mobile commerce

Mobile commerce

NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: [email protected]

Agenda

Mobile commerce

Benefits

Limitations

Success factors

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Mobile commerce

Mobile commerce (m-commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular phones and personal digital assistants.

Creates opportunity to deliver new services to existing customers and to attract new ones

Allows direct access to information while on the move

Can be done via the Internet, private communication lines, smart cards, etc.




Why mobile commerce?

During 2011 Christmas, online retailers stepped-up their mobile commerce promotions resulting in a significant increase in mobile traffic and mobile sales.

As reported by IBM, of all the traffic to online retail sites on Christmas Day, 18.3% came from mobile devices, which is about 10% higher than last year.

According to research projections, mobile commerce will cross $30 billion by 2016, growing at a 40% compound rate, in U.S. alone.

Globally, consumers are likely to spend $119 billion by 2015 through their mobile phones, which will account for 8% of all e-commerce activity, according to ABI Research.




Benefits of mobile commerce

Convenience

Ubiquity

Personalization

Security

Localization

Accessibility

BENEFITS




Mobile commerce: Beyond e-commerce

Mobile commerce has gone beyond e-commerce in a lot of ways: Interaction to a wider audience in a more personalised way Opportunity to connect information with objects in a more direct way Massive adoption globally Potential to bridge the digital divide Allow organisations and individuals to reach out to one another more easily




Limitations

Usability

Problem

•Small size of mobile devices

•Limited storage capacity

Screens Size

•Screen size of a mobile device is very limited

•Limits the viewing capacity of the user

Technolo

gy Constrain

ts

•Memory & Processing power

•Speed, Cost & Accessibility




Success factors

• Understanding how this technology fits with the existing business models or provokes new onesInnovative Business Models

• Global platform where service providers can launch their services to mobile devices based on a system that is trusted by consumers

Consumer Adoption

• Availability of certain technologies like high quality information display, high speed, etc are vital to the success of m-commerce

Technology Availability

• Interoperable systems are essential to mass adoption of mobile commerceInteroperable Systems




Future of mobile commerce

Availability of 3G enabled mobile phones

Accessibility to secure payment infrastructure

Readiness of service providers to adopt m-commerce

Optimizing sites

Following are the key factors to be addressed in order to accelerate mobile commerce growth:

Consumer trust & education

With the increasing acceptance globally, it won’t be long before mobile commerce becomes as big as e-commerce



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