mgt case greenfield jutex
TRANSCRIPT
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CASE PRESENTATIONon
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“Brave Heart”
Members with Brave Heart:
1. Tahia Tabassum Chowdhury 152 1033 660
2. Jisan Jahan Chowdhury 142 1402 060
3. Yasin Ahmed Sheikh 122 1272 060
4. d. Shahidu! "s!am 143 0722 660
5. ohsinu! #amid 151 2636 6$0
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The Man Behind theCompany
Mr. ZaeemTashfn Bari(ManagingDirector)
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Greenfield Jutex Ltd is one of the leading Manufacturers and
Exporters of a wide range of Jute Products. They bring out the best in
their products by working together with their in-house production and
creative design team. Their mainly serves the Business to Business
(B2B) customers like to banks insurance ! pharmaceuticals
companies etc. Their main business motto is to offer eco-friendly "ute
products as they want to revive the old glory of Jute that used to have
earlier.
#reenfield Jutex has many satisfied customers that shall provide proof
of the integrity and experience in supplying these environment-friendly
products. This would help them to move towards leading Jute
product manufacturing company in Bangladesh.
COM!"# O$%&$'%
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$t #reenfield Jutex they produce multi
colored Eco %riendly Jute &ags with various
si'es and shapes with () guaranteed that
would enhance client companies* brand
image among the valued customers. Their
bags are sustainable long-lasting alternative
to paper ! plastic. They offer "ute bags with
best +uality and high environmental
standards.
&ODCT*
&y using their customi'ed "ute bags clients can
promote their brand in a greener way and be
claimed as a conscious citi'en and a conscious
human being in a broader sense. #reenfield Jutex
has many satisfied customers that shall provide
proof of the integrity and experience in supplying
these environment-friendly products.
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B'++ ,&O** TO -'$%-!CTO&*
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%*T'O"*• Why Jute?
• Why did they came up with ute
p!oduct" whe!e a" u"e o# ute ha"!eached nea! it$" o%"o&ete?
• What c&ic'ed on thei! mind?
•
Whe!e did the 'D%! o# ute %u"ine""came #!om?
B'++ ,&O** TO -'$% -!CTO&* / 'D
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&OB!B+% !"*%&*
• Jute most popularly known as the #olden %ibre is a natural versatile
fibre which is , bio-degradable and thus totally environment
friendly.
• /se of it is very rare so why not bringing back the culture0
• The whole world is concerned for saving the nature and being want to
contribute to it came to their minds about it and should work inaccordance. /sing "ute or any other natural item they can contribute
to the healthy growth of the society and support the a greener
environment.
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• )ollaboration between in-house
production
•)reative design team delivered
customi'ed items
• 1elivered items to their main customers
like different banks pharmaceuticals
insurance company etc.
++ ,&O** TO -'$% -!CTO&*/ B*'"%** MOD%+
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B'++ ,&O** TO -'$% -!CTO&* 0B*'"%** MOD%+ (Contin1ed)
T o p m a n a ( e
m e n t • & e i n g a b l e t o c r e a t e 2 i s i o n f o r t h e o r g a n i ' a t i o n a n d l e a d t h e w h o l e c o m p a n y w i t h i t s c o r e v a l u e a n d
s e t t i n g u p g o a l s t o a c h i e v e .
• 3 e e d t o h a v e a g o o d d e c i s i o n m a k i n g s k i l l a n d t o t a k e r e s p o n s i b i l i t y o f t h e o v e r a l l c o m p a n y .
) i d d & e ) a n a ( e
m e n t
• 4 e a d e r s h i p s k i l l s t o s u p e r v i s e a n d d i r e c t s u b o r d i n a t e s . • 1 e c i s i o n m a k i n g a n d s t r a t e g y s e t t i n g s k i l l s i s r e + u i r e d . • $ b i l i t y t o t a k e r i s k s a n d t o c o p e u p w i t h l o n g w o r k i n g h o u r s .
S u p e ! * i " o ! "
• 5 e + u i r e s 6 u p e r v i s o r y a n d m o t i v a t i o n a l s k i l l s f o r e f f e c t i v e i n t e r p e r s o n a l r e l a t i o n s w i t h s t a f f s . • P r o p e r c o m m u n i c a t i o n s k i l l s t o i n c r e a s e c l a r i t y o f w o r k a n d n e e d s t o e n f o r c e p r o f e s s i o n a l w o r k f o r c e
d i s c i p l i n e .
+ o w + e * e & w o ! ' e ! "
• 5 e + u i r e s t e c h n i c a l s k i l l s a n d k n o w l e d g e i n s e w i n g s t i t c h i n g a n d o p e r a t i n g m a c h i n e s . • 6 h o u l d b e s e l f - m o t i v a t e d a n d s h o u l d h a v e g o o d t i m e - m a n a g e m e n t s k i l l t o m e e t t h e t a r g e t . • 3 e e d s t o b e p h y s i c a l l y f i t t o c a r r y o u t l a b o r i n t e n s i v e w o r k s .
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• #reenfield is very small and growing company with around 7-
8 people including the Jute product workers.
• #reenfield gives important to hiring right people. 9iring
employees with right attitude is their first priority.
• Through proper 95P #reenfield ensures when and which areas
the new employees might be re+uired where the existing
employees will get their next promotion to whom training will
be provided when employees should be appraised etc.
• They strictly follow the labor law or executive law.
• They maintain two different strategies to higher the executives
and nonexecutives.
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OM!"# O&,!"O,&!M
(Mr. ZaeemTashfn Bari)
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The number one thing driving success is timing. Timing accounted for 7: of the difference
between success and failure. Team and execution come in second and the idea - the uni+ueness of
the idea - come in third. ;t surprise me that the idea isn
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B'++ ,&O** TO -'$% -!CTO&* 0 T'M'",
(Contin1ed)$. %peed= ;t makes a difference when a startup is able to launch on time and able to move
faster than competitors. #reenfield "utex "ust done that as within ?-7 years of business
time they grab a huge market exposure.
&. 'ime for the team: 6tartup leaders who share good bad and ugly news to their folks with
full transparency earn trust and have a daily huddle with the team. $s in greenfield "utex
the leaders are work closely with the employee so they can always look after the
employees emotions and all.
. %tic*to*it*ness= 6eriously impressive entrepreneurs are willing to put in the graft to work
through the hard times. #reenfield "utex is highly devoted to provide +uality product inorder to capture the customer trust and they are not going to compromise that in any
situation.
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B'++ ,&O** TO -'$% -!CTO&* 0 T'M'", (Contin1ed)
6o for #reenfield Jutex is the timing perfect to launch their business with the product line they
have0
; should say yes their timing is perfect when it comes to the market receptivity.
@ay to early Early
4ate
Perfect timing
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B'++ ,&O** TO -'$%-!CTO&* 0 -1nding
6tartup business funding works like gears. $ typical startup goes through
several rounds of funding and at each round you want to take "ust enough
money to reach the speed where you can shift into the next gear.
"unding sources for Greenfield Jutex:
1. "amily + "riends , Mr. Aaeem Tashfin &ari BM1C of #reenfield Jutex
managed the initial fund to start the business from his parents and friends.
2. Bans + -B"/s , $fter the business was up and running and gain a little bit
of market exposure they manage to get fund from the banks and other non
banking financial institutions.
!. Go0ernment/s special industrial fund: $s #reenfield Jutex is operating in
eco friendly sector and with environment supported products they avail a
special industry fund provided by government specially on this sector to
encourage expansion of this products business.
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Conc21sion6tarting a small business is complex time-consuming and life-altering. There are many more things
that go into running it than "ust providing the productBsC or serviceBsC that your business offers
however. Dou
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