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  • 1. Mobile Insights Financial Publishers Roundtable October 2013 New York

2. Mobile - Usage 3. Source: OurMobilePlanet Mobile - Usage 4. Source: OurMobilePlanet Mobile - Demographics 5. Mobile - Demographics 3% 7% 12% 15% 26% 22% 15% 0% 5% 10% 15% 20% 25% 30% > 18 18-24 25-34 35-44 45-54 44-64 65+ Demographic Distribution [All StreetAuthority Sites] 6. Source: OurMobilePlanet Mobile - Demographics Mobile Usage by Age 7. Mobile - Platforms 8. 62.90% 30.14% 6.22% 0.74% 0% 10% 20% 30% 40% 50% 60% 70% Apple iPad Apple iPhone Android Apple iPod 2013 YTD Mobile Platform Breakdown [StreetAuthority - All Sites] Mobile - Platforms 9. Mobile - Stats Page CTR [All Sites 2013 YTD] Desktop 2.5% CTR Mobile 1.5% CTR Tablet 3.1% CTR Page RPM [All Sites 2013 YTD] Desktop $45.00+ Mobile $15.00+ Tablet $35.00+ Time on Site [All Sites 2013 YTD]: Desktop 2:35 min. Tablet 2:16 min. Mobile 1:44 min. 10. Traffic [Mobile Only - All Sites 2013 YTD] 7.4% of total traffic 4.5% of clicks 2.9% of total earnings Mobile - Stats Traffic [Mobile & Tablet - All sites 2013 YTD] 15.3% of total traffic 14.0% of clicks 11.9% of total earnings