Team KAPPA

Mobile Commerce

Team Members:Breen AgnewMatt HopeTanner JohnstonJack MorrisonMichael Ridore-sanon

Agenda Application Examples

Security Issues + LTE Network

Conclusion

Mobile phone use as POS

Mobile tags

Advertising and Marketing

Mobile Phone POS Different Types

Touch Tone WAP/3G/WiFi SMS

Examples of Use Security Who Benefits?

Mobile POSTouch Tone

How it works Accept by Phone

Security Card Value

Verification Tools Address

Verification Service

Mobile POSWAP/3G/Wifi

How it works iCharge by Xilo

Network Solutions Security

Encryption

Mobile POSSMS

How it works iCharge by Xilo

Network Solutions Security

Encryption

Who Benefits? Small

Businesses Flea Market

Vendors Services

Industry Trades Catering Services Couriers

Mobile Tagging

2-D Barcodes

Smartphone

Cellular Data

UPC QR Code Microsoft Tag

Applications

Electronic Boarding Passes

Viral Marketing

Mobile Advertising advertisers will

spend more than $11 billion by 2011

already spending up to 10% of their marketing budgets on mobile marketing in 2009

Messages and Mediums The 3 main mediums which advertisers can

reach clients are as follows:• SMS Messages• MMS Messages• Bluetooth

The main concerns with mobile advertising:• Spam - users are turned off by text spam, and mobile

providers are concerned with losing customers• MMS messages bring new rich content to the table --

advertisers are concerned about the bandwidth used and if the packets delivering the MMS message will always remain intact

Bluetooth Advertisements Non-executable file sent over 802.15 Can be sent even if your smartphone

does not automatically accept incoming connections

Has immense potential, coupled with great security risks• Infection by proximity• Data theft just by walking by compromised

device or billboard

Long-Term Evolution

Security Release 8 Specifications

eNodesB Crypto-Algorithms

Forecasted Revenue

Conclusion

Mobile Commerce is still evolving

Business opportunities

Tip of the iceberg of what is to come

Questions?

Class Poll: Team Kappa

ORGANIZATION: The group’s presentation wasORGANIZED in its discussion of the subject matter:

A. Strongly Disagree

B. Disagree

C. Undecided

D. Agree

E. Strongly Agree

INTEREST: The group’s presentation sparked myINTEREST in the subject matter:

F. Strongly Disagree

G. Disagree

H. Undecided

I. Agree

J. Strongly Agree

EFFECTIVENESS: Overall, the group presented theirtopic or theme EFFECTIVELY:

K. Strongly Disagree

L. Disagree

M. Undecided

N. Agree

O. Strongly Agree

SMS your responses toShort-Code 212121:

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