Mobile commerce

Yuri kang

Contents

• Definition of mobile commerce • how it works • Why mobile commerce is important

for business or marketers?• Example for mobile commerce • Reference

What is mobile commerce?

M-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular tele-phone and personal digital assistants.

How it works 1

A mobile phone or personal digital assistant with wire-less internet capability is based on. Furthermore, The current mobile handset for mobile commerce offers en-tertainment, message pass-ing, information and banking · Ticketing and broadly ex-panded, and IMT-2000 is the next generation of promising areas of e-commerce based services will grow.

How it works 2

Why mobile commerce is important ?

M-Commerce gives an opportunity to many businesses to offer flexibility for their cus-tomers to have access to their business from devices such as mobile phones. Moreover , by using mobile commerce , there are lots of advantages which are shown as next page with some support di-agrams

Benefits of mobile commerce for business or marketers

Streamline business process

M-Commerce is the term for making business transactions using mobile de-vices. There are already several existing M-Commerce applications and services nowadays that have been very helpful to us. Some are mobile banking, loca-tion maps, and variety of news, mobile shopping, ticketing and mobile file shar-ing

Consumer relationship manage-ment

can increase CRM and further engage with their customers by creating a mobile experi-ence for both sales associates and cus-tomers, per an industry expert. a direct link to consumers through 24-hour billing/sales/service/assistance

Reducing time –con-sumed

As content delivery over wireless devices be-comes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce trans-actions

Further Benefits of mobile commerce for marketers or business

• reaching the widest possible audience with your digital marketing due to an increasing number of consumers us-ing mobile devices to access digital content.

• instant, adaptable, easily monitored communication - you can send single or bulk messages from anywhere, at any time with immediate tracking and the ability to record re-sults

• the ability to target a large active consumer group by spe-cific demographic information - eg age, location, gender

• cost efficiency, with low production and distribution costs, and additional revenue from replies to promotions and competitions

Diagrams for supporting benefits of mobile commerce for business

issues of mobile commerce

• small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.)

• standards guiding applications and technology develop-ment and connection(s)

• WAP and SMS limited to small number of characters and text.

• less functionality for mobile Internet over mobile phones and existing generation of handhelds than for mobile com-puters (laptops and next generation handhelds)

• limited roll out of higher bandwidth mobile networks and devices (i.e. 3g networks and wireless broadband networks are predominantly located in cities

Examples of mobile commerce use

1. Shopping

Download applica-tion Shopping Purchase

Examples of mobile commerce use

Shopping 2

Barcode shopping in south korea. If u want to buy gift for friends , just download application ,then buy barcode And send bar-code to friend.

Examples of mobile commerce use

Finance service which includes mobile banking (when customers use their

handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device

Examples of mobile commerce use

3.information services, which include the delivery of financial news, sports figures

and traffic updates to a single mobile device

Examples of mobile commerce

• Communication

Summary

it is strongly believe that mobile commerce will be becoming widely in the future. moreover, by us-ing mobile commerce , lots of business will grow-ing up and communicating between others can improve dramatically. Additionally, customer might find it easy to shopping and any other ac-tivities. thus, global digital marketing can de-velop. Also, many business can gain more sale revenue.

References • http://searchmobilecomputing.techtarget.com/definition/m-comme

rce• http://www.mobilecommercedaily.com/why-mobile-is-important-for

-both-consumers-and-sales-reps-luxury-daily

• http://blog.webpro.in/2011/01/advantages-of-m-commerce_03.html

• http://heidicohen.com/4-critical-types-of-mobile-info-customers-want-now/

• All image and all diagram http://www.google.com/search?q=starbucks&hl=ko&prmd=imvnsz&source=lnms&tbm=isch&sa=X&ei=_b5-UMHWMMTF0QWj0IHYBw&ved=0CAcQ_AUoAQ&biw=857&bih=381#hl=ko&tbm=isch&sa=1&q=sports+news&oq=sports+news&gs_l=img.3..0j0i10i24j0i24l8.73140.77396.24.77534.17.15.1.1.2.0.68.822.15.15.0...0.0...1c.1.zXjcWfzFkmI&bav=on.2,or.r_gc.r_pw.r_qf.&fp=146cbec10c8c168d&bpcl=35277026&biw=857&bih=381

Thank u so much