logo & Link Logo & Link Link

Building a race car is an expensive endeavour. Contrary to what one may expect, material costs account for only half of our expenses every year: the other half goes to often forgotten but equally important necessities, such as truck rentals, office supplies and insurance fees. The chart below roughly partitions where funds granted to the team are allocated.

Total: $37,000 

Production Engine, Powertrain,  Suspension, Brakes,  Frame, Body,  Electronics 

$23,500 

Logistics 

Office Supplies,  Promotional Items,  Publication Costs  

$1,800 

Travel Insurance, Truck Rental, Accommodations,  Testing 

$7,500 

Competition 

Registration Fees, Team Apparel, Insurance, Driver Equipment, Presentation Displays 

$4,200 

Projected Budget (2009-2010)

The McGill Racing Team exists and thrives on the generous donations of our sponsors. The chart below outlines a general breakdown on the source of sponsorship per year.

The McGill Racing Team (MRT) has a rich history in the Formula SAE series. Since 1994, McGill Engineering Students have built eleven race cars. Here is a short overview of the MRT history: The First Generation 1994‐1999 The first car, known as Boomerang, was built in 1994. Today, it is displayed at an indoor karting track in Montreal as a silent witness to McGill’s motorsport history. The second design, affectionately referred to as Big Bird, raced twice in Formula SAE, ranking 1st in Quebec and second in Canada for the 1998 season. The Second Generation 1999‐2001 Big Bertha, so called because of its rather bulky look, was an enriching learning experience for many new members. Despite the challenges brought before the team, the MRT improved its best result with a 19th overall standing in the 2001 Formula SAE competition. The Third Generation 2001‐2005 The McGill Racing Team’s 4th new design in competition achieved a great standing with a 13th overall position in the 2002 Detroit competition, 3rd in Canada and 1st among Quebec teams. Success continued for McGill, when the following year’s entry equipped with a turbocharger finished 5th in the world at the Formula SAE 2002 autocross event. The MRT 6 featured an under‐tray design to create down force, improved weight reduction and an award winning Engine Management System. This culminated with the MRT6 finishing 1st in Canada and 15th in the world. Unfortunately during the next year’s competition with the MRT7, a powertrain failure pulled the McGill Racing Team out of the final endurance race. The Fourth Generation 2005‐2009 Following the graduation of many team members, a relatively inexperienced team brought forth a radically new chassis design and a further lightened suspension with the use of composite materials. This eighth iteration suffered from many problems during competition, mostly due to an ageing engine configuration.

The MRT9 was designed with a focus on streamlined production, weight reduction, and increased reliability. An undergraduate design project dedicated to powertrain development produced the most powerful engine McGill has run to date. The MRT9 received the SAE Certificate of Achievement, finishing 50th out of 131 entries.

History

The MRTX was designed with only slight modification to improve performance and allow more time for production. While the finished product was a source of pride for the team, the engine failed and forced the car out of the endurance race. The MRT-XI was, by far, the McGill Racing Team’s most successful entrant. Despite a radi-cally new design due to new rules, and a new single cylinder engine package, the MRT-XI finished an impressive 14th overall, 1st place in Fuel Economy, and 3rd in Canada.

Current Generation Feeling the need to evolve further improve an al-ready impressive standing, this year an emphasis on weight reduction, fuel efficiency and overall envi-ronmental impact is being emphasized. This means reduced time spent tuning through the use of cold-testing, streamlined testing time through the use of data-acquisition, and continued goals of reliability, simplicity and manufacturability.