Mobile News

The new disruptionSources: The State of the News Media 2013, an Annual

Report on American Journalism by the Pew Center’s Project for Excellence in Journalism

Online growing

• Online news consumption was the only area that showed growth from 2010-12, according to the Pew Research Center’s 2012 Media Consumption Survey.

• In 2012, 39 % got news online from a mobile device “yesterday”, up from 34% in 2010.

Pulling up to TV

• When other online and digital news sources are included, the share of people who got news from one or more digital forums rises to 50%. That’s just below the audience for TV news (cable, network, local).

• Both are ahead of print newspapers, at 29%

Social media, email as news sources

• 19% reported getting news from social media, 16% from email and 8% from podcasts.

• 31% of adults now own a tablet computer, almost three times the share recorded in May 2011. Forty-five% of adults own a web-enabled smart phone, up from 35% in May 2011.

So, what’s the problem?

• For most publications, advertising on the Web has generated a fraction of the revenue print or television advertising once earned, and mobile ads are bringing in only a fraction of what Web ads make. And while mobile apps have started to develop as a new source of subscription revenues – and, in some cases, readership – for now that revenue stream also remains small.