mobile insights drive mobile strategy

Download Mobile insights drive mobile strategy

Post on 20-Jan-2015

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Create a mobile marketing strategy

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  • 1. Mobile insights driveMobile strategy

2. USA Population: 307mHave mobile:93%Smartphone: 40%Addressable:122m 3. Americais50% Mobile > DesktopSmartphoneMobile is afirst consideration Mobile appsMobilized sales teamMobile is part of Mobile advertisingcontact plan Mobile contentMobile couponingLay the Mobile Mobile at retailFoundationMobilewebsite Mobilesearch 2011 20122013 4. Mobile toolkit 5. 60% of Americana spends 3.5hrs each monthsimultaneously watching TV and using the internet 6. NearFieldCommunication 7. VisualRecognition 8. augmentedreality 9. the process of applying game mechanics togamificationnon-game activities to drive partipation 10. Contact:John Cilli (Pittsburgh)Shaun Quigley (D.C.)Rick Gardinier (Atlanta)www.BHiveLab.comBHiveLab@brunnerworks.com