new research on news consumption and more on mobile devices-by pej and the economist group
DESCRIPTION
The Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group presents new research on news consumption, reader habits, advertising and more on mobile devices.TRANSCRIPT
The Future of Mobile News
Presented at Advertising Week, New York, NYOctober 1, 2012
The Growing Mobile Landscape
Tablet Market Opens to New Players
iPad Owners More Active than Android Owners
Tablet Use iPad Android
Use several times a day 54% 33%
Get news daily 48 35
Use social networks daily 38 28
Send/receive email daily 56 34
Daily Use of Tablet Remains High
News Remains a Top Activity on Mobile Devices
The Broader Population Continues to Add News Time
More Gadgets Mean More News
Tablets Used More for Long-form Reading
How In-depth Reading Happens on Tablets
Personal Interest Ranks High
Many Still Check in Just Once a Day
Brands Are Important
And Often Followed on Multiple Platforms
Mobile News Users Subscribe More to Print
Two Different Audiences in Digital and Print
Two Different Audiences in Digital and Print
The Role of Ads on Mobile Devices
Mobile News Users Who Carry Special Appeal
App Users Stand Out
As Do Dual Device Users
And Those Who Get News Multiple Times a Day
What This Means
New opportunities:
IF……
News organizations and advertisers do a better job of understanding and creatively reaching digital mobile
news users.
