mhealth israel_merck's digital strategy in africa_alexander hoffmann

Digital Health in Africa

Merck’s digital strategy in Africa

Alexander Hoffmann | CEO Office | June 2015

Agenda

2

About Merck1

2 Africa – the controversial continent

Innovation in Africa3

4 Merck‘s existing digital projects in Africa

Merck‘s strategy and future outlook5

Agenda

3

About Merck1





4

Founded in 1668

66 countries

over 39,000 employees

€1.5 billion invested in R&D in 2013

€11.1 billion total revenues in 2013

Healthcare, Life Science, Performance Materials

Performance MaterialsLife ScienceHealthcare

What we do

5

Merck Serono Consumer Health Allergopharma Biosimilars

Prescription medicines to treat, for example, cancer, multiple sclerosis and infertility, over-the-counter pharmaceuticals for everyday health protection or to provide fast relief of colds and pain, as well as innovations in the areas of allergies and biosimilars.

Merck Millipore

Innovative tools and laboratory supplies for the life science industry that make research and biotech production easier, faster and more successful.

Performance Materials

A wide range of specialty chemicals, such as liquid crystals for displays, effect pigments for coatings and cosmetics, or high-tech materials for the electronics industry.

Nearly 350 years of experience for patients and customers

Friedrich Jacob Merck purchases the "Angel Pharmacy" (Engel-Apotheke) in Darmstadt

Emanuel Merck begins pro-duction on an industrial scale

Merck is represented on all continents

Our U.S. subsidiary Merck & Co. is expropriated as a consequence of World War I

Merck loses its subsidiaries abroad and starts up again from the ruins in Darmstadt

Merck subsidiaries are founded or reestablished around the world

Merck enters the field of biotechnology, assuming a pioneering role in Germany

The Merck Institute for Experimental Drug Research is established

Initial public offering

Acquisition of Serono

Acquisition of Millipore

Merck takes up the fight against schistosomiasis, aiming to elim-inate this tropical disease in Africa

Annual sales exceed € 10 bn for the first time

Merckmarks its 350th anniversary

1668 1827 1900 1917 1945 1950/60 1955 1969 1995 2007 2010 2011 2012 2018

Unternehmenspräsentation | 05 März 20146

We are Merck – the originalIn 1887, Merck opened its own office in New York, which gave rise to the subsidiary Merck & Co.

three years later. As a result of World War I, this subsidiary was expropriated in 1917 and has been an independent company ever since 1917. Merck – the original – holds the global rights to the Merck name and brand.

Exceptions are Canada and the United States, where we are known under the EMD brand, which stands for "Emanuel Merck Darmstadt“.

Merck offices in Africa

8

Kenya

Ethiopia

Ghana

Nigeria

Tunisia

MozambiqueAngola

South Africa

Agenda

9

About Merck1





Africa – controversial continent

10


11


Presentation title in footer | 00 Month 000012

1.13 billion people in 20151.45 billion people in 2025

2.3 billion people in 2050

Sources: http://africacheck.org/factsheets/factsheet-africas-population-projections/ http://www.worldbank.org/en/region/afr/overview

http://techcrunch.com/2014/02/08/in-3-5-years-most-africans-will-have-smartphones/http://

www.theguardian.com/world/2014/jun/05/internet-use-mobile-phones-africa-predicted-increase-20-fold

5.5% GDP growth overall Africa (excl. South Africa)

Today, 18% of all Africans have smartphones

Expected to increase 20-fold in the next 5 years

http://africacheck.org/factsheets/factsheet-africas-population-projections/

http://africacheck.org/factsheets/factsheet-africas-population-projections/

http://www.worldbank.org/en/region/afr/overview

http://www.worldbank.org/en/region/afr/overview

http://techcrunch.com/2014/02/08/in-3-5-years-most-africans-will-have-smartphones/

http://techcrunch.com/2014/02/08/in-3-5-years-most-africans-will-have-smartphones/

http://www.theguardian.com/world/2014/jun/05/internet-use-mobile-phones-africa-predicted-increase-20-fold



D E V E L O P M E N T O F D I A B E T E S C A S E S I N

A F R I C A

Diabetes in Africa – a growing issue

13

2035

20m

+110%

42m

2013

*Source: IDF Diabetes Atlas, Sixth Edition, International Diabetes Federation

„9% of deaths in African region can be attributed to

diabetes.“

„Overall prevalence of diabetes in Africa is at 4.9% of the

population. In Kenya alone this results in more than 2m cases.“

Agenda

14

About Merck1





Innovation in Africa

15

Entrepreneurs / startups

Enablers Funders

Agenda

16

About Merck1





What Merck is already doing

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ONLINE & MOBILE PLATFORM FOR DOCTORS

ONLINE & MOBILE DIABETES RISK ASSESSMENT

MOBILE APP FOR DIABETES PATIENTS

What is it?

18 *based on the Finnish Diabetes Risk Score (FINDRISC)

Questionnaire that calculates your risk of developing diabetes*

Available on desktop computers, smartphones and tablets (with USSD functionality to follow)

Goal to raise awareness about the prevention, diagnosis and treatment of diabetes

Free of charge for the user

Provides clear call to action for the user and a free blood testing at the nearest pharmacy

1

3

2

4

Some results…

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12 13 14 15 16 17 18 19 20 21 22 23 24 250

1000

2000

3000

4000

5000

6000

22 50377 539 603 723 819

11021500

1979

2611

3360

4351

5503

5 11 49 78 86 117 135 178 241 328 441 554 712977

Development

Gender

Female Male

Age groups

Under 45 45-54

55-64 Over 65

risk groups

Low risk Slightly elevated risk

Moderate risk High risk

Very high risk

What Merck is already doing

21

ONLINE & MOBILE PLATFORM FOR DOCTORS

ONLINE & MOBILE DIABETES RISK ASSESSMENT

MOBILE APP FOR DIABETES PATIENTS

Support to MobiDawa

Merck Diabetes Risk Assessment Questionnaire | 201522

Sponsoring of Ampion Venture Bus

Identification of high potential startup MobiDawa

Official partnership between Merck and MobiDawa

Support mainly through network sharing and consulting

Benefit for MobiDawa and Merck

Agenda

23

About Merck1





Merck‘s digital strategy in Africa

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Internal digital projects for own product support

(marketing)

External innovation

support through startup

acceleration

Hack for big choices logo

YOU?

Startup acceleratio

n image

Thank you!

Merck Diabetes Risk Assessment Questionnaire | 201525