mmo12

04/09/23

Emarketing Mania Online:Using Technology for

Promotions & Publicity

Dawn Marie [email protected]

04/09/23

Hunt and Kill the Targets

Five market identification strategies: Geographic. Physical location of your publics Demographic. Attributes such as age and sex Psychographic. Lifestyle dimensions such as

hobbies and interests Usage Rate. A small percentage of the

population account for a large percentage of sales Benefits. Certain users want to achieve particular

benefits. Ex. Airline tickets• Strategic Internet Marketing, Tom Vassos

04/09/23

Marketing Online Progress

•Database Marketing—Software Tool for Direct MailDatabase Marketing—Software Tool for Direct Mail

•Email Marketing—Spam is King, PersonalizationEmail Marketing—Spam is King, Personalization

•CRM—Customer Relationship Management CRM—Customer Relationship Management with Wireless Transmissionswith Wireless Transmissions

•Marketing and Sales AutomationMarketing and Sales Automation

•Neuroimplants for Preselected Neuroimplants for Preselected DownloadsDownloads

04/09/23

Personalization-Bots & Agents

04/09/23

netperceptions.com

04/09/23

Ad Targeting--netperceptions.com

04/09/23

Recommendations

visitor preferences are logged via ratings

ratings are explicit or implicit five to 20 ratings for recommendation voting AKA collaborative filtering based

on group preferences

04/09/23

Marketing in A Box

Enterprise Marketing Automation Defined Software that automates marketing

campaign tasks, stores the intelligence in a database that can be shared across the enterprise, and follows up with potential customers by marketing only relevant services or products

Customers choose how they want to be contacted: direct mail, telephone, fax, email or URL

04/09/23

Marketing in a Box

Web Marketing Campaign Path 1. Sends email to potential customers

driving them to contest on website 2. Users may answer questions via

forms, which generates customer lead

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Marketing in a Box

Web Marketing Campaign Path 3. Software then evaluates the profile

and automatically sends out another email

4. Email contains tailored information about a product or service

5. Each move is then recorded in his or her profile, and no inquiry goes unnoticed

04/09/23

Marketing in a Box

Web Marketing Campaign Path 6. A Complete Reporting Tool runs

comprehensive analyses that track investments up to the point of customer retention

04/09/23

Companies in Enterprise Marketing Automation

Rubric Software—Localization buzz Product: Web-centered marketing solution

MarketFirst Software Product: MarketFirst 2.3--Solutions Blueprints,

preconfigured, marketing modulesTalavara—Relationship Technologies buzz

Product:Talavara Unified Computing Framework

04/09/23

Market First 2.3

04/09/23

Localization

04/09/23

eShare Technologies

04/09/23

Intelligent Online Vending

04/09/23

Marketing Hot Spots

U.S., Canada, U.K., France,Germany, Nordic Countries,And Japan

80% of all users